Knoxweb knows a thing or two about video marketing. In fact, the professional web designers and web developers from Knoxweb saw the power of video long before it was popular.

Video is powerful and has surpassed text and even photo content when it comes to likes, comments and shares. Social media aside, video content is what people searching on Google and Bing wants to see.

With that being said there are some tricks of the trade when it comes to video marketing.

Below are some of those tricks:

1. A Video Marketing Purpose and a Plan

Before you pull out your camera it’s imperative that you have a plan. Even if you are going live, which Knoxweb will talk about later in this blog, it’s important that you know what you are going to shoot and what your video is supposed to accomplish.

If you don’t have a plan you will waste time. If you hired someone to shoot your video you will waste money as well.

2. Be Authentic

If you want to be anything you want to be authentic. Viewers can tell a mile away if someone isn’t who they say they are on camera. Be yourself and talk as you normally would with presence and energy.

Whatever your persona is whether online or in person it must be authentic and truthful. Be who you say you are and you will win over fans and followers every single time.

3. Make Video Relevant and Current

Being relevant is imperative. This is especially true if you are in an industry where the competition is fierce. Research your topics and stay current. Try researching Google and the other search engines using keywords that are relevant to your business and your brand.

Dig deep so that you can capture the Lion’s Share of your market. It’s amazing what a little research can do for you and your video marketing campaign.

4. Client and Customer Testimonials

While it may seem obvious when it comes to video marketing some businesses regardless of how large and small are not shooting client and customer reviews and testimonials.

Straight from the horse’s mouth so to speak is one of the oldest ways to share the glories of your company. When potential customers see others touting the benefits of your business you will see an uptick in clicks and sales.

5. Live with Your Business

As previously mentioned in this video marketing blog going live on Facebook, Instagram and YouTube are all excellent ways to promote your business, but again, you must be prepared.

If you have a loose script and aren’t prepared to answer the comments that will start coming fast and furious on your feed you will run into trouble. In addition make sure you have a strong connection. The last thing you want to do is go dead during your live broadcast on Facebook.

6. User Generated Content

Getting your clients and customers involved with User Generated Content is on trend. Video marketing with under generated content or UGC is the best way to stay on top of what your client’s customers have to say and best of all UGC is loved by everyone on the internet because it is raw and truthful.

User generated content is also excellent in that it allows you to share your products and services with your customers while giving them a say about what they think as well.

7. Optimize Your Video Marketing Content

If you aren’t optimizing your video marketing content no one will be able to see or share what it is that you are trying to advertise.

Optimizing means designing clips that keep your objectives in mind while introducing strong CTA’s at the same time. Don’t forget to add transcriptions and use lead capturing for strong optimization.

Don’t forget to include a catchy Call to Action as it is imperative when it comes to your video marketing efforts.

8. Choose Your Viewers Wisely

Choosing your audience is as important as everything else when it comes to video marketing. Shooting something and throwing it out there hoping that something sticks is the best way to shoot yourself in the foot, no pun intended.

Target your campaign to your audience and don’t forget to do some research on your social media fans and followers. Know who your customers are and what they want to see from you and your business.

9. Focus on your Audience

While everything in this Knoxweb blog is important, focusing on your viewing audience is paramount when it comes to your video marketing campaigns. When it comes to video people are much smarter than they used to be and can tell when you are trying to sell them a product or service.

Nurture and focus on your audience and you will reap the rewards when it comes to your video marketing efforts.

Knoxweb and Video Marketing

If you want to learn more, or would like someone to handle your video marketing campaign, call or send a direct message and have a chat with a team member from Knoxweb today.