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A Mobile Friendly Website is Imperative


A mobile friendly website is essential, especially since today is Cyber Monday. If your business is not equipped to handle all of your orders, it’s time to call in the team from Knoxweb who can create the mobile friendly website that you need so that you don’t miss out next Cyber Monday.

Knoxweb explains that a mobile friendly website is essential when it comes to people who shop online and if you are not sure why your website isn’t flooded with orders, it could have something to do with your website.

Your website will not look the same on a laptop or desktop as it does on your mobile device. The screens on both Smartphone’s and tablets are smaller than a PC or laptop and if your potential clients and existing customers have to squint to read your content, pinch the screen or zoom in to find out the information that they need, you will lose business.

Unfortunately, if an existing customer or potential client lands on your page and they have to grab reading glasses or jump through hoops to buy your products and services, they will go elsewhere, and according to recent statistics will never come back.

It really is a mobile world where people use their Smartphone’s and tablets to shop, check movie times, read menus, get directions, and find the best prices on products and services.

In case you are still on the fence regarding a mobile friendly website there is an unstoppable impetus that you cannot avoid, that impetus, Google. The giant search engine has included the mobile friendliness of your website in the algorithms that generate rank, and if you do not have a mobile friendly website, you will be pushed lower down the totem pole. If you let this continue, you could very well find yourself on page 50, especially if the products or services that you are trying to sell are popular in your area. The reason that Google has changed its algorithm is because the aim is to provide the best content in its search results optimizing them for mobile devices.

A mobile friendly website means more local clients and customers. In fact, according to Knoxweb, more than 50 percent of potential customers will search for a specific product or service using their tablet or Smartphone. On the go searches are also used when a would-be client or customer has finally decided to buy a specific product or service. In fact, the majority of consumers will visit the store within 24 to 48 hours.

Every day Smartphone use increases with a recent study indicating that 58 percent of Americans now own a Smartphone. About 61 percent of those users are men with 57 percent being women in the 30 to 49 year old demographic.

If you follow the Knoxweb blog, you will know that mobile use has now exceeded desktop and laptop activity.

So what’s the bottom line? Get your website mobile friendly and do it now. If you don’t you will continue to drop in the Google rankings and lose business.

For more information regarding a mobile friendly website, call Knoxweb for a no obligation consultation today.