Category Archives: Website Design Knoxville Tn

Digital Marketing are You Up to Date?

Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.

Why Do I Need Digital Marketing?

digital_marketing_KnoxvilleTimes have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.

Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.

What is Digital Marketing?

Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.

Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.

I Have a Website that Doesn’t Help at All

If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.

Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.

Spread the Word with Digital Marketing

Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.

Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.

Use all Forms of Digital Marketing for Maximum Exposure

When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.

Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.

With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.

Start Your Digital Marketing Plan Today

There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.

Call for a no obligation consultation with Knoxweb today.

Watch for These Social Media Marketing Trends

Social media marketing is like a rocket speeding to an unknown destination. With social media marketing trends changing on an almost daily business, understanding the popular trends will help your online profile. With that being said, unless you are a social media marketing expert you may do you and your business more harm than good.

social media marketing

If you follow the Knoxweb Blog you will be up on some of the social media marketing trends for 2019, however, there are some new ones that you may not be aware of.

Personalized Messaging and Social Media Marketing

These days’ consumers are searching for authentic brands. They want those brands to be real and personal. If you aren’t relating to your fans and followers, you aren’t relating to them. With social media marketing, you are connecting instantly. By creating personalized ads for your content on email, social media and other types of digital marketing you are reaching out and communicating on a more personal level.

Artificial Intelligence and Social Media Marketing

AI helps users analyze behavioral patterns. This enables brands to utilize data and search patterns. This helps companies understand who is buying their products and services and why.

AI also helps businesses understand how consumers found the brand in the first place. As most people know, Alexa will interrupt your conversations when she hears the right keywords.

Video and Social Media Marketing

Both live and pre-recorded video are at the top of the list when it comes to social media marketing. Knoxweb explains that analysts predict that over 80 percent of all online traffic will be via video marketing.

Add videos to your marketing emails and you can boost your click through rate by up to 300 percent. 64 percent of consumers say they are more likely to purchase a product or service on the internet after watching it on video.

Influencers are the Key to Social Media Marketing

An influencer is someone who has clout in the digital or real world. Celebrities, YouTube and Instagram Stars, famous bloggers, journalists and normal people who have a massive following are excellent influencers to have on your side.

When an influencer talks positively about your products and services, you will see and increase in sales. When an influencer starts spreading the word about your brand on multiple social media platforms you can’t go wrong.

Voice Search and Social Media Marketing

Thanks to the digital world you can have nearly all of your questions answered via a search engine. Although it is quite easy to access information, most folks don’t have the time or the patience to read multiple paragraphs to get what they are looking for. With Google, Siri and Alexa you can find the answers using voice search. As a result, you’ll see plenty of brands using voice search for social media marketing.

Online Reviews and Social Media Marketing

Knoxweb cannot stress the importance of online reviews for social media marketing. Ignore them and you are hurting your brand, respond in the wrong way and you could be harming your company even more.

If you do get a less than positive review, respond as quickly as possible and look for a resolution to the situation. Offer a discount or a special on a future purchase. Because being professional on social media is the only way to protect your brand and your reputation.

Ask customers and clients to leave reviews on Yelp and Google. Email incentives for people who leave you a review. You’ll be amazed at how much this will help you get more likes, comments, and shares.

If you and social media marketing aren’t getting along, call or click and schedule an appointment with the experts from Knoxweb.

Knoxweb is your one stop shop for all of your needs including web development, web design, and video marketing.

Call for a no obligation social media marketing consultation today.

Digital Marketing and Organic Marketing in 2019

Digital marketing is hard to figure out. Once you think you’ve got it nailed, algorithms change.

digital marketing

Are you still struggling with digital marketing and unique content? Does your website need updating? Is it time to reevaluate your entire digital marketing strategy? If you answered yes to these three questions, or just one, you’ll quickly understand why a no obligation consultation with the team from Knoxweb makes sense.

In 2019, website competition will be fiercer than ever with businesses in your industry vying for the top spot on Google. Unless you pay for it, or understand organic marketing in 2019, you will be lucky if you make it on the second or third page.

Why Organic Marketing isn’t Working Anymore

Back in its heyday, organic marketing was great. You could land at the top of Google under the paid of ads without much effort. People who are new to the field of digital marketing probably did not have the privilege of benefiting from organic marketing.

Knoxweb has been in the digital business since 1996 and has since adjusted its digital marketing strategies to suit organic marketing in 2019. Many of those adjustments involve paying for ads on social media.

Before February of 2012, brands could reach their demographic using organic marketing on social media. However, when Facebook altered its algorithm, everything seemed to change. Back in the day, brands could reach up to 20 percent or even more of their target market every day they tweeted or posted. Again, it didn’t cost you or your company a dime.

How to Incorporate Organic Marketing in 2019

Knoxweb explains that targeting your team’s social media networks with rich content will garner more likes, comments, and shares. By connected your business with your employees on a social level you are increasing brand awareness.

Does your team talk about you and your company on social media? Do they add content providing valuable information for your products and services on your company’s social media pages? If your human resources department is hunting for team members, does your staff reach out on social media to let the world know about it?

When other people talk about your company, you are reaching an organic audience that you can’t pay for. Social media is known for attracting the best of the best. Use it to your advantage when hiring new employees.

Use Linked In for Organic Digital Marketing

Reaching out to your B2B associates on LinkedIn is an incredible way to showcase your brand. If you haven’t already joined LinkedIn, Knoxweb recommends that you do so. If you already belong, use the site to the best of its ability. Do a search to locate people in your industry. Make sure to reach out to people in your company that are already LinkedIn members. Remember any post on LinkedIn will reach your employee population and in addition, members of their own LinkedIn community.

Building Communities with Digital Marketing

Giving people the power to build a community brings the planet closer together. Roughly paraphrased from Mark Zuckerburg, CEO of Facebook, it’s a statement that is converting the way products and services are sold.

When your business builds a community on Facebook, Pinterest, Twitter, Instragram, YouTube, LinkedIn or any of the other social media sites, you are strengthening your organic reach. Although your competition may want to jump in on the conversation, they will probably have to pay to do so.

Leverage Your Strengths with Digital Marketing

When you create a strong social media community, you are leveraging your company and your team. Consequently, this strengthens your brand and the message that you are trying to convey.

2019 is going to be an interesting year with new digital marketing strategies ready to take the world by storm. Are you ready for the rush? Call Knoxweb and schedule an appointment for a no obligation consultation.

Having a digital marketing plan in place is the best defense and one of the best ways to boost your organic reach on the net.

Call for a no obligation digital marketing consultation with Knoxweb today. You won’t regret it.

Call now.

Mobile Web Design Trends to Watch in 2019

You would have to be living under a rock if you don’t understand how important a responsive mobile website is to your business. From small home based businesses to large manufacturing companies, a mobile web design is essential.

Mobile Web Design for the Future

mobile web designMobile web design has changed over the years. If you look back at the beginning, you will remember those over the top dancing animations, annoying background music and the all-important Flash. All of those antiquated bells and whistles have gone by the wayside with responsive mobile web design leading the pack.

According to Knoxweb, who has been in the web business since 1996, a good mobile responsive website changes with the screen size. Unlike some mobile websites, what you see on your mobile phone is what you will see on your computer screen.

Below are Some Trends for Mobile Web Design in 2019 that You Can’t Ignore

Mobile Web Design and User Experience

UX or User Experience is the goal when it comes to your mobile web design. With technology soaring to new levels, users have raised the bar when it comes to the ultimate website experience.

Tantalizing the user with generic user experience is old school to say the least. Knoxweb understands the importance of UX and has a team of experts who cater to those needs.

If you follow the Knoxweb Blog, you will know that Artificial Intelligence, or AI is the key when it comes to personalizing the user experience. One of the biggest mobile web design trends for 2019 is personalized user experience. This helps client base retention and customer relations.

Content for Mobile Web Design

With 21st century technology available to modern day users, content drives user experience. As Knoxweb has always said, “Content is King.” Unique and fresh content still remains supreme, but these days it essential to provide the right experience for the user.

Ask Knoxweb about user experience content that is catered towards the user. This is referred to as content centered user experience. The right content aimed towards user experience is powerful and brings the momentum needed for your mobile web design.

A Mobile Web Design that is Clean and Minimalistic is Key

A good mobile web design consists of edgy elements. Being able to focus on a single task is important. This avoids clutter distraction. Users avoid insignificant information when searching for products and services on a mobile website.

Knoxweb recommends a clean website that is clear and to the point. Beating around the bush will have potential buyers leaving your site in droves. Packing a website full of useless information is the easiest way to lose the sale.

Augmented Reality for an Out of this World Experience

AR or augmented reality modifies the real world with objects that are computer generated. By modifying sensory modes, such as auditory and visual, users are transported to a world of creativity that is seamless.

By enhancing the end experience with AR, you are powering the imagination. A business that revolves around creativity and imagination truly benefits from AR as it bridges the gap between reality and creativity. Ask Knoxweb how you can implement augmented reality into your overall marketing strategy.

Graphics Interchange Formats for Mobile Web Design

One of the most awesome mobile web design trends to hit center stage is the appearance of the GIF. Graphics Interchange Formats allow the end user to enhance their lives using videos, pictures, and emojis. As a result, using GIFs to explain how your products work or creating a landing page with a How to Gif is one of the best mobile web design trends for 2019.

With Gifs, you can have some fun. If you have an event coming up you can create a GIF that could go viral. In addition, social media sites have an abundance of fun and unique GIFs. Who knows where they came from? Having a GIF go viral is incredible for business.

Create an Amazing User Experience with Knoxweb

This year do something for your business, and let Knoxweb create an amazing clean and minimalistic mobile web design that is geared towards user experience. You have no idea how a 21st century mobile web design can help your business.

Call or click and talk to Knoxweb about a mobile web design for your business. Because building your brand has never been easier.

Call or click for a no obligation consultation with the experts from Knoxweb today.

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

social media marketing

Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.

Social Media Advertising Are You Targeting the Right Audience?

social media advertising Knoxweb

Social media advertising is changing almost daily, and if you aren’t sure where to put your social media advertising efforts, it’s time to contact the team from Knoxweb.

Knoxweb has been in the web business for decades and has helped businesses just like yours create online marketing strategies that really work.

Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.

If you would like more information regarding social media advertising, digital marketing, web development or mobile web design, call or click and talk to the experts from Knoxweb who can come up with a strong plan to boost your online presence.

Call or click for a no obligation social media advertising consultation with Knoxweb today.

Facebook Advertising Works but Are You Doing it Right

Facebook Advertising

Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Knoxweb will make sure that your business is ready to handle what could be massive amounts of business with your website and your Facebook page. You must have everything in place before you even consider placing a Facebook ad. It may be cheap, but if it doesn’t work in your favor, it could be a waste of money, and most importantly, time.

A Good ROI Means Planning

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Call or click today.

Are you Still Avoiding a Mobile Responsive Website?

mobile responsive website

A mobile responsive website is essential in 2018, and has been ever since Google implemented its algorithm back in April of 2015. Businesses that are still living in the dark ages expecting people to stay on a page that they have to squeeze and pinch are living in denial.

According to Knoxweb, a mobile responsive website gives people the opportunity to see your website on any device whether they are surfing on a Smartphone, or checking out products on a tablet. With a mobile responsive website, users will be able to see your products and services, regardless of the device.

There really is nothing more annoying than landing on a page that is mobile responsive, only to click on a tab to be taken to a page that isn’t mobile responsive. It is nearly impossible to read the text without manipulating the screen. This hurts business, and thanks to social media, many users just may start talking about your unfriendly website. People like to comment and share and if your site isn’t mobile friendly, it could hurt your social media business pages.

A New Year is here and that means making smart decisions about your business or organization. A mobile responsive website is an investment that will increase your sales and get you more likes, comments, and shares on social media. Of course, Facebook and Twitter are optimized for mobile devices, but post an ad and send the potential customers to an unfriendly website, and you will lose business.

Mobile browsing is massive. Knoxweb explains that a mobile responsive website is critical, as mobile browsing has now surpassed Desktop and Laptop.

Statistics show that people on the move will impulsively look for products or services while taking a break from work or sitting in front of the TV. Businesses cannot ignore a mobile responsive website. You want to give your users a flawless experience on every device, including Smartphone’s and Tablets. If you do not have a mobile responsive website, you can bet that you will lose any potential business that you may have had.

Google’s Mobile First Index has begun to roll out because the majority of people who use the internet are doing so with their Smartphone or Tablet. Google has begun to determine where your website ranks. This is based on how your site looks on a mobile device as opposed to a Laptop or PC. Follow the Knoxweb Blog, and you can learn more about Google’s Mobile First in a future blog.

If your content isn’t conveying the message that you want to communicate, it may be time for a new mobile responsive website from Knoxweb. As you know, content is still King and if yours is outdated, it may be time to call or click and speak to a website developer from Knoxweb.

If you don’t update your website pages on a regular basis, Google and the other search engines will label you as stagnant. A new mobile responsive website is the perfect way to re-evaluate the message that you want to convey by reworking your content to your target market.

Visitors that can’t complete a simple action on your website will go to the competition. If users have a difficult time completing the sale, you can bet they won’t be back.

If you think your site is doing the job it should, but you aren’t seeing results, it’s time to call the team from Knoxweb about a no obligation mobile responsive website consultation. It really can help your bottom line.

Call or click today.

Video Marketing with Video Grabber is Essential in 2018

video marketing

Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.

If video marketing is something you have been considering, call or click and schedule a consultation with the video experts from Knoxweb. Knoxweb can write, shoot, edit and roll out a show stopping video or video series that will improve your bottom line.

Call or click for more information regarding video marketing with Knoxweb today.

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.