Common Facebook Advertising Mistakes

Facebook advertising

Facebook advertising is still one of the best ways to expose your business or organization on the World Wide Web.

One of the first things to remember when it comes to advertising on Facebook is that people are not on the site to shop. Just getting them to pay attention to your paid for posts can be difficult, but not when you contact Knoxweb for Facebook advertising. Knoxweb understands how to write compelling ads on Facebook that will get you likes and sales.

Below are a few common mistakes that companies make when it comes to Facebook advertising.

Weak Offers

The offer is the point of your entire ad and if it is the right one, directed at the right audience, you will see an increase in sales. It can be tricky to create an ad that will stand out from the barrage of Facebook ads. When you are planning your social media marketing strategies make sure that you start with a strong offer that people in your target market cannot refuse.

The Headline

Your headline needs to be persuasive if you want a successful outcome from your Facebook advertising. A good headline should answer one question, why will the reader care. What is beneficial, and most importantly what do they get out of it. Make your headline stand out and you will see a return on your investment.

The Copy

According to Knoxweb, who has been in the web business since 1996, ads that work are straightforward, simple and to the point. Your copy is meant to give you click throughs so you want your copy to be short and sweet. If you go into a long drawn out explanation of the benefits and features, you may lose potential sales. Grab attention in your copy and you will see better results. The best copy needs to support your primary value proposition while giving credibility to your claim.

Pictures

A picture really does paint a thousand words, and let’s face it, Facebook is very visual so photos and videos are imperative. Knoxweb explains that Facebook posts that include pictures or videos receive nearly three times more engagement. On Facebook’s Instagram site, pictures that include faces receive nearly 39 percent more likes. However, there is a wrong and a right way to include pictures into your Facebook advertising posts. Schedule an appointment with Knoxweb who can help you create compelling social media advertising posts that will boost your return on investment.

Call to Action

The most important part of any social media marketing campaign is your call to action. It’s important to direct your viewers so that you are getting what you are paying for. Unfortunately businesses and organizations make the mistake of overlooking the call to action making it one of the most, if not the most overlooked element when it comes to Facebook advertising.

When it comes to social media, it is still very much like the Wild West, and unless you know how to get yourself over the hurdle, you could end up hurting your business. Hiring a professional Facebook advertising company such as Knoxweb can help.

Call or click and schedule your no obligation consultation today.