Category Archives: News

The Future of Digital Marketing Remains Uncertain

The future of digital marketing remains to be seen, and while video marketing and voice search seem to be leading the pack, there will probably be other digital marketing trends that have yet to be discovered.

digital marketing

Knoxweb has seen it all from the days of dial up to search engines that are now non-existent. While rapidly changing technology has left some digital marketing companies scratching their heads, Knoxweb has the inside scoop.

Voice Search and Digital Marketing

If you follow the Knoxweb Blog, you will know that voice search is the way of the future. Search engines are gearing up for the future of voice search, and your business should be too.

Your content needs to be modified for mobile search using long tail keyword phrases that you would naturally speak.

Video Marketing

If you are like most people, you prefer video to text. Statistics don’t lie with most consumers preferring video to written content. While video content is widely used in social media posts, it can also be very beneficial for text message marketing and email marketing.

Video grabber is the smart way to incorporate video into your digital marketing strategy. With video marketing, you can improve your ranking and your presence online.

Social Media Marketing

Facebook, Twitter, Instagram, YouTube, Yelp, SnapChat, Pinterest and Google+ are just a few of the places you can optimize your content. With smartly written educational posts, your users will be more apt to like and share your content.

Using social media can be tricky. The professional social media marketing gurus from Knoxweb have what it takes to make your social media optimization, or SMO, seamless, fast, and easy.

Email Marketing

Used in addition to other digital marketing efforts, email marketing has a powerful effect. When you come up with a smart email marketing campaign your subscribers will thank you for it. In addition, email marketing can boost your subscribers on other platforms such as Facebook and Instagram well.

Don’t forget to include video in your email marketing campaign. While strictly text messages may go straight to the bin, an email message with video has a better chance of being opened.

Blogging for Business

Not all blogs are worth reading. You can spot an unprofessional blog writer instantly. Non-English speaking writers, who cost less than professional English bred and born writers, know how to compose educational, entertaining, and thought provoking content that is easy to read.

Talk to Knoxweb about a professional blog writer who can help your business maintain a professional tone while enticing potential clients and customers.

When it comes to digital marketing you must keep up with the technology. Increase your ROI and your web presence with Knoxweb. It’s fast, easy and affordable.

Conventional Marketing and Digital Marketing

Direct mail still works and is a great way to incorporate other advertising mediums into your overall marketing campaign. Brand your business with postcards that mention your social media pages and your website address. Offer incentives to people who subscribe to your blog and other pages.

Conventional marketing, when used the right way, pulls in potential clients that are not internet users.

Call or click and schedule a no obligation digital marketing consultation with Knoxweb today.

Online Marketing Strategies that Can Help Your Brand

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

online marketing

Knoxweb are the SEO and SMO experts and can turn your online marketing around with sound strategies that really do work. Knoxweb has been in the web business for decades and has helped thousands of businesses just like yours since 1996.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

Why your Business Needs Pinterest in 2018

Business needs PinterestYour business needs Pinterest because it helps potential clients and customers find things. When you focus at least some of your marketing efforts on Pinterest, you will see an increase in your ROI.

Still not convinced? Below are a few more reasons Knoxweb recommends Pinterest for business.

In Demand Audiences

Sixty seven percent of people under 40 are pinners, which is up from 27 percent last year. Fifty four percent of women aged 34 to 55 are on Pinterest with 35 percent of users having an annual income of more than $100,000 a year. Hispanics and men are also joining, with over half of Hispanics on Pinterest joining the virtual billboard last year. Male Pinterest users have jumped to 120 percent this year as well.

Investing Pays off Long Term

Unlike other forms of online marketing, Pinterest pins last forever. When you pin something on your Pinterest business page, make sure that it is high quality. You want your pins to be evergreen giving you more bang for your buck.

Pinners Love Your Marketing

Another reason your business needs Pinterest is marketing. Two thirds of all content on Pinterest comes from a business, and it’s not a coincidence. People who use Pinterest want to connect with your brand, and when asked if they would rather follow a celebrity or brand, 83 percent chose a brand. The same is true for the beauty industry with pinners following their favorite beauty products as opposed to a famous makeup artist.

Pinterest Influences a Purchase

People who use Pinterest are loyal; however, that loyalty isn’t just limited to pinning and browsing. A large percentage of pinners use Pinterest when making a purchasing decision. Eighty seven percent of pinners have actually bought a product because of the virtual billboard with 93 percent using Pinterest when planning a purchase in the future.

Pinterest Drives Traffic

Second only to Facebook when it comes to driving traffic, Pinterest receives about 5 percent of referral traffic with Facebook driving nearly 25 percent of all referrals on the World Wide Web. Reddit, Google+, StumbleUpon, and Twitter each refer about a 1 percent share of the referral market.

Pinners Load Up the Shopping Cart

The average order from a Pinterest referral is $58.95, Facebook averages $55.00 in order value from referral traffic. Just another reason your business needs Pinterest for online marketing.

Trend Setter

Pinterest is a true trendsetter where users can catch a glimpse of what products have gone viral and which ones are about to, especially in the beauty, food, home and garden or fashion industries. Pinterest crawls the popular products and keywords in real time. When you incorporate Pinterest Pins into your marketing strategy, you track which products are hot, and which ones are losing traction. This is just another reason that your business needs Pinterest.

More Purchase Power

Nine percent of pinners make more money than non-pinners. Businesses who are trying to reach this demographic have a better chance on Pinterest as this audience spends less time watching television. You are also more likely to find them pinning than flipping through a magazine or periodical. You’ll spend much less when you Pinterest for business.

People Check Pinterest While Shopping

People use their mobile device while they are shopping. This makes it a powerful medium when it comes to online advertising. When you add high quality pins to your boards, you have a better chance of converting that pin into a sale.

Pinterest Inspires People

Sixty five percent of Pinterest users say they use the virtual billboard to collect and save things that bring inspiration to their lives, whether it is a great idea using a new product, or a video explaining how a new service works.

If you are still unsure, why your business needs Pinterest, call or click and schedule a no obligation social media marketing consultation with the experts from Knoxweb. Knoxweb has the tools you need to get your business to the next level with smart online marketing strategies that will boost your online presence and your bottom line.

Call or click for a no obligation consultation today.

Video Grabber Can Boost your Online Presence

video grabber

Video Grabber makes video marketing easier. Video marketing is the best way to expose your business or organization. According to Knoxweb, who have been working to make life easier on the net since 1996, promoting your company with a video will not only boost your business, but it can also help your SEO.

Knoxweb explains that video is certainly no fad with 90 percent of internet surfers saying products and services that feature video have been instrumental when it comes to purchasing. If that isn’t reason enough to contact Knoxweb about video production with Video Grabber for your online marketing, then take into consideration that 92 percent of mobile device users share the videos that they watch with other people. On top of that, 75 percent of people watching videos will interact with your business or organization if they watched one of your video ads.

If you follow the Knoxweb Blog, you will know that traditional marketing has changed, and if you aren’t marketing your protects online, you will lose business. Sticking to the traditional ways of advertising is just not enough, especially if you want your company to stand out from the competition.

Video Grabber is the best way to literally grab the attention of potential clients and customers as it’s visual stimuli that is perfect for today’s audiences. However, there are some wrong and right ways to incorporate video into your online marketing campaign.

The most important step is to focus on your business blog or your website. Upload your video to your site before you go to a major video platform, as you want to make sure that you are getting the traffic. When you post videos on your own website, you have control over the ads and the copy. Remember, YouTube has an astounding 60 hours of video that is uploaded by users every 60 seconds, and with 5 billion people watching videos every day, odds are you will not go viral anytime soon.

Instead of hoping for viral views, try and be timeless. You want users to watch your content over and over, and if you upload good quality content, they will.

People want to watch entertaining, informative, and practical videos. Tutorials, how-to’s and product or service reviews will give you good Search Engine Optimization. Most importantly, make sure that your audience has something they can take away, helpful advice or tips, that they can use now.

Once you upload your video to your website, use it with your business blog by making a summary in a blog and posting the video or by acting as supporting content with figures, stats and facts so that your video is easier to understand. You want to drive traffic to your website, not YouTube and not someone else’s website.

When you create good videos with quality content using Video Grabber, you are well on your way to a better ranking on the search engines, but if you want to see a higher return, you must optimize your videos with SEO techniques. Talk to KnoxWeb about incorporating Search Engine Optimization into your online marketing plan.

Knoxwebs video production department has bridged the gap between award winning website development and design with Video Grabber. Video Grabber showcases your business or organization in an engaging and fresh way.

If you want to incorporate video into your online marketing plan, call or click and speak to Knoxweb about Video Grabber, you’ll be glad you did.

Call or click today.

United States Fourth of July Fun Facts

Fourth of July

Every Fourth of July Americans spend the holiday with family and friends enjoying barbecues picnics and of course, fireworks. However, according to Knoxweb, the Fourth of July is much more than hot dogs and hamburgers.

Below are a few fun facts that you may not know about America’s favorite holiday.

The Eagle VS the Turkey

Benjamin Franklin wanted a turkey as the National Bird. However, his idea was seen as ludicrous and voted out by Thomas Jefferson and John Adams who both ridiculed the idea.

America’s Independence

Because Thomas Jefferson was considered an eloquent writer, he was charged with writing and putting together the first draft of the Declaration of Independence. The document has 86 changes made with the final draft being signed on July 4, 1776. However, the Declaration of Independence was voted in on July 2, 1776.

Stars and Stripes

The first stars on the first American Flag were formed in a circle so that all of the colonies would be equal.

Betsy Ross

There is some controversy as to whether or not Betsy Ross was real. Some say she was fictitious while others insist that she sewed the flag in either May or June 1776 after a secret Continental Congress meeting held at her home.

Public Reception Tradition

Thomas Jefferson started the Fourth of July public reception tradition in July of 1801. The reception at the White House has been held every year ever since.

Coincidence?

Presidents Thomas Jefferson, John Adams, and James Monroe all passed away on the Fourth of July. Jefferson and Adams within hours of one another back in 1826.

Much like Congress of Today

The 56 signers did not sign the Declaration of Independence at the same time. It wasn’t signed on the Fourth of July either. The official signing of the Declaration of Independence was on August 3, 1776.

Kept a Secret

The identities of the people who signed the Declaration of Independence were kept secret from the public for over six months. This was done to protect the men who signed. If Independence weren’t granted it would be seen as treason resulting in the death of the signers.

Uncle Sam

Samuel Wilson is responsible for Uncle Sam, which started in 1812. The meat packer distributed meat to the United States army and stamped it with U.S. Someone said it stood for, “Uncle Sam,” and the joke stuck.

Hotdogs

America eats about 160 million hot dogs and over 700 million pounds of chicken every Fourth of July.

Flags and Fireworks

An astounding 88 percent of flags purchased in the United States are made in China. Fireworks account for $109 billion dollars for the American Holiday.

This Fourth of July thank the founding fathers for our great country when you enjoy that burger or dog. Let Freedom Ring and have a Safe and Happy Fourth of July!

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

Mobile Responsive Website or Mobile App

mobile responsive website

If you have a mobile responsive website and are wondering why you would need a mobile app as well, you may want to consider scheduling an appointment with Knoxweb. Knoxweb understands how confusing the World Wide Web can be, especially when it comes to mobile websites and mobile apps.

These days most people have at least one mobile device making mobile friendly content imperative. It is crucial that you have a mobile app or a mobile responsive website in order to connect with your mobile users. These days a mobile responsive website is the preferred method when it comes to surfing the internet on a mobile device. However, with user experience evolving, a responsive mobile website may not be enough.

Back in 2014, users preferred the native mobile app with more than 86 percent spending time on Smartphone’s and tablets with only 14 percent using a mobile web browser. According to Knoxweb, a responsive website is important as it ensures your users have a great experience when surfing on a mobile device.

If you follow the Knoxweb Blog, you will know that user experience is everything. Google and the other search engines build their algorithms around the user experience and if your visitors have to pinch or stretch the screen to read your content they will go elsewhere when it comes to the all-important sale. With a responsive website, your content will look the same, regardless of the device.

A native app takes the experience to a higher level. Knoxweb can repackage your functionality and your existing content in an optimized way when it comes to navigation. With a native app, you can engage users using push notifications with integrations and device and platform capabilities that are unavailable on delay only websites.

With a mobile optimized experience, as opposed to a responsive design, you are giving your clients and potential customers a more effective and efficient website. In addition, native apps minimize app performance giving significant improvements for a responsive website. This will save you time and much frustration.

Incorporating a Responsive Site into a Mobile App

If you have spent time and money on a responsive website that is fully optimized, good for you. You can take advantages of the responsive assets while embedding them into the native app. However, be aware that unless you seek out a professional such as Knoxweb, you could go about it the wrong way. It may be tempting, but Knoxweb recommends that you avoid the quick route with a shell application that does nothing to improve a user’s experience.

Knoxweb recommends a mobile experience that has multiple resources along with data feeds such as social, news, maps and specific web pages. By keeping your users focused with web pages and feeds, you will see a boost in your bottom line.

If you have been struggling with the World Wide Web and your online presence, Knoxweb can help. Call or click and schedule a no obligation mobile responsive website or mobile app consultation with the experts from Knoxweb today.

It really will make a difference to your ranking and your SEO. Call or click today.

Don’t Miss the Social Media Advertising Train

social media advertising

Social Media Advertising is getting more and more complicated, and unless you keep up with what is going on, you could be setting yourself up for failure.

If you follow the Knoxweb blog, you will know that there are hundreds of social media sites where you can create a page for your business or organization, but how do you know which sites are best for your company?

Facebook is the obvious choice when it comes to Social Media Advertising, as it is the number one site of its kind in the world. You can purchase Facebook ads for pennies a day and target your audience to give you the results that you want, but there are several other sites that you may want to consider as well.

Social Media Advertising is an excellent way to spread the word about your business or organization, however, each site has its own weaknesses and its own strengths. Social media websites are awesome resources when it comes to businesses and organizations of all sizes that want to promote their products and services online.

All are free to use with paid options as well, but just because your company should be using social media, doesn’t mean you need to be on every single social media platform. If you attempt it, you will be spreading yourself incredibly thin.

The best way to utilize Social Media advertising is to come up with a good social strategy that will pave the way to success. Knoxweb helps you muddle through the massive list of social media sites and has come up with the top platforms that could help make your marketing efforts more successful.

Facebook

As the largest social network on the World Wide Web, there are more than 1.55 billion users. Facebook is the most versatile when it comes to advertising and in the past twelve years has morphed itself into a place where you can connect with family, friends, businesses, organizations and potential clients and customers. Facebook is also the most low-maintenance of the bunch whether you post once a week or every day.

Pinterest and Instagram

Both of these websites are based entirely on pictures and video posts. Instagram is owned by Facebook and has more than 400 million active users who post about fashion, food, travel, art and other likewise subjects. Instagram is popular with the 20 to 45 year olds, where Pinterest is more of a niche social network that is most popular with woman. If your business wants to target the female demographic, Pinterest is the place to be. However, Pinterest can be time consuming.

Snapchat

Snapchat started out as a network for tweens and teens back in 2011, and has become the fastest growing social media site on the internet. If you use Snapchat, you will be seen as cool as smart business owners are beginning to see what all of the Snapchat fuss is really about.

Because Snapchat posts disappear after 10 seconds, Social Media Advertising on the growing site could work for you and your business. With Snapchat Stories, you can create a buzz, introduce a new product, or talk about an upcoming sale or promotion.

Social Media Advertising isn’t going anywhere, and if you are refusing to jump on the train, you could be left at the station.

Don’t let the train get away, call or click and schedule an appointment with the social media experts from Knoxweb today.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

The Importance of Online Marketing in Knoxville

online marketing

If the world of online marketing still has you scratching your head, schedule an appointment with Knoxweb who can help you come up with a custom made online marketing plan to help your business grow.

Online marketing isn’t something that you can do in your spare time anymore with the internet now taking the lion’s share of advertising dollars. Those yellow page ads that you used to pay a pretty penny for have now become absolute or non-existent in some areas.

According to Knoxweb, online marketing is expected to boom going from $135 billion back in 2014 to a whopping $240 billion by 2019. During that same time, Magna Global predicted that online marketing would surpass TV advertising for the very first time generating $66 billion in the United States alone and it looks as though that is happening right now.

If you follow the Knoxweb blog, you will know how important it is to be mobile friendly, but it isn’t just because Google is penalizing businesses that are not. As online marketing spending grows, it is also shifting to mobile.

When analysts look at online marketing growth the numbers that are used are based on the growth in digital marketing, which is massive. Last year, for the very first time in 2015, more ad dollars were spent on mobile ads than desktop ads. When you take a good look at how much time, people spend on their Smartphone’s and tablets it’s no wonder why.

eMarketer predicts that $65 billion will be spent on digital marketing for mobile devices by 2019. Facebook, Instagram, and Twitter are three of the big reasons that businesses and organizations are switching to mobile advertising. Facebook is expected to reach $63 billion in 2016 and that is just in mobile revenue. That is three times the ad revenue generated by Google for mobile devices.

Back in 2014 over 81 percent of consumers went to the World Wide Web to compare products, services, and prices. Fast forward to 2016 and the number is closer to 90 percent.

When the first ad banner went public in 1994, it paved the way for online marketing, however these days digital marketing isn’t limited to websites and search engines as you can find advertising on social media websites, music streaming services, think Spotify, in mobile apps and mobile games and on other devices such as the Amazon Kindle. These days you can target your audience based on demographics and the websites that they often visit.

Social media gives businesses and organizations just one more way to target and reach a specific audience with a good online marketing strategy. With a smart ad campaign, you can communicate with your audience and encourage your fans to head over to your website. Social media also allows you to address any issues you may have without having to make a call or send an email. Social media has forever changed customer service and online marketing.

Online marketing really can make or break your business, but you have to know what you are doing, and that is where Knoxweb comes in. Knoxweb has been in the online business since 1996, and understands the online marketing landscape.

If you would like more information regarding online marketing, social media advertising, web design or web development call or click and schedule a no obligation consultation with the experts from Knoxweb today.