Digital Marketing in 2019 Are You Ready

Digital marketing takes knowledge and experience. A good digital marketing company understands the technology and grows with it.

Although conventional marketing still has its place, digital marketing has taken over as the leader when it comes to the advertising world.

Every minute of every day, Google is making it easier for users to search what they are looking for. That means algorithm changes. Are you prepared to alter your content to suit the search engines AND the users? Knoxweb is.

Why Digital Marketing with Knoxweb

Knoxweb has been in the digital marketing business since 1996. Having nearly 23 years in the digital business means the team of professional digital marketing consultants from Knoxweb knows what they are doing. With a few thousand websites shouting their praises, you know Knoxweb understands the world of internet marketing. It takes skill to market products and services on the web. Trying it yourself is a waste of time and money.

My Conventional Advertising Works Why Do I Need Digital Marketing?

Regardless of your demographic, you must incorporate your old school way of advertising with online marketing. If you don’t, you’re missing most of the population because it’s not just millennials that are buying products and services online. Even seniors are using their phones to locate businesses, check reviews, and shop.

Digital marketing is essential for every industry from food to manufacturing. Whether you have an online store or rely on foot traffic.

Do I Need Advertise on Social Media?

Of course, you do, but if you are smart and talk to the team from Knoxweb, you don’t have to do it yourself. While having an employee tackle your social media may seem like a wise idea, it will cut into your bottom line. This costs time and money.

Social media marketing is an essential part of digital marketing. If you’re not doing it, ask Knoxweb how.

Should I Pay for Digital Advertising?

According to Knoxweb, paying for digital marketing is entirely up to you. If you are allocating your advertising budget towards direct mail, you can still advertise on social media. With organic marketing, you don’t pay for ads on Facebook or for Google Ads. Using the right content and search engine optimization techniques, you can attract the powers that be at Google. With that being said, it is more difficult to be seen or heard if you aren’t spending a few dollars on social media advertising.

Digital Marketing and Video Marketing

Video marketing and digital marketing go hand in hand. Just check out your Facebook page and you’ll see both large and small companies are incorporating video into their online marketing strategies.

Video has a much better chance of converting into a sale than text and will also get you more visits than a picture will. Talk to Knoxweb about Video Grabber. Video Grabbers help your online presence and your brand.

My Website Looks Fine

If your website is mobile friendly and responsive, keeping it fresh is just as important as how it looks. When was the last time you updated your home page or your about us page? Exactly. You probably can’t remember the last time.

Google and the other search engines love fresh content. A professional blog writer will keep your website updated with fresh and unique blogs on a b-weekly, weekly, monthly, or quarterly basis.

Landing pages are another great way to incorporate fresh content into your website. Your landing pages can be about your products and services, or about an event that you have coming up. Landing pages are also an excellent way to showcase your brand with Explainer and How to Videos with Knoxweb and Video Grabbers.