If you have abandoned your email marketing campaign, you have made a big mistake. An email marketing campaign is just as powerful, if not more so, than it was a few years ago.
According to Knoxweb, the optimization opportunities are endless when you include an email marketing campaign into your online marketing strategies.
Email is a digital communications tool that people have been using for over 40 years. Although it may seem dated and irrelevant in a world of social media and mobile technology, email is still very relevant. Below are a few reasons that you should still be including email in your online marketing campaign.
Inbound Marketing on the Rise
Inbound marketing works as it attracts users to your site, hopefully converting those leads into sales. Knoxweb explains that email has an entirely new purpose when it comes to consumers. When a potential buyer fills out your information form, you can communicate with email marketing. Best of all, those email lists aren’t random and you didn’t purchase them. Those lists are from real people who have shown an interest in your products and services.
Personalization
With an effective email marketing campaign, you can make sure that your emails are hitting your demographic. Talk to Knoxweb about email marketing software that allows you to personalize every email for amazing results.
With a contact form on your landing page, you can at least have the names and emails of the people who have shown an interest in your business or organization. Emails that are personalized see a click rate of 14 percent and a conversion rate of 10 percent. Subject lines that are personalized see a whopping 26 percent higher open rate.
People Check Email 75 Times Each Day
Because there are so many devices available to check email, people literally, have the world at their fingertips. With desktops, tablets, laptops and Smartphone’s taking over the entire globe email is being viewed every minute of every day, 75 times to be exact. If you aren’t working on an enticing email marketing campaign for your business or organization, you are missing out.
People are interested in their inbox and their email, but most importantly, they care who that email is coming from.
ROI
With an average Return on Investment of 4,300 percent, you would be sticking your head in the sand not to realize that email marketing works. Any marketing strategy that offers that kind of ROI is something that should be an absolute when it comes to your online marketing campaign.
Cost
Email marketing is affordable. Knoxweb can show you how to create an effective campaign that you can optimize with the rest of your online marketing campaign. Putting together an email marketing campaign will not cost as much as some of the other online ad avenues.
Social Media and Blogging
If you are active on social media and share your weekly blogs, including those weekly posts and tweets in your email marketing campaign, it will boost your SEO. By optimizing your content in your emails, you will see a better ROI.
Email marketing is as strong as it ever was, and if you aren’t using it anymore, call or click and talk to the team from Knoxweb who can help you build a solid email marketing campaign that will improve your SEO.
