A Professionally Written Business Blog is Essential

professionally written business blog

If you follow the Knoxweb blog, you will know how important it is to have a professionally written business blog. Not only will a blog help your business grow, but it will also help you optimize your content across all platforms whether you have a restaurant in Gatlinburg that isn’t doing as well as you had hoped, or a new construction business that is just getting off the ground.

A professionally written business blog is the best way to share your content on social media. Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat are just a few of the social media sites that enable you to share your content. When you add the social media icons to your blog posts, your content can be shared, and best of all, it will help with your SEO.

According to Knoxweb, blog posts that are shared will rank higher on Google, you just have to be sure that the content you share is unique and original and of course, mobile friendly.

Below are a few more reasons to consider a professional business blog:

Search Engine Optimization. Your professional business blog will boost your SEO. Google and the rest of the search engines love valuable and informative content rewarding you with a higher ranking.

More Clients and Customers-A professionally written business blog will bring you more customers. According to HubSpot, 60 percent of companies that blog will be rewarded with new business.

Your Voice will Be Heard

Although social media is powerful, a blog helps you create a community where you can talk about your new services. If you have a few new products in your lineup, sharing them on a personal blog will help you get the word out. A professional business blog will show off your brand while letting people know what your business or organization is really all about.

You are the Expert

A blog allows a professional writer to share your company’s expertise. You may want to shout the benefits of your business or organization to the world, but if you aren’t the greatest writer in the world, it may do more than harm than good. A professional business blog writer is well researched and can put pen to paper when it comes to marketing your products and services.

Communicate with your Followers-A professionally written business blog creates conversation between peers from your industry, prospects, and of course, customers. Comments help you improve business and can help increase your bottom line.

Content Marketing Strategies-A Knoxweb business blog can help your overall online marketing strategies. You may even get some free press if journalists who write about your industry notice your professionally written business blog.

A Reliable Source-Business blogs build relationships and can help with sales. If potential clients come to your website business blog for information, it may just turn into a sale.

Blogging Helps You Have an Edge-A professional blog writer will stay on top of the trends and news in your industry. Having a business blog that keeps up with the latest news will give you a leg up on the competition.

Your Story-A blog writer from Knoxweb can tell your story giving your potential clients and current customers a more personal look at your brand. A writer can tell readers why you do what you do and how your company can best take care of his or her needs.

Long Term Results-Because business blogs are published bi-weekly, weekly or monthly they will be logged by the search engines and available online for as long as the blog stays published.

Audience Insight-Google Analytics and other blog analytics allow Knoxweb and your marketing team to track its readers. You can see what blogs have been shared, how many click throughs you have and what topics are popular with your readers. You can even see what day of the week is best for your professionally written business blog.

If you would like more information regarding a professionally written business blog, call or click and schedule a no obligation consultation with Knoxweb today.