Digital Marketing for Business in 2018 and Why it Works

With digital marketing taking over traditional marketing, it’s hard to know where to put your advertising dollars. Sinking everything into Google or Facebook Ads may seem like a good idea, but unless you know what you are doing, you could be wasting your time, and more importantly, your money.

digital marketing

Most companies put away a certain amount of money for advertising every year. A budget is set aside to use for marketing. In the past, most of those ad dollars were spent on TV, radio and print ads. Billboards were also a popular advertising solution, and still are, but unfortunately, those marketing tactics won’t work unless you incorporate digital marketing into the mix.

Knoxweb has been in the digital marketing business since 1996 and keeps up with the trends. There isn’t a new kid on the marketing block that Knoxweb doesn’t know about.

When you schedule an appointment with Knoxweb for a digital marketing consultation your entire online strategy will be looked over to see what works and what doesn’t. If you have been putting all of your energy into social media marketing and it hasn’t brought you any ROI, you are either doing it wrong, or targeting the wrong demographic.

Social Media Marketing-It Works

Social media marketing works and if you follow the Knoxweb Blog, you will know that it’s best to start slow. Don’t put all of your eggs in one marketing basket.

If you are targeting a predominately-female market, you may want to advertise on Pinterest instead of Facebook or Google. Pinterest is one of the top social media sites for women and could be the best place for you to market your products and services.

On the other hand, If you are targeting millennials, you may want to put your advertising dollars on Snapchat. One recent article claims that millennial are leaving Facebook in droves. Apparently, they don’t want to hang out where their parents do.

Video Marketing-It Works

Just scroll through your feed and you will quickly realize the power of video marketing. With the auto play feature on Facebook, you can instantly watch a video and click if you want to see more. This is a powerful feature when it comes to video marketing. Creating a video featuring your brand is one of the best ways to increase your fan base.

When you create a video marketing strategy with Knoxweb and Video Grabber, you will get more likes, comments, and shares. When you optimize your social media content with your blog and other online content you are instantly attracting a whole new audience who wouldn’t have clicked on your link had they not been looking for your product or service in the first place.

Text Messaging for Business-It Works

It may seem odd, but these days more people prefer a text message to a phone call, especially from a business or organization. It makes it easy to reply at the user’s convenience. If you are targeting the millennial crowd, you may want to keep in mind that in a recent survey, most millennials preferred text messaging to a phone call.

There are programs available that you can use for business text messaging. Contact Knoxweb for more information about using text messaging for your business.

Email Marketing-It Works

Although some see it as archaic, email marketing is still a viable source for new clients and customers. Email marketing is also a great way to tell your existing customers about upcoming events and specials that you have on your calendar.

A good email marketing campaign with video is a fresh way to incorporate digital marketing into your overall internet strategy. Ask Knoxweb about Video Grabber for your next email blast. You will be amazed at your click through rate when you produce a professional video with Knoxweb and Video Grabber.

Digital marketing is the way of the future and if you want to keep up with the trends, it’s time to call in the professionals. Knoxweb can help you come up with a strong digital marketing campaign that will get you results.

Call or click for a digital marketing consultation with Knoxweb today.