Category Archives: Blog article writing knoxville

Is SEO more Important than Content?

SEO

Knoxweb are the SEO experts, and if you have been struggling with Search Optimization for your small business, Knoxweb can help. Knoxweb has been in the web business for over twenty years and can help you create a strategic SEO campaign that will boost your ranking on the search engines.

One of the most important things to remember about SEO is unique content. You want to be able to attract the attention of the search engine with relevant and interesting content that users are looking for. Your content is the focal point of your website and if you follow these tips for SEO, you may attract the attention of the search engines.

Added Value
It may sound simple enough, but creating valuable content is crucial as it maintains relevance. Targeting your audience with useful content will help your ranking.

  • You can add value to your content when you write about popular topics around your products and services
  • Learn about your audience by asking questions
  • Combine text and timing to beat out the competition
  • Expand your niche
  • Boost your social media presence

The Web Browsing Experience

According to Knoxweb, the most critical part of SEO is testing how traffic affects your site. If you have no way of gauging your audience, Search Engine Optimization is useless. You can improve your SEO by:

  • Testing the links fixing any that are broken. This minimizes duplicate content or error pages
  • Making your content appealing to the search engines and your users. Taking crawlability into consideration
  • Creating interesting posts using popular keywords and keyword phrases
  • Checking your menu link structure and navigation
  • Checking your page design
  • Making sure you are up to speed
  • Eliminating heavy images and unnecessary scripts

Put more time into content
Instead of slapping up a page or a blog post, consider your audience and the search engines. SEO is all about focusing on your content. If your articles and posts make no sense to a user, Google and Bing will penalize you for it.

Monitor your Keywords
Your website stats will tell you what users want from your web pages. Monitoring your keywords and keyword phrases helps you monitor your website states and levels of engagement. Slapping up a bunch of keywords and keyword phrases on your website will upset your users and the search engines.

Evergreen
Make sure your content is timeless. Unique and evergreen content appeals to users. Expand your thoughts and write about topics that you think would interest your readers. Incorporate tips and other useful content that users will go back to time and time again. When you write evergreen content, the search engines will reward you for it.

Seamless
Make sure that your content is seamless. Create your articles and posts putting the user first. If you are writing for the search engines, no one will read your content. Every paragraph should make sense to your audience.

Search Engine Optimization is important, but so is content. Make sure that yours is up to par.

If you would like more information regarding SEO or any other website dilemma, call or click and schedule an appointment with Knoxweb. Knoxweb understands the ever-changing world of Search Engine Optimization and can help your ranking.

Call or click today.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

A Business Blog for Organic SEO

business blog

A business blog is one of the best ways to optimize your content, and if you are up to your ears in Facebook posts, Tweets and Instagram photos without any results, talk to Knoxweb about a business blog for your business.

Why Blogging for Business Works

Having a blog for your business tells your clients and potential customers what your business or organization is up to. You can tell your subscribers about a new product or talk about a service that you have just added to your list. With a business blog your clients and customers can be kept up to date, and best of all, you can share your blog on social media.

Optimization

Optimizing your content isn’t as easy as you may think. Knoxweb are the experts when it comes to Search Engine Optimization and will make sure to include appropriate keywords in your business blog posts.

When you share your blog across your social media platforms, you will see a boost in your search engine ranking. Google and the rest of the search engines favor social media and if your blog has good content that is full of keywords that users are looking for, you will be well on your way to seeing an improvement in your SEO.

Relevant Content

In 2017, it’s all about content that is valuable and relevant. When Knoxweb uses tags and names on its images, it helps structure your business blog. People are attracted to images and incorporating them into your blog will instantly transform your business blog into an article that is optimized and built for high ranking.

The business bloggers from Knoxweb know how to make changes that will affect your traffic. With a few hours of Search Engine Optimization work on your business blog, you could increase your organic search visitors by thousands or tens of thousands every year.

Vlogging

Video marketing is massive, and if you follow the Knoxweb blog, you will know how big YouTube and the new Facebook Live have become. YouTube may be known for video, but it is also the second largest search engine second only to Google, who happens to own YouTube.

When you add video to your business blog, Google will pay attention. Videos will bring life to your website and to your blog. In 2015, 46 percent of users who watched a video on a website took some sort of action whether it was surfing over to the company website, or purchasing a product. Today that figure is estimated to be at around 65 percent.

Showcase your Personality

Using videos and content, your blog will create a personality for your brand. When you humanize your business or organization, people will be more inclined to like, share and comment on your content.

Beat the Competition

Video is one of the most important components of content marketing. According to Knoxweb 90 percent of people who buy online, say that a video helped them put the item in the shopping cart. Studies have found that 64 percent of people who watch a video on a business website will buy the product or service.

If you would like more information regarding a blog for your business, contact the team from Knoxweb who can help optimize your content across the board with a professional business blog. Call or click and schedule a no obligation consultation with Knoxweb today.

Professional Blog Writers for Business

Professional blog writers

Professional blog writers are more affordable than you think; especially if you consider the fact that a professional can help you sell products and services.

Even if you are not an online business, you still need a well-written blog to boost your presence on the World Wide Web. Hiring a professional for your blog is one of the best ways to maximize your brand both online and off.

If you follow the Knoxweb Blog, you will know that attempting blog writing yourself could get you into serious trouble, and could even damage your business. An unprofessional blog that is full of errors and doesn’t make sense is the last thing you want, especially if you are trying to boost your sales and services. However, there are some other reasons that you may want to consider professional blog writers from Knoxweb for your business or organization.

Company Representation

Your entire company is represented by your website, and if your content reads poorly it will give your potential clients and customers the wrong impression. Poorly written content shows laziness and looks unprofessional. If your website is engaging and well written, you will see an increase in sales.

Client Connection

Professional blog writers know how to write content for different audiences. What college students read is different from what you would market to business professionals. Writers who are trained understand various writing methods and strategies and will target your particular audience.

SEO

Google will reward your website if you have good content. You can maximize your Search Engine Optimization potential with professional blog writers who will get your posts right the first time. Blogs that are posted daily, bi-weekly, weekly, or monthly will help your SEO and your ranking on the search engines.

Concise Social Media

When you hire professional blog writers the content is more likely to be shared on Facebook, Twitter and other social media websites. Engaging well-written content by professional blog writers who understand the importance of effective titles and headlines will get your more likes and more shares.

Industry Authority

Well-written content will earn you kudos with your peers and the competition. Content that is well written is taken far more seriously than blogs and web content that is full of spelling and grammatical errors. If you are telling the world what an expert you are, you had better have good content.

Complete Projects Efficiently

When you hire professional blog writers from Knoxweb, your projects will go much more quickly and smoothly as a professional writer is hired to do just that, write. Having a blog writer can help you with long-term goals and plans especially when it comes to your blog, and your website content.

Professional

Professional blog writers know how important it is to get the message across and have been trained to research content before putting pen to paper. With a professional blog, your content will entice customers and potential customers to buy your products or services.

If you would like more information regarding professional blog writers, call or click and schedule a no obligation consultation with Knoxweb. After all, the written word really is important if you want to increase sales.

Call or click and schedule an appointment with Knoxweb today.

A Professional Blog Writer for Business

professional blog writer

A professional blog writer can take your so-so articles and blogs and turn them into informative and educational reads that can be enlightening and entertaining.

You may think it’s okay to write your own blog, and your friends and family may think it’s great, but how many others are actually reading what you write? If you aren’t up on Search Engine Optimization or wouldn’t have a clue about where to share your blog, you could be wasting your time.

Be Clear and Concise

According to Knoxweb, your blog should be very clear about what your business does. If you confuse your readers, they just may go elsewhere to find what they need. Having a blog that talks about what you did over the holidays is great for your personal needs, but personal blogs should stay personal.

A professional blog writer will research your company so that your business will shine. Once the blogs are written and published, they can be shared on social media, in email blasts and in newsletters. Unless you have the time to write, publish, and share your blog, and face it, not many business owners have the time to write a blog, you will lose business.

Of course, the best way to respect your potential clients and customers, and one of the best ways to encourage trust is to proof read everything before you publish it whether it is a blog or a social media post. Although your readers may overlook a misspelled word or a misplaced coma, some other mistakes could be avoided if you hire a professional blog writer from Knoxweb.

Things that make you go Hmmm

The first step in writing a good blog is being believable. Leave the corporate tone, marketing speech, and jargon at the board table. Using fancy terms that people don’t understand will drive your clients away. If your readers don’t understand you, how can they believe what you are saying?

A professional blog writer understands the tone of every company, and will write in a way that entices clients and potential customers to read more. When it comes to a blog, there is nothing better than having people, “Follow you.” If people like your blog and look forward to its weekly or monthly posting, you will be well on your way to a successful blog.

Be Yourself

One of the most important things to remember if you are writing your own blog is to be yourself. Fear of the World Wide Web can manifest in the following ways:

  • Buzzword Overuse
  • Sound like a Robot
  • Too General
  • No Originality
  • Inconsistent Voice and Style

A professional blog writer understands that most people have a small attention span with some experts claiming that the average person will spend about 3 to 5 seconds on a webpage before moving to the next if the content is boring or too long. Although longer articles do have their place on the net, it’s important to know how to make your blogs and articles more readable.

If you are writing your own blog, make your paragraphs shorter and use lists and bullet points. This breaks up your content making it more readable and not so overwhelming. Also, make sure that your font is large enough to read.

Writing your own blog can be overwhelming, and if you aren’t getting positive results, you may want to consider hiring a professional blog writer from Knoxweb. Call or click for more information from Knoxweb today.

You Need a Professional Blog Writer Knoxville

professional blog writer Knoxville

A professional blog writer Knoxville can help your business or organization grow, however, writing your own blog, could actually cause harm to your company and your sales.

When you hire a professional blog writer Knoxville, you will have a business blog that actually makes sense. Unfortunately, not all blog writers write, or even speak legible English, but the professional blog writer that you hire from Knoxweb does.

If you have ever done research on the World Wide Web, you will know how many blogs and articles are difficult to read, with some making no sense at all. However, Google and the other search engines are now penalizing businesses and organizations that write content that is copied, or just doesn’t make sense.

These days most advertising is done online with email and social media marketing, online newsletters and much more. A professional blog writer in Knoxville can write your blog and share it on your social media pages. If you use a professional blog writer in Knoxville from Knoxweb, you will have a much better chance of building your brand.

Below are a few reasons that you may want to consider a professional blog writer for your business or organization.

Another Opinion

You know how great your business, however, regardless of how awesome your products and services are, what do consumers think about your company? Using a professional blog writer can help add value to your business or organization.

Boost Traffic

If your blog isn’t doing what it is supposed to be, it may be time to reevaluate your online presence. When you outsource a professional blog writer Knoxville, you are able to publish more content, more than you could ever create when you aren’t doing the job you are supposed to be doing. Experienced copywriters understand powerful copy and have the ability to convert that into an increase in web traffic and sales.

Save your Cash

A professional blog writer charges anything from $5.00 to $100.00 a post, and although you may be wondering how any business or organization can make an R.O.I, a return on investment, take into consideration that a professional blog writer isn’t going to cost you a salary, health insurance, training or vacation pay. Time is money and a professional blog writer from Knoxweb can write quality copy a lot faster than your employees can.

Expert Talk

Unique content written by a professional blogger Knoxville has the training and can create industry specific information about your business or organization. A professional blog writer can find relevant studies, newsworthy headlines, and statistics that will make your content shine. Add a compelling narrative, perfect grammar, spelling and research and your blog will look professional giving you a heads up on the competition.

Better Resources

When you work with Knoxweb, your blog will be optimized all over the internet. Having your blog featured on your website, and only your website, isn’t very productive. You could be losing hundreds of dollars a month if you do not have a professional web company optimize your blogs. Knoxweb has the tools to help you schedule social media posts that include your business blog. The more you can optimize the better your sales will be.

If you would like more information regarding a professional blog writer Knoxville, call or click and talk to a team member about blog writing today.

Blog Writing Can Help Boost Sales

Blog writing

Blog writing has certainly come along way. Gone are the days when the majority of blogs were written and posted on free sites with businesses and organizations jumping on the blog writing bandwagon to help with SEO, even though they didn’t have a clue what they were doing. This may have been okay in the past, but not any longer. When it comes to SEO, optimizing your website content isn’t enough anymore.

According to Knoxweb Search Engine Optimization is what drives your online marketing campaign. If your clients and customers can’t find you online, you may as well call it quits.

Why Blogging?

Blog writing, especially when business blogs are posted on a regular basis, well help the search engines find you. Google loves fresh content and if you blog twice a week, weekly, monthly or quarterly, you will notice a difference when it comes to your search engine results.

A professional blog writer will use appropriate keywords in the right places that will drive traffic to your website. Google, Bing and the other search engines are all about helping people find what they are searching for. A professional blog writer from Knoxweb can research your company and the competition in order to write a compelling blog that will boost your sales.

I can do it myself

Everyone can write, but writing a blog is an entirely different beast, especially if you own your business and want to write the business blog yourself. Knoxweb will tell you that it is difficult to be unbiased when it comes to your own products and services. You really may be the best in the world, but if you aren’t sure how to write about your business without sounding egotistical, a professional blog writer can help.

My Staff can do it

Unless you have assigned someone to your social media and blog writing, giving a new task to an employee who is already overwhelmed, could actually hurt your business. When you rely on a staff member to write your business blog, when that isn’t what they were hired for, you may not be getting the best and most unique content, especially if your new blog writer has a tough time completing the rest of the tasks that he or she has been hired to do.

It Takes a Professional

Professional blog writers are just that, professional. When you work with the team from Knoxweb, you will get a bi-weekly, weekly, monthly, or quarterly blog that will make the search engines happy.

A professional blog writer knows how to research. A professional blog writer will research your products and services right alongside the competition to make sure that your business blog is thought provoking, educational or entertaining, and unique.

Content that Makes Sense

The internet is loaded with business blogs that are poorly written. Some business blogs that you find online are difficult to read and simply don’t make sense. Unfortunately, some businesses cut corners when it comes to blog writing and will hire someone from overseas to write the content. One of the worst things you can do for your business or organization is to publish website content that is loaded with spelling and grammatical errors.

If you are considering blog writing for your business or organization, call or click and schedule a no obligation blog writing consultation with the blog writing experts from Knoxweb.

You really will see results. Call or click now.

Professional Blog Writing Can Help SEO

professional blog writing

Professional blog writing for your business may seem like a silly idea, especially since you are already putting in time and energy for social media, however, professional blog writing is more than a news item that is buried on your website. According to Knoxweb, using the right keywords for your business or organization will help your SEO.

When it comes to Search Engine Optimization, Google, Bing, and other search engines understand the complete sentences that people speak into their mobile device if they are on the hunt for a restaurant in the area, or an emergency plumber.

Some SEO experts are claiming that long tail keywords are dead…Knoxweb doesn’t think so. Just look around and watch what people say into their phones. Are they saying, “Restaurant Knoxville,” or, “Where’s a great place to eat BBQ in Knoxville?” Chances are most will be asking a very detailed question and that is where a good blog writer for your business or organization comes in. A professional blog writer will weave those long tail keywords into a good blog that is easy to read and easier to follow. If you have ever read one of those long blogs that seems to go no where, you will understand the importance of a good professional blog writing.

Knoxweb explains that bi-weekly, weekly, and monthly blogs are good for business. By posting on a regular basis, the search engines will find you. The spiders on Google love fresh and unique content that is interesting. A good blog writer will write blogs that pertain to your business using keywords that will attract old and new businesses alike.

If you think professional blog writing is something that you can tackle yourself, remember that it will take up a considerable amount of your time taking you away from what you are supposed to be doing. A professional blogger has the time to research the topic and write a blog that will bring you better SEO results. If you already write a blog, but are wondering why your blogs aren’t coming up at the top of the list on the search engines it’s probably because you don’t know much about SEO.

Search Engine Optimization changes all the time, and if you aren’t familiar with the new algorithms and Google’s slap on the hand new policies, you could find yourself on page 10.

Knoxweb has been around since 1996 and keeps abreast of the constant algorithm changes that Google swears never happen. Google’s main purpose in life is to help the user get the information they are looking for in the quickest way possible. If you give the user what they want, you will be at the top of the heap.

Professional blog writing for your business can help you give people what they are looking for the quickest way possible. Remember, most people rarely make it to the third page on a search.

Hiring a professional blog writer for your business or organization will boost your ratings with unique and fresh content that your users and the search engines will find useful. Knowing what the product or service is and getting the information out in the friendliest way possible is the goal of Google, Bing and other search engines.

Writing the blog yourself is possible, if you have the time, if you don’t, call or click and talk to the professionals from Knoxweb who can help you find a blogging package that best suits your online advertising needs. Call or click now.

Piecing the Search Engine Optimization Puzzle Together

search engine optimization

It seems as if Search Engine Optimization, or SEO to those in the know, seems to be changing every few months, as Google’s algorithms get more refined. Google’s main objective has always been to create a search engine that makes it easy for people to find a product or service.

According to Knoxweb, things have really changed since Google implemented some of its algorithms back in April of 2015. If you follow the Knoxweb blog, you will know that Googlegeddon changed everything, and if you weren’t mobile friendly, you would be penalized, and that was and still is certainly the case.

These days you would have to be a mind reader to know what will come next in the world of algorithms and Search Engine Optimization. However, Knoxweb is continually keeping up with what’s going on in the world of SEO and can give you a few clues as to what is happening in the world of Search Engine Optimization.

Content is still king with marketers realizing the importance of aligning the content for customers and clients needs while using mobile optimization for much better results. According to Searchengineland.com, the SEO process using unique and original content is what is driving the traffic for both paid and organic sources.

Recent studies indicate that 50 percent of all searches on mobile devices are conducted with people hoping to find theater times, menu choices or to make a doctor or dental appointment. Knoxweb explains that of those searching for local results, 61 percent will make a purchase, schedule a checkup, or make a dinner reservation.

Although rankings on the search engines will change from time to time, which is quite normal, it is important that you talk to Knoxweb about developing, designing and building your website the right way. If your website is not mobile friendly and you want to rank better on the search engines, you must be either mobile friendly or mobile responsive.

Hit the Top with Great Content

Once your site is built, it is vital that you post new content on a regular basis, as it will help boost your rank and drive more traffic to the pages on your website. If you are unsure how to post new content, or don’t have the time to commit, Knoxweb can train you or someone from your business or organization to do the job. If you would rather hire a content writer, talk to Knoxweb who can write daily, bi-weekly, weekly, monthly, or quarterly blogs or articles for your website.

Social Media

Knoxweb knew that social media content would gain prominence on the search engines, and that has certainly been the case. Recent surveys indicate that over 76 percent of marketers are using social media to help boost and support Search Engine Optimization. Knoxweb can optimize your social media accounts along with your website and blogs so that your content gets more exposure on the World Wide Web.

Videos

Videos are still leading the pack when it comes to SEO. Videos can up your SERPS, Search Engine Results Page, ranking and will boost your ranking by as much as 62 percent organically. Video searches also receive a 41 percent better click through rate as opposed to plain text content. The more videos you have, the easier it will be to catch Google’s attention in the search engines. Knoxweb can help you with your video marketing strategy, call or click for an appointment.

Mobile Optimization

You have to be living in the dark ages to know how crucial mobile optimization is to you and your business. Your potential clients and customers are no longer sitting in front of a desktop to find your company. Smartphone’s, tablets, laptops and phone watches allow people to browse anywhere on the planet with an internet connection. Mobile optimization is now the norm instead of the exception and if you haven’t become mobile friendly, you are missing out.

Want to know more about Search Engine Optimization, including mobile optimization? Talk to the team that knows SEO and schedule an appointment for an SEO makeover with Knoxweb today.