Did you know that you can keep your Instagram followers engaged just by posting new content on a regular basis?
It’s been proven that the average Instagram account posts once a day while accounts with the highest number of fans tended to post more than once a day – up to 2 or 3 photos per day on average.
To get started, posting once a day, or once every other day, should be frequent enough to keep your current followers interested. If you go long periods of time without posting, don’t be surprised if you lose a few followers. Some good examples of daily posts are:
- Behind the scenes shots of your business/office
- Candid shots of employees/staff
- Community outings that show the heart of your company
- Motivational quotes
With more than 700 million monthly active users, Instagram has become one of the world’s top social networks that offers businesses an easy to use platform for creating brand ambassadors!
Likewise, Consider Using Filters on Your Posts
Yes filters! By using an Instagram filter on your post you could get more engagement. Researchers have analyzed millions of photos and corresponding data on how frequently Instagram photos are viewed and commented on and found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. Researchers found that the top filters to increase chances of views and comments were ones that created higher exposure, warm temperatures and higher contrast. Higher exposure filters were tied to more views, and filters that created more warmth had the biggest correlation with comments.
Experiment with the different filters Instagram provides or try out some photo editing apps. Test out a few and track your engagement and response to see if this proves true for your brand. Remember that being genuine in your content and connecting with your audience will get you a better response, no matter what filter you may use.
One Last Thing… Timing is Everything
Time really does matter! Before you post your photos to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram.
Most users login in the morning, and in the evening, on their way home from work or school. Choosing the right time to post is important because the lifespan of each post is roughly 4 hours before it gets buried in follower’s feeds.
It’s a good idea to post at times throughout the day that you can assume your audience has down time and is checking their accounts. Research your target demographic and adjust your times based on their patterns. If you haven’t already, upgrade your account to a business profile and review your Instagram analytics. These insights give you valuable data about who your followers are, when they’re online and how many people viewed your post. Practice really does make perfect, even when it comes to timing with social media marketing!