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Social Media Advertising is getting more and more complicated, and unless you keep up with what is going on, you could be setting yourself up for failure.
If you follow the Knoxweb blog, you will know that there are hundreds of social media sites where you can create a page for your business or organization, but how do you know which sites are best for your company?
Facebook is the obvious choice when it comes to Social Media Advertising, as it is the number one site of its kind in the world. You can purchase Facebook ads for pennies a day and target your audience to give you the results that you want, but there are several other sites that you may want to consider as well.
Social Media Advertising is an excellent way to spread the word about your business or organization, however, each site has its own weaknesses and its own strengths. Social media websites are awesome resources when it comes to businesses and organizations of all sizes that want to promote their products and services online.
All are free to use with paid options as well, but just because your company should be using social media, doesn’t mean you need to be on every single social media platform. If you attempt it, you will be spreading yourself incredibly thin.
The best way to utilize Social Media advertising is to come up with a good social strategy that will pave the way to success. Knoxweb helps you muddle through the massive list of social media sites and has come up with the top platforms that could help make your marketing efforts more successful.
As the largest social network on the World Wide Web, there are more than 1.55 billion users. Facebook is the most versatile when it comes to advertising and in the past twelve years has morphed itself into a place where you can connect with family, friends, businesses, organizations and potential clients and customers. Facebook is also the most low-maintenance of the bunch whether you post once a week or every day.
Pinterest and Instagram
Both of these websites are based entirely on pictures and video posts. Instagram is owned by Facebook and has more than 400 million active users who post about fashion, food, travel, art and other likewise subjects. Instagram is popular with the 20 to 45 year olds, where Pinterest is more of a niche social network that is most popular with woman. If your business wants to target the female demographic, Pinterest is the place to be. However, Pinterest can be time consuming.
Snapchat
Snapchat started out as a network for tweens and teens back in 2011, and has become the fastest growing social media site on the internet. If you use Snapchat, you will be seen as cool as smart business owners are beginning to see what all of the Snapchat fuss is really about.
Because Snapchat posts disappear after 10 seconds, Social Media Advertising on the growing site could work for you and your business. With Snapchat Stories, you can create a buzz, introduce a new product, or talk about an upcoming sale or promotion.
Social Media Advertising isn’t going anywhere, and if you are refusing to jump on the train, you could be left at the station.
Don’t let the train get away, call or click and schedule an appointment with the social media experts from Knoxweb today.
