Category Archives: SEO

Online Marketing with Social Media in 2017

online marketing with social media

Online marketing with social media isn’t difficult when you contact the experts from Knoxweb. Knoxweb has been in the web business for over 20 years and has the skills and the technology to help you with online marketing with social media.

There is nothing hotter than social media. If you follow the Knoxweb blog, you will know that social media posts are recognized on the search engines, and although not every page is indexed, your social media posts will be seen on Google and the other search engines, and when you optimize all of your online content, you will see a boost in your search engine ranking.

Below are a few tips from Knoxweb that may help your online marketing with social media.

Demographics-There really is no one size fits all technique when it comes to social media. Knowing who to target and who to spend your energy on is what social media marketing is all about. If your demographic is teens and you are targeting the x-generation, you will not see conversions. Research the competition and find out what they are spending their ad dollars on.

Know when to launch-Know when and how to launch your social media pages. When you launch your business pages on Facebook, Twitter, Instagram, Pinterest, and YouTube is vital. Launching your expensive paid for ad campaign at the wrong time could end up being a waste of money.

Optimization-Optimize your online marketing campaigns. Share your posts on your website and vice versa. If you share your business blogs on your social media pages, you will be throwing the net out to a larger user base.

Use hashtags-Although some marketers believe that hashtags are dead in the water, Knoxweb doesn’t agree. Using hashtags will help users find your content. If you use #Hashtags properly, your target audience will find you. Hashtags are also used by online marketers to build a fan base and build brand advocates. Hashtags are used by most social media platforms allowing you to get your message across.

Life events-Target your audience based on life events on Facebook. Using life events that are based on your online marketing with social media will target the users that you want to target. If users have a life event, such as a wedding or anniversary coming up, your wedding and anniversary venue ads will appear on their social media pages.

Twitter-According to Knoxweb, Twitter is being used as a tool for content marketing. Researching the hot topics on Twitter can help you before you sit down and structure your online marketing with social media campaign. Not only does this save time, but it will also save you money, especially if you are planning a paid for ad on social media.

Remarketing-One of the most powerful online marketing techniques available, remarketing, is used to increase your sales. When you remarket your products and services, you are boosting your chances of a sale. The additional exposure to your brand is worth its weight in gold.

If you are still in the dark about online marketing with social media, call or click and schedule a no obligation consultation with the experts from Knoxweb. Not only will you save time, but you will also save money.

Call or click for your no obligation consultation with Knoxweb today.

Online Marketing Strategies and Tips 2017

online marketing strategies

Are your online marketing strategies letting you down? Are you spending hundreds, or maybe a couple of thousand dollars a month to buy links and ads only to come up empty handed? If you and your business aren’t seeing results from your online marketing campaign, Knoxweb has some tips that may help you and your online marketing strategies.

Ultimate Goal-What is the purpose of your website? Ultimately, you want to drive more traffic to your business or organization, but with all of the competition out there, how do you accomplish that? Start with your first goal; it could be more appointments for your hair salon or more phone calls regarding dental implants. When you start with a goal, you can build from there.

Content is King-If you follow the Knoxweb blog, you know how important content is. If your content isn’t unique and is copied and pasted from a competitor’s website you will be penalized. Google values content at the top of the list and if yours is a bunch of keywords crammed together, you will lose business. Content should be a priority when it comes to online marketing strategies.

Title Tag-Check out your website and look at your browser window. Does it describe what users are looking for? Is it unique? Are there keywords associated with that particular page of your website? If you are local, does your title tag include a local keyword search? If you answered no to any of these questions, talk to Knoxweb who can help you with your title tags.

Analytics-If you can’t measure your stats there is no way to improve them. Knoxweb can provide you with useful data that will help you boost your business. You can find out where your users live, where they come from, what they do, and how long they will stay. Google Analytics is free.

Call Tracking-If your website doesn’t have a dedicated phone number, there are companies that will give you a tracking telephone number forwarding the calls to your business phone number. These companies will also track how many calls you get, who made the call, and how long the potential customer was on the phone.

Use your Resources-Check out the free local business directories. There are some excellent ones that won’t cost you a penny. Start with the free listings before you fork out your hard-earned cash.

Your Competition Can Help-Search keywords that relate to your business or organization visit the competition and see what others are saying about your industry. Your competition can help you come up with ideas to help your business grow.

Blogging-Every business will see a benefit from business blogging. Blogging on a regular basis will grow your online presence. Blogs that contain long tailed keywords will help with SEO and just may get you a nice spot on the search engines.

Post Video-At the top of the online marketing strategies list is video, and although video for business has been around for over a decade, it is only in the past few years that it has become the wave of the future. These days’ people can access video on their mobile devices, and if they are shopping for a product or service, a video can help close the sale.

If you would like more information regarding online marketing strategies for your business or organization, call or click and schedule a no obligation consultation with Knoxweb today.

Common SEO Mistakes 2017 That Can Be Avoided

SEO mistakes

SEO mistakes are quite common, especially when you consider that Google and the other search engines are constantly changing their algorithms to make searches more user friendly. It is nearly impossible for businesses and organizations to keep up with the changes, and that is where the Search Engine Optimization team from Knoxweb comes in.

Staying on top of SEO is imperative if you want to boost your SEO on the search engines. Below are a few things that may help your Search Engine Optimization.

Long Tail Keywords

Knoxweb explains that using long tail keywords is the best way to drive the traffic that you want to your website. Publish unique long form content with long tail keywords and phrases and you will see a boost in your ranking. Long tail keywords can also help if you are using a pay per click system.

Focus on Inbound Links

Use search engine friendly SEO tactics. One of the biggest SEO mistakes is ignoring other businesses and organizations that can help your bottom line. Develop relationships with other websites, blogs, and affiliates and don’t forget the all-important reviewers. When you have strong ties with others in your field you will be seen as an authority and an influencer. Free tools, resource guides, reviews, and guest bloggers can all boost your profile when it comes to inbound links.

Focus on Voice Search and Being Mobile Friendly

According to Knoxweb, Google has already begun mobile first indexing. Simply put, that means sites that are user friendly on all devices will get the best SERPS or search engine result pages. The first step in online marketing is to make sure that your website is mobile friendly. If you don’t have a mobile responsive website, you are making one of the biggest SEO mistakes in 2017.

Local SEO is Vital

Size doesn’t matter when it comes to local marketing, even franchises need to put more effort into local online marketing. Target your local market and your demographic if you want people to find you in a local search.

It’s More Than Words

With enriched media, especially video, taking the online world by storm, it is important to expand your content beyond keywords and the written word. If you don’t include photos in your blogs and posts, you will have trouble being seen. You can have the best article on the web, but if nobody is reading it, what is the point? Consider posting product reviews, live Facebook feeds, or videos. Video promotion is a great way to boost your Search Engine Optimization.

If you are guilty of SEO mistakes, call, or click and schedule a no obligation Search Engine Optimization consultation with the online marketing experts from Knoxweb, you really will see a difference in your ranking.

Call or click now.

7 Social Media Marketing Tips

social media marketing

Social media marketing can be perplexing, especially if you are dividing your time between running your business and posting on Facebook, Twitter, Instagram, Pinterest or the dozens of other social media sites that are dominating the World Wide Web.

Thankfully, Knoxweb has some tips that may help you muddle through.

The All Important Plan

Social media marketing must start with a solid plan, as they say, “If you fail to plan, you plan to fail.” Ask yourself the important questions such as, “Why are we on social media?” and, “What platforms are best for my target audience?” then it’s time to call in the experts from Knoxweb. Create Plans for Twitter, Instagram, and Facebook and you will see a boost in your SEO.

Be Consistent

If you are only tweeting once a day, you will lose followers. Although Snapchat and Instagram don’t move as fast, you should have a schedule. Outline how often you will post on each site, what type of content you plan to post, and whom you want to target. Your users are following hundreds of other people and pages and if you aren’t posting fresh content on a regular basis, you will be forgotten.

Be Picky

Knoxweb recommends that you share quality content that others will find valuable. You want your content to be helpful and relevant to your followers. Make it fun and entertaining. Post pictures and videos that others will want to share.

Don’t be Too Personal

It’s okay to write about your passions on your personal social media pages, but leave the politics and religion off your business pages. Keeping your thoughts on your business pages to yourself is especially important when it comes to social media marketing. The last thing you want is to lose business because your followers disagree with your political views.

Post More Photos

People love pictures. Take candid photos of you and your team at the office. If you own a restaurant, ask the wait staff to take pictures with the patrons. Just be sure and ask your diners first. When you post photos and videos your clients and potential customers will get to see you on a more personal level.

Join Communities

You will find smaller communities using Twitter Chats, Facebook Groups, and LinkedIn Groups. When you join smaller communities, you are connected with companies and like-minded people that could turn into sales. When you participate, you are establishing you and your business or organization as an authority. By connecting with influencers your content may be shared. You can find communities that relate to your specific industry on Facebook, Twitter and the other social media websites.

Interact

According to Knoxweb, if you don’t interact you might as well delete your social media pages. It is imperative that you talk to your users. Be careful with automation and make sure that you respond to posts. Sharing once a day won’t help, but neither will sharing links every five minutes.

Social media marketing doesn’t have to be tricky, and it won’t be when you call or click and schedule a no obligation online marketing plan with Knoxweb. Knoxweb can design a new mobile friendly website that will give you the exposure you need in all areas of media.

Call or click now.

Website Design Knoxville For Your Business

website design

When it comes to the best Website Design in Knoxville, you cannot go past Knoxweb. Knoxweb has designed thousands of websites for businesses and organizations just like yours, and have the expertise and the experience to help create the best Website Design in Knoxville for your particular needs.

For almost 20 years, Knoxweb has kept up with the every changing technology, including Website Design in Knoxville, and if you are less than impressed with the website that you have now, it’s time to call in the professionals from Knoxweb for affordable Website Design in Knoxville.

Every business or organization wants to be competitive both offline and online, and if you are having a tough time locating your company anywhere on the world wide web it most definitely has something to do with your website.

The internet is the place where most people to go in order to locate products and services, and now that mobile devices are overshadowing PC and laptop use, it is more important than ever to discuss your Website Design in Knoxville with Knoxweb.

If you are using a templated, “Free,” website that you found online or a website that you made yourself, you are putting yourself at risk. Clients and potential customers evaluate your products and your services long before they decide to buy and if your website looks unprofessional, that potential sale will go out the window.

Custom Website Design in Knoxville

When you work with the team of professionals from Knoxweb, you will be getting a custom-built website that is created to suit you and your businesses particular needs. The Website Design in Knoxville team from Knoxweb will ask you specific questions so that your new site is tailor made to suit you and your business or organization. Those DIY website templates have limited capabilities restricting what can and cannot be added. Knoxweb is under no restrictions and will design the best site for you.

Visual Properties

The way your website looks and navigates is vital. Potential clients and customers do not want to search through pages of content to find what they are looking for. When you work with the team from Knoxweb for Website Design in Knoxville your color scheme, content, and navigation will be designed so that it is user friendly on all devices, including Smartphone’s and Tablets.

New Technology

The internet is rapidly changing with new computer codes and new technologies. Knoxweb is constantly keeping abreast of these new technologies so that visitors will be drawn to your website. Your professional Website Design in Knoxville consultant will make sure that your site is created using the latest trends and technologies to assure your success.

SEO

Search Engine Optimization is used by Knoxweb and its team of content writers to boost your ratings on the search engines. When your website is professionally built your page rankings will improve. Remember, if a search engine has a tough time finding your business or organization just think how hard it will be for a potential customer to locate you.

Webmaster

Contrary to popular belief, a website is never truly finished. When you work with Knoxweb for Website Design in Knoxville, your new site will be maintained in order to remain relevant and current. Because technology is literally changing almost every day, it is important that your website remains up to date as well.

If you would like more information regarding Website Design in Knoxville, call and schedule a no obligation consultation with the team of professionals from Knoxweb today.

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Mobile Responsive Website or Mobile App

mobile responsive website

If you have a mobile responsive website and are wondering why you would need a mobile app as well, you may want to consider scheduling an appointment with Knoxweb. Knoxweb understands how confusing the World Wide Web can be, especially when it comes to mobile websites and mobile apps.

These days most people have at least one mobile device making mobile friendly content imperative. It is crucial that you have a mobile app or a mobile responsive website in order to connect with your mobile users. These days a mobile responsive website is the preferred method when it comes to surfing the internet on a mobile device. However, with user experience evolving, a responsive mobile website may not be enough.

Back in 2014, users preferred the native mobile app with more than 86 percent spending time on Smartphone’s and tablets with only 14 percent using a mobile web browser. According to Knoxweb, a responsive website is important as it ensures your users have a great experience when surfing on a mobile device.

If you follow the Knoxweb Blog, you will know that user experience is everything. Google and the other search engines build their algorithms around the user experience and if your visitors have to pinch or stretch the screen to read your content they will go elsewhere when it comes to the all-important sale. With a responsive website, your content will look the same, regardless of the device.

A native app takes the experience to a higher level. Knoxweb can repackage your functionality and your existing content in an optimized way when it comes to navigation. With a native app, you can engage users using push notifications with integrations and device and platform capabilities that are unavailable on delay only websites.

With a mobile optimized experience, as opposed to a responsive design, you are giving your clients and potential customers a more effective and efficient website. In addition, native apps minimize app performance giving significant improvements for a responsive website. This will save you time and much frustration.

Incorporating a Responsive Site into a Mobile App

If you have spent time and money on a responsive website that is fully optimized, good for you. You can take advantages of the responsive assets while embedding them into the native app. However, be aware that unless you seek out a professional such as Knoxweb, you could go about it the wrong way. It may be tempting, but Knoxweb recommends that you avoid the quick route with a shell application that does nothing to improve a user’s experience.

Knoxweb recommends a mobile experience that has multiple resources along with data feeds such as social, news, maps and specific web pages. By keeping your users focused with web pages and feeds, you will see a boost in your bottom line.

If you have been struggling with the World Wide Web and your online presence, Knoxweb can help. Call or click and schedule a no obligation mobile responsive website or mobile app consultation with the experts from Knoxweb today.

It really will make a difference to your ranking and your SEO. Call or click today.

Social Media Marketing Strategies Dos and Donts

social media marketing strategies

If you follow the Knoxweb Blog, you will know how important social media marketing strategies are for your business.

Following the ever-changing unwritten secret algorithm updates on Google and Facebook, not to mention the other social media sites can be a nightmare, but not when you work with the team of social media marketing strategies experts from Knoxweb.

Knoxweb has been around since 1996, and can help you understand social media strategies and how they work.

Good businesses understand the power of social media. When you use social media effectively, you are building your brand. When you connect with your customers and clients on social media, you will be personalizing your brand. When followers recognize that you have a more personal side and aren’t all business, you can truly boost your online presence.

Below are some do’s and don’ts when it comes to social media marketing strategies for your business or organization.

In 2016, a report from the Social Media Examiner revealed:

  • 85 percent of online marketing firms have no idea how to connect with followers
  • 92 percent of social media marketers don’t understand what works and what doesn’t
  • 86 percent of professional social media marketers have no idea how to measure ROI
  • 86 percent don’t understand the tools that are available for social media marketing

The Do’s and Don’ts

Do post regularly-Post content that is informative and relevant to your business and share content that you think would benefit your company.

Don’t post content that is too personal- You can Tweet about your upcoming sale, but you may want to keep your family tweets private. There is a fine line between personalizing your business and posting photos from your best friend’s bachelor party.

Don’t abandon your social media pages-You may be posting great content, but if you aren’t responding to comments left by your followers, you will lose business. Check your social media pages often to avoid the social media website graveyard.

Don’t mislead your audience-If you are trying to please everyone you will lose business. Target your demographic with unique posts that are relevant to your target audience. If you try to please everyone, you will be wasting time and money.

Do your due diligence-Understand and know your audience. Tailor your products and services to address their needs. Research the competitions business pages and know what works for them and what doesn’t.

Don’t delete negative reviews-You may be tempted to delete a negative review, but on the contrary, those bad reviews can actually help your business. If you see a negative review respond to it. According to recent research, businesses that respond to negative comments on social media have a better chance of rebuilding the buyers trust.

Don’t automate your business pages-Although it’s important to streamline your social media marketing strategies, be careful with automation. If your followers see you Tweeting the exact same post that you shared on Facebook, they may not Tweet back as often.

Do show your brands personality-When you show off the unique style of your business or organization you will see an increase in followers. Show your fans what you are interested in. If you have a Little League team or sponsor a local charity let your followers know about it. When you show off your brands personality, your followers will begin to see your personal side without being too personal.

If you would like more information regarding social media marketing strategies, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb.

Social media doesn’t have to be a nightmare. Call or click and talk to Knoxweb today.

The Worst Social Media Marketing Mistakes 2017

social media marketing mistakes

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.

Call or click and avoid those social media marketing mistakes today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.