A mobile friendly website is essential if you want to sell your products and services, especially if you are a small business. According to Knoxweb, having a mobile friendly website will keep you connected with your clients and potential customers.
Google research indicates that 73 percent of people who use the World Wide Web want a mobile friendly website with 67 percent of people buying a service or product using a mobile friendly website. In fact, an astounding 27 percent of people in the United States claim that they could not live without their Smartphone.
Knoxweb explains that consumers will actually lose interest in a website if it is not compatible with a mobile device. If you are a small business, you need to listen to your consumers. Small businesses will have an advantage making online sales if the site is mobile friendly.
Statistics indicate that consumers are buying more than ever online using Smartphone’s, Tablets, and Smartwatches. It takes just five to seven short seconds to convince users that they have hit the right page with the search.
Consumers have a short attention span with most people being incredibly impatient. If your website isn’t mobile friendly, potential buyers will leave your site heading to the competition. A website that is cluttered and incompatible will hurt business.
Adults in the United States will spend nearly three hours each day using a mobile device, and since those same people are already on the phone, small businesses should be as well.
Back in 2015 there was a whopping 21 percent decrease in URL’s that were not mobile friendly on the first, second and third pages of the search engines. Knoxweb explains that if you aren’t on those first three pages you really don’t exist as buyers rarely go past the third page to find what they are looking for.
If your small business isn’t available in the first few search engine results, you will not be found, as most people will find the business or organization that they are looking for on the first or second page. Optimizing your website so that it is mobile friendly will better your Search Engine Optimization or SEO.
According to Knoxweb, the first organic search spot on the list is always the best place to be with the business receiving an astounding 1/3 of all clicks. In fact, mobile friendly websites get 32 percent more mobile traffic organically than websites that are not friendly to mobile devices.
Organic traffic occurs from unpaid search results. People that visit your website for a reason are much more valuable because they are searching for products and services proactively. This literally means that intent to purchase is much higher.
Because people who are using their mobile devices are looking for information on the move, the purchase intent is incredibly high, and according to Knoxweb, that intent is much higher than desktop searches.
With more than 6.9 billion people using Smartphone’s, roughly 87 percent of the global population, it is obvious that nearly every person on the planet has a mobile phone and uses it daily.
If you are still not convinced, contact a team member from Knoxweb who can help you understand the importance of a mobile friendly website. Call or click today.
