How Digital Marketing is Changing Advertising

Digital marketing has certainly changed over the years. These days email and Google Ad words are just the tip of the iceberg.

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According to Knoxweb, who have been in the online business since 1996, social media marketing, text message marketing and voice search marketing are just a few of the marketing solutions that have changed the digital marketing world forever. Below are a few of the ways that online marketing has changed.

Digital Marketing and Social Media

When Facebook launched in 2008 there were 58 million devotees. Today that number has reached two billion. Twitter averages over 600 million tweets every day. With nearly 3 billion social media users on the planet advertising on social media is a smart move. Especially when you consider that average users spend about two hours on social media.

Artificial Intelligence and Digital Marketing

AI has changed marketing forever. Alexa, Siri, and now Google are changing the way people search for things. Just like the Jetsons, artificial intelligence has allowed people to voice a question to a digital device before receiving an answer. According to research, AI will be in 75 percent of all households in the United States.

Digital Marketing and Video

If you follow the Knoxweb Blog, you know that video is the way of the future when it comes to digital marketing. Video brings your brand to life. Video consumption is astounding with people watching, on average, 83 minutes of online video every day. That equates to 574 minutes per week.

 Ecommerce and Digital Marketing

Back in 2008, sales on the net represented a paltry 3.6 of the worldwide retail market. Today that number has risen to over 12 percent. Analysts see that number growing to over 17.5 percent by the end of 2021. Knoxweb explains that WooCommerce makes up for 42 percent of ecommerce. That is pretty amazing when you consider that the site has only been around since 2011.

 Digital Marketing and Streaming

Today people are dumping cable and watching their favorite movies and TV shows on Netflix and Hulu. Music streaming channels such as Spotify are changing the way people watch and listen. The day of the dish seems to be looming as people turn to the net for entertainment.

Google Search and Digital Marketing

Before Google, SEO was about specific keywords. Search engines would accept whatever people submitted even if the content was subpar. Frequent algorithm changes from Google means that content creators need to be more thoughtful.

To rank organically your content must be fresh and unique. It also must be targeted to your demographic. Today the user is favored, not the bot. Google has also changed user intent accommodation. The goal of Google has always been about speed. Questions must be answered as quickly as possible.

Digital Marketing and Mobile Indexing

Knoxweb has been telling subscribers for years that mobile marketing cannot be ignored. Because Google is continuing to roll out mobile first indexing, websites are ranked on both desktop AND mobile results based on the mobile version and only the mobile version of your website.

As a result, if you are one of the over 60 percent of small businesses that has not gone mobile, you won’t be ranking very high. Ask Knoxweb about a mobile responsive website that loads fast and adjusts to screen size.

Digital Marketing and the Future

No one can predict what will happen with digital marketing. However, one thing is certain, it won’t be going anywhere. Digital marketing will continue to grow in ways that even Knoxweb hasn’t thought of yet.

Digital marketing is easy when you work with the professionals. Call or click and schedule a no obligation consultation with Knoxweb. Knoxweb will come up with a digital marketing plan that will boost your online profile and your end of year profit.

Call for a consultation today.