Local search optimization is vital, especially if you rely on the local community for business.
According to Knoxweb, local search marketing is search engine optimization that is focused on local search results.
Businesses that benefit from local search include dentists, doctors, builders, lawyers, plumbers, electricians, real estate agents, and any other business that relies on the local community for sales.
In order to cash in on the local market it is imperative that you create a strategic process that includes on page optimization, great content, and link building.
Why Local Search Marketing is Essential
If you are still unsure about local search marketing, check out these stats.
- Fifty percent of mobile phone searches are local
- Fifty percent of people who searched on a mobile device visited the store within 24 hours
- Thirty-four percent who searched on a PC also visited the location within one day
- Eighteen percent of mobile searches lead to sales within 24 hours
- Sixty percent of adults in the US conducted searches for local products and services on a mobile device
- Fifty percent of people who are searching for local business are searching for contact information
- One in 3 phone searches were conducted before the person entered the business
- Ninety seven percent of mobile users searched for local businesses in 2017
Local Search Marketing Optimization Benefits
When local search marketing is done the right way, Google will show the consumer a call button. This is so important, especially if someone is searching for a doctor or has an emergency.
Keywords for Local Search Marketing
Keyword research for local search optimization is not that different, however, it is important to remember that most people are using their phone for local searches.
If you follow the Knoxweb Blog, you will remember that people talk differently than they type. People using voice search will talk into their device with keyword phrases such as, “I need an emergency dentist,” or, “find an electrician near me.” If a person were typing a query, it would read more like, “Electrician Knoxville,” or, “Emergency Dentist Chicago.”
Also, check out the AnswerThePublic website where you will find questions that consumers are using. This is an excellent way to target keywords and keyword phrases for the local market.
When writing content for local search marketing, make sure you remember that mobile search is based on conversation. Ask Knoxweb how you can create local search content for your business.
Content and Local Search Engine Optimization
When you focus your content on the local market, you are boosting your SEO efforts. However, keep in mind that long form content will not always yield great local SEO results.
Avoid thin content as it adds very little, if any, value to search engine optimization. According to Google, thin content provides no value to the user. If your website content does not improve search quality, they will punish you for publishing thin content.
Attract the Business You Want and Need
If you are a local company, that is having a tough time attracting business in your area, call and talk to a team member from Knoxweb. Knoxweb have been in the business since 1996 and understands the local market.
Call for a no obligation local search marketing consultation with Knoxweb