Marketing has certainly changed over the years with conventional advertising coming second when it comes to marketing your business.
Email, social media, and voice recognition are just a few of the 21st century options businesses have to choose from.
If you want to reach the lion’s share of the market and share the stage with your competition, it is important to include all types of marketing in your strategies.
Marketing Your Business in the 21st Century
If you follow the Knoxweb Blog, you will remember how important it is to advertise on all platforms when marketing your business. From email blasts to conventional postcards, sprinkling your efforts across the board will give you a better ROI or return on investment.
Postcards are Still Viable for Business in 2020
Postcards are still an excellent way to promote your products and services. Send postcards when you have something new in store, or send postcards when you have a new team member.
If you send postcards on a regular basis people will look forward to receiving them as well. Add your social media icons and any other digital tools to your postcards so that people know you are active online. If you have a mobile app, don’t forget to include that information as well.
Marketing your Business and Newsletters
Newsletters are an excellent way to market your business. However, some are only offering subscribers e-newsletters or electronic newsletters. Knoxweb recommends including a written copy of your newsletter, as well as some people are not active online.
Create an online and a paper newsletter that you can send out to customers. You can mail the paper newsletter out and keep a few copies at your place of business. A physical and e-newsletter are both excellent ways to spread the news about your company.
Voice Search and Marketing your Business
Voice search is massive with people using mobile devices to find a new dentist or locate an eatery that serves Mexican food. This means you must have your business optimized for mobile use. Optimizing for the local area is vital. If you need help, contact Knoxweb who can help people find you with local search advertising.
Hey Alexa and AI Marketing
Virtual assistants are all the rage. Keep in mind that the US is home to more than 110 million AI marketing devices. While Siri is the most popular, Alexa isn’t far behind.
Include AI and virtual assistant marketing in your overall campaign, as this will help with your end of year earnings. It’ also important to remember that virtual and AI marketing is fairly new so you will be getting in on the ground floor when it comes to advertising on Alexa and Siri.
Social Media Marketing is on the Rise
You would have to be living under a rock if you don’t realize how important social media marketing is when it comes to marketing your business. All businesses should have a social media presence on at least one platform. Do some research to determine what platforms are best for your business being careful not to spread yourself too thin.
Quality is much better than quantity when it comes to social media pages for your business. For example, if women are your target demographic Pinterest is a great platform for your business. If you are targeting seniors, you can’t forget about Facebook.
Don’t Forget about Video Marketing
Arguably, the best way to market your business is on video. People prefer video to text and are more likely to purchase your products and services after watching a video. When you share explainer, Q & A, how to and interview videos with your users you will quickly learn what types of videos work best for your brand.
Create compelling videos that tell your story and promote your brand. Ask Knoxweb about Video Blogger if you are interested in creating videos for your business.
Email Marketing is Still Viable
Email marketing has been getting a bad rap lately with people saying it is out of date and no longer works. Knoxweb disagrees and explains that email marketing is still extremely powerful as long as you blast your clients and customers the right way.
Use compelling subject lines and include videos for a better open rate. When you personalize your messages, you will see much better results as well. Email is great for marketing your business.
Blogging and Marketing in Today’s World
Blogging is still one of the best ways to advertise your products and services. With a weekly or monthly blog, you can share news about your business, talk about your latest products and services, or tell the world about your new team member.
Because you are providing the search engines with fresh content, you have a better chance of reaching the top of Google, Bing or the other search engines.
If you would like to learn more about marketing your business in the 21st century, call and talk to a team member from Knoxweb today.