Digital marketing takes planning and is much more than sending out mass emails. A sound digital marketing strategy incorporates all forms of online marketing and beyond to get your message across to your demographic. If you are sending emails out on a weekly basis, are you sure your database has been updated? Are you certain your emails aren’t going straight to the junk mail folder?
According to Knoxweb, having a digital marketing strategy in place eliminates wasted time and wasted money. When you work with the team from Knoxweb, you will be getting the best bang for your buck. Because Knoxweb has been in the web business since 1996, you can bet they understand the best way to market your brand online.
Digital Marketing and Mass Emails
If you follow the Knoxweb Blog, you will know that while mass emails do work, you need other online marketing strategies to really make them worth the investment. When you incorporate your email blasts with the rest of your digital marketing, you’ll see an increase in your social media fans and followers.
Social Media Marketing and Digital Marketing
Although Google doesn’t advertise the fact, social media posts do show up in a Google search. Although they claim there is no algorithm to allow this, something is certainly going on. When you regularly post on social media, your posts will be seen on Google. Keep that in mind when you Tweet and share on Facebook.
Video Marketing for Your Brand
Your head would have to be in the sand not to see the power of video marketing. Knoxweb explains that a strong video campaign using Video Grabbers literally, “Grabs,” the attention of your audience. When you promote your products and services, using video, you’ll see a higher return on your investment. Best of all, it doesn’t cost a fortune to shoot videos using Video Grabbers from Knoxweb.
Text Message Marketing for Smart Advertising
With billions of people texting multiple messages every day, businesses have jumped on the bandwagon with text message marketing. Text message marketing is the modern way to attract clients and customers. With text message marketing, your message won’t get sent to the trash file like it does with email. In fact, over 70 percent of people say they open text messages from businesses.
Digital Marketing and Artificial Intelligence
Syri, Alexa, and the other AI robots who answer questions from millions of people every day are just a fraction of the AI market. Clever marketers are using their products and services to answer a question from a consumer. Ask for a recipe and you will probably get a response that includes a brand name in the mix. AI marketing is the new way to promote your business. Ask Knoxweb how.
Voice Recognition and Digital Marketing
These days most people ask a question using voice recognition. In fact, 60.5 million people in the United States used voice recognition in 2018. Your business needs to be set up voice recognition marketing. Using proper keyword and keyword phrase placement is imperative when it comes to voice recognition marketing. If you aren’t using it, you may lose your rank on Google.
Digital Marketing and Content
Content still remains supreme in the eyes of Google and the other search engines. If your content is less than you will dip in rank. Adding a blog to your website, is a great way to spread your wings when it comes to digital marketing. You can share your blog on social media; send it via email or text messaging. You can even produce Vlogs and upload them to YouTube. There is no limit when it comes to digital marketing.
What’s Next with Digital Marketing?
Nobody knows what will be the next big thing on the net, but you can bet that digital marketing will once again be at the forefront. If you had told people ten years ago that they would be doing their Christmas shopping on their phone, they would have probably laughed.
If your digital marketing strategy is falling flat, call and schedule an appointment with the experts from Knoxweb. Knoxweb will put together a digital marketing plan that will give you a leg up on the competition.