Category Archives: Website Design Knoxville Tn

Social Media Advertising Are You Targeting the Right Audience?

social media advertising Knoxweb

Social media advertising is changing almost daily, and if you aren’t sure where to put your social media advertising efforts, it’s time to contact the team from Knoxweb.

Knoxweb has been in the web business for decades and has helped businesses just like yours create online marketing strategies that really work.

Social media is more than Facebook, and if you follow the Knoxweb blog, you will know that Pinterest, Snapchat, Instagram, Twitter, and YouTube could be more important than the number one social media site on the planet.

According to Knoxweb, planning your social media advertising strategy is the most important piece of the puzzle, and yes, social media is certainly a puzzle. Knoxweb can help you determine which social media sites will boost your Return on Investment, and what sites will do nothing for your ROI.

If you are putting all of your efforts into Facebook or Twitter, Knoxweb can perform analytics to determine what social media sites you should be posting on. For example, if you are targeting a female demographic, Pinterest could be the place to put your social media advertising dollars.

These days it’s much more than posting and commenting. Your social media pages need to be strong enough to sell your brand, your products, and your services. Knoxweb has the team to help you come up with a social media marketing strategy that will put you ahead of the competition.

Regardless of the platform, you should be including video into your social media marketing plan. Video is at the top of the list when it comes to posting, and if you aren’t incorporating it into your Tweets and posts, you will lose business. Ask Knoxweb how you can include video in your social media posts and your email marketing campaigns.

Facebook, Instagram, Snapchat, and Pinterest are great places to advertise your products and services. However, posting randomly on all of those sites without a plan could damage your reputation. If you aren’t sincere in your posts, users will defriend and unsubscribe without a second thought. Plan your posts carefully and target your audience.

If you are confident with posting, you may be ready to start paying for ads on Facebook, Twitter, YouTube, or Yelp. Targeting your demographic with social media paid ads is a great way to expose your brand. Talk to Knoxweb who can help you hone in on the best social media sites for your campaign.

Social media advertising really is the best way to target your market using proven techniques that the sites can provide for you. However, unless you are an expert, you may be missing the boat, especially if you didn’t get any results from your social media advertising campaign.

Knoxweb can help you come up with a strong social media marketing campaign that will give you results. Knoxweb can take care of everything from video to digital marketing, web development, and mobile web design, incorporating everything into a strong social media advertising campaign.

Although organic advertising still works, it’s getting tougher to be noticed by the search engines. For just a few dollars a day, you can target your demographic by age, gender, location, interests and more. With Facebook, Twitter and the other social media sites, you can choose who you want to target with inexpensive ads that will increase your ROI.

The social media advertising landscape is certainly changing with platforms being noticed by the search engines, and although the experts don’t think that Google includes social media platforms in its algorithms, no one can say for sure.

If you would like more information regarding social media advertising, digital marketing, web development or mobile web design, call or click and talk to the experts from Knoxweb who can come up with a strong plan to boost your online presence.

Call or click for a no obligation social media advertising consultation with Knoxweb today.

Facebook Advertising Works but Are You Doing it Right

Facebook Advertising

Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Knoxweb will make sure that your business is ready to handle what could be massive amounts of business with your website and your Facebook page. You must have everything in place before you even consider placing a Facebook ad. It may be cheap, but if it doesn’t work in your favor, it could be a waste of money, and most importantly, time.

A Good ROI Means Planning

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Call or click today.

Are you Still Avoiding a Mobile Responsive Website?

mobile responsive website

A mobile responsive website is essential in 2018, and has been ever since Google implemented its algorithm back in April of 2015. Businesses that are still living in the dark ages expecting people to stay on a page that they have to squeeze and pinch are living in denial.

According to Knoxweb, a mobile responsive website gives people the opportunity to see your website on any device whether they are surfing on a Smartphone, or checking out products on a tablet. With a mobile responsive website, users will be able to see your products and services, regardless of the device.

There really is nothing more annoying than landing on a page that is mobile responsive, only to click on a tab to be taken to a page that isn’t mobile responsive. It is nearly impossible to read the text without manipulating the screen. This hurts business, and thanks to social media, many users just may start talking about your unfriendly website. People like to comment and share and if your site isn’t mobile friendly, it could hurt your social media business pages.

A New Year is here and that means making smart decisions about your business or organization. A mobile responsive website is an investment that will increase your sales and get you more likes, comments, and shares on social media. Of course, Facebook and Twitter are optimized for mobile devices, but post an ad and send the potential customers to an unfriendly website, and you will lose business.

Mobile browsing is massive. Knoxweb explains that a mobile responsive website is critical, as mobile browsing has now surpassed Desktop and Laptop.

Statistics show that people on the move will impulsively look for products or services while taking a break from work or sitting in front of the TV. Businesses cannot ignore a mobile responsive website. You want to give your users a flawless experience on every device, including Smartphone’s and Tablets. If you do not have a mobile responsive website, you can bet that you will lose any potential business that you may have had.

Google’s Mobile First Index has begun to roll out because the majority of people who use the internet are doing so with their Smartphone or Tablet. Google has begun to determine where your website ranks. This is based on how your site looks on a mobile device as opposed to a Laptop or PC. Follow the Knoxweb Blog, and you can learn more about Google’s Mobile First in a future blog.

If your content isn’t conveying the message that you want to communicate, it may be time for a new mobile responsive website from Knoxweb. As you know, content is still King and if yours is outdated, it may be time to call or click and speak to a website developer from Knoxweb.

If you don’t update your website pages on a regular basis, Google and the other search engines will label you as stagnant. A new mobile responsive website is the perfect way to re-evaluate the message that you want to convey by reworking your content to your target market.

Visitors that can’t complete a simple action on your website will go to the competition. If users have a difficult time completing the sale, you can bet they won’t be back.

If you think your site is doing the job it should, but you aren’t seeing results, it’s time to call the team from Knoxweb about a no obligation mobile responsive website consultation. It really can help your bottom line.

Call or click today.

Video Marketing with Video Grabber is Essential in 2018

video marketing

Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.

If video marketing is something you have been considering, call or click and schedule a consultation with the video experts from Knoxweb. Knoxweb can write, shoot, edit and roll out a show stopping video or video series that will improve your bottom line.

Call or click for more information regarding video marketing with Knoxweb today.

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.

Video Marketing is The Most Powerful Tool you Can Use

video marketing

Video marketing is the most powerful online marketing strategy available, and if you aren’t using video marketing in your ad campaign, you will not be reaching as many potential clients and customers as you could. Sharing your message across the World Wide Web using video marketing with Videograbber from Knoxweb is the most affordable and efficient want to expose your brand to the masses.

Below are a few reasons you should consider video marketing with Videograbber:

Conversion and Sales

Video can help you increase your conversions by as much as 80 percent. When you add product videos to your landing pages, you will see conversions that can become sales. Videograbber has the team to make sure that your professional video is noticed on the web.

Recent research indicates that over 74 percent of people who watch explainer videos about a product or service bought it. According to Knoxweb, vision is your most dominant sense. When you include video marketing in your overall plan, you have a better chance of attracting a buying audience.

Awesome Return on Investment

If you have been disappointed in your ROI, talk to Knoxweb about Videograbber. According to studies, videos that explain what the product or service is will get you a better ROI than poorly designed and produced videos.

When you post high quality professional videos on your website, in your email and on your social media pages, you are increasing your chances of a better return on investment.

Trust Builder

When it comes to conversions and sales, trust is the foundation. You can’t build a house on sand, and the same can be said for video production. If your message isn’t strong, it could come off as wishy washy, which is the last thing you want to show off to the world. When you build long-term relationships based on trust, your potential clients and customers will be more apt to buy your products and services. When you stop selling, and provide useful information to the masses, you will build trust.

Professional and thought provoking video content will engage people while pushing their emotional buttons. Videograbber is the most powerful tool you can use when it comes to promoting your brand. When you create an effective campaign with Knoxweb and Videograbber, you can attract even the most skeptical clients and customers. 57 percent say that videos give more confidence to potential buyers when it comes to online shopping.

Search Engine Love

Google, Bing, and the other search engines love video content. In fact, according to Knoxweb, if you have video on your website, you will be one of the first to show up on the search engines, especially when you consider that Google owns YouTube.

It Explains Everything

Whether you are launching a new product or service, or just trying to improve your online presence, creating a video with Knoxweb and Videograbber works. Explainer videos using Videograbber go a long way in enticing potential clients and customers. In fact, 82 percent businesses that use Videograbber have an explainer video on their home page.

If you have a concept that is difficult to put into words, Videograbber has the solution. Knoxweb can help you create animated videos that will bring those difficult concepts to life unlike no live video or text can. Animated videos from Knoxweb and Videograbber combine simplicity, nostalgia and entertainment helping you get your difficult message across.

Social Sharing

Everyone loves video and if you share your Videograbber videos on social media, you will get more likes, comments, and shares. With video marketing, you can boost your social media presence with entertaining and thought provoking videos that will encourage social sharing. Social sharing increases website traffic and can help your search engine results.

If you would like to improve your online presence, call or click and talk to the team from Knoxweb who can help you create professional and affordable videos for your video marketing campaign with Video Grabber. Call or click today.

Website Design is Yours Outdated?

website design

Does your website design look dated? Are you still using Flash animation, even though it is useless on a mobile device? Are you ranking low, or not ranking at all, in the search engines? Do you have to pinch and squeeze the screen to read the content on your website? If you answered yes to any of those questions, it’s time to call the team from Knoxweb.

Knoxweb is the premier Knoxville web design company and can take your antiquated website design and develop a brand new online location where clients and potential customers can find what they need without having to pinch or squeeze the screen.

If you are still using the same website design from 1999, you won’t be well liked by Google, or any of the other search engines for that matter. Because your website was designed for PC use, your website will not convert to a mobile device.

You’re Still Using What?

Using Flash is a sure way to steer your users towards the competition. Flash may seem cool on a PC or laptop, but it doesn’t convert very well on a mobile device, and although Adobe has created software for mobile phone users, it doesn’t often convert and can seem awkward.

According to Knoxweb, there are a couple of more reasons to forget about using flash for your mobile responsive website design.

No Support

Flash isn’t supported by iPod, iPhone or on an Android. It can be hard to use and difficult to see on a mobile phone, even if it does support it. If mobile users aren’t able to use the functions on your website, you will lose subscribers.

Time is Money

Flash is expense and difficult to update. If you want to make simple changes, forget about the ease of use that you have with CSS3 or HTML5, which takes about a minute if that. Flash could take you hours or quite possibly days to complete.

There is a Price to Pay

If you are still set on Flash for your mobile website design, consider the cost. Because Adobe owns Flash, developers must pay $199.00 for the license fee, not to mention the cost of upgrades.

Smart Phones are Everywhere

Everyone uses a Smartphone. In fact, seniors, who are usually in the lower percentage when it comes to adopting new technology, are more connected than ever, with the more educated and affluent reporting usage rates that are similar to those under 65. If you are targeting seniors over the age of 65, four out of ten people have Smartphones. Over double what it was in 2013.

If you are in retail and still using an old web design it could hurt your business. You may have a thriving bricks and mortar clothing store in Gatlinburg, but if you listen to the statistics, online shopping is quickly emerging as the most popular way to shop. If you don’t have an online store to compliment your bricks and mortar store, your sales could diminish.

According to Knoxweb, even the early mobile web designs can cause problems. Those that are specifically dedicated to mobile use, but can still be viewed on a PC, in most cases anyway, are sometimes hard to navigate on a laptop or PC. Those old hamburger style menus may look great on a mobile phone, but could cause problems on another device. Mobile design sites that are not responsive may require heavy scrolling on a laptop or PC.

If you follow the Knoxweb Blog, you will know that a responsive mobile website design will adjust to any device. Your Pigeon Forge Restaurant mobile web design will convert from a Smartphone to a PC with straightforward information that is easy to see and navigate through when you convert your old website design.

Still not convinced that your old website isn’t doing its job? Do a Google search on your business and see where you land. If users can’t find your business, you may be hanging up the closed sign for good.

Let Knoxweb help you build an online presence with a powerful website design that will increase your SEO.

The team really can help you boost your ranking. Call or click today.

Is Your Online Marketing Plan Working for Your Business?

online marketing

If your online marketing isn’t getting your business or organization anywhere, it’s time to call the experts from Knoxweb. Knoxweb has been in the web design and online marketing game since 1996, and can help boost your SEO with professional online marketing.

According to Knoxweb, if you don’t have a strategic online marketing plan it could hurt your company. Without being strategic, it will be difficult for your business or organization to get anywhere on the World Wide Web.

Goals

Knoxweb will help you set up and define your goals. With the right marketing plan, you can broaden your customer base, retain the clients that you have now, and allocate the funds efficiently. This will help determine whether you are making progress with your online marketing strategies or need to go in a different direction.

New Technologies

Thanks to online technology advances, businesses and organizations have more online speed, structure, and versatility. Online technology is a rapidly changing form of communication that is always affecting your Search Engine Optimization. Allowing a professional online marketing company to handle your blog, social media, and website content is the best way to go if you want to improve your SEO.

More Cost Effective

Online marketing really is the most affordable way to promote your products and services. It costs much less to set up a mobile website and post on social media than it ever did for one of those antiquated yellow pages ads or a radio or television commercial.

Thanks to advances in online technology, Knoxweb can even help you produce videos for your business or organization. Adding video to your website and social media content with Video Grabbers is an excellent way to boost your SEO and is very cost effective.

Monitoring Tracking

Knoxweb will help you track and monitor your website traffic. You no longer have to hire a costly marketing research firm to tell you if your marketing campaign is really working. Knoxweb will show you how to use analytics to your advantage, cutting out the middleman when it comes to your online marketing.

Wider Reach

When you use online marketing effectively, you can reach clients and customers that would have never known about your business had you not incorporated online marketing strategies into your marketing plan. Thanks to the internet, you can reach people all over the world. Even small businesses can attract new clients and customers to the World Wide Web.

Interaction

Conventional marketing was always a one-way approach. If you send out direct mail, there is no way you can interact with your potential clients the way you can on the internet. Online marketing encourages people to interact with your business or organization through blogs and social media.

Speedier Impact

When you use online marketing effectively, you can make a sale immediately. With the help of Knoxweb, you can turn your online leads into sales quickly with the push of a button. When you add a buy it now button on your website, your business is open 24 hours a day, seven days a week.

Brand Awareness

When you start a marketing campaign online, you are always increasing brand awareness. When your customers and potential clients are online, they can see what you have to offer. This is especially important in today’s mobile environment. When you have a strong campaign, you are making it possible for customers to buy what they want instantly.

If you would like more information regarding online marketing, mobile web design or web development, call or click and schedule a no obligation consultation with the experts from Knoxweb. It really will make a difference to your SEO. Call or click now.

Mobile Friendly Website Do You Really Have One?

mobile friendly

Having a mobile friendly website is an essential part of marketing, however, not every website is mobile friendly. Company websites that make you scroll or pinch to see the screen aren’t very friendly to mobile users. In fact, a mobile website that isn’t really mobile friendly can hurt your business or organization.

According to Knoxweb, a true mobile website that is friendly to its users is called a mobile responsive website. A mobile responsive website gives users the best results as the website responds to the device that is being used. If you are on a Smartphone, you will be able to clearly read a menu or see a price list. An old school mobile website may give you a clear landing page that is mobile friendly, but will revert to the old PC style website once you click on a link.

If you are like most users, frustration is the only thing you experience when you have to zoom and pinch your mobile device just to read a description about those must have pair of shoes or even the movie times at your local theater. You would be surprised at how many large companies are still not mobile friendly.

Knoxweb recommends that you schedule an appointment with the web development team. The professional web design and mobile device experts will help you come up with a plan to make your website friendly across all platforms.

These days people use their Smartphone’s to access anything and everything, and if you are mobile friendly, you will see results. If you follow the Knoxweb blog, you will know that Google rewards companies that make their websites accessible across all devices.

Having a mobile friendly website not only boosts your SEO, but can also help people find you in the local area. These days there is no need to pull out the laptop or thumb through an old copy of the Yellow Pages just to find a good restaurant. Back in the day you couldn’t, “Yelp,” an eatery to find out if it’s a go or a no.

A mobile responsive website helps customers and potential clients find your dental practice or a local auto mechanic. If an emergency arises, such as a broken tooth or an oil leak you want those in need to be able to find you on the World Wide Web.

When you have a mobile friendly website that you optimize properly through social media, you can brand your business or organization. Branding your business across all platforms will help with your Search Engine Optimization and increase your online presence. Knoxweb can help you target your demographic through smart online optimization that will help your business grow.

If you are unsure whether you are mobile friendly, check out your website on a mobile device. If you have to pinch and squeeze the screen, you aren’t friendly to mobile devices. A mobile responsive website will respond to the device giving you an easy and friendly experience on a Smartphone, Tablet, or Smartwatch.

If you would like more information regarding a mobile friendly website, call or click and schedule an appointment with the mobile experts from Knoxweb.

It really will make a difference to your SEO. Call or click and schedule your no obligation consultation with Knoxweb today.

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.