Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.
Why Do I Need Digital Marketing?
Times have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.
Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.
What is Digital Marketing?
Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.
Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.
I Have a Website that Doesn’t Help at All
If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.
Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.
Spread the Word with Digital Marketing
Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.
Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.
Use all Forms of Digital Marketing for Maximum Exposure
When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.
Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.
With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.
Start Your Digital Marketing Plan Today
There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.