If your SEO strategies are failing, it could have something to do with your web design. Knoxweb explains that if you aren’t optimized for mobile devices and aren’t viewable on a mobile device, your Search Engine Optimization will suffer for it.
Having sound SEO strategies in place that include social media marketing and video marketing will help your online presence, however, even the best SEO strategies will fail if you don’t have a mobile web design. A mobile web design is the first thing you need to implement in your online marketing campaign. If you don’t have mobile responsive website, nothing else will matter.
According to Knoxweb, SEO strategies often fall short because the business or organization neglects the most important aspect of the campaign, a mobile responsive website.
You may think you are mobile responsive, but if you have two URL’s or a website that takes the user to a page where the user needs to squeeze or pinch the page on a mobile device, you are not mobile responsive.
A mobile responsive website allows the user to go to a website and see every page equally regardless of the device. With a mobile responsive website, every page will look the same and most importantly, will be user friendly.
It’s all About the User
If you follow the Knoxweb blog, you will know that Google’s sole purpose in life is to keep the customer satisfied. Of course, that is every company’s goal, but most small businesses don’t have influence over nearly every person on the planet.
Google wants to make sure that the user is getting what he or she is looking for. If Don is visiting Gatlinburg for the first time and grabs his phone to find a great local restaurant, you must be mobile responsive, otherwise Don and his wife Mary will have lunch at the eatery across the street. Even if your restaurant is within eyeshot, a potential customer will choose the restaurant that they know the most about. If a customer has to pinch the screen to check out your menu, you will lose business.
Ease of Use
Because a mobile responsive website adapts to screen size, potential clients and customers will be able to find what they are looking for in seconds. If you do not have a mobile responsive website and your products or services pages have to be pinched or squeezed, you don’t have much chance of a good return on your investment.
A site that is fast to load and easy to navigate is the most important part of your website. Google rewards businesses and organizations that have websites that people can find quickly. If your site takes a minute or two to load, your SEO strategies aren’t working.
A Pleasant Experience
Social media is powerful, and if you aren’t mobile responsive, you probably won’t get many likes or shares, much less conversions. If customers are complaining about your website, talk to Knoxweb about a mobile responsive web design. Knoxweb will design and develop a website that users can come away from with a smile on their face. Happy people will Tweet and post positive experiences that never would have happened in the first place had you not been mobile friendly.
If you want to create a sound SEO Strategies campaign with the team from Knoxweb call or click now. Knoxweb will work with you to create a mobile responsive website that the search engines and your customers and clients will love.
Already mobile responsive, but not getting good results from your SEO Strategies Campaign? Not a problem as Knoxweb are the SEO experts and can come up with a solid plan that will help your online presence and your search engine ranking.
Knoxweb really are the experts and can help you and your business grow. Call or click for more information today.