Category Archives: SEO

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

social_media_marketing

Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

7 Digital Marketing Mistakes and How to Avoid Them

Digital marketing mistakes are not only embarrassing, but costly as well. If you make digital marketing mistakes on a consistent basis, you will go over your marketing budget.

digital marketing mistakes

Digital marketing mistakes are dangerous. If you follow the Knoxweb Blog, you know that professional digital marketers understand the pitfalls of online marketing and have the experience and expertise to avoid digital marketing mistakes.

Below are a few ways you can avoid digital marketing mistakes.

1. No Clear Goals Set in Your Digital Marketing Campaign

The biggest mistake businesses make is not having a clear plan. Writing down and discussing your goals with your team ensures a successful campaign. Ask Knoxweb how you can define your targets and create online KPIs with sign ups and submission forms.

SMO, SEO and other online digital marketing will be discussed when you schedule a marketing meeting with the experts from Knoxweb. Knoxweb has been in web and conventional marketing business since 1996, and understands the ever-changing world of digital technology.

2. Not Following KYC

Know Your Customer, or Consumer, is what the KYC principle is based on. By understanding the psychographics and demographics of your target audience, you can hone in on your digital marketing.

Number two on the list of digital marketing mistakes means that you don’t know who is buying your products and services. You could be creating the best and most unique content on the web, but if your marketing isn’t in line with your mission, you will be missing out on your target demographic.

4. Ignoring Mobile

Mobile is the dominant platform for digital media. According to Knoxweb, over 77 percent of people in the United States use a Smartphone. If your digital marketing campaign isn’t targeting mobile you haven’t been following the Knoxweb Blog.

Being mobile responsive means your website looks the same on all devices. Ask Knoxweb how you can implement a responsive website into your digital marketing campaign.

5. Not Incorporating Traditional Marketing with Digital Marketing

Knoxweb understands how to incorporate conventional marketing into the online marketing strategy. By enforcing your sales message through printed material, TVC and radio advertising you are optimizing your content. Successful marketers understand the importance of combining conventional and digital marketing efforts.

You can gain more fans and followers by branding your printed material. Include your social media addresses to gain more likes, comments, and shares.

6. Impersonal Marketing to Avoid Digital Marketing Mistakes

Getting to know you is even more important in this day and age. Customer centric content that entices potential clients and customers is the key. When it comes to any type of marketing there is no, “One message fits all.” Consequently knowing your customer and communicating is essential. 

Most people belong to more than one social media site. If you are Tweeting and posting the same message across multiple platforms, fans will unfollow or unsubscribe in droves.

7. Forgetting about Email Marketing

As Knoxweb has said in the past, email marketing is not dead, because email marketing is even more important with all of the platforms available for digital and conventional marketing. Although text messaging for business is on the rise, email is still the connection between the brand and the customer.

A recent survey showed that 91 percent of adults in the US prefer promotional emails from the brands that they buy from.

Avoiding Digital Marketing Mistakes Saves Time and Money

Want to avoid more dental marketing mistakes? Check out Knoxwebs next blog where you will learn how to integrate your sales with marketing, set your KPI’s and upgrade your digital marketing skills. You’ll see more revenue as a result.

Digital marketing has changed. Knoxweb are the experts and understand what it takes to boost your online presence.

Call for a no obligation online consultation with Knoxweb and avoid digital marketing mistakes in the future.

Call or click now.

Online Marketing Trends That Continue in 2018

The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.

SMO is More Important than Ever in 2018

SMO could be the answer if you are sick and tired of wasted social media marketing efforts.

SMOIf social media marketing is causing more headaches than you would like, it’s time to call the professional SMO experts from Knoxweb. Social Media Optimization is alive and well and only going to grow even more.

Digital marketing is all about making your presence known. As Knoxweb explains, online marketing is about making yourself visible.

Most users will find your business online if:

  • Your business is at the top of the search engines
  • A website visit or another person recommends you
  • People know about your business and do a search

SEO is used to bring more people to your website. A good SEO strategy will help your rank and even improve your ROI.

SMO, social media optimization is now sharing the stage with Search Engine Optimization, and if you don’t have a clue what that means, read on.

What is SMO?

SMO or social media optimization uses similar techniques to SEO, search engine optimization. SEO can be a part of your SMO strategy and is becoming more important in your overall digital marketing plan.

By enhancing your company’s presence on social media outlets, you are building your reputation with communities that remain interactive, but SMO is more than Facebook, Instagram, Twitter, and Pinterest. Social media optimization also includes forums, blogs and anywhere else that your business is talked about or linked socially. In other words, the more people share your posts, pictures, videos, and Tweets, the more likely you are to boost your SMO.

Knoxweb can help you optimize your social media helping build trust and familiarity. When you share your brand on social media and become recommended by other people, you will become an influencer in your industry. As a result, social media optimization will improve your search engine results.

What SMO Isn’t

Keep in mind that lots of links scattered across multiple social media websites isn’t optimization. Be careful. If you are tooting your own horn all over social media, you will be defriended and may even be blasted for your over-saturation. Knoxweb explains that less is definitely more when it comes to social media optimization.

If others are sharing your content, you will carry more weight than Tweets and posts that you have written yourself. Indiscriminate link sharing and spreading without any social media participation or engagement is social media suicide. Your fans and friends will no longer post your pages and Google certainly won’t reward you for it.

Focus on Engagement for SMO

When you focus on engaging with your users, you will see better SMO results. By contributing to posts and conversations, you are becoming an authority in your industry. Ask Knoxweb how you can engage your users with thought provoking posts and conversations that will increase your end of year earnings.

The professional social media marketing team from Knoxweb has the skills and the experience to boost your presence on the web. If you follow the Knoxweb blog, you will know that social media does have a place in your search engine optimization strategies.

For the best SMO advice, Knoxweb cannot be beat. Call or click for a no obligation consultation from Knoxweb. Knoxweb knows what it takes to boost your SEO and your SMO.

Call or click for a no obligation SMO consultation with Knoxweb today. Your social media presence really does depend on it.

Call now.

Text Messaging For Business is Stronger than Ever

If you have been reading the Knoxweb Blog, you will know that text messaging for business is growing by leaps and bounds.

text messaging for business

Using text messaging for business is the best way to contact your clients and get some new ones at the same time.

What is Text Messaging for Business?

Business text messaging is more than sending short codes to your mobile marketing list. These days, business text messaging goes above and beyond messaging customers directly. Messaging works better and is much faster than email marketing. Just like voice search, using text for business is an excellent way to boost your return on investment. It provides direct access to your company and your customer service department.

Text Messaging is the Future

When it comes to customer service, text messaging for business is the future. While text messaging provides a new level of customer support to clients, it is much more personal than an email, or even a phone call. Because your text messages arrive in the same box as your family and friends messages, you are benefiting relationships, just by being associated with them.

Messaging for Business is Much Easier

Text messaging for business is more convenient and easier to use than ever before. Everyone uses a Smartphone these days with text messaging being the preferred method of contact.

Text Messaging is More Personal than Chatbots

If a client has a special request,or needs an answer quickly, text messaging is the way to go. Human interactions give customers a special connection that artificial intelligence cannot. Remember, by definition, AI is just that, artificial. In addition, text messages are usually associated with messages sent from friends and family, so they will be more likely to acknowledge your text message.

When you chat with a real person, you are getting the entire conversation. Chatbots only allow for a certain number of requests. Texting allows businesses to have open-ended conversations, customizations, and follow-up. Business text messaging allows new opportunities to build your brand.

Text Messaging is Universal

Text messaging is a universal platform with most people texting every day. Recent surveys’ show that Americans text once every day on a Smartphone. It requires no special downloads, installations or configurations. Cutting out those steps is very beneficial to businesses as it provides a familiar environment.

Knoxweb are the digital marketing experts, and have been helping companies just like yours, boost their ranking. You can be at the top of your game with proven marketing techniques that yield results when you work with Knoxweb.

If you want to incorporate business text messaging into your digital marketing campaign, or would like some advice regarding any other type of online marketing, call or click, and schedule a no obligation consultation with Knoxweb.

Since 1996, Knoxweb has been helping companies just like yours see a better return on investment.

Call or click for a no obligation text messaging for business consultation with Knoxweb today.

The Future of Digital Marketing Remains Uncertain

The future of digital marketing remains to be seen, and while video marketing and voice search seem to be leading the pack, there will probably be other digital marketing trends that have yet to be discovered.

digital marketing

Knoxweb has seen it all from the days of dial up to search engines that are now non-existent. While rapidly changing technology has left some digital marketing companies scratching their heads, Knoxweb has the inside scoop.

Voice Search and Digital Marketing

If you follow the Knoxweb Blog, you will know that voice search is the way of the future. Search engines are gearing up for the future of voice search, and your business should be too.

Your content needs to be modified for mobile search using long tail keyword phrases that you would naturally speak.

Video Marketing

If you are like most people, you prefer video to text. Statistics don’t lie with most consumers preferring video to written content. While video content is widely used in social media posts, it can also be very beneficial for text message marketing and email marketing.

Video grabber is the smart way to incorporate video into your digital marketing strategy. With video marketing, you can improve your ranking and your presence online.

Social Media Marketing

Facebook, Twitter, Instagram, YouTube, Yelp, SnapChat, Pinterest and Google+ are just a few of the places you can optimize your content. With smartly written educational posts, your users will be more apt to like and share your content.

Using social media can be tricky. The professional social media marketing gurus from Knoxweb have what it takes to make your social media optimization, or SMO, seamless, fast, and easy.

Email Marketing

Used in addition to other digital marketing efforts, email marketing has a powerful effect. When you come up with a smart email marketing campaign your subscribers will thank you for it. In addition, email marketing can boost your subscribers on other platforms such as Facebook and Instagram well.

Don’t forget to include video in your email marketing campaign. While strictly text messages may go straight to the bin, an email message with video has a better chance of being opened.

Blogging for Business

Not all blogs are worth reading. You can spot an unprofessional blog writer instantly. Non-English speaking writers, who cost less than professional English bred and born writers, know how to compose educational, entertaining, and thought provoking content that is easy to read.

Talk to Knoxweb about a professional blog writer who can help your business maintain a professional tone while enticing potential clients and customers.

When it comes to digital marketing you must keep up with the technology. Increase your ROI and your web presence with Knoxweb. It’s fast, easy and affordable.

Conventional Marketing and Digital Marketing

Direct mail still works and is a great way to incorporate other advertising mediums into your overall marketing campaign. Brand your business with postcards that mention your social media pages and your website address. Offer incentives to people who subscribe to your blog and other pages.

Conventional marketing, when used the right way, pulls in potential clients that are not internet users.

Call or click and schedule a no obligation digital marketing consultation with Knoxweb today.

The Future is Here with Voice Search

Voice search. According to Knoxweb, you are going to be seeing those two words quite a bit with the VS market being worth over 600 million by 2019.

voice search

With voice assistants and AI taking over, your business will need to be prepared for voice search.

How Voice Search will Affect Your Business

Voice activated search is huge because it is convenient. Most people can only type about 40 words a minute. However, you can speak 150 words every minute, and although that may seem basic, it is much more significant than most realize.

Voice activated search is used to find local businesses, restaurants, and service companies. Google explains that people who use voice activation are expecting businesses to do the same when it comes to providing information for voice search.

In fact:

  • Fifty two percent of people who use voice want information on sales, deals, and offers
  • Thirty-nine percent want business hours, location and contact information
  • Thirty-eight percent want to access customer support and service
  • Forty two percent want to find event and activity information

SEO for Voice Search

Knoxweb explains that searching with voice is rapidly progressing making SEO optimization imperative for your business.

Expand Your Online Presence with Voice Search

Your business must be listed online if you want it to be compatible. These listings will appear on Facebook, Yahoo, Bing, the Yellow Pages, and of course Google.

Your page needs to contain the following information:

  • Name phone number address
  • Contact details, email address, and website address
  • Organization or business categories
  • Hours
  • Videos and images of your business
  • Location accessibility information
  • Products and Services
  • Business information

Be Consistent

You want your information to be accurate and consistent across all sites. You can either automate the process, or do it manually.

Boost Your Rating

Your star rating helps people learn more about your business. The higher the star rating, the higher your voice search ranks.

To boost your rating, make sure that your business is being reviewed. Seventy two percent of consumers trust local businesses that have positive reviews. Positive reviews equal a better rating.

Below are some Review Tips

  • Collect contact info and ask for reviews
  • Give incentives to customers who write reviews
  • Ask your clients to check in on Facebook and Instagram
  • Respond to all comments, even the negative ones
  • Respond within 24 hours

As discussed at the beginning of this article, voice search is convenient and easy to use; however, speech patterns differ from text that is typed. As a result, adjusting your strategy for voice search is the key if you want improve your SEO for voice search.

Long Tail Keywords

Keep your tone conversational. Type your long tail keyword phrases, as you would say them. For example, “How do I get rid of ants?” could be said like, “How to remove ants?” When researching keywords, include interrogative text such as, “When do I, what is and how to.”

Google My Business Optimization

Local SEO is getting ready for voice search. With Google My Business, you can make full use of the new features that have been rolling out all year such as Google Posts, Google Q&A, and the all-new Google Service Menu.

Voice search is growing rapidly. Call Knoxweb and schedule an appointment with the SEO experts who can help you improve your online presence with the power of voice search.

Call for a consultation today.

Four Strong SEO Trends for 2018

If you started 2018 with a strong SEO campaign, but aren’t too sure if it is worth your time and effort, it’s time to call Knoxweb.

SEO

Knoxweb understands search engine technology, and can set you up with an SEO campaign that will see results.

Knoxweb has been helping small and large businesses grow with sound digital marketing techniques that will increase your ROI.

Below are Some SEO Trends to Watch For:

Digital Assistants and Voice Search

Voice search is changing the way people communicate. In fact, Google says that one out of five searches are voice queries.

Knoxweb expects voice search to be even bigger in the coming months. That means you need to be smart when you set up your search engine optimization strategy. With voice search on the rise, your content needs to contain long tail keyword phrases.

Think about what you ask a digital assistant and take your clues from there. You want your prose to match the natural language of the digital assistant. People want quick answers and they want them now. A professional writer from Knoxweb writes content that provides the best answer for the algorithms.

Link Building

Link building is still relevant in today’s digital world. However, according to Knoxweb, those links need to provide value to the user. If your links aren’t adding value, potential clients will go elsewhere. Google warned publishers about too much guest posting and will be looking closely at guest blogs to control questionable and spammy links. When a diversified link building campaign is put together, you will see results.

SEO is all about relationship building in 2018. Knoxweb can help you develop powerful contacts along with links that will be beneficial to your brand in the long term.

It’s All About the User

User experience is crucial for search engine optimization in 2018. Google has made it evidently clear that the focus is and always has been on the user. Delivering an amazing user experience will get you more subscribers.

A good UX starts with speed, navigation, and readability. If your site is slow to load, you need to talk to Knoxweb.

Because more people are going mobile for information, you must provide a user experience across all platforms including desktop and mobile.

Visual Search is on the Rise

Combining user experience and technology, visual search is taking searching to a new level. While the internet becomes visually focused, you have the opportunity to include your company on the visual search wagon train.

Google, Pinterest, and Bing are just a few large companies that have developed visual search engines to capitalize on the growing trend.

SEO needs to go beyond text with rich visuals that engage and entice the user. Visual searches are imperative when it comes to search engine optimization.

In today’s fast-paced digital world, it’s important to stay ahead of the competition. Having a professional team of SEO experts will make life easier for both you and your brand.

So what are you waiting for? You can still turn your business around before the end of the year with sound SEO strategies that are tried and true.

Call Knoxweb for a no obligation consultation. One call really can change the life of your business.

Call or click and talk to Knoxweb about SEO marketing today.

Four Text Messaging Tips for Business

Text messaging is the best way to notify clients and potential customers of upcoming specials and current events.

text messaging

With SMS marketing, you can text coupons to people who are actually interested in what you have to sell. Sharing your products and services via text will give you a better ROI while offering a more personalized interaction with users.

Everyone Reads Text Messages

According to Knoxweb, 99 percent of people open text messages. While email marketing will still garner a response, you will not reach the audience you had hoped for as most emails go unopened or directly into the junk email folder.

Text messaging has been around for a few years, but it is only now that businesses are beginning to realize how important text messaging is for business. Text message marketing from Knoxweb is a powerful tool that is especially relevant in today’s advertising climate.

Incorporate Text Messaging Into Social Media Marketing

Smart social media marketing means optimization. Knoxweb explains that offering special coupons or offers to people who sign up is a great way to increase your followers and your fans. Once you have their phone number you can continue to offer additional specials to people who sign up more people for your text messaging campaign.

Below are Four Text Messaging Rules that you Should be Aware of:

No Spamming

Sending a text message is one of the best ways to share your products and services with more people. While text messaging is the way of the future, be careful not to bombard your readers with an onslaught of unnecessary text messages. Not only is it annoying, it can also be illegal according to TCPA guidelines.

Keep Your Text Messages Straight to the Point

Sending a blank email with only something in the subject line is a sure way to lose that subscriber. Make sure you include a link to point them in the right direction and always make your point clear. While people will open your text, they probably won’t read it if it is lengthy and off subject.

Watch the Abbreviations

NP, LOL, and OMG may be okay in a personal text message but they won’t make your business look professional. If you are limited to characters or in a hurry, say your text aloud before sending. If it sounds unprofessional, consider something more appropriate.

Tone is Everything

Just like email how you text something sets the entire tone of the conversation. Never use all caps, which are perceived as yelling. Avoid negatives such as wrong or failure. Avoid one-word answers and passive aggressive sentences such as, “Do you understand what I’m saying?”, or, “Did you get that?”

Text messaging should be included in your overall marketing campaign. When you include text messages with your email and social media marketing campaign you will see a boost in sales. You can even use text messaging in your direct mail marketing to entice your not so technically inclined potential customers to sign up for your text messaging campaign.

When it comes to text messaging marketing, the possibilities are endless. Knoxweb has been in the digital world since 1996 and can help you include a smart text messaging strategy in your overall marketing campaign.

Text messaging is the future of communication. Call and talk to Knoxweb who can show you how to use text messaging for your business. It really will make a difference to your customer base.

Call today.

How SEO Has Changed Over the Past 10 Years

SEO

SEO, better known as Search Engine Optimization, is a tool used by digital marketers to boost your online presence. SEO is still very relevant in this day and age, but has changed considerably in the last ten years.

Knoxweb has been in the web development and web design business for more than 22 years and understands the algorithms set forth by the search engines. As a result, your ranking on Google, Bing and the other search engines will improve.

In its infancy, SEO meant keyword stuffing and back links. Today high quality content and strong links are still the primary focus when it comes to SEO, but what other changes have occurred in the past 10 years?

Mobile Prioritization

Exceeding desktop traffic for the past three years, mobile searches have changed the way SEO works. If you follow the Knoxweb blog, you will know that a mobile website is extremely important. Search engines are now developing algorithms that make it easy to search for anything and everything on a mobile device. In fact, Google penalizes websites that are not mobile friendly.

Keyword Stuffing is Dead

Keywords used to be what search engines used to index your page content. In those days, if your webpage didn’t have a keyword that was specific to the blog or article, it would not appear in a search result for that particular keyword. In the past, keywords were stuffed into the blog or article in order to boost page rank. Search engines changed those algorithms so that keywords and keyword phrases worked with each other.

Content Remains Supreme

With the deterioration of keywords, brands started shifting marketing efforts. This meant producing good content that was useful to the audience. Today, this is still in effect with high quality content reigning supreme when it comes to the top of the search engines. Websites that contain poorly written content with poor grammar and spelling mistakes usually get bumped in rank. Poorly written content shows no authority. The same goes with websites that copy and paste from other websites. Duplicate content could de-rank or de-index your website. Ask Knoxweb about professionally written content to avoid duplicate or poorly written content.

Link Schemes are No Longer Viable

Linking has also changed. Today, search engines and users get a signal when your website produces authoritative and relevant information. You will receive more crawlers and visitors using links, however, those links need to be relevant to your content.

Back in the day, some websites used link schemes to boost their ranking. Although it used to be considered a, “White Hat,” SEO tactic, Google put an end to that in 2013 calling link building practices, “Black Hat.” Knoxweb recommends natural link building to attract the attention of the search engines.

Social Media Proliferation

Although Google denies it, Knoxweb knows that social media affects Search Engine Optimization. Social media allows you to distribute your content in a variety of ways to meet the demands of users. Google serves its users with content that meets the user’s needs. Your brand and reputation can get a much-needed boost when you incorporate social media into your online marketing strategy.

Becoming an SEO master takes time and dedication. Knoxweb are the Search Engine Optimization experts who can improve your rank and your online presence.

Call for a no obligation consultation with Knoxweb today.