Category Archives: Web Development Knoxville

6 Digital Marketing Tips that Make Sense

Do a search on digital marketing tips and you’ll come up with dozens of pages. Unfortunately, most of those digital marketing tips are just rehashed information.

1. You Can’t Count on Current Digital Marketing Trends

digital_marketing_KnoxvilleDigital marketing strategies that clicked for you last year may not have the same results in 2019. From AI to Robotic marketing for small and large companies, advertising has certainly changed. Businesses can no longer rely on conventional marketing to increase their client base and end of year earnings.

Since 1996, Knoxweb has been keeping up with the technical times and has uncovered some online marketing strategies that you may not be aware of.

2. Programmatic Advertising

Do a search on programmatic advertising and you’ll come up with an abundance of ads selling automated software that will make your business more efficient. In a nutshell, programmatic advertising uses artificial intelligence to automate your ad buys. This means you can target your demographic using real time auctions.

Programmatic advertising means more conversions. Predicted to account for over 90 percent of digital display advertising by 2020 by eMarketer, programmatic advertising is the way of the digital future.

3. Chatbots and Digital Marketing

If you follow the Knoxweb Blog, you will know that chatbots are a real part of the digital advertising world. With instant messaging in real time 24/7, chatbots will continue to be a dominant force in 2019. More than 1.4 billion users are interacting with chatbots everyday.

With 80 percent of brands using or planning to use chatbots in the near future, strategists say that chatbots will save companies more than 8 billion dollars annually by the year 2022.

People who do business online prefer chatbots as the respond instantly. Chatbots answer questions and can recall your entire history with the company. Chatbots never have a bad day either. Virtual assistants provide your client and customer base with customer service that goes above and beyond the norm meeting your buyer’s expectations.

4. Make Things Personal with Digital Marketing

Although it may seem difficult to interact on a digital level, it is possible. Thanks to social media and other online channels, you can personalize your marketing through content, emails and conventional marketing.

The marketing team from Knoxweb believes that personalization enhances customer relations. Because businesses can access purchase history and buyer behavior, marketing to your demographic has never been easier.

Just look at Amazon and Netflix and you’ll realize that personalization is the key. Your entire page is personalized for you from the text to the carousels, banners, and artwork.

Even email is getting more personal. Email communication is leading to real time. In fact, emails that are personalized are more likely to be opened than a carefully planned email blast.

5. Social Messaging Apps for Digital Marketing

Social media apps are much more than sending your freshly dressed Emoji to your BFF. In cact, Facebook Messenger accounts for 1.3 million active users every month with 2 billion messages being relayed between people and companies every day.

WhatsApp has over 1.3 billion active users every month with daily messages being sent 55 billion times. If that’s not enough to convince you to jump on the social messaging app advertising wagon, maybe the fact that WeChat, Facebook Messenger and WhatsApp have more users combined than YouTube or Facebook is.

Assign a team member to handle your social messaging apps. Because social media platforms make it easy to automate your ads, assign a team member to handle your apps.  Just make sure you respond to comments, especially if you should receive a not so positive one.

6. Micro Moments for Digital Marketing

2019 is the year analysts claim that Smartphone usage will surpass television as the most watched medium. For instance, people spend about 3 hours and 35 minutes on their phone every day. As a result, this has certainly changed the way businesses advertise. Moreover, micro moment’s means getting the attention of the consumer instantly as most people lose interest within seconds.

People will generally make a decision instantly when it comes to purchasing whether it’s choosing a restaurant or selecting a new lawnmower. In order to take advantage of 2019 you need to be where your consumers are now in that split second. Be creative with your content. For example, think about what sparks your attention and think like your customers.

Staying on top of digital marketing doesn’t have to be a chore, and it won’t be with Knoxweb. Call and schedule a no obligation marketing consultation with Knoxweb today.

You Don’t Have a Mobile Responsive Website?

Are you still living in the dark ages? Do you have a mobile website for your business, or are you one of the companies that require users to pinch and squeeze the screen on their mobile device just to read the content. If you are, you are losing business.

mobile responsive website

According to Knoxweb, a mobile responsive website allows users to read your website content on any device because it, “responds,” to the command. If you are responsive, your content looks great from a desktop, laptop, Smartphone, mobile watch, including any device that has yet to be created.

A Responsive Mobile Web Design Makes Sense

When you consider how many people have gone mobile it makes sense for your business to do the same. If your website is mobile, but doesn’t respond, it’s time to upgrade to a mobile responsive web design.

Knoxweb are the experts and have been in web design and web development for decades. Since 1996, Knoxweb has been keeping up with the times offering clients and customers the most advanced mobile responsive website technology available today.

MobileGeddon is Real and Has Been Since 2015

When Google announced that it would penalize businesses that were not mobile friendly, things changed. You will remember from the Knoxweb Blog that businesses that didn’t adapt a mobile friendly presence wound up on the lower end of the search engine results.

A website must have readable content that doesn’t requiring zooming. There must be enough space for your tab targets, and there should be no horizontal scrolling. Without these elements, you are not mobile friendly.

Smartphone Use is On the Rise

Back in 2016, over 2 billion people used their Smartphone’s to access information. You can only imagine what that figure is three years later. Knoxweb explains that more than 65 percent of online searches are coming from mobile devices.

What is a Mobile Responsive Website?

Firstly, a mobile responsive website looks the same on all devices. Your mobile responsive website requires one URL and a single content source. That means your new mobile responsive site is flexible and fluid adjusting to laptop, desktop and mobile device screen size. Simply put, a mobile responsive website enhances the users browsing experience.

Back in the day, web developers would build an additional website to accommodate smaller screens and other screen sizes. Today that is inefficient, especially when you consider how many mobile devices are available on the market.

Mobile Responsive Website Benefits for Business

The biggest benefit of a mobile responsive web design guarantees users the best experience regardless of the device. With a mobile responsive web layout, you can refine and hone your content for a mobile responsive experience. With the Google algorithm, your visibility is increased because you and your company are mobile friendly.

Businesses will reach more customers on tablets and Smartphone’s. Consistent experiences on the web mean more leads and sales. Using tracking, analytics and reporting in one place makes life much easier for you and your team.

Back in 2013 over 44 percent of businesses were not mobile responsive. Today that figure isn’t that high, but there are still those that resist. With a mobile responsive website you will stay on top of the competition. If someone has to pinch and scroll on a competitors website, you will see more click throughs, sales and conversions when they get sick of having to work to buy a product or service.

Mobile Responsive for the Lions Share

More than 5.7 billion searches are conducted every day on the web. Google recommends mobile responsive websites and it shows in the search engine results. You can even see how your website fares with Google’s mobile responsive test. This will tell you how easy it is for users to access your site and use your pages.

A mobile responsive website increases your visibility. It also increases your rank on the search engines as long as you post unique and fresh content.

Higher visibility means more website visitors and more traffic. The more traffic you have, the better your lead generation, and conversion. You will see an increase in sales when you upgrade your site to a mobile responsive website.

A Mobile Responsive Website from the Professionals at Knoxweb

If you would like more information regarding a mobile responsive website, call and talk to the professionals from Knoxweb. Not only will you see an increase in sales, but you will also see more lead generation.

Call for a no obligation consultation today.

Stop Battling Digital Marketing and Work with a Professional

If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

Digital_marketing_Knoxweb

In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.

How Digital Marketing is Changing Advertising

Digital marketing has certainly changed over the years. These days email and Google Ad words are just the tip of the iceberg.

digital_marketing_Knoxweb

According to Knoxweb, who have been in the online business since 1996, social media marketing, text message marketing and voice search marketing are just a few of the marketing solutions that have changed the digital marketing world forever. Below are a few of the ways that online marketing has changed.

Digital Marketing and Social Media

When Facebook launched in 2008 there were 58 million devotees. Today that number has reached two billion. Twitter averages over 600 million tweets every day. With nearly 3 billion social media users on the planet advertising on social media is a smart move. Especially when you consider that average users spend about two hours on social media.

Artificial Intelligence and Digital Marketing

AI has changed marketing forever. Alexa, Siri, and now Google are changing the way people search for things. Just like the Jetsons, artificial intelligence has allowed people to voice a question to a digital device before receiving an answer. According to research, AI will be in 75 percent of all households in the United States.

Digital Marketing and Video

If you follow the Knoxweb Blog, you know that video is the way of the future when it comes to digital marketing. Video brings your brand to life. Video consumption is astounding with people watching, on average, 83 minutes of online video every day. That equates to 574 minutes per week.

 Ecommerce and Digital Marketing

Back in 2008, sales on the net represented a paltry 3.6 of the worldwide retail market. Today that number has risen to over 12 percent. Analysts see that number growing to over 17.5 percent by the end of 2021. Knoxweb explains that WooCommerce makes up for 42 percent of ecommerce. That is pretty amazing when you consider that the site has only been around since 2011.

 Digital Marketing and Streaming

Today people are dumping cable and watching their favorite movies and TV shows on Netflix and Hulu. Music streaming channels such as Spotify are changing the way people watch and listen. The day of the dish seems to be looming as people turn to the net for entertainment.

Google Search and Digital Marketing

Before Google, SEO was about specific keywords. Search engines would accept whatever people submitted even if the content was subpar. Frequent algorithm changes from Google means that content creators need to be more thoughtful.

To rank organically your content must be fresh and unique. It also must be targeted to your demographic. Today the user is favored, not the bot. Google has also changed user intent accommodation. The goal of Google has always been about speed. Questions must be answered as quickly as possible.

Digital Marketing and Mobile Indexing

Knoxweb has been telling subscribers for years that mobile marketing cannot be ignored. Because Google is continuing to roll out mobile first indexing, websites are ranked on both desktop AND mobile results based on the mobile version and only the mobile version of your website.

As a result, if you are one of the over 60 percent of small businesses that has not gone mobile, you won’t be ranking very high. Ask Knoxweb about a mobile responsive website that loads fast and adjusts to screen size.

Digital Marketing and the Future

No one can predict what will happen with digital marketing. However, one thing is certain, it won’t be going anywhere. Digital marketing will continue to grow in ways that even Knoxweb hasn’t thought of yet.

Digital marketing is easy when you work with the professionals. Call or click and schedule a no obligation consultation with Knoxweb. Knoxweb will come up with a digital marketing plan that will boost your online profile and your end of year profit.

Call for a consultation today.

Video Marketing with Knoxweb and Video Grabber for Success

Video marketing is an essential part of every digital campaign.

video_marketing

With video marketing, you can produce amazing unique content that will capture the eye of your clients and your potential ones. Marketing with video is the only way to go.

Why Video Grabber for Video Marketing

Unless your visitors are speed readers, digesting information will not be as effective as it would had you used video marketing. Custom made videos from Knoxweb help get the message across with information that is informative, educational, and unique.

Although video shouldn’t replace your text, it is an excellent way to complement your written content while strengthening your message at the same time.

Why Can’t I Just Produce my Own Content?

Of course, you can go Live on Facebook or create your own videos for YouTube. However, unless you have the SEO and SMO skills to optimize your video content, nobody is going to see your slick videos.

Knoxweb has been in the marketing business since 1996, and has a professional team of content producers that will help you write and produce your videos from start to finish. When you work with Knoxweb, your videos will reach a larger audience.

Video Grabber and Knoxweb for Video Marketing

Regardless of your needs, Knoxweb has the team to help get you there. Consequently, your professionally produced videos will attract viewers, more likes, and more shares. You will see a better click through rate and an increase in your ROI with video marketing.

The in-house team from Knoxweb handles the concept, script writing, the production, and the design. Knoxweb will also edit and help you distribute your new video content.

What to Expect from Video Grabber for Video Marketing

When you choose the direction that you want to go for your video marketing campaign, you can get started on the concept. Knoxweb will highlight the strengths of your business while optimizing your brand. The team can even produce how to videos and testimonial videos or  help with product demonstrations.

Knoxweb has the team to help you create thoughtful videos that will boost your search engine optimization and your social media optimization.

Video Marketing is More Affordable than you Think

These days you can afford videos for your business. Video Grabber was created to fill the void helping large and small clients with an affordable option. Video marketing is the best way to get your message across to clients who are looking for your services.

Although you may think it is cheaper to grab your phone and shoot a customer review, you have to have the knowhow and the experience to optimize your videos.

I Have an Idea, Now What

If you have an idea for a campaign, but aren’t sure where to started, talk to Knoxweb. With a no obligation video marketing consultation from Knoxweb, you will be on the right track to success.

Call or click and schedule an appointment with the video marketing experts from Knoxweb. With Knoxweb and Video Grabber, you really can reach the lion’s share of the market. This improves your sales and end of year earnings.

Call Knoxweb for a no obligation video marketing consultation today.

The Best Digital Marketing Advice on the Planet is Here

If your digital marketing campaign is getting you nowhere, Knoxweb has the answers.

digital marketing

Knoxweb has been in the online marketing game since 1996 and is constantly keeping abreast of the technological changes that seem to occur on a daily basis.

The Foundation of Digital Marketing

Your website is the foundation of your digital marketing campaign. If your website isn’t current and mobile friendly, it will hurt your ranking on the World Wide Web. Ask Knoxweb how to update your website to include video with video grabber, a weekly or monthly blog, an email newsletter, and monthly landing pages to keep your website fresh.

Fresh Content Vital for Digital Marketing

Google, Bing, and the other search engines love new content. Adding a blog and a monthly landing page to your website will help the spiders find unique and fresh content. Businesses rarely update static pages such as about me or the products and services pages. Because you are consistently updating your website, Google will love you.

Knoxweb has a team of professional blog writers who will research and update your content helping the search engines locate your website. If you have a blog, you know how tough it can be to keep it fresh on a regular basis. Consequently, it can be a struggle to keep up with your monthly landing pages and e-newsletters as well.

Build a Strong Presence Online

Once your website is updated and user friendly, it’s time to start marketing. Think of your digital marketing campaign as the frame that builds on the foundation. Updating your website is great, and the search engines will find you, but you have to optimize if you want people to find you on the web.

With social media, email marketing, voice search and other tools you can optimize your website. By optimizing your website through other channels such as YouTube, Facebook, LinkedIn, Twitter, and Pinterest, you have more opportunities to be seen. All of those different URL’s that are attached to your post on another channel will show up on a search.

Digital Marketing and Conventional Marketing

Conventional marketing is still important. If you follow the Knoxweb Blog, you will know just how essential conventional marketing is to your entire campaign. The experts from Knoxweb recommend creating text that will drive your subscribers to your website. Include your Facebook and other Social Media icons and entice them to sign up for your blog.

You can offer discounts and coupons to people who sign up and share your information. Always include your email and website address; as a result, you will see more visitors become subscribers.

Video Marketing is Everything

Your digital marketing campaign isn’t complete with video marketing. Video marketing should be included in everything you do. Video Grabber is the only platform needed to create informative, educational, and sometimes humorous videos that will increase your ROI.

Statistics show that more people will click through if you have a video on your website or in your email messages. By incorporating video in text messages and email messages, your potential is limitless. Adding professional video with your services, or a how to video about a new product that you are featuring, shows your professionalism. As a result, your SEO will shine. Don’t forget to add a link to your videos in your direct mail communication.

Overall Digital Marketing Campaign

When you outsource your online marketing needs with Knoxweb, you can get back to the task of running your business.

When you work with Knoxweb, everything is for you. From Development to conception and finalization, your digital marketing campaign will be ready to show the world.

It may be the middle of June, but there is still time to get in the black. Knoxweb has helped hundreds of companies just like yours increase web presence and earnings.

Get the help you need. Call Knoxweb for a no obligation digital marketing consultation. Your cup will runneth over.

Call or click for a consultation today.

Digital Marketing Tips 2018 That Will Boost your ROI

If digital marketing makes your head spin, it’s time to call the team from Knoxweb for a digital marketing consultation. Times have certainly changed since the advent of digital marketing, and if you aren’t up on the latest tips and tricks, you could be losing business.

digital marketing

If you subscribe to the Knoxweb blog and like us on Facebook, you will know that it is vital that you remain active across all channels, including social media if you want to stay ahead of the competition. Using proven digital marketing techniques with the help of Knoxweb will get you more likes, comments and shares. When you stay active you will also increase your chance of the all important conversion.

The World Wide Web is a million years from where it used to be, and now that mobile usage is taking over the globe, it is night and day from where it was even five years ago. According to Knoxweb, who has been in the digital marketing business since 1996, there are some tips that you can use to increase your presence on the web.

Create a Good Content Strategy

Online content marketing will always dominate internet. While traditional advertising will never go away, consumers are much more inclined to learn about a new product or service on the web. Potential buyers would rather read a blog or watch a video than be bombarded with pop up ads they aren’t interested in. Just make sure your content is unique. You want to come up with new content using video, text, and pictures that people have not read about or seen before.

Use Email Marketing more Often

Email marketing is still a viable form of advertising, and although it may have lacked a bit of luster a few years ago, it has made a comeback thanks to video technology and other digital marketing techniques that will increase your click through rate. Ask Knoxweb how you can increase your email marketing ROI with a sound digital marketing campaign that includes video.

Mobile technology has also improved email-marketing click through. Most people will open an email on their cell phone immediately. Think about that the next time you are trying to decide between a direct mail campaign and a digital marketing campaign.

Optimize for Voice

One of the biggest trends back in 2017 was the introduction of Virtual Assistants and Smart Speakers. These days Alexa is the most popular name in the household with voice recognition devices that allow people to search for things on a whim. Add voice search and Al phones to the mix and voice search is quickly emerging as the number one search method when people are at home or out and about.

Knoxweb recommends that you incorporate long tail phrases and keywords into your content. When a user does a voice search they’ll say, “Find small business digital marketing tips.” With the rise in popularity of these digital devices, voice search will certainly go along with the trend.

It’s All About Mobile

Knoxweb cannot stress the importance of digital marketing in 2018. Everything you do must be optimized. Your website content, including your e-newsletters and ads need to be fully optimized for Smartphone’s, Tablets, and Smartwatches. In 2018, you are committing business suicide if you aren’t catering to the mobile market. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand.

Never be afraid to try something new and get out of the comfort zone. Coming up with new ideas for your online marketing strategy is the best way to improve your presence and your ROI. Not sure how? Call or click and talk to Knoxweb. The team of professional digital content marketing strategists can take your brand to the next level with sound digital marketing techniques that will increase sales.

Call or click today.

Social Media Marketing Does Organic Still Work?

social media marketing

Social media marketing is something that you should be concerning yourself with. Keeping active on social media not only boosts your profile online, but can also help your SEO and your earnings.

If you have been following the Knoxweb Blog, you will know by now that social media marketing should be just as important to your overall online marketing strategy as Google Ads or any other third party advertising site you may use. In fact, advertising your products and services on social media doesn’t have to cost you a fortune.

Knoxweb explains, you don’t have to spend a penny when you organically grow your business with thoughtful posts, tweets, and videos that attract the attention of your target market. However, the social media landscape has changed when it comes to organic and paid for advertising.

These days you need to be a bit more savvy when it comes to social media marketing if you want your organic posts to be seen by the right people.

What Does Organic Mean?

According to Knoxweb organic means the number of users who will find your post or tweet without paid for distribution. These are the people that just happened to be on Facebook when you posted your coupon or sale. Those users saw your post organically. Unfortunately, Facebook is now using a complicated algorithm that prevents businesses from continuously posting on people’s feeds. This makes your organic reach limited.

Promoted or paid for posts refer to businesses that pay for a boost using a one time or an on-going payment system. You can target your Facebook posts towards your demographic and target market reaching a larger audience when it comes to social media marketing.

Facebook Advertising

Facebook is much more than a place to play games or catch up with family and friends; it’s also a place where companies can build great relationships with clients and customers. This may sound exciting for a business owner, but not so much for the people whose timelines are being bombarded with ads and sales pitches. This is what prompted the algorithm change.

Facebook answered the complainers and introduced a prioritized system where posts by family and friends are at the top of a feed. The odds of seeing content from a brand are now quite low. Organic content really isn’t the best option when it comes to growing your audience and getting the all-important leads on Facebook. With that being said, when you post regularly, you still can attract the attention that you are looking for with great organic content.

Twitter

Facebook isn’t your only option when it comes to spending money on advertising. Twitter brought in a whopping 545 million in 2016. Unlike Facebook, Twitter kept timelines chronological placing organic content from businesses on the field with posts by friends and family. Twitters new timeline uses a feature that is called, “Show me the best Tweets first.” That means any content that you might have missed will appear at the top of your feed when you sign on to Twitter again. Once a user is on the page, content appears in real time so that companies still have the opportunity to reach their demographic organically.

Implementing a sound social media marketing strategy is something that you shouldn’t ignore. Call or click and talk to Knoxweb who can come up with a customized social media marketing plan that will help you increase your exposure online and your profits.

Call or click today.

Is Your Mobile Responsive Website Working?

mobile responsive website

You may have the best mobile responsive website in the world, but if you are on the back pages of Google, you may be wondering why you spent all of that money. If you dug into your profit, but aren’t seeing results, you need to call Knoxweb.

Knoxweb are the mobile responsive website experts and can help you get the results you deserve, especially after paying a fortune for your new mobile friendly website.

Search Engine Optimization

If you follow the Knoxweb Blog, you will know how important good SEO tactics are to your overall marketing plan. If your content is the same as it was a year ago, chances are the only people visiting your website are current clients and customers.

Growing your business online takes optimization. When you properly optimize your mobile friendly website, you will be reaching more people who are interested in your products and services. However, unless you are publishing unique and fresh content, Google and the other search engines will see you as a dead site relegating you to the back pages of the search engines.

Blogging

One of the best ways to keep your name ahead of the competition is with a weekly or monthly blog. With regular blog posts, you can attract the attention of the search engines. Those spiders love fresh and unique content that is both informative and educational. With properly optimized blog posts from Knoxweb, the search engines will index your site giving you a good chance at reaching the top of the page organically.

Social Media

Knoxweb cannot stress the importance of social media marketing. These days your business will suffer if you aren’t on Facebook or Tweeting at least once a day. If your mobile responsive website doesn’t have social media exposure, your expensive investment could end up as a loss at the end of the year. Posting, tweeting and adding videos to your social media pages will help people find your brand.

Video Grabber

Knoxweb has helped thousands of companies expand their online presence with video marketing. Video marketing is the only way to keep people interested in your products and services. According to recent research, more people will watch video than read text. Adding video to your posts will entice people to click through and see what your company has to offer. Video is King as far as Google is concerned and when you add videos that are properly optimized to your email marketing campaign you will see a bigger profit.

Email Marketing

Email marketing is still very relevant, and will continue to be so throughout 2018. When you incorporate your overall marketing strategy with a sound email marketing campaign, you will begin to see a climb in your ranking.

Knoxweb can show you how to add video to your email marketing campaign. When you add video, your subscribers and those on your email list can watch you in action whether you are presenting your product, or staying behind the scenes. When you add a video to your newsletter or email marketing campaign, or your blog, you will see a boost in your click through rates.

If you are still wondering why your expensive mobile responsive website isn’t doing what the developers promised, call or click and talk to Knoxweb who can turn your dead in the water website into a popular place where you will see an increase in sales.

For more information regarding social media marketing, professional blog writing, SEO, Email Marketing or web development, call or click and talk to Knoxweb about revamping or rebuilding your mobile responsive website. It really can make a difference to your online presence.

Call or click for more information today.

Is Your Online Store Up To the Task?

online store

If your online store has been suffering and your holiday campaign doesn’t look like it is going to help you much, call or click and schedule an appointment with the online marketing guru’s from Knoxweb.

Knoxweb has been helping businesses just like yours stay on track since 1996.

Online Shopping set to Surpass Everything Else

Holiday shopping, especially online, is predicted to be massive this year with confident Americans buying gifts on their mobile devices, and their PC’s. If you depend on online traffic, you have to be ahead of the curve with an online store that people will want to like, comment on, share, and most importantly, buy from.

Everyone Shops Online

These days online shopping has changed with new technology that makes it easy for someone to purchase your products or services. Knoxweb can help you update your online store with easy to use buttons and sales tools that will make the entire experience painless. There is nothing worse than finding yourself on a landing page that takes you to a product page that you have to pinch and squeeze.

Mobile Shopping

Some businesses claim to be mobile friendly or even mobile responsive. Their landing page may be, but if the rest of the website hasn’t been converted to the size of the screen, they are not mobile responsive.

Mobile shopping is set to surpass the local mall and even desktop shopping. People are grabbing their phones to check prices, find deals and source coupons. They may window shop, but are they actually buying or just checking out the latest trends?

If your online store doesn’t accommodate mobile users your business will suffer for it. According to Knoxweb, an online store that isn’t easy to navigate through is like having an old cash register at the grocery store. Your business needs to keep up with the times if you want your online store to be successful.

Social Media and Content Marketing

Your social media presence is imperative if you want to sell products and services. Your store needs to be known on social media if want your brand to grow. Even if you do have a strong social media following your fans and followers will quickly de-friend or stop following you if your online store can’t handle the rush. If customers are tweeting or posting about your old school online store, you had better step up to the plate.

According to Knoxweb, your store is a reflection of your brand. If you spend a lot of time on video and content marketing but neglect your online store, your entire online presence will begin to fade.

Knoxweb can help you optimize your brand with both traditional and online marketing strategies that you can implement into your entire holiday campaign. Knoxweb can build you a store that can handle the holiday rush without causing you stress.

Content Marketing

When you incorporate a special, holiday sale or coupon offer into your blog you can link it to your store. Potential customers can find what they want by just reading your blog.

A professional blog writer knows how to create fresh and unique posts that will drive users to your store. A business blog writer also knows how to add links, pictures and create text that will entice potential buyers to your online store.

Don’t get left behind during the holidays. A newly remodeled online store can help optimize your brand and increase your ROI.

Call or click and schedule a no obligation consultation with Knoxweb today.