Email marketing is one of the most effective ways to boost your bottom line, and if you think that email marketing is going the same way that the trusty yellow pages did, you would be sadly mistaken.
According to Knoxweb, email marketing is one of the best ways to personalize your online advertising campaign and is an excellent way to create close relationships with your clients and customers.
Email marketing is one of the best tools you can use for your online advertising as it keeps you in touch with your loyal clients and customers while giving them a heads up when it comes to sales, promotions, and events.
The successful online marketers are the ones that have a strong email marketing list. Knoxweb explains that around 82 percent of companies surveyed used email marketing. Although social media is a powerful advertising platform, social media was far down on the list with just 67 percent. Below are a few more reasons to consider email marketing.
Everyone Still Checks Email
The first reason to consider email marketing is that everyone still checks the inbox. In fact, according to Knoxweb 91 percent of people in the United States use email on a daily basis. Email is an effective way for you to communicate with your clients and customers. Let’s face it, most work colleagues use email to send messages, not Facebook. When you get a package from Amazon, you won’t get a Tweet you will get an email.
Social Media Works Better with Email
Social media is an excellent way to spread the word about your business, and if you follow the Knoxweb blog, you know what a powerful medium it is. Social media allows you to share your blog posts and news about your business, but it works much better when you use it in conjunction with email marketing. Make sure that your email and social media lists are working together. You can make subscribers happy when you link content on social media into your email list.
Stay on the Radar
Social media is an excellent way to interact with people who are enthusiastic about your business or organization, however, be aware that Facebook filters the posts so you need to put some effort into your blog so that your subscribers are not always reading the same posts on every platform. When people are presented with opportunities for your company to read your emails, it gives you a better chance of making a sale.
Generate Revenue with a Click
When you have a good email list for your business or organization, it makes it easier to generate revenue with a simple click. If you have thousands of customers and clients on your email list, and you want to improve sales, all you need to do is send out a promotion to your subscribers. A certain percentage of your subscribers will make a purchase giving you a revenue boost.
Tailor your Messages
With email marketing you can easily target your clients and customers. Your subscribers will tell you what their preferences are when they open your emails and click on different links. With the data, you can create groups segmenting your subscribers. Once you have your groups you can send emails tailoring towards their wants and needs.
If you would like more information regarding email marketing, call or click and schedule an appointment with Knoxweb today.