YouTube is the second most popular search engine in the world with people watching millions of hours of video every day. With that being said, advertising on YouTube is a smart move.
Although some watch videos purely for entertainment, others watch YouTube videos for product reviews and brand testimonials. People are tech savvy and will do hours of research before they make a purchase. Consequently, most of that research involves YouTube videos.
Advertising on YouTube is Huge
You are wasting precious time and money if you are not targeting your audience and advertising on YouTube. Google explains that over a billion people are watching more than six billion hours of video on YouTube. With such a massive audience, YouTube is quickly becoming the place to put your digital advertising dollars in 2019.
Easy To Track and Follow
Knoxweb explains that YouTube has easy to use tools that track your ad metrics. With up to date analyticals, you are able to evaluate your entire ad campaign. This ensures that you are spending your YouTube advertising budget wisely.
With Google, you can check your views, budget, and costs with Adwords, while your YouTube analytics tab gives you in-depth info about your viewing audience. Keep in mind that available data is dependent on pricing and format.
Advertising on YouTube with Advanced Targeting
When you correctly target your audience, you are eliminating lost revenue. When you pinpoint your demographic on YouTube, you can base your targeting on gender, age, likes, and location. If a person isn’t interested in your ad and they hit skip within 5 seconds, you will not have to pay for the view.
YouTube also lets you focus advertorials on specific videos or channels. Knoxweb recommends that you research your target audience as this helps you get your message to the right people on YouTube.
Better ROI when you Advertise on YouTube
YouTube ads are more popular than conventional TV ads and offer a better return on investment. According to MarketShare, nearly 80 percent of companies are seeing a better ROI at the end of the year when they put their ad dollars on YouTube.
When you consider your return, you must also consider what you invested in the commercial. There are several ways to advertise your products and services on YouTube including YouTube Ads, Search Engine Watch lists, Homepage Ads and YouTube Homepage Redzone ads, which is the priciest option. Trueview In Stream ads on YouTube are the most affordable way to go if you are advertising on YouTube.
Advertising on YouTube for Optimum Reach
Because YouTube is so popular, it’s easy to reach your target audience with a digital marketing plan. If you follow the Knoxweb Blog, you will know how important a digital marketing plan is to your overall online strategies.
YouTube is both a social media network and a search engine. In fact, YouTube is the third largest social media network in the world.
A hybrid of sorts, YouTube attracts people who are looking for social connections and people who are looking for information.
It’s a Visual World with YouTube Becoming Number One
Because people are visual creatures, they are more apt to identify with a product or service on video. Just like conventional television commercials, YouTube ads influence buying behavior.
Between influencer videos, vlogs and advertisements, research shows that content on YouTube is significantly more inspiring when it comes to a final purchase. In fact, a YouTube insight report showed that 62 percent of people buying Smartphone’s and 66 percent of people buying beauty products did so after watching a video on YouTube.
Automakers were also rewarded with 72 percent of consumers buying a car, truck, or SUV after watching a video on YouTube.
YouTube Ads Work
YouTube ads work if you target your demographic. People do pay attention. Google notes that YouTube ads rank 84 percent higher than conventional television ads. That means clever ads are getting better results with more click throughs and more purchases.
Whatever market you are targeting, it pays to do your research. When you research the competition, what they are doing and what they aren’t doing, you will have a good idea of where you should target your advertorials. Don’t forget to research what keywords and keyword phrases that the competition is using as well.
If you have been considering advertising on YouTube, call and talk to a team member from Knoxweb. Knoxweb have been in the web business for decades and have the experience to help you produce a video that will increase sales.