Your online marketing may be spot on, but it won’t do you any good if you don’t have a mobile responsive website. According to Knoxweb, who has been in the web business since 1996, not having a website that adjusts to each screen accordingly is like committing business suicide.
What Makes a Website Mobile Friendly?
A mobile responsive website displays correctly on all mobile devices. Consequently, people who have tablets, iPads, iPhones, Androids, and Blackberry’s are able to see your website without having to pinch or manipulate the screen.
A streamlined website allows visitors to view your website from a Smartphone or 64” TV LCD screen.
If you follow the Knoxweb Blog, you will remember that responsive websites give the user a great experience.
Why You Need a Mobile Responsive Website
While you may think most of your customers are viewing your website from a desktop or laptop computer you would be sorely wrong. Knoxweb explains that over half of online traffic is coming from a mobile device or a mobile app. Also, while some industries may be different, most businesses see between 30 and 65 percent more traffic.
Remember, Google started penalizing businesses back in April of 2015. You and your business have had plenty of time to up your web standards. Clearly, not being mobile responsive will also impact your search engine success.
Mobile Responsive Website Benefits
- Streamline experience for users on all devices
- Better user experience
- Faster loading times
- Higher rank
- Better mobile conversion rate
- Cost effective
Google and its Mobile Responsive Ranking Factors
Back on February 26 2017 Google announced that it would be changing how it handled search engine results for mobile devices. While it was speculated that Google was valuing sites that catered to both mobile and desktop users, they made it public saying it would be powerful when it came to search engine results.
Google’s announcement read, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on search results.” With that being said, a mobile responsive website is more imperative than it ever has been as Google is checking out how your mobile page is ranking as well.
A Mobile Responsive Website Saves You Money
If you have ever come across a website that isn’t mobile responsive, you know how frustrating it can be. You may be directed to a mobile friendly page in the beginning, but when you click on a link to be taken to a page that has not been modified it is very discouraging.
Pinching and squeezing the screen to check out menu items on a website isn’t much fun. In fact, most folks will probably head to the next eatery on the list, especially if it has a mobile responsive website.
Mobile Responsive Website for Shopping
It’s no secret that people are shopping on their mobile devices. That’s because online shoppers find browsing and buying online much easier on a tablet or Smartphone. Moreover, if you are making it difficult for people to buy your products you will lose business.
On Black Friday in 2014, mobile traffic topping desktop traffic for the very first time. As a result, you can only imagine how much that figure has soared since that time.
A Mobile Responsive Website with Knoxweb
Knoxweb understand what it takes to get to the top of the search engines. Call and talk to a team member to find out more about a mobile responsive website today.