Category Archives: Website Design Knoxville Tn

You Don’t Have a Mobile Responsive Website?

Are you still living in the dark ages? Do you have a mobile website for your business, or are you one of the companies that require users to pinch and squeeze the screen on their mobile device just to read the content. If you are, you are losing business.

mobile responsive website

According to Knoxweb, a mobile responsive website allows users to read your website content on any device because it, “responds,” to the command. If you are responsive, your content looks great from a desktop, laptop, Smartphone, mobile watch, including any device that has yet to be created.

A Responsive Mobile Web Design Makes Sense

When you consider how many people have gone mobile it makes sense for your business to do the same. If your website is mobile, but doesn’t respond, it’s time to upgrade to a mobile responsive web design.

Knoxweb are the experts and have been in web design and web development for decades. Since 1996, Knoxweb has been keeping up with the times offering clients and customers the most advanced mobile responsive website technology available today.

MobileGeddon is Real and Has Been Since 2015

When Google announced that it would penalize businesses that were not mobile friendly, things changed. You will remember from the Knoxweb Blog that businesses that didn’t adapt a mobile friendly presence wound up on the lower end of the search engine results.

A website must have readable content that doesn’t requiring zooming. There must be enough space for your tab targets, and there should be no horizontal scrolling. Without these elements, you are not mobile friendly.

Smartphone Use is On the Rise

Back in 2016, over 2 billion people used their Smartphone’s to access information. You can only imagine what that figure is three years later. Knoxweb explains that more than 65 percent of online searches are coming from mobile devices.

What is a Mobile Responsive Website?

Firstly, a mobile responsive website looks the same on all devices. Your mobile responsive website requires one URL and a single content source. That means your new mobile responsive site is flexible and fluid adjusting to laptop, desktop and mobile device screen size. Simply put, a mobile responsive website enhances the users browsing experience.

Back in the day, web developers would build an additional website to accommodate smaller screens and other screen sizes. Today that is inefficient, especially when you consider how many mobile devices are available on the market.

Mobile Responsive Website Benefits for Business

The biggest benefit of a mobile responsive web design guarantees users the best experience regardless of the device. With a mobile responsive web layout, you can refine and hone your content for a mobile responsive experience. With the Google algorithm, your visibility is increased because you and your company are mobile friendly.

Businesses will reach more customers on tablets and Smartphone’s. Consistent experiences on the web mean more leads and sales. Using tracking, analytics and reporting in one place makes life much easier for you and your team.

Back in 2013 over 44 percent of businesses were not mobile responsive. Today that figure isn’t that high, but there are still those that resist. With a mobile responsive website you will stay on top of the competition. If someone has to pinch and scroll on a competitors website, you will see more click throughs, sales and conversions when they get sick of having to work to buy a product or service.

Mobile Responsive for the Lions Share

More than 5.7 billion searches are conducted every day on the web. Google recommends mobile responsive websites and it shows in the search engine results. You can even see how your website fares with Google’s mobile responsive test. This will tell you how easy it is for users to access your site and use your pages.

A mobile responsive website increases your visibility. It also increases your rank on the search engines as long as you post unique and fresh content.

Higher visibility means more website visitors and more traffic. The more traffic you have, the better your lead generation, and conversion. You will see an increase in sales when you upgrade your site to a mobile responsive website.

A Mobile Responsive Website from the Professionals at Knoxweb

If you would like more information regarding a mobile responsive website, call and talk to the professionals from Knoxweb. Not only will you see an increase in sales, but you will also see more lead generation.

Call for a no obligation consultation today.

Stop Battling Digital Marketing and Work with a Professional

If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

Digital_marketing_Knoxweb

In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.

Digital Marketing are You Up to Date?

Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.

Why Do I Need Digital Marketing?

digital_marketing_KnoxvilleTimes have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.

Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.

What is Digital Marketing?

Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.

Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.

I Have a Website that Doesn’t Help at All

If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.

Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.

Spread the Word with Digital Marketing

Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.

Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.

Use all Forms of Digital Marketing for Maximum Exposure

When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.

Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.

With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.

Start Your Digital Marketing Plan Today

There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.

Call for a no obligation consultation with Knoxweb today.

Watch for These Social Media Marketing Trends

Social media marketing is like a rocket speeding to an unknown destination. With social media marketing trends changing on an almost daily business, understanding the popular trends will help your online profile. With that being said, unless you are a social media marketing expert you may do you and your business more harm than good.

social media marketing

If you follow the Knoxweb Blog you will be up on some of the social media marketing trends for 2019, however, there are some new ones that you may not be aware of.

Personalized Messaging and Social Media Marketing

These days’ consumers are searching for authentic brands. They want those brands to be real and personal. If you aren’t relating to your fans and followers, you aren’t relating to them. With social media marketing, you are connecting instantly. By creating personalized ads for your content on email, social media and other types of digital marketing you are reaching out and communicating on a more personal level.

Artificial Intelligence and Social Media Marketing

AI helps users analyze behavioral patterns. This enables brands to utilize data and search patterns. This helps companies understand who is buying their products and services and why.

AI also helps businesses understand how consumers found the brand in the first place. As most people know, Alexa will interrupt your conversations when she hears the right keywords.

Video and Social Media Marketing

Both live and pre-recorded video are at the top of the list when it comes to social media marketing. Knoxweb explains that analysts predict that over 80 percent of all online traffic will be via video marketing.

Add videos to your marketing emails and you can boost your click through rate by up to 300 percent. 64 percent of consumers say they are more likely to purchase a product or service on the internet after watching it on video.

Influencers are the Key to Social Media Marketing

An influencer is someone who has clout in the digital or real world. Celebrities, YouTube and Instagram Stars, famous bloggers, journalists and normal people who have a massive following are excellent influencers to have on your side.

When an influencer talks positively about your products and services, you will see and increase in sales. When an influencer starts spreading the word about your brand on multiple social media platforms you can’t go wrong.

Voice Search and Social Media Marketing

Thanks to the digital world you can have nearly all of your questions answered via a search engine. Although it is quite easy to access information, most folks don’t have the time or the patience to read multiple paragraphs to get what they are looking for. With Google, Siri and Alexa you can find the answers using voice search. As a result, you’ll see plenty of brands using voice search for social media marketing.

Online Reviews and Social Media Marketing

Knoxweb cannot stress the importance of online reviews for social media marketing. Ignore them and you are hurting your brand, respond in the wrong way and you could be harming your company even more.

If you do get a less than positive review, respond as quickly as possible and look for a resolution to the situation. Offer a discount or a special on a future purchase. Because being professional on social media is the only way to protect your brand and your reputation.

Ask customers and clients to leave reviews on Yelp and Google. Email incentives for people who leave you a review. You’ll be amazed at how much this will help you get more likes, comments, and shares.

If you and social media marketing aren’t getting along, call or click and schedule an appointment with the experts from Knoxweb.

Knoxweb is your one stop shop for all of your needs including web development, web design, and video marketing.

Call for a no obligation social media marketing consultation today.

Digital Marketing and Organic Marketing in 2019

Digital marketing is hard to figure out. Once you think you’ve got it nailed, algorithms change.

digital marketing

Are you still struggling with digital marketing and unique content? Does your website need updating? Is it time to reevaluate your entire digital marketing strategy? If you answered yes to these three questions, or just one, you’ll quickly understand why a no obligation consultation with the team from Knoxweb makes sense.

In 2019, website competition will be fiercer than ever with businesses in your industry vying for the top spot on Google. Unless you pay for it, or understand organic marketing in 2019, you will be lucky if you make it on the second or third page.

Why Organic Marketing isn’t Working Anymore

Back in its heyday, organic marketing was great. You could land at the top of Google under the paid of ads without much effort. People who are new to the field of digital marketing probably did not have the privilege of benefiting from organic marketing.

Knoxweb has been in the digital business since 1996 and has since adjusted its digital marketing strategies to suit organic marketing in 2019. Many of those adjustments involve paying for ads on social media.

Before February of 2012, brands could reach their demographic using organic marketing on social media. However, when Facebook altered its algorithm, everything seemed to change. Back in the day, brands could reach up to 20 percent or even more of their target market every day they tweeted or posted. Again, it didn’t cost you or your company a dime.

How to Incorporate Organic Marketing in 2019

Knoxweb explains that targeting your team’s social media networks with rich content will garner more likes, comments, and shares. By connected your business with your employees on a social level you are increasing brand awareness.

Does your team talk about you and your company on social media? Do they add content providing valuable information for your products and services on your company’s social media pages? If your human resources department is hunting for team members, does your staff reach out on social media to let the world know about it?

When other people talk about your company, you are reaching an organic audience that you can’t pay for. Social media is known for attracting the best of the best. Use it to your advantage when hiring new employees.

Use Linked In for Organic Digital Marketing

Reaching out to your B2B associates on LinkedIn is an incredible way to showcase your brand. If you haven’t already joined LinkedIn, Knoxweb recommends that you do so. If you already belong, use the site to the best of its ability. Do a search to locate people in your industry. Make sure to reach out to people in your company that are already LinkedIn members. Remember any post on LinkedIn will reach your employee population and in addition, members of their own LinkedIn community.

Building Communities with Digital Marketing

Giving people the power to build a community brings the planet closer together. Roughly paraphrased from Mark Zuckerburg, CEO of Facebook, it’s a statement that is converting the way products and services are sold.

When your business builds a community on Facebook, Pinterest, Twitter, Instragram, YouTube, LinkedIn or any of the other social media sites, you are strengthening your organic reach. Although your competition may want to jump in on the conversation, they will probably have to pay to do so.

Leverage Your Strengths with Digital Marketing

When you create a strong social media community, you are leveraging your company and your team. Consequently, this strengthens your brand and the message that you are trying to convey.

2019 is going to be an interesting year with new digital marketing strategies ready to take the world by storm. Are you ready for the rush? Call Knoxweb and schedule an appointment for a no obligation consultation.

Having a digital marketing plan in place is the best defense and one of the best ways to boost your organic reach on the net.

Call for a no obligation digital marketing consultation with Knoxweb today. You won’t regret it.

Call now.

Mobile Web Design Trends to Watch in 2019

You would have to be living under a rock if you don’t understand how important a responsive mobile website is to your business. From small home based businesses to large manufacturing companies, a mobile web design is essential.

Mobile Web Design for the Future

mobile web designMobile web design has changed over the years. If you look back at the beginning, you will remember those over the top dancing animations, annoying background music and the all-important Flash. All of those antiquated bells and whistles have gone by the wayside with responsive mobile web design leading the pack.

According to Knoxweb, who has been in the web business since 1996, a good mobile responsive website changes with the screen size. Unlike some mobile websites, what you see on your mobile phone is what you will see on your computer screen.

Below are Some Trends for Mobile Web Design in 2019 that You Can’t Ignore

Mobile Web Design and User Experience

UX or User Experience is the goal when it comes to your mobile web design. With technology soaring to new levels, users have raised the bar when it comes to the ultimate website experience.

Tantalizing the user with generic user experience is old school to say the least. Knoxweb understands the importance of UX and has a team of experts who cater to those needs.

If you follow the Knoxweb Blog, you will know that Artificial Intelligence, or AI is the key when it comes to personalizing the user experience. One of the biggest mobile web design trends for 2019 is personalized user experience. This helps client base retention and customer relations.

Content for Mobile Web Design

With 21st century technology available to modern day users, content drives user experience. As Knoxweb has always said, “Content is King.” Unique and fresh content still remains supreme, but these days it essential to provide the right experience for the user.

Ask Knoxweb about user experience content that is catered towards the user. This is referred to as content centered user experience. The right content aimed towards user experience is powerful and brings the momentum needed for your mobile web design.

A Mobile Web Design that is Clean and Minimalistic is Key

A good mobile web design consists of edgy elements. Being able to focus on a single task is important. This avoids clutter distraction. Users avoid insignificant information when searching for products and services on a mobile website.

Knoxweb recommends a clean website that is clear and to the point. Beating around the bush will have potential buyers leaving your site in droves. Packing a website full of useless information is the easiest way to lose the sale.

Augmented Reality for an Out of this World Experience

AR or augmented reality modifies the real world with objects that are computer generated. By modifying sensory modes, such as auditory and visual, users are transported to a world of creativity that is seamless.

By enhancing the end experience with AR, you are powering the imagination. A business that revolves around creativity and imagination truly benefits from AR as it bridges the gap between reality and creativity. Ask Knoxweb how you can implement augmented reality into your overall marketing strategy.

Graphics Interchange Formats for Mobile Web Design

One of the most awesome mobile web design trends to hit center stage is the appearance of the GIF. Graphics Interchange Formats allow the end user to enhance their lives using videos, pictures, and emojis. As a result, using GIFs to explain how your products work or creating a landing page with a How to Gif is one of the best mobile web design trends for 2019.

With Gifs, you can have some fun. If you have an event coming up you can create a GIF that could go viral. In addition, social media sites have an abundance of fun and unique GIFs. Who knows where they came from? Having a GIF go viral is incredible for business.

Create an Amazing User Experience with Knoxweb

This year do something for your business, and let Knoxweb create an amazing clean and minimalistic mobile web design that is geared towards user experience. You have no idea how a 21st century mobile web design can help your business.

Call or click and talk to Knoxweb about a mobile web design for your business. Because building your brand has never been easier.

Call or click for a no obligation consultation with the experts from Knoxweb today.

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

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Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.

Social Media Advertising Are You Targeting the Right Audience?

social media advertising Knoxweb

Social media advertising is changing almost daily, and if you aren’t sure where to put your social media advertising efforts, it’s time to contact the team from Knoxweb.

Knoxweb has been in the web business for decades and has helped businesses just like yours create online marketing strategies that really work.

Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.

If you would like more information regarding social media advertising, digital marketing, web development or mobile web design, call or click and talk to the experts from Knoxweb who can come up with a strong plan to boost your online presence.

Call or click for a no obligation social media advertising consultation with Knoxweb today.

Facebook Advertising Works but Are You Doing it Right

Facebook Advertising

Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Knoxweb will make sure that your business is ready to handle what could be massive amounts of business with your website and your Facebook page. You must have everything in place before you even consider placing a Facebook ad. It may be cheap, but if it doesn’t work in your favor, it could be a waste of money, and most importantly, time.

A Good ROI Means Planning

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Call or click today.

Are you Still Avoiding a Mobile Responsive Website?

mobile responsive website

A mobile responsive website is essential in 2018, and has been ever since Google implemented its algorithm back in April of 2015. Businesses that are still living in the dark ages expecting people to stay on a page that they have to squeeze and pinch are living in denial.

According to Knoxweb, a mobile responsive website gives people the opportunity to see your website on any device whether they are surfing on a Smartphone, or checking out products on a tablet. With a mobile responsive website, users will be able to see your products and services, regardless of the device.

There really is nothing more annoying than landing on a page that is mobile responsive, only to click on a tab to be taken to a page that isn’t mobile responsive. It is nearly impossible to read the text without manipulating the screen. This hurts business, and thanks to social media, many users just may start talking about your unfriendly website. People like to comment and share and if your site isn’t mobile friendly, it could hurt your social media business pages.

A New Year is here and that means making smart decisions about your business or organization. A mobile responsive website is an investment that will increase your sales and get you more likes, comments, and shares on social media. Of course, Facebook and Twitter are optimized for mobile devices, but post an ad and send the potential customers to an unfriendly website, and you will lose business.

Mobile browsing is massive. Knoxweb explains that a mobile responsive website is critical, as mobile browsing has now surpassed Desktop and Laptop.

Statistics show that people on the move will impulsively look for products or services while taking a break from work or sitting in front of the TV. Businesses cannot ignore a mobile responsive website. You want to give your users a flawless experience on every device, including Smartphone’s and Tablets. If you do not have a mobile responsive website, you can bet that you will lose any potential business that you may have had.

Google’s Mobile First Index has begun to roll out because the majority of people who use the internet are doing so with their Smartphone or Tablet. Google has begun to determine where your website ranks. This is based on how your site looks on a mobile device as opposed to a Laptop or PC. Follow the Knoxweb Blog, and you can learn more about Google’s Mobile First in a future blog.

If your content isn’t conveying the message that you want to communicate, it may be time for a new mobile responsive website from Knoxweb. As you know, content is still King and if yours is outdated, it may be time to call or click and speak to a website developer from Knoxweb.

If you don’t update your website pages on a regular basis, Google and the other search engines will label you as stagnant. A new mobile responsive website is the perfect way to re-evaluate the message that you want to convey by reworking your content to your target market.

Visitors that can’t complete a simple action on your website will go to the competition. If users have a difficult time completing the sale, you can bet they won’t be back.

If you think your site is doing the job it should, but you aren’t seeing results, it’s time to call the team from Knoxweb about a no obligation mobile responsive website consultation. It really can help your bottom line.

Call or click today.