Category Archives: Mobile Commerce

Do you have a Mobile Responsive Website Yet?

mobile responsive website

If you don’t have a mobile responsive website yet, you have probably noticed a drop in your Search Engine Optimization. Because people are using their Smartphone’s for just about everything these days, your website must be friendly, as Google will penalize businesses rewarding them with a lower ranking.

Google is all about the user, and if potential clients and customers have to pinch the screen to get a closer look, they will go elsewhere.

If you follow the Knoxweb Blog, you will know that a new algorithm was built and implemented into the system back in 2015. When it became official in April of that same year, Google started giving mobile responsive websites a leg up on the competition. So what does that mean now?

According to Knoxweb, websites that are not mobile responsive are getting buried in the back pages of Google. You may think your website is mobile responsive, but if you have a landing page that takes the user to your desktop website, you are not mobile friendly.

Knoxweb explains that there has been some confusion between a mobile friendly website and a mobile responsive website. Some of the misconceptions that are encountered when it comes to mobile-friendly websites and mobile responsive websites are:

  • Only mobile responsive websites will work on a mobile device
  • Every website has to be mobile responsive
  • All mobile friendly websites are responsive

So what is the difference between a mobile friendly and a mobile responsive website?

Responsive Web Design

According to Knoxweb, a mobile responsive website changes or responds based on the user and the devices needs. Images that are not necessary are hidden so that the user can find important information on the smaller display of the mobile responsive website. If the menu, images and text get smaller, your site is mobile responsive.

Some of the key features of a responsive website are:

  • Condensed navigation
  • Constantly changing dynamic content
  • Images that are optimized
  • Spacing and padding
  • Needs a mobile device to operate properly

Mobile Friendly Website

A mobile friendly website is designed so that it will work across all devices. In simple terms that means that nothing is unusable on a mobile device or on a desktop computer. Navigation using drop down menus are limited as they are hard to use on a mobile device. With a mobile friendly website, there is no Flash animation. A mobile friendly website is the same on all devices whether you are working on a laptop, tablet, PC or a Smartphone.

The Key Features of a Mobile Friendly website include:

  • Unchanging static content
  • Smaller image display
  • Simple navigation
  • Does not need a mobile operating system in order to work properly

So how do you know what type of mobile website is right for your business or organization?

Mobile Responsive

Because users are getting a more customized experience with a mobile responsive website designed by Knoxweb, it requires a somewhat bigger budget, proper planning, and expertise.

You should think about a responsive website if:

  • 35 percent or more of your website traffic is mobile
  • You have complex features or site content that is hard to use on mobile devices
  • You want to look modern and up to date for a longer period

Mobile Friendly

Your users can have a consistent web experience across every device with a mobile friendly website. Although there may not be as many functions, they will work.

You may want to go mobile friendly if:

  • Less than 35 percent of your users are mobile
  • Your site is simple with text and images
  • Does not have a complex functionality
  • You have smaller images that load fast over mobile connections

If you are considering a mobile friendly or mobile responsive website, call or click and schedule a no obligation consultation with the team from Knoxweb who can help you decide what option is best for your business or organization.

Call or click today.

A Mobile Friendly Website Can Help Business Grow

mobile friendly website

A mobile friendly website is essential these days, especially if you want to show up at the top of the search engines. However, according to Knoxweb, there are still some businesses and organizations that have not converted their website.

If you follow the Knoxweb Blog, you will know that Google started penalizing businesses, organizations, and individuals who didn’t go mobile. Companies have been bearing the brunt of Googlegeddon since April of 2015 seeing their SEO ranking tumble considerably. If you used to show up at the top, but are now at the bottom of page 10, chances are you aren’t mobile or mobile responsive.

Even before 2015, researchers were seeing a leap from desktop to mobile device shopping. In fact, back in 2013 online shoppers were using mobile devices to purchase products and services. A whopping 55 percent of users who shopped online were doing so from their Smartphone’s. In December of 2014, tablets and Smartphone’s accounted for 60 percent of all time spent on digital media.

Below are three reasons why you need a mobile friendly website.

Your Customers Expect it-These days people are using their mobile devices even if they are at home. Your customers are probably not sitting in front of a laptop or desktop, and if they are, they are probably using their Smartphone at the same time.

If you don’t give your clients and customers what they are shopping for and what they need, they will go elsewhere. People love to browse on their mobile phones, and if you can’t give them what they need, you will lose business. Talk to Knoxweb about designing a mobile responsive website that will work on laptops, desktops, tablets, Smartphone’s and Smartwatches.

Google Will Not Be Happy-As previously mentioned, if you are not mobile friendly, Google will penalize you if you do not have a mobile friendly website. However, some websites are still using images, content and navigation that just doesn’t work on Smartphone’s and tablets. Once again, if users can only see your website the way it should be on a laptop or desktop, they will end up with an unsatisfying experience.

Kiss Your Clients and Customers Goodbye-If you don’t have a mobile friendly website, you are probably already noticing a decline in business. If you aren’t, you are one of the lucky ones. Go mobile with Knoxweb before you do because the clients and customers that are still using laptops and desktops may want to find you on their mobile device, and if they have to pinch and squeeze the screen, you just may lose them for good.

When you give users easy navigation, fast loading pages and a site that is streamlined with great products, services and content, you will be well on your way to increasing your client and customer base.

Keeping Google and your customers satisfied should be your goal, however, that is nearly impossible unless you have a mobile friendly website. A mobile friendly website will help your business grow.

If you want to know more about becoming mobile friendly, call or click and schedule a no obligation consultation with the mobile web design team from Knoxweb. It really could change the way you do business.

Call or click now.

Mobile Friendly Website Do You Really Have One?

mobile friendly

Having a mobile friendly website is an essential part of marketing, however, not every website is mobile friendly. Company websites that make you scroll or pinch to see the screen aren’t very friendly to mobile users. In fact, a mobile website that isn’t really mobile friendly can hurt your business or organization.

According to Knoxweb, a true mobile website that is friendly to its users is called a mobile responsive website. A mobile responsive website gives users the best results as the website responds to the device that is being used. If you are on a Smartphone, you will be able to clearly read a menu or see a price list. An old school mobile website may give you a clear landing page that is mobile friendly, but will revert to the old PC style website once you click on a link.

If you are like most users, frustration is the only thing you experience when you have to zoom and pinch your mobile device just to read a description about those must have pair of shoes or even the movie times at your local theater. You would be surprised at how many large companies are still not mobile friendly.

Knoxweb recommends that you schedule an appointment with the web development team. The professional web design and mobile device experts will help you come up with a plan to make your website friendly across all platforms.

These days people use their Smartphone’s to access anything and everything, and if you are mobile friendly, you will see results. If you follow the Knoxweb blog, you will know that Google rewards companies that make their websites accessible across all devices.

Having a mobile friendly website not only boosts your SEO, but can also help people find you in the local area. These days there is no need to pull out the laptop or thumb through an old copy of the Yellow Pages just to find a good restaurant. Back in the day you couldn’t, “Yelp,” an eatery to find out if it’s a go or a no.

A mobile responsive website helps customers and potential clients find your dental practice or a local auto mechanic. If an emergency arises, such as a broken tooth or an oil leak you want those in need to be able to find you on the World Wide Web.

When you have a mobile friendly website that you optimize properly through social media, you can brand your business or organization. Branding your business across all platforms will help with your Search Engine Optimization and increase your online presence. Knoxweb can help you target your demographic through smart online optimization that will help your business grow.

If you are unsure whether you are mobile friendly, check out your website on a mobile device. If you have to pinch and squeeze the screen, you aren’t friendly to mobile devices. A mobile responsive website will respond to the device giving you an easy and friendly experience on a Smartphone, Tablet, or Smartwatch.

If you would like more information regarding a mobile friendly website, call or click and schedule an appointment with the mobile experts from Knoxweb.

It really will make a difference to your SEO. Call or click and schedule your no obligation consultation with Knoxweb today.

Mobile Technology Trends Knoxville in 2017

Mobile technology

Mobile technology is ever changing, and unless you are an expert when it comes to Smartphone’s and tablets, you could be missing the boat. Knoxweb has the expertise to help your business grow with smart mobile technology.

If you own a small business, it is imperative that you understand the advancements in mobile technology. If you haven’t gone mobile with a mobile responsive website or a mobile app, you can bet your competition has.

When you schedule a no obligation consultation with the mobile technology team from Knoxweb, you can learn how to optimize your business or organization using the most advanced technology available today.

Small Business and Mobile Apps

With major companies such as Starbucks, 7-11, Dominos and Subway, to name a few, having success with mobile apps, it is just good sense to develop a mobile app for your small business. In 2016, location based mobile apps gained impressive ground with analysts predicting more small business owners to follow suit in 2017.

Augmented Reality Apps

What was once thought to be a gimmick is now becoming real. Utility mobile apps are some of the most widely used on the planet, and the best part is that these types of apps can help customer engagement, especially with millenials. Instant apps could be the solution to those abandoned mobile apps. With Google’s new technology, apps can start instantly when needed. There is no installing or downloading needed. This makes it the perfect solution for user engagement.

Artificial Intelligence

More developers are beginning to embed artificial intelligence into their mobile apps. This groundbreaking technology has changed the educational industries for good with mobile apps that teach kids how to learn. Mobile commerce has also taken the AL route with mobile apps that actually shop for you based on your buying preferences. With AL, you can have your own private teacher or personal shopper on your mobile device. As more things, including household necessities connect online, the need for mobile apps continues to grow.

Security

With the development of mobile phone wallets and purses, security is a huge concern. Mobile web developers put safety and security at the top of the list and rightfully so as Knoxweb predicts over 270 million mobile app downloads.

Businesses who adopt a strong mobile strategy with the help of Knoxweb can generate more income and;

  • Increase sales through mobile devices
  • Improve customer relations and engagement
  • Increase client loyalty

Knoxweb understands mobile technology and is continually educating the team with classes, seminars, and tutorials to make sure that you and your business stays on track even if you have yet to go mobile.

If you follow the Knoxweb blog, you will understand how important it is for your business or organization to go mobile. Since April of 2015, Google has been penalizing companies who aren’t mobile rewarding them with a less than healthy page ranking. A mobile responsive website or a mobile app will help your ranking in the search engines.

If you would like more information regarding mobile technology, or would like a price on a new responsive mobile website or a mobile app, call or click and schedule no obligation mobile technology consultation with Knoxweb today.

Mobile Responsive Website What you should know

mobile responsive website

A mobile responsive website is essential if you want to boost your presence on the World Wide Web. According to Knoxweb, Google favors a mobile responsive website as it is the best way to optimize your content across all platforms including your desktop, laptop, tablet, and Smartphone, but according to Knoxweb, there are some other reasons to consider a mobile responsive website.

On the Rise

Mobile usage really is on the rise with more than 59 percent of adults in the US using a Smartphone. That accounts for about 60 percent of all website traffic. If you have an unfriendly website, your customers and potential clients will go to the competition, especially if your website is performing badly. Talk to Knoxweb about a new mobile responsive website for your business or organization.

Shopping is growing

It is easier than ever to shop online with customers and potential clients purchasing products and services while shopping in their vehicle and even while driving. Consumers are using their mobile devices to compare prices and read reviews and if your website isn’t mobile friendly, you will lose business.

Social Media Helps

More than 55 percent of purchasing on mobile devices occurs on social media. Users share links from Twitter, Facebook, and Instagram giving your website more traffic if you have a mobile friendly website. Incorporating your social media marketing strategies into your business plan means you need to be mobile responsive.

Better SEO

Google recommends mobile responsive websites. A mobile responsive website will help your business or organization perform better in the rankings. Mobile websites give users a better experience. Google also prefers websites that have a single URL.

In addition, Knoxweb explains that mobile devices now have separate search algorithms on Google. That means even though your website may be ranking well on a laptop or desktop, it will not rank the same way for people who are using their Smartphone. This is critical if you consider that mobile phone searches are overtaking desktop and laptop searches.

Size Matters

A mobile responsive web design will adapt to multiple screen sizes. With a responsive web design, your website will look great on a desktop and a Smartphone. Future devices will have the ability to adapt if you have a mobile responsive website. Talk to the team from Knoxweb about building a responsive site for your business or organization.

Easier Management

Although it is common to see two different websites for mobile and desktop, a responsive site is preferred as it makes website management much easier. The days of having a main site and mobile version are going the wayside thanks to responsive website development. Not only will this help keep costs down, it will also give you a better return on investment.

User Experience

Although there are plenty of reasons to implement a mobile responsive website into your business strategy, customer satisfaction is the priority. A responsive website gives your clients and potential customers a pleasant experience. The last thing users want is to zoom and pinch the screen. With a mobile responsive website there is no side scrolling either. A better user experience means less bounce rates and will boost your website conversions.

If you haven’t gone responsive, call or click and schedule an appointment with the web design experts from Knoxweb. It really can help your business or organization. Call or click for a no obligation mobile responsive website quote today.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.

Without a Mobile Friendly Website You’ll Lose Customers

Mobile Friendly Website

A Mobile Friendly Website is essential, and if you have been following the Knoxweb blog, you will already have a good understanding, but not having a Mobile Friendly Website can affect your entire marketing strategy, especially if you are heavily involved in social media.

Users are spending more time on their Smartphone’s, especially when it comes to social media. You may have the best Facebook, Twitter, Pinterest, YouTube, and Instagram pages, but if you are sending prospective buyers to your unfriendly mobile website, you will lose business.

Knoxweb explains that a Mobile Friendly Website should load quickly and transition seamlessly from one website to another. If users have to pinch and squeeze the screen after you sent them to your unfriendly mobile website from Facebook or Twitter, you will have some very unhappy customers.

Of course, a Mobile Friendly Website is just as important for other applications. These days users access websites to check out restaurant menus and hours. If your information is too difficult to read, the diner across the street with the Mobile Friendly Website will be getting all of your business.

Regardless of your industry, Knoxweb will tell you that Google is now penalizing businesses and organizations that are not mobile friendly and has been doing so since April of 2015. If you have noticed a drop in ranking on the search engines, especially Google, the largest search engine in the world, you probably don’t have a Mobile Friendly Website, if you do, it may not have the right stuff to get Google to notice you and your business.

Mobile optimization is imperative as websites provide visual experiences for clients and customers. If your website isn’t as neat as it should be, you are taking a massive risk for your business. Your website may look awesome on a desktop or laptop, but if it isn’t mobile friendly, you will lose business.

User Experience

The content on your website needs to be easy to read and easier to navigate. If you have a so-called mobile friendly website that reads fine, but needs a masters degree to navigate through, call and schedule an appointment with the mobile website designers from Knoxweb.

Very Portable

Tablets, Smartphone’s and the newest Smart Watches are portable, can be accessed, and used anywhere there is an internet connection. Your business or organization can use portability to its advantage when you make your website more accessible. With a Mobile Friendly Website, customers can access your website 24 hours a day seven days a week.

Competition

Let’s face it, nearly everyone on the planet is making the transition to a Mobile Friendly Website, however there are still a few businesses and organizations that haven’t made the switch, but you can bet the competition has. Potential clients and customers will go with a website that is better optimized for mobile devices whether they are shopping for goods and services or need to locate your business.

Your Brand

If someone has had an unfortunate experience using your website, you could be leaving a very bad impression when it comes to your business or organization. Most people will leave your site frustrated and annoyed never to return. This will make your clients and customers feel like you could care less about their business. If this occurs, you can bet that they will not be back.

Knoxweb are the experts when it comes to user experience and can help you build a Mobile Friendly Website that will wow both your clients and the competition.

Call or click and schedule an appointment with Knoxweb today.

A Mobile Responsive Website Will Boost Business

mobile responsive website

If you don’t have a Mobile Responsive Website, your business could be in trouble. According to Knoxweb, a Mobile Responsive Website is one of the first things you should consider if you are trying to boost your online presence.

With the growth of everything mobile, it is essential that you have a Mobile Responsive Website. Smartphone’s, tablets, and now Smartwatch’s are everywhere and if you don’t have one your business or organization could be losing business. Knoxweb shares a few reasons that you should already have a mobile responsive website.

Mobile Usage on the Rise

It is estimated that over 58 percent of Americans use a Smartphone with nearly 60 percent of website traffic coming from a mobile device. If that isn’t enough to convince you, there are more mobile devices on the planet than people. Every month usage grows, so every 30 days your prospects increase.

Smartphone Shopping is growing

If you need something fast and hopping in the car isn’t an option, online shopping is where you will turn. According to recent research, up to 80 percent of shoppers use their mobile devices to shop online. That means 70 percent of shoppers are using their Smartphone’s all year round. If your products and services aren’t viewable on a mobile device, you are losing sales.

Social Media Boosts Mobile Visitors

According to Knoxweb, more than 55 percent of social media happens on Smartphone’s tablets and Smartwatch’s That means YouTube, Facebook, Google Plus, Twitter, Instagram, Pinterest, and number two on the list Snapchat, will deliver more traffic to your website. If your social media marketing strategy is in place and you want to leverage your social media profile, you must have a mobile responsive website.

If you follow the Knoxweb blog, you will know that Google started penalizing businesses who were not mobile friendly. That new algorithm has been in place since April 2015 punishing businesses and organizations that were not mobile friendly.

SEO Boost

A mobile responsive website will improve your SEO, or search engine optimization because your responsive website is giving users a positive response and a better user experience. Google algorithms appreciate the fact that your mobile responsive website has one URL, and will reward your business or organization if you do.

Mobile phones also have a separate Google search algorithm. Your site may be ranking well on your desktop, but that doesn’t mean it will do so well on a Smartphone. Knoxweb explains that mobile searches have now overtaken desktop searches so being mobile responsive is essential.

A Responsive Design adapts to Multiple Mobile Device Sizes

A mobile responsive website works on any device whether you are using a Smartwatch, tablet, or Smartphone.

Easier Management

Now, there are quite a few businesses and organizations that manage two websites, the main site for PC’s, and the other website, a mobile version of the PC website. This used to be common, but not so much anymore as like anything, multiple versions can be a nightmare to manage.

Better Experience

A mobile responsive website offers users a better experience. If your clients and potential customers have to pinch and squeeze the screen just to read about your company or check your prices, you can bet they will leave your site and head to the competition.

Stop being penalized. Call or click and speak to a mobile responsive website designer from Knoxweb today.

A Mobile App for You

mobile app

If you have been thinking about a Mobile App for your business call or click and schedule an appointment with Knoxweb who can determine what type of Mobile App would be best for you and your company.

Mobile Apps have certainly changed over the years with the Mobile App world exploding over the past three years, but what type of App should you build, and most importantly do you really need one?

Currently there are 24 categories when it comes to apps in the IOS App store with Google Play having 20 Mobile App categories. Although that may seem a little overwhelming, Knoxweb explains that all of those mobile apps actually fit into seven types of mobile apps.

These types of apps are:

  1. Entertainment
  2. Utilities
  3. News
  4. Games
  5. Productivity
  6. Social Networking
  7. Lifestyle

According to Knoxweb, each one of the above mobile apps is different requiring different programming and even different software in order to run each mobile app. Some may even require 3D modeling software.

Utility Apps

Utility apps are the kind of mobile apps that take up the majority of your screen space. These are the tools that your Smartphone and tablet carry to provide you with simple tasks. Some examples include calculators, communication apps, note-pads, and weather apps. Utility mobile apps are used quite frequently but have session times that are shorter because the user is there for a reason and is in and out in seconds.

Entertainment Apps

Entertainment Apps are designed to entertain, but are different from game apps because they have different goals. Entertainment apps are often times educational and seek to satisfy users. Some examples of Entertainment apps include Spotify, Dubsmash, Duolingo, and Face Juggler.

Games Apps

One of the most addictive mobile apps is the games apps. Still immensely popular virtual reality has changed what the humble game app was a few years ago. Some examples of popular game apps include Trivia Crack, Sudoku, and Angry Birds.

News Apps

Publishing and media companies depend on news apps to stay current and relevant. The most important features when it comes to news mobile apps are sharing functions. News apps spread virally and provide fresh and thought provoking content to the masses. Some examples of news apps include Flipboard, Buzzfeed, and The NYT app. The goal of a publishing app is to encourage content consumption so that the app can generate ad revenue.

Productivity Apps

Productivity apps help you become more productive. Some examples of these types of mobile apps include translators, grocery list makers, finance apps, and calendars. Knoxweb explains that it is imperative that users have a seamless experience when it comes to productivity apps. Any function that is confusing, adds to the workload of the user. The goal of productivity apps is to be more productive.

Lifestyle Apps

Lifestyle Apps really have taken the world by storm. These types of apps are used to enhance your lifestyle while making your everyday life easier. Some good examples of lifestyle apps include dating apps, music apps, food and drink apps, travel apps and fitness apps.

Social Networking Apps

Almost everyone uses social networking apps. According to Knoxweb, social media has become so pervasive that users are now seeing social networking apps that some would not consider traditional. A good example is the fitness app Fitbit that encourages users to follow and compete against each other. Other examples of social networking include Facebook, Twitter, Pinterest, Instagram, and Snapchat.

Knowing what kind of app is best for your business or organization is crucial if you want to reach the most people.

If you are still unsure what type of app would be best for you, call or click and speak to a mobile app expert from Knoxweb today.

A Mobile Friendly Website is More Important than Ever

mobile friendly website

A mobile friendly website is even more important today than it was yesterday, and if you follow the news, you will know that the downfall of Yahoo, it is up for sale with record low earnings, could be because the company avoided the mobile market.

According to Knoxweb, having a mobile friendly website that is responsive is crucial if you want to maintain your ranking on the search engines. If you don’t have a mobile friendly website, you will be penalized.

A few years ago, a mobile friendly website was seen as a nice perk, a feature that some businesses and organizations thought would be great to show off to clients and customers. Fast forward to 2016 and a mobile friendly website is imperative if you want to be found on the World Wide Web.

The momentum of the mobile world cannot be denied. Smart business owners understand that nearly 74 percent of all searches are coming from a mobile device.

Below are three reasons that you should have a mobile friendly website.

Google Has Two Indexes

Google has two search indexes one is for desktop searches and the other for mobile searches. Back in 2015 Gary lllyes, a trends analyst for Google told everyone in the SEO community that Google had begun working on a mobile only version everyone was shocked. That would give desktop users a complete separate search index to the search index that mobile users would have. In fact, Google has begun testing both indexes using different keywords in different states, cities, and countries. So what does that mean for you and your business? It means you better get a move on and make sure that your company has a mobile friendly website.

People are now using a mobile device more than a desktop for searches

Back in May of 2015, Google announced that more searches are taking place on a mobile device in 10 countries that included Japan and the United States. Knoxweb explains that business websites should be aiming their site design to mobile device users.

Consumers are spending an average of 15 to 20 hours each week doing research on Smartphone’s. Research indicates that people will visit a website that they are interested in purchasing from six times before they actually buy something. According to Knoxweb that study was conducted three years ago in 2013 so it is a safe bet that number has grown by leaps and bounds.

On the go customers use Smartphone’s for local business searches

Today most people have Smartphone’s and expect to be connected via these mobile devices. When needs and questions arise, the first place they go is the Smartphone. Most often, it is to buy products or services in the local area. It is vital that you are listed online and have a mobile friendly website that is listed correctly. An astonishing 69 percent of mobile users expect a business or organization to be located five miles within their location when making a bricks and mortar purchasing decision. If you do not have a mobile friendly website, you will not show up in the local search engine results.

If you haven’t joined the rest of the planet, it’s time to call or click and schedule an appointment with the team from Knoxweb for a mobile friendly website.