Digital Marketing has certainly changed over the years. In today’s world you have SEO, SMM, AI marketing, text message marketing and video marketing. Knoxweb has been in the web business since 1996, and understands the digital landscape.
Below are 10 things you can do to boost your online presence and your bottom line with digital marketing.
1. Stay Up with the Digital Marketing Trends
While it may seem like a no brainer, keeping up with online marketing trends is imperative. Use hashtags in your social media content and use text message marketing whenever possible. Also, talk to Knoxweb about voice search and artificial intelligence marketing.
2. Repurpose your Old Content
If you have been blogging for months, or years, you probably have a lot of content. Experts recommend that you repurpose those blogs into a free or low cost e-Book. Also, make your repurposed content evergreen so it will never be dated or seem old.
3. Video for Digital Marketing
Video plays an important role in your digital marketing strategies. If you follow the Knoxweb Blog, you will remember that most people prefer video to text. Using video grabbers is an excellent way to promote your business on video.
4. Create a Newsletter for Digital Marketing
Newsletters may seem outdated. However, a monthly newsletter for business could increase your sales. Add time sensitive discounts and coupons to your newsletter and you will see a better return at the end of the year.
5. Press Releases in the 21st Century
Press releases are still relevant in the 21st century digital marketplace. Firstly, several online press release agencies will post your release for free or at a low cost. Secondly, you can share your releases on social media and your website.
6. Share Interesting Content from Other Sources
All industries have influencers and experts. Look for interesting content from trusted sources that you can share on your blog or website. Sharing content from others is also an excellent way to increase your fan base on social media.
7. Research Your Audience for Digital Marketing
Every business must research their fans and followers on the digital platform. When you understand your audience, you are pinpointing their wants and needs. Take part in conversations and respond to blog post comments while asking the right questions.
8. Collect Feedback for Digital Marketing
Collecting feedback is a great way to hone your digital marketing efforts. Collecting feedback will give you a feel for who is reading your content and watching your videos. Make sure you reply to all comments and questions, as this is an excellent way to collect feedback.
9. Run Contests and Competitions on Social Media
Creating an eye popping social media campaign is easy when you include contests in the mix. Encourage people to share your posts for an additional contest entry and offer special incentives for people who like, comment, and share. When others share your contest, it literally runs itself.
10. Start a Facebook Group for Digital Marketing
Facebook groups increase visibility while helping your overall online presence. When you start a Facebook group, you are attracting new people. Regardless of your industry, Facebook groups work.
Knoxweb Makes Digital Marketing Easy
Keeping up with digital marketing isn’t always easy and can be time consuming. Make your campaign stand out from the crowd with professional advice from Knoxweb. The digital marketing experts are ready to take you to the next level with solutions that work regardless of your industry.
Call for a no obligation digital marketing consultation with Knoxweb today.