Facebook advertising is more important than ever with businesses and organizations clamoring for top position in the feed. However, is paying for Facebook advertising the way to go, or should you try your luck organically?
Knoxweb are the experts when it comes to the World Wide Web and know what is going on when it comes to social media. Social media has grown rapidly and is the new law of the land and if you are unsure about the beast that is social media, call, or click and schedule an appointment with the experts from Knoxweb who can help you come up with a social media marketing plan, including Facebook advertising.
So what’s The Difference?
Organic advertising is free advertising. When you post on your social media pages, you are hoping for an organic response. In other words, you are hoping to attract potential customers without paying for it.
Paid for advertising is exactly that. You pay for ad space on social media feeds. Facebook, Twitter, Pinterest, YouTube, Instagram, Snapchat, and LinkedIn, to name just a few. All of these social media websites offer ad packages to suit most budgets.
Knoxweb explains that in a nutshell, Organic reach means the total amount of unique visitors who saw your post through distribution that was unpaid. Paid reach means the total number of unique visitors who saw your post from your paid advertorial.
If you are already posting on Facebook organically, but have noticed a drop in your reach, you can track your organic traffic. Just go to your Posts tab, click on see more and you can check out your older posts. You can track all of your post reaches by selection organic/paid from the drop down menu where is says reach.
Make sure that you check out the last three months at least so that you can see why your reach is declining. You can also look at ways to improve your organic reach results. Knoxweb recommends that you:
Publish Content that is Evergreen
In other words, post content that is useful and relevant 12 to 18 months from now. Remember the lifespan of your posts depends on usefulness and how many times people will like, comment and share. Evergreen content remains relevant and fresh for longer periods.
Quality not Quantity
Content overload is real and if you are one of those people who finds it necessary to post four or five times a day, you could be annoying your fans, so much so that they may even un-friend you and take their business elsewhere. You do not need to post high volume every single day to get people to take notice. Work smarter, not harder. Create meaningful and thought provoking content that people will love to read. More posts doesn’t equal more love.
There is no hard and fast rule when it comes to how many times a business should post on Facebook each day. Some experts say two, while others say three times is the perfect number.
The bottom line is Facebook advertising, whether it is organic or paid does work, and if you aren’t using it, your business isn’t reaching its full potential.
If you would like more information regarding Facebook advertising, or any other social media marketing, call or click and speak to an expert from Knoxweb today.