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Email Marketing Strategies 2016

email marketing

Your email marketing strategy is in place, but how do you make it work for you and your business or organization?

According to Knoxweb, email marketing isn’t dead, and if you aren’t using it to its true potential, especially with the explosion of social media, your business could be losing money.

 

Social Media

There are literally hundreds of social media websites online with some targeting to specific demographics. You can use email marketing to find your market. This will minimize your efforts when it comes to establishing social media pages that will grab attention. This will encourage your followers to share your pages.

It’s Not Groundhog Day

Stop sending out the same weekly or monthly newsletters and create a fresh new email marketing campaign that utilizes all of your online marketing tools. Talk to Knoxweb about a video campaign and optimize it on Facebook, Twitter, Instagram, and Snapchat. There are dozens of ways to spruce up your tired email marketing strategy.

Keep Track

Start a file and keep those compelling marketing emails separate from the rest of your inbox. If it visually pleasing or had a compelling subject line make note of it and include those same elements in your next email marketing campaign.

Content is King

If you want a strong call to action in your next email marketing campaign talk to Knoxweb. Blog posts, social media posts, tweets, and emails are the heart and soul of successful email marketing campaigns, and if you want to get your message across, hire a professional writer that can help you sell your products and services.
Lists-Not all subscribe for the same reason Build your lists and target specific users.

Reward your Customers

Reward your loyal customers and create a VIP list for your most valuable leads. Target those people with specific emails that offer VIP’s special discount coupons and include them on, “Not yet released,” new products.

Everyone is a potential lead. Knoxweb believes that you should always keep track, but make sure to market those leads separately from the leads that are already happily using your product or service. Keep two lists as you will want to target those potential customers using social media marketing. Customers who have already purchased something from you don’t want to hear the same proposal as potential ones. Converted customers have already been sold. Your emails should be focused of value proposition or a strong call to action.

They’re Never Cold

Warm up those email addresses and keep a list of people who haven’t responded. Cold email recipients can be subtly enticed with bi-monthly targeted advertising that just may want them to load up your shopping cart.

No more Friction

According to Knoxweb, the less a person has to do, in other words, the less friction, the better. If you have grabbed the attention of a potential customer, you want them to get from point A to B as quickly as possible. You want to get their information as smoothly as possible.

Motivation

Growing your email-marketing list with customers and potential clients can be tough and time consuming. Working with an email marketing company can help you put more hard work into other areas of your business. Knoxweb explains that email marketing is just one part of the internet marketing strategy and when you work with a company that does it all your target market will be reached by using the latest email marketing, social media advertising and website design techniques that will help get you results.

If your email marketing campaign isn’t getting you results, call or click and talk to an internet marketing expert from Knoxweb today.