Digital marketing is hard to figure out. Once you think you’ve got it nailed, algorithms change.
Are you still struggling with digital marketing and unique content? Does your website need updating? Is it time to reevaluate your entire digital marketing strategy? If you answered yes to these three questions, or just one, you’ll quickly understand why a no obligation consultation with the team from Knoxweb makes sense.
In 2019, website competition will be fiercer than ever with businesses in your industry vying for the top spot on Google. Unless you pay for it, or understand organic marketing in 2019, you will be lucky if you make it on the second or third page.
Why Organic Marketing isn’t Working Anymore
Back in its heyday, organic marketing was great. You could land at the top of Google under the paid of ads without much effort. People who are new to the field of digital marketing probably did not have the privilege of benefiting from organic marketing.
Knoxweb has been in the digital business since 1996 and has since adjusted its digital marketing strategies to suit organic marketing in 2019. Many of those adjustments involve paying for ads on social media.
Before February of 2012, brands could reach their demographic using organic marketing on social media. However, when Facebook altered its algorithm, everything seemed to change. Back in the day, brands could reach up to 20 percent or even more of their target market every day they tweeted or posted. Again, it didn’t cost you or your company a dime.
How to Incorporate Organic Marketing in 2019
Knoxweb explains that targeting your team’s social media networks with rich content will garner more likes, comments, and shares. By connected your business with your employees on a social level you are increasing brand awareness.
Does your team talk about you and your company on social media? Do they add content providing valuable information for your products and services on your company’s social media pages? If your human resources department is hunting for team members, does your staff reach out on social media to let the world know about it?
When other people talk about your company, you are reaching an organic audience that you can’t pay for. Social media is known for attracting the best of the best. Use it to your advantage when hiring new employees.
Use Linked In for Organic Digital Marketing
Reaching out to your B2B associates on LinkedIn is an incredible way to showcase your brand. If you haven’t already joined LinkedIn, Knoxweb recommends that you do so. If you already belong, use the site to the best of its ability. Do a search to locate people in your industry. Make sure to reach out to people in your company that are already LinkedIn members. Remember any post on LinkedIn will reach your employee population and in addition, members of their own LinkedIn community.
Building Communities with Digital Marketing
Giving people the power to build a community brings the planet closer together. Roughly paraphrased from Mark Zuckerburg, CEO of Facebook, it’s a statement that is converting the way products and services are sold.
When your business builds a community on Facebook, Pinterest, Twitter, Instragram, YouTube, LinkedIn or any of the other social media sites, you are strengthening your organic reach. Although your competition may want to jump in on the conversation, they will probably have to pay to do so.
Leverage Your Strengths with Digital Marketing
When you create a strong social media community, you are leveraging your company and your team. Consequently, this strengthens your brand and the message that you are trying to convey.
2019 is going to be an interesting year with new digital marketing strategies ready to take the world by storm. Are you ready for the rush? Call Knoxweb and schedule an appointment for a no obligation consultation.
Having a digital marketing plan in place is the best defense and one of the best ways to boost your organic reach on the net.
Call for a no obligation digital marketing consultation with Knoxweb today. You won’t regret it.