SEO mistakes are quite common, especially when you consider that Google and the other search engines are constantly changing their algorithms to make searches more user friendly. It is nearly impossible for businesses and organizations to keep up with the changes, and that is where the Search Engine Optimization team from Knoxweb comes in.
Staying on top of SEO is imperative if you want to boost your SEO on the search engines. Below are a few things that may help your Search Engine Optimization.
Long Tail Keywords
Knoxweb explains that using long tail keywords is the best way to drive the traffic that you want to your website. Publish unique long form content with long tail keywords and phrases and you will see a boost in your ranking. Long tail keywords can also help if you are using a pay per click system.
Focus on Inbound Links
Use search engine friendly SEO tactics. One of the biggest SEO mistakes is ignoring other businesses and organizations that can help your bottom line. Develop relationships with other websites, blogs, and affiliates and don’t forget the all-important reviewers. When you have strong ties with others in your field you will be seen as an authority and an influencer. Free tools, resource guides, reviews, and guest bloggers can all boost your profile when it comes to inbound links.
Focus on Voice Search and Being Mobile Friendly
According to Knoxweb, Google has already begun mobile first indexing. Simply put, that means sites that are user friendly on all devices will get the best SERPS or search engine result pages. The first step in online marketing is to make sure that your website is mobile friendly. If you don’t have a mobile responsive website, you are making one of the biggest SEO mistakes in 2017.
Local SEO is Vital
Size doesn’t matter when it comes to local marketing, even franchises need to put more effort into local online marketing. Target your local market and your demographic if you want people to find you in a local search.
It’s More Than Words
With enriched media, especially video, taking the online world by storm, it is important to expand your content beyond keywords and the written word. If you don’t include photos in your blogs and posts, you will have trouble being seen. You can have the best article on the web, but if nobody is reading it, what is the point? Consider posting product reviews, live Facebook feeds, or videos. Video promotion is a great way to boost your Search Engine Optimization.
If you are guilty of SEO mistakes, call, or click and schedule a no obligation Search Engine Optimization consultation with the online marketing experts from Knoxweb, you really will see a difference in your ranking.