When Matt Cutts from Google talked about Search Engine Optimization and the fact that links were not useful anymore, people all over the world started rethinking their web design and web development. However, most people went to drastic measures including firing their SEO agency to comply with what they thought was Google’s new web design bible.

People take specific items from articles and blogs that they might read and blow them all out of proportion. Knoxweb understands that some of the rumors about Search Engine Optimization are completely false, and would like to put to rest some of the myths about SEO.

One of the biggest myths when it comes to website marketing is the famous saying, “If you build it, it will come.” Knoxweb explains that couldn’t be further from the truth. Just building a website, regardless of how beautiful it may be, will not see an increase in traffic. If it were that easy, Search Engine Optimization experts would be on the unemployment line looking for another job. Great content is a major part of SEO, and something that every website needs, but your business or organization also needs quick downloads, a technical base that is strong and other Search Engine Optimization tactics that will bring traffic to your website.

Link building is not dead. What Mr. Cutts did say was that Google was trying to exclude links from its algorithm and when they did, the results were poor. It may not last forever, but according to Google, it could be decades before links go away completely.

Knoxweb are the experts when it comes to Search Engine Optimization and link building. The professional team has the expertise to create strategic link acquisition plans to help you and your website rank better on the search engines.

If you have heard that ranking doesn’t matter, you are with the wrong web development company. Although web traffic is measured, positioning does matter. These days there is no more top ten because of personalization and geolocation, it is impossible to pull up the perfect top 10 on Google. In fact, what you are seeing is far different from what your competition sees in another state. Knoxweb has a team of Search Engine Optimization strategists that can help you increase traffic when it comes to positioning on the World Wide Web.

Although social media is important, it is certainly not the new link building. Because of the rocky relationship between Google and Facebook Google and Twitter, neither of the social media giants wants to give the largest search engine access to their secrets. In other words, it’s impossible for Google to figure Twitter and Facebook’s algorithms.

Knoxweb knows what you should and shouldn’t ignore when it comes to Search Engine Optimization. When it comes to citations, Knoxweb understands that everything should be the same on your website and that includes names, phone numbers, contacts, and addresses. Regardless of the page, all listings should be the same, not just similar. Google likes content to be specific. In other words, your content needs to be clear and concise. Rich content that stays on topic will be rewarded in the search engine results.

For additional information regarding Search Engine Optimization, contact the professional team of experts from Knoxweb today.