A video marketing campaign needs to be strong and creative. When you create unique and engaging content for your video marketing campaign, you are building your brand.
Knoxweb has been helping people just like you create compelling content for video marketing that stands the test of time.
Creating Evergreen Content for Video Marketing
Creating fresh content is imperative, unless of course your videos are marketing upcoming events or a sale that won’t happen again. It’s okay to post videos for these events or sales as people can refer back to them, just make sure you include video content that is evergreen. Evergreen content is always fresh and unique and stands the test of time.
Relevant and interesting content that is never dated is essential for search engine results. Knoxweb has been in the digital content industry since 1996 and has the tools to help you create evergreen content for your website.
Make Your Video Marketing Content Relevant
Don’t throw up a video just for the sake of it. If you follow the Knoxweb Blog, you will know how important a solid plan is when it comes to production. As the saying goes, “When you fail to make a plan, you plan to fail.”
Your video must have a purpose. Is your video pertinent to your brand, do you even know why you are making a video? If you aren’t sure, it’s time to call the video production team from Knoxweb. Approach your video marketing strategies with a plan, just as you would with other conventional and digital marketing campaigns.
Brand Your Video Marketing Content
The biggest mistake companies make is not branding their content properly. It’s great if people can remember your videos, but if they can’t recall the name of your business, you’ve failed to create a strong video marketing campaign.
Use your logo in your URL and throughout your website. Brand your video content showcasing your products and services in a fun and unique way.
There are all sorts of ways to brand your video. Incorporate your products throughout your videos with product placement. This is especially important if certain videos aren’t highlighting your products.
Use Short Videos for Video Marketing
Videos that are too long will lose subscribers. According to Knoxweb, people will leave in about 10 seconds if they aren’t engaged. You’ll find less viewers at the end of a five-minute video, than you would a two-minute one. Think about the last video that you watched. How long was it? Did you watch because you had to or were you entertained?
Knoxweb recommends that you keep your videos short, sweet and to the point. Sixty to ninety seconds will keep your viewers happy.
Stay Focused with Your Video Marketing Campaign
Watching a million things in one video is confusing. A video that is all over the place won’t win you any fans or followers. If your latest video talks about your company history, your team, new products and services and even includes the latest news about the companies Little League team your viewers won’t learn much. In fact, most probably won’t watch the entire video.
Create videos with a strong message, a single message so that viewers won’t be confused. Focus and intent is the most powerful part of any video marketing campaign.
A Strong Call to Action for Successful Video Marketing
Having a strong call to action shows viewers what action they need to take after watching your video. Leaving viewers with nowhere to go is business suicide. Not only have you lost a lead, but also you have also lost a probable sale and click through not to mention potential likes, comments and shares. If people are complaining about not knowing where to order, you are failing.
Give us a call, follow us on Twitter and head over to our website are strong calls to action that work. Use in the beginning, middle and end to create maximum exposure and a strong call to action.
Video Marketing Must Include SEO
You may have the best video marketing campaign on the net, but if no one is seeing it there really is no point. Knoxweb are SEO experts and understand what it takes to drive traffic to your video and your website. If you want your video to rank at the top of the search engines and you don’t want to pay for it, you must include strong search engine optimization tactics in your video content.
Write clever titles and descriptions that include keywords that are relevant to your products and services.
Video marketing is an essential part of any digital marketing campaign. Get yours started and talk to the team from Knoxweb today.