Category Archives: News

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

Mobile Responsive Website or Mobile App

mobile responsive website

If you have a mobile responsive website and are wondering why you would need a mobile app as well, you may want to consider scheduling an appointment with Knoxweb. Knoxweb understands how confusing the World Wide Web can be, especially when it comes to mobile websites and mobile apps.

These days most people have at least one mobile device making mobile friendly content imperative. It is crucial that you have a mobile app or a mobile responsive website in order to connect with your mobile users. These days a mobile responsive website is the preferred method when it comes to surfing the internet on a mobile device. However, with user experience evolving, a responsive mobile website may not be enough.

Back in 2014, users preferred the native mobile app with more than 86 percent spending time on Smartphone’s and tablets with only 14 percent using a mobile web browser. According to Knoxweb, a responsive website is important as it ensures your users have a great experience when surfing on a mobile device.

If you follow the Knoxweb Blog, you will know that user experience is everything. Google and the other search engines build their algorithms around the user experience and if your visitors have to pinch or stretch the screen to read your content they will go elsewhere when it comes to the all-important sale. With a responsive website, your content will look the same, regardless of the device.

A native app takes the experience to a higher level. Knoxweb can repackage your functionality and your existing content in an optimized way when it comes to navigation. With a native app, you can engage users using push notifications with integrations and device and platform capabilities that are unavailable on delay only websites.

With a mobile optimized experience, as opposed to a responsive design, you are giving your clients and potential customers a more effective and efficient website. In addition, native apps minimize app performance giving significant improvements for a responsive website. This will save you time and much frustration.

Incorporating a Responsive Site into a Mobile App

If you have spent time and money on a responsive website that is fully optimized, good for you. You can take advantages of the responsive assets while embedding them into the native app. However, be aware that unless you seek out a professional such as Knoxweb, you could go about it the wrong way. It may be tempting, but Knoxweb recommends that you avoid the quick route with a shell application that does nothing to improve a user’s experience.

Knoxweb recommends a mobile experience that has multiple resources along with data feeds such as social, news, maps and specific web pages. By keeping your users focused with web pages and feeds, you will see a boost in your bottom line.

If you have been struggling with the World Wide Web and your online presence, Knoxweb can help. Call or click and schedule a no obligation mobile responsive website or mobile app consultation with the experts from Knoxweb today.

It really will make a difference to your ranking and your SEO. Call or click today.

Don’t Miss the Social Media Advertising Train

social media advertising

Social Media Advertising is getting more and more complicated, and unless you keep up with what is going on, you could be setting yourself up for failure.

If you follow the Knoxweb blog, you will know that there are hundreds of social media sites where you can create a page for your business or organization, but how do you know which sites are best for your company?

Facebook is the obvious choice when it comes to Social Media Advertising, as it is the number one site of its kind in the world. You can purchase Facebook ads for pennies a day and target your audience to give you the results that you want, but there are several other sites that you may want to consider as well.

Social Media Advertising is an excellent way to spread the word about your business or organization, however, each site has its own weaknesses and its own strengths. Social media websites are awesome resources when it comes to businesses and organizations of all sizes that want to promote their products and services online.

All are free to use with paid options as well, but just because your company should be using social media, doesn’t mean you need to be on every single social media platform. If you attempt it, you will be spreading yourself incredibly thin.

The best way to utilize Social Media advertising is to come up with a good social strategy that will pave the way to success. Knoxweb helps you muddle through the massive list of social media sites and has come up with the top platforms that could help make your marketing efforts more successful.

Facebook

As the largest social network on the World Wide Web, there are more than 1.55 billion users. Facebook is the most versatile when it comes to advertising and in the past twelve years has morphed itself into a place where you can connect with family, friends, businesses, organizations and potential clients and customers. Facebook is also the most low-maintenance of the bunch whether you post once a week or every day.

Pinterest and Instagram

Both of these websites are based entirely on pictures and video posts. Instagram is owned by Facebook and has more than 400 million active users who post about fashion, food, travel, art and other likewise subjects. Instagram is popular with the 20 to 45 year olds, where Pinterest is more of a niche social network that is most popular with woman. If your business wants to target the female demographic, Pinterest is the place to be. However, Pinterest can be time consuming.

Snapchat

Snapchat started out as a network for tweens and teens back in 2011, and has become the fastest growing social media site on the internet. If you use Snapchat, you will be seen as cool as smart business owners are beginning to see what all of the Snapchat fuss is really about.

Because Snapchat posts disappear after 10 seconds, Social Media Advertising on the growing site could work for you and your business. With Snapchat Stories, you can create a buzz, introduce a new product, or talk about an upcoming sale or promotion.

Social Media Advertising isn’t going anywhere, and if you are refusing to jump on the train, you could be left at the station.

Don’t let the train get away, call or click and schedule an appointment with the social media experts from Knoxweb today.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

The Importance of Online Marketing in Knoxville

online marketing

If the world of online marketing still has you scratching your head, schedule an appointment with Knoxweb who can help you come up with a custom made online marketing plan to help your business grow.

Online marketing isn’t something that you can do in your spare time anymore with the internet now taking the lion’s share of advertising dollars. Those yellow page ads that you used to pay a pretty penny for have now become absolute or non-existent in some areas.

According to Knoxweb, online marketing is expected to boom going from $135 billion back in 2014 to a whopping $240 billion by 2019. During that same time, Magna Global predicted that online marketing would surpass TV advertising for the very first time generating $66 billion in the United States alone and it looks as though that is happening right now.

If you follow the Knoxweb blog, you will know how important it is to be mobile friendly, but it isn’t just because Google is penalizing businesses that are not. As online marketing spending grows, it is also shifting to mobile.

When analysts look at online marketing growth the numbers that are used are based on the growth in digital marketing, which is massive. Last year, for the very first time in 2015, more ad dollars were spent on mobile ads than desktop ads. When you take a good look at how much time, people spend on their Smartphone’s and tablets it’s no wonder why.

eMarketer predicts that $65 billion will be spent on digital marketing for mobile devices by 2019. Facebook, Instagram, and Twitter are three of the big reasons that businesses and organizations are switching to mobile advertising. Facebook is expected to reach $63 billion in 2016 and that is just in mobile revenue. That is three times the ad revenue generated by Google for mobile devices.

Back in 2014 over 81 percent of consumers went to the World Wide Web to compare products, services, and prices. Fast forward to 2016 and the number is closer to 90 percent.

When the first ad banner went public in 1994, it paved the way for online marketing, however these days digital marketing isn’t limited to websites and search engines as you can find advertising on social media websites, music streaming services, think Spotify, in mobile apps and mobile games and on other devices such as the Amazon Kindle. These days you can target your audience based on demographics and the websites that they often visit.

Social media gives businesses and organizations just one more way to target and reach a specific audience with a good online marketing strategy. With a smart ad campaign, you can communicate with your audience and encourage your fans to head over to your website. Social media also allows you to address any issues you may have without having to make a call or send an email. Social media has forever changed customer service and online marketing.

Online marketing really can make or break your business, but you have to know what you are doing, and that is where Knoxweb comes in. Knoxweb has been in the online business since 1996, and understands the online marketing landscape.

If you would like more information regarding online marketing, social media advertising, web design or web development call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Facebook Advertising More Important Than Ever

Facebook Advertising

If you aren’t using Facebook advertising to your best advantage, you could be losing money. According to Knoxweb, Facebook advertising can boost your business and improve your client base.

Although there are ways grow your business organically using Facebook, Facebook advertising is so affordable, that you may want to ask yourself why you aren’t advertising on Facebook.

Facebook is truly the King when it comes to social media and is the number one choice for marketing as it has never been less expensive to create new demand and build your brand.

Knoxweb offers a few good reasons to advertise on Facebook if you are still on the fence.

People Spend Their Lives on Social Media

Facebook is just too massive for you to ignore. Get a Facebook page for your business and join the 50 million or so other businesses that have already done so. Your future customers and clients are probably hanging out on Facebook right now.

According to recent statistics, the average user will spend about 28 percent of their time on social networks. That is equivalent to 1.72 hours each day. The average person will spend about forty minutes every day just on Facebook, liking, and sharing content. Every minute, Facebook users will like over 4.1 million posts.

Over a Billion

According to figures recently released by Facebook, 1.55 billion people are logging into the massive social media site every month with 1.39 billion doing it on a mobile device.

Last August, Mark Zuckerberg proudly announced that Facebook reached a new milestone with over 1 billion people using Facebook every day. Half a billion log in via their Smartphone or Tablet. Facebook Advertising helps you reach your demographic and your audience.

What Happened to Facebook Organic?

Facebook Organic is on the way out, and if you have a business page, you may not understand that your fans will not see your updates. It may be sad, but only about 0.5 percent will ever see your business page updates.

For years, Facebook has been reducing business page visibility in news feeds, and although this is frustrating business owners, Facebook Advertising is taking over, but the good news is that you do not need a massive budget to advertise.

Knoxweb explains that $50.00 will help get your message out to between 5,000 and 10,000 users, and best of all, you can target your audience to the people who are attracted to your brand.

Content Promotion

With Facebook Advertising, you can amp up your great content reaching people that will buy your products and services. If you are creating awesome content for your website, you obviously want people to read it. That’s why businesses share content updates across multiple social networks, however, these days that isn’t enough.

With Facebook Advertising, you can amplify your content reach. As a bonus, you will actually get reach that is more organic as influencers will start sharing your ads, and yes, people on Facebook do share Facebook ads.

Target your Audience

With Facebook advertising, you can target your ads by demographics, location, gender, age, behavior, interests, and connections. Facebook ads allow you to be seen by the audience that you want to target as you can:

  • Get creative with event targeting
  • Check out recent purchase behaviors
  • Build loyalty and create leads
  • Create audiences for your demographics

If you are unsure where to begin, Knoxweb can help. Knoxweb has been in the business of social media since its inception and truly understands that social media landscape.

If you would like more information regarding Facebook Advertising or any other social media advertising, call or click and speak to a social media guru from Knoxweb today.

Five Reasons Your Mobile Website Isnt Working

mobile website

If your so-called mobile website isn’t performing like it should, call and schedule an appointment with Knoxweb who can come up with a plan to make your mobile website work properly on all mobile devices including Smartphone’s and the new Smart watches.

Technology is changing, and if you were told by your web designer that pinching and squeezing the screen is normal, you need to call the professional mobile website design team from Knoxweb.

Below are a few reasons that your so-called mobile website isn’t working on mobile devices.

You Can’t Be Found

Knoxweb explains the obvious number one reason that your so-called mobile website may not be working on mobile devices and that is because it is not mobile responsive. That means your webmaster didn’t resize your site proportionally to the various screen sizes. If you follow the Knoxweb blog, you will remember that Google started penalizing business and organization whose websites were not mobile friendly. Googlegeddon means that searches on mobile devices with a mobile responsive website will place higher in rank on the search engines.

Are you Mobile Responsive?

If the competition has a mobile responsive website, and your business doesn’t, your competitor will get the business because nobody can find you. A mobile responsive website acts like your PC website version, but looks the same on a mobile device. The code that is used has the ability to detect the device that is currently being used.

Slow to Load

It’s a fast pace world with most people having an attention span of about 3 seconds. If your website is slow to load, customers and potential clients will head to the competition. No one likes to wait for a website to load. People want the information immediately, and if your mobile website isn’t delivering it efficiently and effectively, you need to talk to Knoxweb. If your website looks great on a mobile device, but still takes forever to load, the user will probably go straight back to the search engine results.

Bad Navigation

Your website menu is crucial, if not the most important aspect of your mobile website. Smaller websites are simple with the menu on the desktop easily duplicated for a mobile device; however, businesses with a larger website may have problems as some menus display pages that have as many as third tier levels. If this is transposed to the mobile site, there is a very good chance that the users will have to spend too much time scrolling. Ask Knoxweb about amending the mobile menu so that it only includes your top pages. This may help you keep users on your website.

Avoid the Dreaded Overlays

Many mobile websites are using interstitials or overlays to promote their brands mobile app. These overlays are used for sales, special offers, and user signups. However, when the interstitials or overlays are displayed on a Smartphone or tablet, it can have a bad effect on user experience that can cause frustration and a lack of sales. Knoxweb recommends that you use a banner instead.

If you would like more information regarding a mobile website for your business or organization, call or click and talk to a mobile website expert from Knoxweb today.

A Mobile Responsive Website Will Boost Business

mobile responsive website

If you don’t have a Mobile Responsive Website, your business could be in trouble. According to Knoxweb, a Mobile Responsive Website is one of the first things you should consider if you are trying to boost your online presence.

With the growth of everything mobile, it is essential that you have a Mobile Responsive Website. Smartphone’s, tablets, and now Smartwatch’s are everywhere and if you don’t have one your business or organization could be losing business. Knoxweb shares a few reasons that you should already have a mobile responsive website.

Mobile Usage on the Rise

It is estimated that over 58 percent of Americans use a Smartphone with nearly 60 percent of website traffic coming from a mobile device. If that isn’t enough to convince you, there are more mobile devices on the planet than people. Every month usage grows, so every 30 days your prospects increase.

Smartphone Shopping is growing

If you need something fast and hopping in the car isn’t an option, online shopping is where you will turn. According to recent research, up to 80 percent of shoppers use their mobile devices to shop online. That means 70 percent of shoppers are using their Smartphone’s all year round. If your products and services aren’t viewable on a mobile device, you are losing sales.

Social Media Boosts Mobile Visitors

According to Knoxweb, more than 55 percent of social media happens on Smartphone’s tablets and Smartwatch’s That means YouTube, Facebook, Google Plus, Twitter, Instagram, Pinterest, and number two on the list Snapchat, will deliver more traffic to your website. If your social media marketing strategy is in place and you want to leverage your social media profile, you must have a mobile responsive website.

If you follow the Knoxweb blog, you will know that Google started penalizing businesses who were not mobile friendly. That new algorithm has been in place since April 2015 punishing businesses and organizations that were not mobile friendly.

SEO Boost

A mobile responsive website will improve your SEO, or search engine optimization because your responsive website is giving users a positive response and a better user experience. Google algorithms appreciate the fact that your mobile responsive website has one URL, and will reward your business or organization if you do.

Mobile phones also have a separate Google search algorithm. Your site may be ranking well on your desktop, but that doesn’t mean it will do so well on a Smartphone. Knoxweb explains that mobile searches have now overtaken desktop searches so being mobile responsive is essential.

A Responsive Design adapts to Multiple Mobile Device Sizes

A mobile responsive website works on any device whether you are using a Smartwatch, tablet, or Smartphone.

Easier Management

Now, there are quite a few businesses and organizations that manage two websites, the main site for PC’s, and the other website, a mobile version of the PC website. This used to be common, but not so much anymore as like anything, multiple versions can be a nightmare to manage.

Better Experience

A mobile responsive website offers users a better experience. If your clients and potential customers have to pinch and squeeze the screen just to read about your company or check your prices, you can bet they will leave your site and head to the competition.

Stop being penalized. Call or click and speak to a mobile responsive website designer from Knoxweb today.

A Mobile App for You

mobile app

If you have been thinking about a Mobile App for your business call or click and schedule an appointment with Knoxweb who can determine what type of Mobile App would be best for you and your company.

Mobile Apps have certainly changed over the years with the Mobile App world exploding over the past three years, but what type of App should you build, and most importantly do you really need one?

Currently there are 24 categories when it comes to apps in the IOS App store with Google Play having 20 Mobile App categories. Although that may seem a little overwhelming, Knoxweb explains that all of those mobile apps actually fit into seven types of mobile apps.

These types of apps are:

  1. Entertainment
  2. Utilities
  3. News
  4. Games
  5. Productivity
  6. Social Networking
  7. Lifestyle

According to Knoxweb, each one of the above mobile apps is different requiring different programming and even different software in order to run each mobile app. Some may even require 3D modeling software.

Utility Apps

Utility apps are the kind of mobile apps that take up the majority of your screen space. These are the tools that your Smartphone and tablet carry to provide you with simple tasks. Some examples include calculators, communication apps, note-pads, and weather apps. Utility mobile apps are used quite frequently but have session times that are shorter because the user is there for a reason and is in and out in seconds.

Entertainment Apps

Entertainment Apps are designed to entertain, but are different from game apps because they have different goals. Entertainment apps are often times educational and seek to satisfy users. Some examples of Entertainment apps include Spotify, Dubsmash, Duolingo, and Face Juggler.

Games Apps

One of the most addictive mobile apps is the games apps. Still immensely popular virtual reality has changed what the humble game app was a few years ago. Some examples of popular game apps include Trivia Crack, Sudoku, and Angry Birds.

News Apps

Publishing and media companies depend on news apps to stay current and relevant. The most important features when it comes to news mobile apps are sharing functions. News apps spread virally and provide fresh and thought provoking content to the masses. Some examples of news apps include Flipboard, Buzzfeed, and The NYT app. The goal of a publishing app is to encourage content consumption so that the app can generate ad revenue.

Productivity Apps

Productivity apps help you become more productive. Some examples of these types of mobile apps include translators, grocery list makers, finance apps, and calendars. Knoxweb explains that it is imperative that users have a seamless experience when it comes to productivity apps. Any function that is confusing, adds to the workload of the user. The goal of productivity apps is to be more productive.

Lifestyle Apps

Lifestyle Apps really have taken the world by storm. These types of apps are used to enhance your lifestyle while making your everyday life easier. Some good examples of lifestyle apps include dating apps, music apps, food and drink apps, travel apps and fitness apps.

Social Networking Apps

Almost everyone uses social networking apps. According to Knoxweb, social media has become so pervasive that users are now seeing social networking apps that some would not consider traditional. A good example is the fitness app Fitbit that encourages users to follow and compete against each other. Other examples of social networking include Facebook, Twitter, Pinterest, Instagram, and Snapchat.

Knowing what kind of app is best for your business or organization is crucial if you want to reach the most people.

If you are still unsure what type of app would be best for you, call or click and speak to a mobile app expert from Knoxweb today.

Riding the Waves of Social Media

social media

Social media is everywhere with new social media websites popping up every day, but how do you know what social media sites are best for your business or organization?

Everyone knows that Facebook is the largest social media site out there. Smart businesses utilize business tools, such as the Boost this Post feature on Facebook, to help expose their brand. Nevertheless, how do you navigate through the waters of the ever-changing face of Facebook?

Knoxweb explains that the complex world of social media is complicated. Especially with the King of the internet, Mark Zuckerberg, doing his best to make sure that nobody ever leaves his social media site. These days you can talk on your Smartphone without leaving the Facebook App as long as the person you are chatting with is a registered Facebook user. However, along with individual user changes, Facebook is also changing the way people do business on the world’s most popular social media site.

According to Knoxweb, who has been in the business of social media since its inception, when Facebook first opened its virtual doors to the public in March of 1997, things were much different. Knoxweb had been in the business of web design and web development since 1996, so they already knew a thing or two about what to expect when it came to social media. Knoxweb was prepared for the changes and there have been dozens as far as Facebook is concerned.

Blow up with Facebook

With 100 million users in the United States alone, Knoxweb will tell you that Facebook is one of the best places to put your advertising dollars to work. If Facebook were a country, it would be the third largest on the planet. Depending on your business or organization, Facebook Advertising can be more successful than Google AdWords.

Influence Clients and Customers

Data recently released by third party researchers and Facebook shows how influential Facebook is in people’s everyday lives. Facebook is blowing up publishing news stories, showing videos and providing great content while intersecting with other websites making it the only place you need to be when you are online.

Convenience

With Facebook, you can watch YouTube videos without leaving the comfort of your newsfeed. Facebook really is doing its best to become, “The only game in town.”

Nearly one third of Facebook users are located in the United States. Compare the 100 million American members to the 20 million watchers of American Idol and you will begin to understand just how powerful Facebook really is.

Facebook Connect

Facebook Connect is making it easy to visit your friends without having to leave the virtual walls of Facebook. With Facebook Connect, you can travel online via any mobile device. Facebook Connect allows you to stay in touch while you are on the go. Even MySpace and Yahoo have begun to roll out deep Facebook integrations. Facebook Connect literally makes it the most popular hub on the World Wide Web, not just social media. This explains why Google is doing their best to come up with their own central hub after its own Google Connect failed.

Facebook Fan Box

The Facebook Fan Box is a pervasive tool that allows the visitors to your website and the people watching your videos on YouTube the ability to become a fan of your business or organization. People can like your brand without ever having to go back to Facebook. It’s this type of connection that is changing the way that people use the web.

If you would like to learn more about social media and Facebook Advertising, call or click and schedule an appointment with Knoxweb today.