Category Archives: Web Development Knoxville

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Website Design Knoxville For Your Business

website design

When it comes to the best Website Design in Knoxville, you cannot go past Knoxweb. Knoxweb has designed thousands of websites for businesses and organizations just like yours, and have the expertise and the experience to help create the best Website Design in Knoxville for your particular needs.

For almost 20 years, Knoxweb has kept up with the every changing technology, including Website Design in Knoxville, and if you are less than impressed with the website that you have now, it’s time to call in the professionals from Knoxweb for affordable Website Design in Knoxville.

Every business or organization wants to be competitive both offline and online, and if you are having a tough time locating your company anywhere on the world wide web it most definitely has something to do with your website.

The internet is the place where most people to go in order to locate products and services, and now that mobile devices are overshadowing PC and laptop use, it is more important than ever to discuss your Website Design in Knoxville with Knoxweb.

If you are using a templated, “Free,” website that you found online or a website that you made yourself, you are putting yourself at risk. Clients and potential customers evaluate your products and your services long before they decide to buy and if your website looks unprofessional, that potential sale will go out the window.

Custom Website Design in Knoxville

When you work with the team of professionals from Knoxweb, you will be getting a custom-built website that is created to suit you and your businesses particular needs. The Website Design in Knoxville team from Knoxweb will ask you specific questions so that your new site is tailor made to suit you and your business or organization. Those DIY website templates have limited capabilities restricting what can and cannot be added. Knoxweb is under no restrictions and will design the best site for you.

Visual Properties

The way your website looks and navigates is vital. Potential clients and customers do not want to search through pages of content to find what they are looking for. When you work with the team from Knoxweb for Website Design in Knoxville your color scheme, content, and navigation will be designed so that it is user friendly on all devices, including Smartphone’s and Tablets.

New Technology

The internet is rapidly changing with new computer codes and new technologies. Knoxweb is constantly keeping abreast of these new technologies so that visitors will be drawn to your website. Your professional Website Design in Knoxville consultant will make sure that your site is created using the latest trends and technologies to assure your success.

SEO

Search Engine Optimization is used by Knoxweb and its team of content writers to boost your ratings on the search engines. When your website is professionally built your page rankings will improve. Remember, if a search engine has a tough time finding your business or organization just think how hard it will be for a potential customer to locate you.

Webmaster

Contrary to popular belief, a website is never truly finished. When you work with Knoxweb for Website Design in Knoxville, your new site will be maintained in order to remain relevant and current. Because technology is literally changing almost every day, it is important that your website remains up to date as well.

If you would like more information regarding Website Design in Knoxville, call and schedule a no obligation consultation with the team of professionals from Knoxweb today.

Social Media Trends Continue in 2017

social media trends

There were plenty of social media trends and changes in 2016, with new features, brand opportunities, and consumer preferences topping the list. Now that 2017 is nearly half over, there are social media trends that will continue to evolve and even surprise.

According to Knoxweb it is impossible to know where the marketing landscape will be in December, however, there are some social media trends to be aware of.

Lenses

The facial filters used by Snapchat make engaging and interacting unique, however, it will not be long before the competition comes to the table. Facebook started testing its facial lenses last year.

Instagram Stories, which launched last year and acquired 100 million active users within the first 60 days of release, is watched by 20 percent of the 600 million Instagram active users every day. This is putting a huge amount of pressure on Snapchat to maintain its space in social media. Knoxweb explains that the competition is only going to increase with the popular social media site going public. With 150 million active users last year and 41 percent of adults in America aged between 18 and 34, Snapchat isn’t going anywhere soon.

Customer Service Chatbots

Everyone knows how important customer service is, and with the number of social media messages requiring a response growing by 18 percent in 2016, brands are looking for engaging ways to boost their customer service resources with more and more companies and organizations turning to chatbots.

Facebook Messenger and Slack are using chatbots to talk with consumers, answer questions and to provide information on products and services. These chatbots reduce response time and increase communication.

Paid Content Supreme

Social media algorithms have one purpose, to make people happy with what they are seeing in their social media feeds, but algorithms are making it tough for businesses and organizations when it comes to organic content.

The need for engaging content has never been more extreme. Users want engaging content that has a purpose whether it is organic or paid.

No More Automation

One of the biggest social media trends for 2017 will be less automation thanks to effective tools. People what humanistic and real interactions and will know if the automation is robotic. Unless businesses and organizations are using chatbots, they should steer clear of automated social media engagement. Instead of using an automated response, Knoxweb recommends that you:

  • Listen to your clients and customers
  • Create social media campaigns that allow you to interact with your consumers
  • Build a following organically with better relationships
  • Avoid messages that may be untimely when it comes to current events
  • Be personal
  • Respond like a human

Social Shopping

Instant purchases on social media are growing as the networks are making it easier to sell to clients and customers. Knoxweb explains that 57 percent of users are more apt to purchase from a brand that they follow on social media. In addition, 75 percent bought something because they saw it on Facebook, Twitter, or Instagram. Social media has changed the world of shopping and can really increase sales. However, brands cannot promote their products and services without engagement. Interaction is still very much a part of the equation when it comes to social selling.

If you would like more information regarding social media trends, call or click and talk to a professional from Knoxweb. The team from Knoxweb understands social media trends and can help steer you and your business or organization in the right direction.

What Does a Mobile App Cost 2017

mobile apps

Ask any mobile web design expert about mobile app cost, and you will get the same response, every app is different. According to Knoxweb, it’s like asking the price of a new car. It all depends on what kind of vehicle, or app in this case, that you want to create. The cost of a mobile app could set you back a few thousand or a few hundred thousand dollars depending on the variables of the mobile app.

Prices remain sporadic because mobile app technology is fairly new, but constantly evolving. A good example would be the hybrid app, which helped lower the cost of small business mobile app development from $49,000 to $38,500 back in February of 2015.

Knoxweb has been in the web world since 1996 and has the experience and the tools that allow affordable app production for your business or organization. As new strategies and tools emerge, the cost of app production will continue to drop because mobile web developers have the ability to leverage the tools for time frame and overall cost reduction. As mobile continues to evolve it will become easier and more affordable to develop apps. That means your business or organization will not have to wait months to see their mobile app in the app store.

Plug and Play

Knoxweb explains that plug and play allows small business owners to build their own app. You will find dozens of premade functions including clean templates and much more. However, although it may seem like doing everything in house is a good idea, you may want to consider finding a reputable mobile app development company that will work with you. Knoxweb cuts out the middleman and does everything in house so you don’t end up spending more than you have to.

If you want to protect yourself, it’s important to do your research. Your due diligence will pay off when it comes to the true cost of a mobile app.

Ask Questions

Regardless of who you are meeting with to discuss your mobile app, even if it is on Skype or video chat, you need to be prepared with a list of questions. Knoxweb recommends that you be prepared and if any of your questions are met with hesitation it’s time to move on to the next mobile app development company on the list.

Some of the questions to consider include:

  • Who will be in charge of the project?
  • Who will actually be working on my app?
  • What mobile apps have you designed or created
  • How much will it cost?
  • How long will it take to build the mobile app?
  • What code will be used, native or hybrid
  • How much will it cost to build the iPhone app?
  • How much will it cost to build the Android App?
  • Who will handle development and engineering?
  • How will the app development cost be calculated?
  • How can I work on the cost of my mobile app?
  • What is the average price for a mobile app with your company?

The overall price is just the tip of the iceberg. In the next Knoxweb blog, you will learn more about the cost and time frame of each stage of development and what you are really paying for when it comes to a mobile app.

Subscribe to the Knoxweb blog today.

Mobile Apps Future 2017 and Beyond

mobile apps

The world of mobile apps has certainly changed, especially when you consider that mobile apps haven’t been around for that long.

According to Knoxweb, when Steve Jobs introduced the very first Macintosh he predicted the explosion of this new digital system. Jobs proclaimed that it would be like a record store where you could download software over phone lines. Mr. Jobs saw app stores and mobile apps emerging quickly. The first emerged from the game Snake debuting in 2008.

Fast forward to 2017, where mobile apps are used for everything from gaming and telephony to utilities. There are apps used to dominate your experience, and apps that are your, “Home screen.” These days’ mobile apps are used to maximize your experience without taking over your attention. So what’s next?

Content Volume

Because there is so much content produced, it will eventually lead to managing mobile apps differently. A new concept that is proving to be quite persuasive and something that is already being used by Facebook and Twitter is the, “Card.” The card allows your content to be presented consistently, and with mobile becoming more wearable, it is imperative that intelligent aggregation takes place in order to fuel the innovation of the mobile app.

Every Screen

Knoxweb explains that multiscreens will become every-screen with mobile app developers designing a single mobile app for all devices and not just mobile and desktop. Web designers are coming up with a single experience that will allow the user to stretch across any web connected terminal. This type of application would be used with the card system so that users can connect anywhere in the world.

Customizable Mobile Apps

Some analysts believe that apps as you know them now will no longer exist being replaced by services and brand names that will provide you with actionable insights 24/7. It will be like your own personalized newsfeed that is loaded with the products and services that you want and use. Everything will be presented in real time when you need it most.

Emojis

Marketers are discovering that one of the biggest ways to entice people of all ages is with Emoji apps. The apps that gained popularity with the coveted millennial market are influencing younger and older generations as well. Generation Z, the eldest of the millennial’s’ with men and women in their mid thirties, grew up with social media and a digitally connected world.

Connecting with text, images, and emojis that give users emotions such as a heart, a smile, or a wink is fun and breaks up boring text messages. Smart businesses and organizations are using emjois to communicate with their desired demographic infiltrating mobile devices.

One of the most popular communication trends is now the popular way to brand products and services. Facebook offers brands opportunities to showcase products and services with emojis in its messaging app.

The future of mobile apps remains to be seen, but according to Knoxweb will continue to become increasingly seamless, regardless of the device that is being used.

If you have been considering a mobile app for your business or organization, Knoxweb can help. Call or click and schedule a no obligation consultation with Knoxweb to discuss mobile apps.

Call or click now and find out if mobile apps are right for your business or organization.

Entrepreneurs Really Can Get Burned Out

entrepreneurs

According to Knoxweb, about 5 percent of businesses and organizations will fail in one to four years, and although most business owners and entrepreneurs do nearly everything they can to stay afloat, most will end up being burnt out. Why? Because most entrepreneurs will focus on technology instead of running their new business.

The Startup

Knoxweb explains that most entrepreneurs begin their career life as an employee, and although you may be great at what you do for a living, you will eventually get tired of giving all of the money to the owner of the business. Once you get to that point, you will think about starting your own business doing what you do now. However, this time you do not have to share your profits or your work with the owner of the business. You are the technician and caretaker of your own business.

After about 12 months, you are happy that your clients and customers are happy and that you are making a good living, but there is a problem, especially if your company is growing and you need to hire more employees to keep up with the workload.

As the work grows, so does your team, but when new people are hired, the work could become sloppy. If that happens, you, the entrepreneur, will spend the majority of your workday correcting mistakes. Although your staff may resent you for it, you are the person in charge. Unfortunately, if this pattern continues, you will begin to despise what you do and begin to criticize others.

Somewhere along the line your number one team member, the key player, decides that he or she has had enough or has been offered a better position. When your number one employee leaves, you will end up running your business and being burned out in the process. Trying to please everyone never works. You keep dropping the ball and feeling that something has to change or your company will close its doors.

Three Options

In life there are usually three options, change what you don’t like, accept it, or leave it. What isn’t a great option is sitting around wishing or hoping that you can change it, but not doing anything about it, wishing you could leave it, but not doing so and lastly, not accepting the situation. That’s the real struggle.

Accept It-Try to do the very best you can with the situation while feeling miserable every time you get up in the morning.

Leave It-Close the doors and go back to working as a freelancer or an employee.

Change It-Rethink your role and your business plan. Come up with something smarter and better.

Accepting the situation and leaving it are straightforward options that don’t take much planning, but if you want to change things, it will require effort. If you want to change your company, you have to change how you think and feel about your business and where you will fit in.

If you are one of those entrepreneurs who is feeling burned out, talk to the team from Knoxweb about helping you with your business or organization. Call or click today.

Email Marketing Really Does Work

email marketing

Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.

Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.

According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.

Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.

Popularity

4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.

Daily Interaction

Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.

Own it

Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.

Email Marketing Wins Out

Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.

Get Personal

Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.

ROI

According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.

If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.

Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.

Social Media Trends 2017 for Business

social media trends

When it comes to social media trends 2017, it is difficult to predict what the next best thing will actually be. 10 years ago who knew that Facebook would become the largest social media platform in the world. The fastest changing industry in the world is always on the cutting edge of technology, but as Knoxweb explains, there are some things that you should know when it comes to social media trends 2017.

Messaging

Messaging apps are more popular than ever with the big networks such as Facebook Messenger, WeChat, WhatsApp, and Viber having more users that the larger social media networks such as Instagram, LinkedIn, Twitter, and even Facebook. According to Knoxweb, this communication method is preferred by millennials with more than 62 percent being loyal to brands they are engaging with.

Smart business owners are taking advantage of the messaging platforms with the audience being able to click on a product or service ad that will take the user to the brand. When brands realize how valuable social messaging is, they will make a more concerted ever to be seen there.

Fake News

One of the biggest social media trends 2017 is fake news. More and more people are using the internet for their news sources instead of radio, newspaper, or even television. Fake News sites are popping up everywhere, deliberately publishing and circulating inaccurate or false information when it comes to current events. Facebook has already started taking action to help curb fake news sites with news outlets no longer being allowed to advertise on the social media platform. However, it isn’t going to cease there. Germany has already considered legislation that will fine the social media websites that allow fake news to be published.

Authentic Content

YouTube videos capture unfiltered moments that are real. Social media has taken it one-step further allowing users to film and publish content in real time. Made popular by Periscope, Twitters live platform, Facebook Live seems to be taking the world by storm with millions of people going live every minute on the social media website. Videos on social media are more engaging than written content and even pictures. Videos are one of the reasons that Facebook has grown so quickly. Instagram, which is owned by Facebook, is now in the beta stages of its own live format, but you can bet that they will not be the last to implement a live streaming video application. Talk to Knoxweb about implementing video into your marketing campaign.

Reality

Thanks to Snapchat, selfie lenses are making the other social media websites take notice. Facebook is already experimenting with the recent purchase of Masquerade, which is a selfie app and live filter for streaming video live. According to Knoxweb, there are huge opportunities for businesses to incorporate augmented reality into their marketing campaigns.

Chatbots

Knoxweb explains that Chatbots are an artificial intelligence platform that allows users to carry on a conversation with artificial intelligence. Facebook has already integrated Chatbots into Facebook Messenger. Smart business owners are using Chatbots to communicate with clients and customers. Companies have noticed an improvement in customer service as Chatbots can respond almost immediately to questions and comments.

The list of social media trends 2017 is bound to grow by the end of the year, and if you are still finding it difficult to muddle through, Knoxweb can help. Call or click and schedule a no obligation social media marketing consultation today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

Facebook Live is The New Video Platform

Facebook Live

Facebook Live is the best thing that has happened to internet marketing since the beginning of the World Wide Web, and if you follow the Knoxweb blog, you will know how Facebook Live works and when it was launched, but how can Facebook Live help your business?

 

More than Social

Much more than social media’s next big thing, Facebook Live can boost your business while increasing your presence on the internet. Businesses that get in on the ground floor of Facebook Live will be in the driver’s seat when video becomes the norm in a few years.

According to Facebook executives, video will overtake text advertising with all ads being video based. Everyone knew the time would come when video would take over the internet. It’s just like watching television on your Smartphone. These days you don’t even have to leave Facebook to get a taste of video.

Facebook Live for Business

When you have a strategic plan for your Facebook Live broadcasts, you can let your audience know about your live feed ahead of time. Tease your users and offer prizes for the best comments on your live feed. When you advertise your Facebook Live broadcast intentions, you will get more comments, likes and the all-important conversions.

Description

The first step when you decide to go live is to create a compelling description for your Facebook Live broadcast. You will want to make sure that what you are describing is what you will be shooting. Make sure that your intentions are clear before you go live.

Wi-Fi

There is nothing more annoying than watching a live feed on Facebook only to have it drop out because of a bad connection. Before you go live, check your internet connection and make sure it is a fast and strong one.

Script

Even if you are great at improvisation, you will need to have a basic idea of what you will be filming in your Facebook Live broadcast. Write a script and plan out your shots, which will help you keep your audience.

Time Factor

Because Facebook encourages users by telling everyone who will listen that you are going live, the longer you broadcast, the better. Facebook experts recommend a live broadcast for at least 20 minutes. This will give you time to build your audience with more people liking, commenting and sharing your live broadcast.

Facebook Ads

Facebook Ads are one of the best ways to get your posts and your videos seen. With Facebook Ads, you can target your location, your demographic and find out who is clicking on your posts and videos, and who isn’t.

Facebook Live and Facebook Ads

Incorporating Facebook Live into your Facebook Ad marketing campaign will also give you a leg up on the competition. The powers that be at Facebook are saying that in a couple of years all Facebook Ads will be video based. If you start now, you will be a seasoned pro when it comes to Facebook Ads.

Knoxweb are the social media experts and can help you get started with Facebook Ads and Facebook Live. All you have to do is make the call.

If you would like more information about Facebook Live, web design, or a mobile responsive website, call or click and talk to a team member from Knoxweb today.