Category Archives: SEO

No Mobile Responsive Website Why Not?

mobile responsive website

A mobile responsive website is essential for your business or organization. Having a mobile responsive website will help your SEO and your ROI. Knoxweb can help you create and implement a new mobile web design that will help your business grow, and could even help with your bottom line. A mobile web design looks great on any device, but not all mobile design websites are created equal.

Mobile use on the internet is increasing rapidly. If your website looks great on a desktop or laptop, but isn’t viewable on a tablet, Smartphone or Smart watch, you will lose business.

If you follow the Knoxweb blog, you know that a mobile responsive website means that users will see your content, images, and buttons on all devices. Users will get a full view as a mobile responsive web design adapts to all screen sizes. That means you will not have to worry about different URL’s for different devices.

Still not convinced? You may change your mind when you see the staggering statistics regarding mobile usage.

  • 25 percent of World Wide Web users only access the web via a mobile device
  • Back in 2012, more than half of local searches were performed on a mobile device
  • In 2016, mobile internet use overtook desktop and laptop usage
    Google prefers mobile responsive websites

If you have one URL for desktop use and one URL for mobile use, it makes it tougher for Google to index and crawl multiple versions of the exact same website.

With one URL and one website, users can easily interact, share, and engage with the content on the site.

Conversion Rates

If your website does not work on a tablet or Smartphone, users will not be able to convert, and with more than 69 percent of purchasers, buying products and services on a mobile device it improves conversion rates.

If your users have to work harder to find a product or service, it is highly unlikely that they will convert. Because a mobile responsive website adjusts to any screen size, buyers are more apt to make a purchase.

Social Media

If you are not implementing social media marketing strategies into your campaign, you are missing leads as social media has gone mobile. In fact, according to ComScore, 55 percent of social media happens on a tablet, Smartphone or Smartwatch. If you have a mobile responsive website, you will get more likes, comments, and shares.

It’s All About User Experience

A mobile responsive web design gives users a much better experience as there is no pinching or zooming. All of your content is automatically converted and adjusted to any device making navigation easy. If your users are frustrated when they don’t see your content right away, there is a 61 percent chance that they will head over to another website and your competition. If people can contact your company and find what they are looking for, there is less chance of complaints.

Easy to Manage

If you have a separate mobile and desktop website, you will have to run two Search Engine Optimization campaigns. With one SEO campaign and one website, everyone, including your development team, will be happy. Having a mobile responsive website makes it easy for everyone to manage.

Staying Ahead of Your Competition

Staying ahead of the competition is vital if you want to improve your bottom line. 85 percent of people believe that a mobile website must be just as good, or better than a desktop website. When you have a website that stands out from the rest, you will see an improvement in your sales.

If you haven’t gone mobile, call or click and schedule a no obligation consultation with the mobile responsive website design and development team from Knoxweb. It really will make a difference.

Call or click today.

Social Media Marketing Four Reasons you Need It

social media marketing

If you follow the Knoxweb Blog, you will know how vital social media marketing is to your business plan. Marketing with social media will not only boost your SEO, but can also improve your ROI and your bottom line. According to Knoxweb, not being involved in social media is like shooting yourself in the foot.

Knoxweb explains that a social media marketing strategy helps define your business goals and how you will successfully use social media to communicate with your followers, fans, friends of friends and much more. It is imperative that you come up with a strategy first, and then a plan of action.

It’s important to note that even if you are not active on social media, you can bet the competition is, and that includes a large portion of your clientele. If you don’t understand social media and aren’t part of the conversation, you cannot influence the outcome.

If you are unaware about what people are saying about your product or service, it is impossible to ensure that the key message you want to convey is being heard. Social media helps you understand what people want, what they want to talk about, and what they want to hear from your business or organization.

Below are Three Reasons that Knoxweb Recommends Social Media Marketing:

Social Media is still Growing

Mobile-There are more people accessing the World Wide Web with a mobile device, in fact, that number increased by almost 70 percent at the end of 2016.

Older Users-The fastest growing age demographic on Google + and Facebook is in the 45-54 age bracket.

With improved mobile connections and the ability to access your social media accounts on the go makes it easy for people to socialize, shop and engage on social media.

When you create a social media strategy that is targeted to your demographic, you can connect with existing and future clients and customers.

Purchasing Decisions

According to Knoxweb, the majority of purchasing decisions are now being made via social media. When you use Facebook Advertising, you can:

  • Create thought provoking ads and campaigns
  • Manage your audience with custom targeting
  • Build dashboards that are customized for your products and services
  • Run analytics
  • Manage user data
  • Manage your campaign, accounts, and pages

Over half of people who use social media are now using those platforms to make a purchasing decision. In fact, 46 percent are deciding what they want to buy based on social media with those numbers set to skyrocket in the coming years.

Customers and Clients are Active on Social Media

These days most people head to social media to share, use and access information. If you want your blog to be read, it is vital that you share it on your social media pages for social media marketing. Social media may only be a small percentage of your audience, but when you update your framework to include social media, others may just become fans and followers, even those who only check their Facebook or Twitter pages once a week.

Your Reputation Could be at Stake

Even if you aren’t on social media, your disappointed clients and customers probably are. Most social media websites have some sort of review system in place, and if you don’t have social pages, you won’t be able to dispute those reviews. Knowing what is being said about you on social media, whether it is good or bad is a great way to improve your business. When you hear what people are saying about your company, you can make changes that will improve your products and services.

Social media marketing is crucial to your business or organization. Let Knoxweb show you the ropes and help you with a sound social media marketing strategy that will help your business grow.

Call or click for more information regarding social media marketing with Knoxweb today.

When you Dominate SEO Google will Reward You

SEO

SEO is imperative if you want to rank in the search engines, and with Google’s birthday on September 28, it’s important to remember what Google stands for and what it expects from its users.

Google’s focus is to offer relevant search results that are accurate and fast. With that being said, Google is constantly changing its algorithms using names such as Penguin, Hummingbird, and Panda, to name a few. However, when black hat SEO methods, which include keyword stuffing and link buying started invading and dominating Google’s search, something had to be done to keep Google relevant. Algorithms were adjusted to seed out spammers, scammers, and spoofs.

Unfortunately, SEO has been looked at the wrong way. People tend to look for the best way to do the least work for the best return when in fact, it’s just the opposite. SEO takes time, and if you are attempting to do it yourself, it could hurt you in the long run.

According to Knoxweb, Google needs to trust you, if they don’t you will not rank well. When Google trusts you, you will rank consistently hire in the search engine results. For Search Engine Optimization to work properly, you need a professional from Knoxweb.

Indexing

Brand new websites will have a tough time ranking on the search engines as they have newly indexed pages. Indexing refers to the age of your pages, the age of the domain, and the age of your website, not when it was released or even registered.

Your Authority Profile

Google wants and needs a web profile that will signify authority. If you have fresh and unique content along with good quality links across the World Wide Web, you will be seen as an authority in your field. A healthy link velocity on your website will boost your SEO and help your search engine ranking.

Content

Knoxweb explains that skimping on content is the biggest way to lose your rank on the search engines. Having relevant content that isn’t stuffed with keywords, is informative and thought provoking will impress Google who will reward your efforts with a higher ranking. Content really is King and if you have a great website with poor content, it won’t help your ranking on the search engines. Well-written content that is highly engaging and keyword centric will go a long way when it comes to your search engine results and your SEO.

Knoxweb has been the web design and web development business since 1996 and keeps up with the ever-changing algorithms brought forth by the most powerful search engine in the world. If Google is punishing you for keyword stuffing, copyright issues, or poor content, you can bet it’s for a very good reason.

Mobile Friendliness

If you follow the Knoxweb Blog, you will know how important it is to be user friendly. These days more and more people are reaching for a mobile device to find information, to shop and to locate a business. If your website isn’t user friendly, Google won’t appreciate it. In fact, they will penalize you for it with a lower ranking on the search engines.

If all of this sounds like too much work, call or click and schedule a no obligation consultation with Knoxweb. Knoxweb are the SEO experts and can help you improve your ranking on the web.

Call or click for your no obligation consultation today. Search Engine Optimization is just as important as it always was.

Call or click today.

Online Marketing with Video will Boost your SEO

online marketing with video

Online Marketing with video is the number one way to make your presence known on the World Wide Web, and if you aren’t including video in your online marketing strategy, you will be missing the boat.

If you follow the Knoxweb Blog, you will know how important online marketing with video is to your entire campaign. When you add video to your website, email, and social media with Videograbber, you increase your chances of converting those leads into sales.

Last year saw a huge surge in video, with content marketing going from 360-degree videos to Facebooks new Live format. Because people have a shorter attention span, making short and concise videos that are interactive and engaging is paying off.

According to Knoxweb, 78 percent of viewers watch videos on their PC’s, Smartphone’s, tablets, and laptops online every single week with 55 percent watching videos online every single day. On top of that, 65 percent of those who watch a video watch the entire video. If you do not have online marketing with video, you are missing the best opportunity to engage and reach your target market and demographic.

Below are a few more staggering numbers from Knoxweb that you may want to consider if you aren’t including video in your online marketing strategy:

  • More video is uploaded every month than TV has in thirty years
  • By the end of the year video will account for 74 percent of web traffic
  • Tablet owners, 33 percent of them, watch an hour of video every day
  • Twenty Eight percent of Smartphone users watch a video every day
  • Seventy-eight percent watch online videos every week
  • Fifty five percent of viewers watch videos every day online
  • A staggering 5 million people watch videos on Facebook every day
  • Eighty five percent of videos that are watched on Facebook are mute
  • People who use Snapchat watch 10 billion video clips a day
  • Eighty two percent of Tweeters watch video content
  • Business executives, 75 percent of them, watch industry related videos weekly
  • Fifty five percent of executives share industry related videos with colleagues
  • Fifty nine percent of business executives prefer video to text
  • Eighty one percent of businesses and organizations feature video on their website
  • Sixty nine percent of marketing professionals have used online marketing with video
  • Ninety three percent of online marketers include video in their strategy
  • Ninety six percent of Business-to-Business companies are using video
  • The word video in an email subject line will increase your open rates by 19 percent
  • Online marketing with video increases click through rates by 65 percent
  • Online marketing with video in email reduces unsubscribers by 26 percent
  • When online marketers include video, it increases click through by 200 to 300 percent
  • Marketers worldwide name video as the best return for ROI. Fifty two percent of them

Knoxweb knows how powerful video is and has the best tools to help you include video in your online marketing strategy. With Knoxweb and Videograbber, you can have a professional video produced that will be powerful and eye catching.

Knoxweb has been in the video and web business since 1996, and can take your company to the next level with Videograbber. All you have to do is call or click.

Online marketing with video is taking the world by storm, and if you haven’t added video to your website, email or social media marketing, you will lose business.

Still not sure? Call or click and schedule an appointment with a marketing professional from Knoxweb who can take your business or organization to the next level with a sure fire online marketing campaign that will boost your SEO and your online presence.

Online marketing with video isn’t going anywhere. Call or click and talk to Knoxweb about online marketing with video today. You will not be disappointed.

Call or click now.

Mobile Web Design for the Future 2017

mobile web design

Knoxweb’s mobile web design team has the skills and the knowledge to take your outdated website and turn it into a user-friendly mobile responsive website that will boost your Search Engine Optimization.

You would have to be living on another planet not to realize that everyone in the world is going mobile. In fact, mobile has surpassed desktop and laptop use with over 50 percent of web surfers getting their information on a mobile device. Without a mobile web design, you will lose clients and customers.

People are addicted to tablets, Smartwatches, and of course, Smartphone’s. If you are not responsive, regardless of your industry, you will not rank well on the search engines.

Be Responsive Not Unresponsive

When mobile web browsing took the lead over desktops and laptops, Knoxweb wasn’t surprised. Knoxweb has been in the web business since 1996 and has kept up with the web, which is moving faster than most experts had predicted, and with clients and customers using just one device, the Smartphone wins over the PC every time. In fact, twice as many people who depend on one device for the World Wide Web choose a Smartphone or tablet over a desktop or laptop.

Although Knoxweb has always been in the loop when it comes to mobile web design, the team is a bit baffled as to why so many businesses, both small and large, seem to be ignoring the need for a mobile web design. Even with all of the published facts and statistics, some businesses and organizations simply refuse to go with a mobile web design. In fact, the failure to go mobile could be over 60 percent.

Google’s main focus is to help people find what they are looking for on the web, and with the majority of web surfing taking place on a mobile device, businesses that are mobile responsive will be favored by Google. If your website is optimized for mobile devices, it will help your SEO.

Below are a few more reasons to talk to Knoxweb about a mobile web design

Usability

If your site is hard to navigate, users will quickly head over to the competition. Mobile responsive websites are made to adapt to the size of the screen making every page easy to read.

If you are easily accessible, your users will have a better experience and be more likely to come back. Having a mobile responsive website is the key to a positive experience for the user. Customer experience has to be number one when it comes to your online presence. Remember, traffic and positive reviews are just a couple of the things that you will be rewarded with because of great customer experience.

Speed is Everything

Waiting for a page to load is annoying and can affect your SEO. A responsive web design will give you a better ranking on the search engines as it is optimized to load fast. Google may change its algorithms regularly, but they have remained consistent when it comes to website loading speeds.

Duplicate Content Not an Issue

Separate mobile websites, can be tough to manage. If your customer has to use a different URL from your desktop URL, Google may get confused, as the content is the same, even though the URL is different.

Duplicate content can damage your ranking. A mobile web design makes it quite clear to the search engines which content is important for indexing purposes.

Social Media

Mobile responsive websites are built for social sharing, and although sharing a post or page will not directly impact your search engine ranking, it will help you build a following. A larger audience means more engagement and more traffic.

A mobile responsive website is an essential part of online marketing. Call or click and schedule an appointment with Knoxweb who can help you with a mobile web design that will help your business grow.

Call or click today.

Professional Blog Writing to Improve your SEO

Professional blog writing

Professional blog writing is essential if you want to improve your SEO, and thanks to Knoxweb, you can have professional blog writing once a week or once a month, which will help your SEO. With a professional blog writer, your online presence will improve.

Even if your business doesn’t rely on an online reputation, your credibility is the key to your success. Hiring professional blog writing writers from Knoxweb will maximize your business or organizations online branding potential.

According to Knoxweb, there are a few reasons why you should consider a professional blog writer for your company’s website.

1. Your company’s website represents your entire business or organization. If you have content that is copied and pasted or is poorly written your SEO will suffer for it. Unique and highly engaging website content will get more subscribers.
2. You can connect with your customers more effectively, as professional blog writers understand how to write for a different audience. Of course, you wouldn’t market high school students the way that you market parents. A professional blog writer will help you analyze your audience so that your blog will target your chosen demographics.
3. Google will love you if you have unique and fresh content. If you do not have a professional blog writer on your team, your Search Engine Optimization will pay the price. Updating weekly or even monthly will maximize the potential of your SEO.
4. Professional blog writing will help you reach more users through social media. If you follow the Knoxweb Blog, you will know that people are more apt to share your blogs via Facebook and Twitter. If you are posting videos, Instagram will love you. A professional blog writer has the expertise and the experience to write effective titles and headlines that will get you noticed, not to mention the awesome content.
5. You will become an authority in your industry when you post regularly. Unique and fresh content will be taken much more seriously if you are trying to become a social media expert with your products and services.
6. Having a professional blog writer will help you communicate better with your clients and customers via email. Ask a staff member to take note of the professional blog writer’s postings as it will help he or she become more effective when it comes to posting comments and sharing.
7. You will be able to complete your online projects quickly and more effectively. With a professional blog writer on staff, you will be able to implement the planned projects more efficiently and more quickly. A professional blog writer can help develop business goals that everyone can understand.

It’s all about the Topic

Finding topics that you can write about can be difficult, especially if you are too close to your brand. You know it’s the best in its class, but if you are not a professional blog writer, your company will suffer for it. A professional blog writer can praise your products and services with interesting content that is unique an inspiring.

They Just Do It Better

If you are not a professional writer, the professional blog writing process may take longer than you thought, and unfortunately, the results from your blog post may not be powerful enough to give you the SEO results that you had hoped for.

Search Engine Optimization is essential if you want to get to the top of the search engines. Call or click and schedule a no obligation consultation with the SEO experts from Knoxweb.

Professional blog writing will make a difference to your online presence. Call or click now and talk to an expert from Knoxweb.

Is Your Online Marketing Strategy Solid for 2018?

online marketing strategy

2018 will be here before you know it, and if you don’t have a solid plan for your online marketing strategy for the near future, contact Knoxweb.

Knoxweb has been in the web business since 1996, and can help you create an effective online marketing strategy that will help you achieve your business goals.

Social Media Presence

Online marketing is ever changing with social media becoming one of the top priorities when it comes to your online presence. If you aren’t including social media in your marketing, you aren’t reaching the numbers that you could be.

If you follow the Knoxweb Blog, you will know that Google tracks social media. That means the more you post, the more likely your SEO will improve.

SEO is Still Important and Always will Be

Search Engine Optimization is vital in your overall online marketing strategy. Knoxweb are the SEO experts and can help you climb to the top with organic content that users and the search engines will love. With the right content, you can easily find yourself at the top of the page under the Google Paid for Ads.

Content Remains King

Content is key when it comes to your online marketing strategy. You will get noticed when you include informative, educational, and entertaining content on your website and in your blog.

People love fresh content. There is nothing worse than typing in a keyword phrase only to discover that the same paragraph is being used on several websites. Not only is this confusing to the user, but it is also illegal. Google takes copyright very serious, and if you are copying and pasting content because you see it everywhere else, you will be penalized for it. If you are plagiarizing someone else’s content, the algorithms will pick it up.

The professional blog writers and content writers from Knoxweb are knowledgeable and experienced. Your content will be fresh and unique, which is something that the search engines can’t get enough of.

Video Marketing

If you haven’t noticed how powerful video marketing is, you haven’t been online very much. According to Knoxweb, video marketing is at the top of the list when it comes to boosting your SEO.

Search engines love video content, and so do the social media sites. Just scroll through your Facebook or Instagram pages and you’ll see hundreds of videos in your feed, and with the automatic play back feature, you have an even better chance of converting those leads into sales.

Knoxweb has the tools and the expertise to help you create an online ad campaign using VideoGrabber. From the script to the final product, Knoxweb can help you produce a commercial, or commercials using Video Grabber

With Video Grabber, you can show your audience your products or offer tips. If you want to explain your services, or have a special promotion coming up, let Knoxweb produce a Video Grabber ad campaign that will help your online presence.

You’re not What?

Everything that we said above doesn’t mean a thing if you don’t have a mobile responsive website. Posting slick videos that don’t convert to a mobile device is a useless exercise that will have users unsubscribing to your website by the minute. If you have to pinch and squeeze the screen to see your home page or your products pages, you don’t have a mobile responsive website.

Knoxweb are the mobile responsive website experts and can help you create a mobile responsive website that will make the rest of your online marketing strategy shine.

This September start creating a solid plan for your business or organization with a unique and affordable online marketing strategy from Knoxweb. Knoxweb are the experts and can help your company grow.

If you would like more information regarding an affordable online marketing strategy, call or click and schedule a no obligation consultation with the team from Knoxweb.

Make 2018 count, call or click now.

Using Keywords and Keyword Phrases for Online Marketing Strategies

online marketing strategies

Online marketing strategies aren’t easy to understand. In fact, they can be downright confusing. Knoxweb has the tools you need to make your presence known on the internet, and if your non-existent ranking on Google disappoints you, it’s time to call in the big guns from Knoxweb.

Knoxweb has been in the business of SEO since before its time and can help you rank at the top, and yes, you can do it organically with proven online marketing strategies.

According to Knoxweb, in order to rank better, you need to have online marketing strategies that include:

  1. Creating keywords and keyword phrases that will help you rank
  2. Creating unique and informative content using your keywords and keyword phrases
  3. Promoting the assets of your content
  4. Creating a website that your users will love and share

Finding the All Important Keywords and Keyword Phrases

When you work with the team from Knoxweb keywords will be sourced using tools such as Google Keyword Planner. Of course, these are just estimates, unless of course you ask Knoxweb to create a Google Adwords campaign for your business or organization. However, the Google Keyword Planner does have some competition.

Ubersuggest

Ubersuggest is another great way to find the keywords that best pertains to your products and services. It’s a great free tool that allows you to type in the keywords that you think your potential clients and customers would use. If you don’t want to create a Google Adwords account.

Knoxweb uses the best tools to help you get the SEO results your business needs for your online presence.

SEM Rush

With SEM Rush, you can see what the competition is using for keywords and keyword phrases. You’ll know exactly what the diner across the street is using for keywords.

If you are scratching your head about the waiting list for reservations, it could have something to do with the SEO that the most popular restaurant in town is implementing in its online marketing strategies. All you have to do is head over to SEMRush.com and type in the competitors name in the search bar.

Google Forums

Forums are one of the best ways to source keywords and keyword phrases as you are reading real questions. It’s easy to locate forums that are dedicated to your business. All you have to do is Google, “Your Niche Forums.” Check out the categories and click on the threads. You’ll find great content ideas from reading the headlines in the threads.

The Often Neglected Google Search Console

What can be the best tool in your box is often sadly neglected. If you already have traffic, it can be very effective if you have data that you want to extract. Ask Knoxweb about using the Google Search Console for your internet marketing strategy.

Finding keywords and keyword phrases is easy, but it is also time consuming, and if you are working 24/7 building your business, the last thing you want to deal with is your internet marketing strategies. You can hire someone in house, but is that person really qualified to implement those keywords and keyword phrases into your blogs and online content?

Knoxweb has the tools to build your business online using proven online marketing strategies that will save you money.

If you would like more information regarding web development, web design, mobile apps, video marketing, social media marketing any other online marketing strategies call or click and talk to Knoxweb. It really will make a huge difference in your online presence.

Call or click today.

Marketing Online Can Be Very Frustrating

marketing online

Knoxweb understands how frustrating marketing online can be. However, it can actually be very rewarding when you work with Knoxweb.

Knoxweb has been in the business since 1996, and can take the frustration out of marketing online.

Marketing online includes social media marketing, professional blog writing, Google ads and much more. Add Facebook advertising to the mix and your head really will start to spin. Below are a few tips from Knoxweb that will help you understand more about marketing online.

Awesome Headlines for Great Conversion

Strong headlines create strong reactions. Headlines will draw the user’s attention to your content. When you come up with a thought provoking, humorous or entertaining headline, people will be more apt to read your blog post, your tweet or your Facebook post. Compelling headlines are also a must when it comes to video.

Content Still Matters

After you have created a strong headline, it is imperative that you write good solid content. Include keywords that are related to your topic. If you are unsure what keywords are best, do some research. Check out what your competitors are writing about and what is getting them the most subscribers. Write compelling, entertaining, informative, and educational content that relates to your products and services.

Optimize and Share your Content

When you share your blog posts on social media, you are opening yourself up to a new buying audience. Tweet your blog link and share your blog on Facebook. You can even share pictures from your blog to Pinterest. If a Pinterest user likes what he or she sees, they will click on the visit page link giving you a better chance for the all-important conversion.

Video Content

If you follow the Knoxweb blog, you will know how important video marketing is to online marketing. Knoxweb can help you implement Video Grabber into your online marketing campaign. Video Grabber is the affordable way to create great video content that will help you improve your Search Engine Optimization. Knoxweb can create a strong visual video campaign that will attract new clients and customers.

Go Live

Facebook Live is a great tool if you want to expose your products and services. However, it is important to have a plan before you go Live on Facebook. Write a script and do a storyboard. You want to look professional. Ask Knoxweb for tips about going live on Facebook, and don’t forget to let your fans and friends know before you go Live. Do a five day lead up with posts and pictures teasing your audience. The lead up will get your potential clients and customers excited about your Live Broadcast.

Gain Trust

If you sell products and services online gaining trust between you and your potential clients and customers is mandatory. When you work with the team from Knoxweb, you can be assured that your online shopping cart is working as it should. If you have a mobile friendly online store that makes it easy to buy, you will gain trust with potential clients and customers.

If marketing online has you confused, call or click and schedule a no obligation online marketing consultation with the team from Knoxweb, it really will make a difference to your end of year sales.

Call or click today.

Social Media Marketing Strategies that Work in 2017

Social media marketing strategies

Social media marketing strategies can be complicated, especially if you are trying to do all of your social media yourself. Posting on Facebook, sharing pictures on Instagram, posting videos on YouTube and keeping up with your business blog can be time consuming, but not when you work with the marketing team from Knoxweb.

Knoxweb has the skills to expand your social media pages to people who wouldn’t normally have access to your Tweets and Snaps. Knoxweb can help you come up with social media strategies that will get you more likes, comments, and shares.

A social media campaign helps reinforce your online marketing efforts. Talk to Knoxweb who can define your social media marketing strategies with increased targeting, focus and measurability.

The Plan

When you summarize your social media marketing strategies, you will become more effective. Make it clear and concise. Don’t make it so large that it becomes unattainable. Your marketing plan will help you determine whether you are failing to reach your mark or are successful. A simple plan will help you succeed in your social media marketing efforts.

Goals and Objectives

Just like anything in life, your social media marketing campaign needs to have clearly defined goals and objectives. Throwing up posts without thinking about your overall social media marketing strategies won’t do your business pages any good, in fact, if you aren’t careful, you could lose fans and followers.

Keep Track of your Social Media

Before you start your campaign, assess your social media accounts. See which ones are working and which one’s aren’t. Figure out what your demographic and target market is. When you know your audience you can tailor make your Tweets and Posts to reach your clients and potential customers.

Improve your Accounts

When you have weeded out which social media accounts aren’t working for you, Knoxweb suggests that you hone your business pages. You want your online presence to pop. Try optimizing your profiles for Search Engine Optimization as it can help you generate more website traffic.

When you cross promote your Pinterest, Instagram, YouTube, Facebook, Twitter and Snapchat accounts you can increase your fan and follower base. Make sure that all of your social media account profiles are completely filled out and that your pictures will work on all of your social media profiles. Knoxweb can help you optimize your accounts for your social media marketing strategies.

Do your Research

If you are unsure about what information and content will get you the most likes, comments and shares, surf the net for inspiration. See what the competition is posting and ask Knoxweb how you can appeal to a broader audience that you might otherwise miss. Check out what fans of the competition are posting and why.

According to Knoxweb, you will need to continually update and adjust your social media marketing strategies. Make sure that you use Google Analytics and record your failures and your successes. This will help your campaign and give you insight into who is and isn’t following you on social media.

Social media marketing strategies will help your online campaign. Call or click and schedule a no obligation consultation with the social media marketing experts from Knoxweb. It really will help your ROI. Call or click today.