Virtual assistants, digital marketing, voice search technology, social media marketing, voice search marketing, robotic technology, it really is enough to make your head spin. Thankfully, when you work with the team from Knoxweb everything will make sense.
Knoxweb for 21st Century Solutions
Because Knoxweb has been in the web design and development business since 1996 and the mobile app design and development game since 2011, you are in the best possible hands. With a combined experience of over 50 years, each team member from Knoxweb has the expertise to handle any task that you hand over.
With that being said, some of the older digital marketing solutions should still be in place and should not be forgotten. Some of those marketing solutions include:
Contact Management Systems and More
Today more than ever contact management systems are crucial. In the early days, there were only a few CRM systems available. Fast forward to 2021, and you’ll find lists of the, “Best CRM systems for 2021.” Consequently, it makes it difficult to determine what CRM system would be best for you and your small or large business.
CRM, short for customer relationship management program, is a crucial part of your overall digital marketing strategy. If you can’t keep track of your contacts, regardless of the size of your business, you won’t have much repeat business. Worse still, your customer service will be lacking.
Talk to the team from Knoxweb about the best CRM for your business. You’ll be glad you did and so will everyone else on your team. A good CRM system makes everyone and everything run smoothly.
Email Marketing is Still Viable for Digital Marketing
While some digital marketing trends tend to come and go, look at Flash, email marketing is still current and extremely effective when it comes to your overall marketing strategies.
Email made a huge comeback in 2020 with some people quitting social media all together. Others went back to email for a more trusted source when it came to business and personal communication. Companies that went with the trend back in early 2020 have massive email lists because they understood email marketing.
Knoxweb explains that personalization is the key when it comes to business emails. Customer appreciation emails come in at the top generating more than 345 percent revenue than conventional business emails.
Be clever when it comes to emails. Sending out Happy Birthday emails is a great way to show your customers you care. Also, consider sending out coupons or giveaways to customers who have been loyal to your brand for digital marketing.
Newsletters are Still News Worthy for Digital Marketing
If you abandoned your email newsletter because you thought no one was paying attention, it’s time to resurrect it. People are reading more and if you send out an email newsletter and have a hard copy in your place of business, you’ll be attracting attention.
People love newsletters and love hearing about what you and your company are up to. Once again, it’s all about personalization. If you are thinking of restarting your old newsletter, spruce it up and make it current.
Shout it out to the world and include new features that you didn’t before. A team member of the month, a Q and A, or an interview with the CEO of the company is a great way to show people you are real and down to earth. It’s also an excellent way to show that you still offer good old-fashioned customer service.
Word of Mouth Advertising with a Twist
Word of mouth advertising is still very relevant. Sadly, in today’s climate most word of mouth advertising occurs online and on social media. With that being said, you can still ask customers and your audience on Facebook, Instagram, and Twitter to share their experiences with your products, services, and business.
Word of mouth advertising online is an excellent way to spread the good word about your company without forcing your advertising down someone’s throat.
Knoxweb for Experience and Expertise
When it comes to web design, development and marketing you won’t do better than Knoxweb.
Knoxweb is a company that offers good old-fashioned customer service and digital marketing with a smile.
You seriously will not find a better web design company on the planet. Call; send a text or a direct message to Knoxweb today.