Facebook Advertising has certainly improved over the years and only promises better results in 2018. According to Knoxweb, Facebook just may be the place to put your advertising dollars in the New Year.
When Facebook first showed its face in 2004, the Facebook Advertising platform on the most popular social media site in the world had just begun. Fast forward to 2017, and the King of social media has become the most phenomenal social media marketing platform in digital marketing history.
2018 promises to be an even bigger year when it comes to advertising your business or organization on Facebook.
Followers of the Knoxweb Blog will know that video is the most popular platform for online advertising and for Facebook Advertising. In fact, people who use Facebook watch more than 150 million hours of video clips every day. As a result, FB has been improving its in-house video players offering both organic and video content ad buyers a much better avenue to show video.
Speaking of organic, according to Knoxweb, video clips on Facebook for Facebook Advertising will receive 135 percent more when it comes to organic reach. Your business can improve its paid posts and organic reach by posting thoughtful promotional videos that will convert potential customers into buyers.
With the help of Knoxweb and Video Grabber, you can improve your prospects and your engagement. People who use Facebook will also remember a message with a video more so than a text or even a photo. People remember a video clip seven times more than text.
Video Grabber allows you to use different ad techniques to boost your brand online with ad formats that will attract the attention of your demographic, but it’s not just video that can help your social media marketing in 2018. According to Knoxweb there are several ad formats used by Facebook for Facebook Advertising.
Some of the ad formats to look for include:
Slideshow ads-These types of ads use lightweight video that loads faster. Slideshow ads are also a great transition for businesses that want to produce more video.
Carousel ads-These types of ads use multiple offers or multiple images at the same time. This gives the user a richer experience.
Collection ads-These types of ads allow potential customers to browse through multiple informational pages or products in the app. This allows for less friction.
Dynamic ads-These types of ads use single ad templates to advertise multiple products or to create different segments or customized pitches.
Canvas mobile ads-These types of ads transform Facebook ads into a single image or video scrolling experience that is perfect for showcasing your business or organization.
Link ads-These types of ads include customizable CTA buttons that are used to direct prospects to your website, offer, or a landing page. Not only do link ads encourage participation, they also increase your conversion rate.
Lead ads-These types of ads capture leads directly avoiding the need to leave the ap. Understanding what types of ads are best for your best will see a better ROI.
2018 will be here before you know it, and if you want to improve your ranking and your sales with Facebook Advertising, call or click and talk to Knoxweb about social media marketing. It really can help your business or organization grow.
Call or click for more information regarding Facebook Advertising today.