Category Archives: Search Engine Optimization

SEO for Smart Business Owners Knoxville

SEO

SEO, or Search Engine Optimization, is still vital if you want to be found in the search engines, and although the rules have changed thanks to Google, Bing and other search engine algorithms, the basics are still the same.

According to Knoxweb, links are still one of the top factors that Google considers in its ranking algorithm with content coming in a very close second.

Unfortunately, most people don’t understand what is needed to rank high on the search engines, in fact, sometimes the experts who work on the pages and the websites are confused, but not Knoxweb. Knoxweb has been at the forefront of the World Wide Web since 1996, and is constantly keeping up with the ever-changing trends of the SEO world.

SEO Matters-Search Engine Optimization strategies are more vital than ever as SEO helps build a strong online presence and could mean the difference between getting lost on the 20th page of a search or landing on the first page.

Content-Some marketers believe that great content is the key to a successful Search Engine Optimization campaign. However, Knoxweb explains that although great and unique content is important when it comes to building your clients and customers trust, that great content cannot be found on its own. Without SEO, no one will ever see it.

Search Engines-Google processes about 40,000 queries every second accounting for more than 3.5 billion searches every day. Chances are one or two of those Google searches were related to your products or services. SEO is the best way to connect with your potential clients and customers, and although it does take time, it is well worth the effort, as long as you are doing it the right way.

Content Visibility-You may have the most unique and thought provoking content on your website, but unless you incorporate SEO into the mix, your efforts will be wasted. If your content is failing in the Search Engines, it probably has something to do with your Search Engine Optimization.

Keywords-According to Knoxweb, keywords are still important, but are used differently. Using relevant keywords in your content will give you much better results than throwing up keywords in random spots on your website hoping for good SEO results. If you want quality traffic, it is important to use keywords that are relevant to your business or organization.

Algorithm Changes-Although it may seem frustrating, those algorithm changes are actually doing great things for your company. Google and the other search engines are here to create the best experience for users, which means you will only be getting the visitors that are interested in your products, services, and content.

SEO really does matter, and if you would like to run a successful online marketing campaign talk to the team from Knoxweb who will research the keywords that are most relevant to your business or organization. Knoxweb are the SEO experts and can help your company boost its rankings in the search engines.

If you would like more information regarding SEO, web design or web development, call or click and schedule a no obligation consultation with the Search Engine Optimization experts from Knoxweb.

You really will notice an improvement in your ranking. Call or click today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.

Social Media Check In is Important

Social Media Check In

Social Media Check In is more important than you know, and if you avoid checking in to a business or organization when you are out and about, it could be hurting business, especially online.

Knoxweb explains that checking in with Facebook, Foursquare and Yelp, the only social media sites that have the check in feature, helps your SEO or Search Engine Optimization, and if you follow the Knoxweb blog, you will know how important Search Engine Optimization is to your business or organization.

Three Ways to Entice Check Ins

1. Sign-Place a sign somewhere in your establishment that invites people to check in for a prize, it really is that simple.

2. Have a Raffle-When a customer or client checks into Facebook, Yelp, or Foursquare, give them a ticket for a monthly raffle. The winner will obviously share on social media, boosting your presence even more.

3. Free Wi-Fi-Offer people who sign in to your business or organization free Wi-Fi. You will be amazed how your check ins will increase by offering something for free.

Checking in isn’t just for customers and clients. Ask your staff and team members to check in and don’t forget to check in yourself. When your vendors drop by, ask them to check in as well. Checking in boosts your SEO results.

Checking in to businesses, helps improve your Search Engine Optimization and your ranking on Google, Bing and the other search engines.

Social media is being recognized on the search engines more than ever, and if you haven’t been active on social media, call or click and schedule a no obligation Social Media Check In with Knoxweb who can determine what social media websites are best for your particular needs.

If you follow the Knoxweb Blog, you will know that SEO is still just as important as it ever was, however because Google wants to make it easier for people to find things, the powers that keep changing the algorithms and that is where Knoxweb comes in.

Knoxweb has been in the internet business since 1996, and understands how SEO has changed over the years. So what does that mean for your business or organization? It means that unless you have the experience and the SEO know how, you could actually hurt your business if you don’t have a clue about Search Engine Optimization.

Bad SEO can include everything from bad grammar and poor spelling to copying text word for word.

Repeating the keyword over, and over, and over, and over, well, you get the idea, is bad for SEO as well.

Knoxweb has the tools you need to ramp up your social media campaign and your internet marketing, and if you are literally floating in the deep end, especially when it comes to online marketing, it’s time to call in the experts from Knoxweb. Knoxweb understands how frustrating social media can be and can help you get on the right track.

If you would like more information regarding Social Media Check In, Search Engine Optimization, or anything else that is web related, call or click and schedule an appointment with the Social Media Check In experts from Knoxweb today.

Internet Marketing for Your Business 2016

Online Marketing

Internet Marketing has certainly changed over the years, heck, all marketing has changed over the years, and if you are still living in the dark ages placing overly priced ads in periodicals, newspapers and phone books, you may want to rethink your advertising and marketing strategy.

According to Knoxweb, who has been in the internet and computer business since 1996, Internet Marketing has changed the way people do business, but if you had told Knoxwebs clients back then that the majority of their advertising budget would be going to the World Wide Web, they would have thought you were out of your mind. The internet has changed everything, but especially marketing.

The Beginning of Internet Marketing

The early search engines, such as Lycos, AltaVista, InfoSeek, Yahoo, and WebCrawler made huge strides when it came to searches in the digital revolution, but things didn’t really start picking up until Google arrived on the scene in 1998.

Since its evolution Google has become the most popular search engine on the planet and with tools such as AdWords in 2000 and content targeting in 2003, everything online has changed.

Google Got a Brain

In 2004, search engines were beginning to use algorithms to make online browsing more personal. The impact of algorithms on businesses and organizations has become huge as Google and the rest of the search engines are teaching people a new way to sell and communicate. Google crawls and indexes billions and trillions of web pages on the net making the ones that are the most relevant instantly accessible via a voice or traditional search. When Internet Marketing is done the right way, your brand can reach anyone 24 hours a day, seven days a week.

Search Engine Optimization Got More Intelligent

Going main stream in the middle of the 1990’s, website optimization for the search engines became an important, if not essential, advertising and marketing tool on a global scale.

Back in the day, link spamming, article submissions and keyword stuffing were the norm until Google got smart and realized that it needed to get back to its mission, which is to provide content to the masses that is easy to read, unique, educational, and informative.

The Wave of Social Media

If you follow the Knoxweb blog, you will know that Social Media is here to stay. MySpace was the norm in 2004 but when Mark Zuckerberg came on the scene, social media became the new way to connect with brands, spread news, complain, influence others, and shop. Thanks to Facebook, companies began to take notice and be aware of their online reputation, which is now more important than ever.

Today there are hundreds of social media outlets where you can build your brand using Internet Marketing. Twitter, Pinterest, Instagram, YouTube, LinkedIn, and the fastest growing social media network Snapchat are changing the way that people advertise. Social media is one of the most important parts of internet marketing and should always be including in your internet marketing strategy.

If you are still living in the marketing dark ages, call or click and schedule a no obligation Internet Marketing consultation with the experts from Knoxweb.

Internet Marketing really is the future, call or click and schedule your appointment with Knoxweb today.

A Mobile Friendly Website is Crucial

mobile friendly website

A mobile friendly website is more than just convenience. In fact, if your website isn’t user friendly, it could be affecting your SEO.

Search Engine Optimization has come a long way since the beginning of the internet, with Google changing its algorithms as many as 500 times every year. Of course, Google isn’t public about all of its changes, but according to Knoxweb, having a mobile friendly website is one of the most important.

Back in 1997, there were only about one million websites. Fast forward to 2016, and there are approximately 150 million. In 2007, eleven years after Knoxweb opened its doors in 1996, there were one million mobile websites. That number is estimated to reach over 150 million by the year 2017.

Although the World Wide Web was born on a PC, times have changed with over 3 billion Smartphone’s used worldwide. These days it is not surprising that some people’s very first experience on the internet could very well be with a tablet, Smartphone or Smartwatch. Not having a mobile friendly website is like committing suicide when it comes to your business and organization.

The Information Highway

People want services and information yesterday. People on a mobile device want fast results and if you do not have a website that is mobile friendly, you will lose valuable business. If you are not mobile friendly, you are missing a massive opportunity when it comes to attracting new business.

Why Mobile Friendly?

Smartphone’s and tablets are more affordable than ever with nearly every person in the world owning one, or looking to purchase one. Mobile devices are used to locate businesses, read menus and to find the best prices on sales and services in the local area. If you have a mobile friendly website, it is easy for people to find you and your business or organization.

Mobile Internet Popularity

Studies show that nearly 40 percent of people who own a mobile device use it for the internet giving you and your business a massive opportunity.

Inexpensive

Because the screens on mobile devices are different, the site design has changed accordingly. Knoxweb explains that a mobile friendly website is an affordable necessity, which is no longer an option.

GPS

Mobile device users are no longer purchasing a separate GPS device as most are now using Smartphone’s and tablets to locate businesses and organizations. If you don’t have a site that is mobile friendly, you could be losing a customer who is just down the street.

SEO

If you have a mobile friendly website, it is also helping with your Search Engine Optimization. SEO improves your ranking on the web, especially on mobile friendly engines such as Bing and Google.

User Experience

Mobile friendly websites give the user a better experience with the number of people accessing those sites increasing every day. Having a mobile friendly website that is fast and easy to use will boost your bottom line.

If you aren’t mobile friendly, call or click and schedule an appointment with the mobile friendly website experts from Knoxweb. Being mobile friendly really is crucial.

Call or click and schedule an appointment with the mobile friendly website gurus from Knoxweb today.

The Importance of Online Marketing in Knoxville

online marketing

If the world of online marketing still has you scratching your head, schedule an appointment with Knoxweb who can help you come up with a custom made online marketing plan to help your business grow.

Online marketing isn’t something that you can do in your spare time anymore with the internet now taking the lion’s share of advertising dollars. Those yellow page ads that you used to pay a pretty penny for have now become absolute or non-existent in some areas.

According to Knoxweb, online marketing is expected to boom going from $135 billion back in 2014 to a whopping $240 billion by 2019. During that same time, Magna Global predicted that online marketing would surpass TV advertising for the very first time generating $66 billion in the United States alone and it looks as though that is happening right now.

If you follow the Knoxweb blog, you will know how important it is to be mobile friendly, but it isn’t just because Google is penalizing businesses that are not. As online marketing spending grows, it is also shifting to mobile.

When analysts look at online marketing growth the numbers that are used are based on the growth in digital marketing, which is massive. Last year, for the very first time in 2015, more ad dollars were spent on mobile ads than desktop ads. When you take a good look at how much time, people spend on their Smartphone’s and tablets it’s no wonder why.

eMarketer predicts that $65 billion will be spent on digital marketing for mobile devices by 2019. Facebook, Instagram, and Twitter are three of the big reasons that businesses and organizations are switching to mobile advertising. Facebook is expected to reach $63 billion in 2016 and that is just in mobile revenue. That is three times the ad revenue generated by Google for mobile devices.

Back in 2014 over 81 percent of consumers went to the World Wide Web to compare products, services, and prices. Fast forward to 2016 and the number is closer to 90 percent.

When the first ad banner went public in 1994, it paved the way for online marketing, however these days digital marketing isn’t limited to websites and search engines as you can find advertising on social media websites, music streaming services, think Spotify, in mobile apps and mobile games and on other devices such as the Amazon Kindle. These days you can target your audience based on demographics and the websites that they often visit.

Social media gives businesses and organizations just one more way to target and reach a specific audience with a good online marketing strategy. With a smart ad campaign, you can communicate with your audience and encourage your fans to head over to your website. Social media also allows you to address any issues you may have without having to make a call or send an email. Social media has forever changed customer service and online marketing.

Online marketing really can make or break your business, but you have to know what you are doing, and that is where Knoxweb comes in. Knoxweb has been in the online business since 1996, and understands the online marketing landscape.

If you would like more information regarding online marketing, social media advertising, web design or web development call or click and schedule a no obligation consultation with the experts from Knoxweb today.

The Importance of a Mobile Website

mobile website

A mobile website is crucial if you want to be found on the World Wide Web. If you follow the Knoxweb blog, you will know that last April, Google started penalizing people who didn’t have a mobile website.

Known as Googlegeddon, the new algorithm took many people by surprise, even though the search engine publically announced its intention in February of 2015. Fast forward to April 2016 and some businesses and organizations are still not mobile friendly, and if you are one of those that isn’t, it’s time to call and schedule an appointment with Knoxweb for a mobile website.

Smartphone’s and tablets have changed the way that people see the World Wide Web. People use the net to look for phone numbers, addresses, and additional information if they are sourcing a product or service. With that being said, it is imperative that your business has a mobile website. If your website isn’t adjusting to the small screens on Smartphone’s and tablets, you will lose business.

When you work with the team of mobile website developers and designers from Knoxweb, you are welcoming everyone to your businesses. If you don’t have a mobile website, you will be alienating potential clients and customers who would love to buy your products and services.

It’s all about the Algorithms

When Google put the new algorithm in place last April, it started penalizing businesses, organizations, and individuals who did not have a mobile website. Google’s mission statement has always been about helping people find what they are looking for, and these days, the majority of folks are using a Smart device to source information. If you do not have a mobile website, your visibility on the net has been drastically reduced. Mobility is one of the main reasons people will tap on the link to your business or organization.

Search Engine Optimization and Functionality

When Knoxweb develops a mobile website for your company, the developers take into account that 40 to 50 percent of mobile device users will leave your website heading to your competition if it takes just three seconds to see your site. This will weigh quite heavily on your Search Engine Optimization, as Google will penalize you and your business for being too slow to load. Part of a mobile website relies on ease of use and accessibility. If your website has to be pinched or stretched to be seen on a tablet of Smartphone, it could drastically affect you Search Engine Optimization.

Boosting Leads and Sales

Knoxweb explains that in recent studies, Smartphone’s and tablets account for nearly all eCommerce traffic on the web. That means that about half of your sales online are coming from people who are using mobile devices. Unfortunately, not all shopping sites are mobile friendly and if you are one of those businesses that haven’t come to the mobile party, about 80 percent of your potential clients will leave your site. Some consumers may even abandon the site entirely if it is hard to navigate through on a mobile device.

If you would like more information regarding a responsive mobile website, call or click and speak to a mobile website developer from Knoxweb today.

Whats Next For Social Media?

Social Media

When it comes to social media, predicting the future is next to impossible, especially with new social media sites’ popping up every year, however, Knoxweb explains that there are some clues as to what’s next in Social Media.

Since its inception, dozens of Social Media networks have come and gone with early sites, such as MySpace and Friendster transitioning to Facebook, LinkedIn, Twitter, Instagram and Pinterest.

Tweeting used to be all the rage, but according to recent statistics, Twitters figures dropped to an all time low in 2015 with Facebook shares hitting never before seen highs. With that being said, Facebook is gearing up to share its messaging map across the board with users eventually being able to book flights, make dinner reservations and much more.

With Facebook planning to integrate Uber into the messenger app, Knoxweb expects all messaging apps to do a lot more than text and voice. Facebook plans to make its messenger tool more useful for the 800 million-plus user base to take care of all types of business. Facebook will most likely test its personal assistant app looking for ways that users can track interactions with all kinds of companies located within the messenger app.

In other Social Media news, Snapchat will go public with the private company valued at $16 billion. This year, analysts believe that the company will double its revenue from the, “Live,” and, “Discover,” stories. Snapchat also offers geofilters and custom lenses that enable users to communicate across the entire Snapchat app.

If you follow the Knoxweb blog, you will know that content has always taken center stage and will continue to do so in the remainder of 2016. Snapchat and Facebook are working with publishers and content creators to bring timely articles to users with Instant Articles. This trend will most likely continue with other Social Media networks jumping on the bandwagon. This year Facebook is continuing to work with brands, content companies and content creators to come up with custom-branded content for the Facebook news feed. This is part of a much larger push that will enable consumers to read and watch within the app without having to leave Twitter, Instagram or Facebook.

Over the past year, Social Media platforms have begun to experiment with, “Buy,” buttons. Pinterest, Twitter, Instagram and Facebook all have the buy buttons, which according to some, could be the next big thing as consumers get more comfortable putting their credit card and personal information into the Social Media apps.

According to Knoxweb, the biggest potential boost for Facebook will be ramping up its e-commerce services for small businesses making Facebook e-commerce services a one-stop shop. From customer service to messenger, Facebook wants to eventually make the Social Media site an alternative to mobile websites so that users, and potential customers will never have a reason to leave Facebook.

So what’s the bottom line? Social Media isn’t going anywhere, and unless you have the time to commit to Social Media, you and your business could very well miss the boat. Make sure that doesn’t happen to you and schedule a no obligation consultation with the Social Media guru’s from Knoxweb.

Knoxweb really can make a difference, call or click today.

Your Company Blog can Boost SEO

Company Blog

If you have been neglecting your company blog because you haven’t had the time, call or click and schedule an appointment with the blogging experts from Knoxweb.

Knoxweb has the tools and the know how to create unique and thought provoking articles for your company blog that will benefit your search engine optimization. SEO has certainly changed, but one thing hasn’t, and that is good content.

Your website needs to be mobile and if you have already optimized it for mobile device use, but are still unhappy with where you are landing on Google, it’s time to call the professionals from Knoxweb who can come up with a marketing plant that will boost your search engine optimization.

Understanding search engine optimization isn’t an easy task, and with Google constantly updating and changing its policies and algorithms, it makes it even more difficult.

A company blog is one of the best ways to outsmart the search engines as it helps boost your rankings.

The search engines love unique and fresh content, and if you have been unable to keep up with your company blog, it could work against you. There are literally millions of blogs that originally started out fantastic, but over time, those blogs became lost in cyberspace because they haven’t been updated. Knoxweb can help you keep your company blog up to date by providing you with fresh content written by a professional blog writer.

Your company blog should be updated at least once a month, even more so if you would like to increase your online presence. Businesses and organizations that have the best SEO results are usually posting twice monthly or weekly blogs. Some companies even post twice weekly or daily blogs.

When you blog you are building relationships with your clients and potential customers positioning yourself as somewhat of an expert in your field, but what is even more important is that you are providing unique and fresh content for the Google spiders to index.

If you have a company blog, you will know about keywords and keyword phrases and although keywords are not as important as they used to be, they will still boost your SEO rating. Keyword cramming is a thing of the past, but keyword and long tail keywords still have a place when it comes to your company blog. Try to come up with keywords that you would type in the search engine bar if you were searching for something.

When you work with the team from Knoxweb, your blogs will be shared on social media making your company blog more popular. The more popular your blog, the higher you will rank on the search engines. By working with the writing team from Knoxweb, you can be assured that quality content will be added boosting your SEO results.

Speaking of social media, it is important to remember that Google also supplies searchers with social media results. Knoxweb will connect your blog to all of your social media accounts helping your overall search results.

Knoxweb explains that one of the most important reasons to write a company blog is that Google sees it as a new page. People who write frequently are rewarded more frequently. When you include a company blog on your website, you will see a boost in traffic by as much as 55 percent.

If you would like more information regarding a company blog for your business or organization, call or click and speak to an associate from Knoxweb today.