Category Archives: SEO

Online Marketing Strategy is Constantly Changing

online marketing strategy

If your internet marketing strategy has you running last place with the competition, it’s time to call the internet marketing experts from Knoxweb.

Knoxweb has been helping people understand the World Wide Web since 1996 and can help you get back into first place with your internet marketing strategy. Knoxweb understands how the search engines work, and although the algorithms have changed over the years, the goal remains the same. To help users find answers.

Google and the other search engines are in business to help users find what they are looking for, and if you aren’t following the proper protocol, it could hurt your ranking on the search engines.

If you follow the Knoxweb Blog, you will have learned the Search Engine Optimization is what drives the search engines. Good content that makes sense is user friendly and well written will help your ranking on Google, Bing and the other powers that be that rule the internet, but what are the secrets that the competition has that seem to be edging you out of the winners circle?

According to Knoxweb, there are some secrets that could help you get to the top of the search engines, and best of all, it won’t cost you your entire internet marketing budget.

Although you want to write great content for the search engine spiders, you must write for the user.

If you own a niche business or organization, it is fairly easy to place high in ranking, however, if you aren’t using the keywords to attract potential clients and customers those users will go to the competition.

Businesses that are in a competitive industry, such as plumbing or construction, need to be clever when it comes to content for your online marketing strategy. Knoxweb can help you come up with the best search phrases and keywords for your brand.

Google and the other search engines are constantly changing their algorithms, so what worked in yesterday’s market won’t always work today. Knoxweb keeps up to date with ever changing technology making sure that you are your business or organization stays on track when it comes to SEO.

If you want to avoid ranking on the lower pages of Google, do your best to avoid:

• Hidden Links
• Hidden Text
• Black Hat SEO Techniques
• Loading pages that contain irrelevant words that don’t make sense
• Creating multiple pages with duplicate content
• Door pages to, “Fool,” Google

If you want to rank high on Google, try:

Creating pages for your user, not the search engine
• Avoiding tricks to fool the search engines and improve your ranking
• Avoiding the link schemes
• Avoiding programs that violate the terms of Google’s Use Policy

What Does Quality Mean

If you want to impress the search engines, Knoxweb recommends that you:

• Keep your pages relevant to what users are searching for
• Make your page an authority page
• Write unique useful content
• Make sure that your pages have history
• Make sure that your pages contains lots of information
• Create pages that load quickly
• Maintain your pages
• Clean up broken links
• Avoid keyword stuffing

Your online marketing strategy really does affect your overall ranking on the search engines. Let Knoxweb help your online marketing strategy with proven techniques that will boost your rank.

Call or click for a no obligation online marketing strategy consultation with Knoxweb today.

An Online Marketing Strategy for your Business

online marketing strategy

An online marketing strategy is imperative for your business, especially during the all-important holidays.

Your online marketing campaign could be the reason you are not experiencing, “The most wonderful time of the year.” In fact, your online marketing campaign could be what is preventing you from having a better year than you did last year.

If you can’t be found in an online search, you could probably use some help with your overall marketing strategy.

According to Knoxweb, the most important part of your business should be your online marketing strategy. A strong online marketing campaign is important for both online and bricks and mortar stores as most people will do a search on a store on their mobile device before they even set foot in your shop or restaurant. During the holidays, your online presence is crucial if you want to get potential customers away from the competition. You can bet that the competition, especially if you relay on local business, will be working hard on their online marketing strategy.

Knoxweb understands a thing or two about the World Wide Web and can’t stress the importance of your online presence. Gone are the days of the yellow pages where all you had to do was look something up. It’s the 21st century, and that means the only place you will find what you are looking for is on the net. If you and your business can’t be found in a search, you can bet you are losing money.

Your online presence should be better than your resume. Your online presence is an extension of your company, and if people can’t find you, you may as well think of something new to do in the New Year.

If you are still operating in the 1990s, it’s time to call or click and schedule an appointment with Knoxweb who can come up with an online marketing strategy that will help your business or organization grow.

So just what is a World Wide Web Presence?

Although it may seem obvious, your online presence helps people find your business whether you rely on foot traffic, or do business on the net.

Your online presence may include a:

• Professional directory listing
• Social media profile
• Network profile
• Company website
• Your company blog
• Guest blog posts
• An email address
• A sales or landing page
• An online store

All of these can help your online presence, but how does your business benefit from it?

Some of the advantages include:

• Relationship building
• Easy to find your business
• Credibility booster
• Helps streamline your customer service
• Opens the content marketing door

Although developing your online presence will take effort, and of course time, you can speed up the process with Knoxweb. Knoxweb can help you determine what your business goals are, and how they fit into your overall online marketing strategy. With the help of Knoxweb, you can have your goals in mind helping to nurture you presence on the web. This can be very cost effective in the long term.

The internet is truly the first port of call when it comes to new clients and customers. Your online presence helps people locate your business or organization and Knoxweb can help.

Stop worrying about your profit and call or click and schedule an appointment with the team from Knoxweb. Knoxweb can help you build your web presence with a strong online marketing strategy that just may help enjoy the most wonderful time of the year.

Call or click for an appointment today.

Video Marketing Trends Wrap Up for 2017

Video Marketing

Video Marketing with Video Grabber and Knoxweb is the best way to optimize your website content on the World Wide Web. With Video Marketing, you can take the planet by storm with professionally made video that you can share all over the net.

Below are a few marketing trends that you may want to consider in your video marketing campaign with Video Grabber and Knoxweb.

Video Drives Self Service Sales

A decade ago, your website was the place that potential clients and customers would go if they wanted to buy your products or services, if they were truly interested, they would have to pick up the phone or meet face to face.

These days’ people expect and receive an on demand experience. People want what they want, when the want it. When you add video with Knoxweb and Video Grabber to your online marketing campaign, you are giving customers and clients a self-serve experience when they want it. With video clients and customers are more apt to buy your products or services.

Consumers Expect Video Content

Video is no longer a luxury, but a necessity. With Video Grabber and Knoxweb, you can fully explain your product or service quickly and easily. Video has become a crucial part of the entire buying experience.

All companies have some sort of competition. In fact, Knoxweb explains that an average product has about 15 competitors, and unless you have a niche product or service, you need to stand out from the competition. A video can help you get there.

Video Quality not Quantity

Because the competition is getting fierce where video is concerned, quality does count. The quality of your video should be a priority. With Video Grabber from Knoxweb, you will be getting a professional high quality video, or series of videos, that will boost user engagement and drive better results to your website. Quality, “Evergreen,” videos will also tend to stand the test of time. When you invest in video, you want it done right the first time. High quality videos see better SEO results, higher engagement, and a better ROI.

Prioritization

Seventy three percent of marketers claim that video gets the best Return on Investment. Creating a video strategy with the help of Knoxweb and Video Grabber is essential. If you are the type of company that just grabs a camera and starts shooting, it could hurt your overall online marketing campaign.

When you work with the producers and editors from Knoxweb, you will be creating a beautifully shot video or series of videos that people, including your competition, will want to watch.

Personalized Video is on the Rise

Videos that are personalized are becoming more and more popular as it builds a connection with potential clients and customers. When you personalize your videos and include them in your email marketing campaign, you will stand out from the competition.

This is a very simple concept that Knoxweb can help you incorporate into your online marketing campaign. With video marketing, there is no limit to what you can do.

Video Advertising Budgets will Rise

According to Knoxweb, the end of 2017 may very well be the year that online advertising trumps television advertising. Video is a growing trend that isn’t going anywhere, especially when you consider that most people watched the Presidential debates and the Summer Olympics in 2016 online.

Video Marketing with Knoxweb and Video Grabber is the smart and affordable way to add fresh and unique video content to your online marketing campaign. Not only will it help boost your SEO, but it can also increase your income.

If you would like more information regarding Video Marketing with Knoxweb and Video Grabber, call or click and schedule a no obligation consultation with the web design experts from Knoxweb. You will not believe the difference in your ROI.

Call or click today.

Getting your Social Media Campaign Back on Track

social media campaign

If your social media campaign is suffering, Facebook Advertising, Google Ads or a regular blog post could be the answer. Facebook is the largest social media website in the world and is so affordable; you will wonder why you hadn’t done it before. The social media marketing experts from Knoxweb can turn your ho hum social media campaign into an eye dropping online Facebook ad that could go viral.

Social media is ever changing with hundreds of social media sites popping up every day. If you want to be seen and heard, a solid Facebook Advertising campaign could be just what you need.

Knoxweb have been in the web business since 1996 and has the tools and expertise to help your business grow. You cannot go wrong when you work with the team from Knoxweb, and best of all, Knoxweb is much more affordable than you think.

Google Ads

Google ads appear in the search results on the world’s largest search engine. There are two areas for Google paid for ads, one is above the organic, or natural unpaid ads while the others are at the bottom of the search engine results page. Google Ads are a great way to spread the word about your products and services. With Google being the largest search engine on the globe, it is difficult to dispute the effectiveness of Google Ads.

Every second over three million searches are being done on Google with the majority of those page results being Google ads, which are paid for by a business. Google ads can be very effective when it comes to driving relevant traffic to your website because people who are searching for your products and services. By targeting your demographic, you are more likely to turn those clicks into sales for the all important conversion.

Facebook Advertising

Between 2015 and 2016, Facebook saw a 50 percent increase with active advertisers, reaching an astounding three million advertisers. If you aren’t onboard with affordable Facebook advertising posts, you are missing potential sales. Let Knoxweb show you how to optimize your online content and include it in your Facebook Advertising. When you share your weekly or monthly blog posts on your social medial pages, you are reaching more potential clients and customers.

Knoxweb explains that the trick to reaching your target market is to use the marketing tools on Facebook for Facebook advertising. If you aren’t targeting your demographic, you will be missing the mark. Facebook makes it easy to target your potential buyers when you use Facebook advertising in conjunction with your online marketing strategy.

Blog Posting

If you follow the Knoxweb Blog, you will know how important a weekly or monthly blog is to your overall marketing strategy. Even your conventional marketing plan will benefit from regular blog posting as you can share you URL on your direct and email marketing. You will reach more people when you optimize all of your advertising, not just your online advertising.

With a weekly or monthly blog, you are growing your target market, your social media campaign and your SEO. Google and the other search engines love fresh and unique content and if you post regular blogs on your website and your social media pages, you are bound to see a raise in your rank on social media.

If running your social media campaign is getting too much, call or click and schedule a no obligation consultation with the social media mavens from Knoxweb, it really will help your bottom line.

Call or click and get your social media campaign back on track with the help of Knoxweb.

Call or click today.

Are your SEO Strategies Failing You and Your Business?

SEO Strategies

If your SEO strategies are failing, it could have something to do with your web design. Knoxweb explains that if you aren’t optimized for mobile devices and aren’t viewable on a mobile device, your Search Engine Optimization will suffer for it.

Having sound SEO strategies in place that include social media marketing and video marketing will help your online presence, however, even the best SEO strategies will fail if you don’t have a mobile web design. A mobile web design is the first thing you need to implement in your online marketing campaign. If you don’t have mobile responsive website, nothing else will matter.

According to Knoxweb, SEO strategies often fall short because the business or organization neglects the most important aspect of the campaign, a mobile responsive website.

You may think you are mobile responsive, but if you have two URL’s or a website that takes the user to a page where the user needs to squeeze or pinch the page on a mobile device, you are not mobile responsive.

A mobile responsive website allows the user to go to a website and see every page equally regardless of the device. With a mobile responsive website, every page will look the same and most importantly, will be user friendly.

It’s all About the User

If you follow the Knoxweb blog, you will know that Google’s sole purpose in life is to keep the customer satisfied. Of course, that is every company’s goal, but most small businesses don’t have influence over nearly every person on the planet.

Google wants to make sure that the user is getting what he or she is looking for. If Don is visiting Gatlinburg for the first time and grabs his phone to find a great local restaurant, you must be mobile responsive, otherwise Don and his wife Mary will have lunch at the eatery across the street. Even if your restaurant is within eyeshot, a potential customer will choose the restaurant that they know the most about. If a customer has to pinch the screen to check out your menu, you will lose business.

Ease of Use

Because a mobile responsive website adapts to screen size, potential clients and customers will be able to find what they are looking for in seconds. If you do not have a mobile responsive website and your products or services pages have to be pinched or squeezed, you don’t have much chance of a good return on your investment.

A site that is fast to load and easy to navigate is the most important part of your website. Google rewards businesses and organizations that have websites that people can find quickly. If your site takes a minute or two to load, your SEO strategies aren’t working.

A Pleasant Experience

Social media is powerful, and if you aren’t mobile responsive, you probably won’t get many likes or shares, much less conversions. If customers are complaining about your website, talk to Knoxweb about a mobile responsive web design. Knoxweb will design and develop a website that users can come away from with a smile on their face. Happy people will Tweet and post positive experiences that never would have happened in the first place had you not been mobile friendly.

If you want to create a sound SEO Strategies campaign with the team from Knoxweb call or click now. Knoxweb will work with you to create a mobile responsive website that the search engines and your customers and clients will love.

Already mobile responsive, but not getting good results from your SEO Strategies Campaign? Not a problem as Knoxweb are the SEO experts and can come up with a solid plan that will help your online presence and your search engine ranking.

Knoxweb really are the experts and can help you and your business grow. Call or click for more information today.

No Mobile Responsive Website Why Not?

mobile responsive website

A mobile responsive website is essential for your business or organization. Having a mobile responsive website will help your SEO and your ROI. Knoxweb can help you create and implement a new mobile web design that will help your business grow, and could even help with your bottom line. A mobile web design looks great on any device, but not all mobile design websites are created equal.

Mobile use on the internet is increasing rapidly. If your website looks great on a desktop or laptop, but isn’t viewable on a tablet, Smartphone or Smart watch, you will lose business.

If you follow the Knoxweb blog, you know that a mobile responsive website means that users will see your content, images, and buttons on all devices. Users will get a full view as a mobile responsive web design adapts to all screen sizes. That means you will not have to worry about different URL’s for different devices.

Still not convinced? You may change your mind when you see the staggering statistics regarding mobile usage.

  • 25 percent of World Wide Web users only access the web via a mobile device
  • Back in 2012, more than half of local searches were performed on a mobile device
  • In 2016, mobile internet use overtook desktop and laptop usage
    Google prefers mobile responsive websites

If you have one URL for desktop use and one URL for mobile use, it makes it tougher for Google to index and crawl multiple versions of the exact same website.

With one URL and one website, users can easily interact, share, and engage with the content on the site.

Conversion Rates

If your website does not work on a tablet or Smartphone, users will not be able to convert, and with more than 69 percent of purchasers, buying products and services on a mobile device it improves conversion rates.

If your users have to work harder to find a product or service, it is highly unlikely that they will convert. Because a mobile responsive website adjusts to any screen size, buyers are more apt to make a purchase.

Social Media

If you are not implementing social media marketing strategies into your campaign, you are missing leads as social media has gone mobile. In fact, according to ComScore, 55 percent of social media happens on a tablet, Smartphone or Smartwatch. If you have a mobile responsive website, you will get more likes, comments, and shares.

It’s All About User Experience

A mobile responsive web design gives users a much better experience as there is no pinching or zooming. All of your content is automatically converted and adjusted to any device making navigation easy. If your users are frustrated when they don’t see your content right away, there is a 61 percent chance that they will head over to another website and your competition. If people can contact your company and find what they are looking for, there is less chance of complaints.

Easy to Manage

If you have a separate mobile and desktop website, you will have to run two Search Engine Optimization campaigns. With one SEO campaign and one website, everyone, including your development team, will be happy. Having a mobile responsive website makes it easy for everyone to manage.

Staying Ahead of Your Competition

Staying ahead of the competition is vital if you want to improve your bottom line. 85 percent of people believe that a mobile website must be just as good, or better than a desktop website. When you have a website that stands out from the rest, you will see an improvement in your sales.

If you haven’t gone mobile, call or click and schedule a no obligation consultation with the mobile responsive website design and development team from Knoxweb. It really will make a difference.

Call or click today.

Social Media Marketing Four Reasons you Need It

social media marketing

If you follow the Knoxweb Blog, you will know how vital social media marketing is to your business plan. Marketing with social media will not only boost your SEO, but can also improve your ROI and your bottom line. According to Knoxweb, not being involved in social media is like shooting yourself in the foot.

Knoxweb explains that a social media marketing strategy helps define your business goals and how you will successfully use social media to communicate with your followers, fans, friends of friends and much more. It is imperative that you come up with a strategy first, and then a plan of action.

It’s important to note that even if you are not active on social media, you can bet the competition is, and that includes a large portion of your clientele. If you don’t understand social media and aren’t part of the conversation, you cannot influence the outcome.

If you are unaware about what people are saying about your product or service, it is impossible to ensure that the key message you want to convey is being heard. Social media helps you understand what people want, what they want to talk about, and what they want to hear from your business or organization.

Below are Three Reasons that Knoxweb Recommends Social Media Marketing:

Social Media is still Growing

Mobile-There are more people accessing the World Wide Web with a mobile device, in fact, that number increased by almost 70 percent at the end of 2016.

Older Users-The fastest growing age demographic on Google + and Facebook is in the 45-54 age bracket.

With improved mobile connections and the ability to access your social media accounts on the go makes it easy for people to socialize, shop and engage on social media.

When you create a social media strategy that is targeted to your demographic, you can connect with existing and future clients and customers.

Purchasing Decisions

According to Knoxweb, the majority of purchasing decisions are now being made via social media. When you use Facebook Advertising, you can:

  • Create thought provoking ads and campaigns
  • Manage your audience with custom targeting
  • Build dashboards that are customized for your products and services
  • Run analytics
  • Manage user data
  • Manage your campaign, accounts, and pages

Over half of people who use social media are now using those platforms to make a purchasing decision. In fact, 46 percent are deciding what they want to buy based on social media with those numbers set to skyrocket in the coming years.

Customers and Clients are Active on Social Media

These days most people head to social media to share, use and access information. If you want your blog to be read, it is vital that you share it on your social media pages for social media marketing. Social media may only be a small percentage of your audience, but when you update your framework to include social media, others may just become fans and followers, even those who only check their Facebook or Twitter pages once a week.

Your Reputation Could be at Stake

Even if you aren’t on social media, your disappointed clients and customers probably are. Most social media websites have some sort of review system in place, and if you don’t have social pages, you won’t be able to dispute those reviews. Knowing what is being said about you on social media, whether it is good or bad is a great way to improve your business. When you hear what people are saying about your company, you can make changes that will improve your products and services.

Social media marketing is crucial to your business or organization. Let Knoxweb show you the ropes and help you with a sound social media marketing strategy that will help your business grow.

Call or click for more information regarding social media marketing with Knoxweb today.

When you Dominate SEO Google will Reward You

SEO

SEO is imperative if you want to rank in the search engines, and with Google’s birthday on September 28, it’s important to remember what Google stands for and what it expects from its users.

Google’s focus is to offer relevant search results that are accurate and fast. With that being said, Google is constantly changing its algorithms using names such as Penguin, Hummingbird, and Panda, to name a few. However, when black hat SEO methods, which include keyword stuffing and link buying started invading and dominating Google’s search, something had to be done to keep Google relevant. Algorithms were adjusted to seed out spammers, scammers, and spoofs.

Unfortunately, SEO has been looked at the wrong way. People tend to look for the best way to do the least work for the best return when in fact, it’s just the opposite. SEO takes time, and if you are attempting to do it yourself, it could hurt you in the long run.

According to Knoxweb, Google needs to trust you, if they don’t you will not rank well. When Google trusts you, you will rank consistently hire in the search engine results. For Search Engine Optimization to work properly, you need a professional from Knoxweb.

Indexing

Brand new websites will have a tough time ranking on the search engines as they have newly indexed pages. Indexing refers to the age of your pages, the age of the domain, and the age of your website, not when it was released or even registered.

Your Authority Profile

Google wants and needs a web profile that will signify authority. If you have fresh and unique content along with good quality links across the World Wide Web, you will be seen as an authority in your field. A healthy link velocity on your website will boost your SEO and help your search engine ranking.

Content

Knoxweb explains that skimping on content is the biggest way to lose your rank on the search engines. Having relevant content that isn’t stuffed with keywords, is informative and thought provoking will impress Google who will reward your efforts with a higher ranking. Content really is King and if you have a great website with poor content, it won’t help your ranking on the search engines. Well-written content that is highly engaging and keyword centric will go a long way when it comes to your search engine results and your SEO.

Knoxweb has been the web design and web development business since 1996 and keeps up with the ever-changing algorithms brought forth by the most powerful search engine in the world. If Google is punishing you for keyword stuffing, copyright issues, or poor content, you can bet it’s for a very good reason.

Mobile Friendliness

If you follow the Knoxweb Blog, you will know how important it is to be user friendly. These days more and more people are reaching for a mobile device to find information, to shop and to locate a business. If your website isn’t user friendly, Google won’t appreciate it. In fact, they will penalize you for it with a lower ranking on the search engines.

If all of this sounds like too much work, call or click and schedule a no obligation consultation with Knoxweb. Knoxweb are the SEO experts and can help you improve your ranking on the web.

Call or click for your no obligation consultation today. Search Engine Optimization is just as important as it always was.

Call or click today.

Online Marketing with Video will Boost your SEO

online marketing with video

Online Marketing with video is the number one way to make your presence known on the World Wide Web, and if you aren’t including video in your online marketing strategy, you will be missing the boat.

If you follow the Knoxweb Blog, you will know how important online marketing with video is to your entire campaign. When you add video to your website, email, and social media with Videograbber, you increase your chances of converting those leads into sales.

Last year saw a huge surge in video, with content marketing going from 360-degree videos to Facebooks new Live format. Because people have a shorter attention span, making short and concise videos that are interactive and engaging is paying off.

According to Knoxweb, 78 percent of viewers watch videos on their PC’s, Smartphone’s, tablets, and laptops online every single week with 55 percent watching videos online every single day. On top of that, 65 percent of those who watch a video watch the entire video. If you do not have online marketing with video, you are missing the best opportunity to engage and reach your target market and demographic.

Below are a few more staggering numbers from Knoxweb that you may want to consider if you aren’t including video in your online marketing strategy:

  • More video is uploaded every month than TV has in thirty years
  • By the end of the year video will account for 74 percent of web traffic
  • Tablet owners, 33 percent of them, watch an hour of video every day
  • Twenty Eight percent of Smartphone users watch a video every day
  • Seventy-eight percent watch online videos every week
  • Fifty five percent of viewers watch videos every day online
  • A staggering 5 million people watch videos on Facebook every day
  • Eighty five percent of videos that are watched on Facebook are mute
  • People who use Snapchat watch 10 billion video clips a day
  • Eighty two percent of Tweeters watch video content
  • Business executives, 75 percent of them, watch industry related videos weekly
  • Fifty five percent of executives share industry related videos with colleagues
  • Fifty nine percent of business executives prefer video to text
  • Eighty one percent of businesses and organizations feature video on their website
  • Sixty nine percent of marketing professionals have used online marketing with video
  • Ninety three percent of online marketers include video in their strategy
  • Ninety six percent of Business-to-Business companies are using video
  • The word video in an email subject line will increase your open rates by 19 percent
  • Online marketing with video increases click through rates by 65 percent
  • Online marketing with video in email reduces unsubscribers by 26 percent
  • When online marketers include video, it increases click through by 200 to 300 percent
  • Marketers worldwide name video as the best return for ROI. Fifty two percent of them

Knoxweb knows how powerful video is and has the best tools to help you include video in your online marketing strategy. With Knoxweb and Videograbber, you can have a professional video produced that will be powerful and eye catching.

Knoxweb has been in the video and web business since 1996, and can take your company to the next level with Videograbber. All you have to do is call or click.

Online marketing with video is taking the world by storm, and if you haven’t added video to your website, email or social media marketing, you will lose business.

Still not sure? Call or click and schedule an appointment with a marketing professional from Knoxweb who can take your business or organization to the next level with a sure fire online marketing campaign that will boost your SEO and your online presence.

Online marketing with video isn’t going anywhere. Call or click and talk to Knoxweb about online marketing with video today. You will not be disappointed.

Call or click now.

Mobile Web Design for the Future 2017

mobile web design

Knoxweb’s mobile web design team has the skills and the knowledge to take your outdated website and turn it into a user-friendly mobile responsive website that will boost your Search Engine Optimization.

You would have to be living on another planet not to realize that everyone in the world is going mobile. In fact, mobile has surpassed desktop and laptop use with over 50 percent of web surfers getting their information on a mobile device. Without a mobile web design, you will lose clients and customers.

People are addicted to tablets, Smartwatches, and of course, Smartphone’s. If you are not responsive, regardless of your industry, you will not rank well on the search engines.

Be Responsive Not Unresponsive

When mobile web browsing took the lead over desktops and laptops, Knoxweb wasn’t surprised. Knoxweb has been in the web business since 1996 and has kept up with the web, which is moving faster than most experts had predicted, and with clients and customers using just one device, the Smartphone wins over the PC every time. In fact, twice as many people who depend on one device for the World Wide Web choose a Smartphone or tablet over a desktop or laptop.

Although Knoxweb has always been in the loop when it comes to mobile web design, the team is a bit baffled as to why so many businesses, both small and large, seem to be ignoring the need for a mobile web design. Even with all of the published facts and statistics, some businesses and organizations simply refuse to go with a mobile web design. In fact, the failure to go mobile could be over 60 percent.

Google’s main focus is to help people find what they are looking for on the web, and with the majority of web surfing taking place on a mobile device, businesses that are mobile responsive will be favored by Google. If your website is optimized for mobile devices, it will help your SEO.

Below are a few more reasons to talk to Knoxweb about a mobile web design

Usability

If your site is hard to navigate, users will quickly head over to the competition. Mobile responsive websites are made to adapt to the size of the screen making every page easy to read.

If you are easily accessible, your users will have a better experience and be more likely to come back. Having a mobile responsive website is the key to a positive experience for the user. Customer experience has to be number one when it comes to your online presence. Remember, traffic and positive reviews are just a couple of the things that you will be rewarded with because of great customer experience.

Speed is Everything

Waiting for a page to load is annoying and can affect your SEO. A responsive web design will give you a better ranking on the search engines as it is optimized to load fast. Google may change its algorithms regularly, but they have remained consistent when it comes to website loading speeds.

Duplicate Content Not an Issue

Separate mobile websites, can be tough to manage. If your customer has to use a different URL from your desktop URL, Google may get confused, as the content is the same, even though the URL is different.

Duplicate content can damage your ranking. A mobile web design makes it quite clear to the search engines which content is important for indexing purposes.

Social Media

Mobile responsive websites are built for social sharing, and although sharing a post or page will not directly impact your search engine ranking, it will help you build a following. A larger audience means more engagement and more traffic.

A mobile responsive website is an essential part of online marketing. Call or click and schedule an appointment with Knoxweb who can help you with a mobile web design that will help your business grow.

Call or click today.