Digital marketing mistakes are not only embarrassing, but costly as well. If you make digital marketing mistakes on a consistent basis, you will go over your marketing budget.
Digital marketing mistakes are dangerous. If you follow the Knoxweb Blog, you know that professional digital marketers understand the pitfalls of online marketing and have the experience and expertise to avoid digital marketing mistakes.
Below are a few ways you can avoid digital marketing mistakes.
1. No Clear Goals Set in Your Digital Marketing Campaign
The biggest mistake businesses make is not having a clear plan. Writing down and discussing your goals with your team ensures a successful campaign. Ask Knoxweb how you can define your targets and create online KPIs with sign ups and submission forms.
SMO, SEO and other online digital marketing will be discussed when you schedule a marketing meeting with the experts from Knoxweb. Knoxweb has been in web and conventional marketing business since 1996, and understands the ever-changing world of digital technology.
2. Not Following KYC
Know Your Customer, or Consumer, is what the KYC principle is based on. By understanding the psychographics and demographics of your target audience, you can hone in on your digital marketing.
Number two on the list of digital marketing mistakes means that you don’t know who is buying your products and services. You could be creating the best and most unique content on the web, but if your marketing isn’t in line with your mission, you will be missing out on your target demographic.
4. Ignoring Mobile
Mobile is the dominant platform for digital media. According to Knoxweb, over 77 percent of people in the United States use a Smartphone. If your digital marketing campaign isn’t targeting mobile you haven’t been following the Knoxweb Blog.
Being mobile responsive means your website looks the same on all devices. Ask Knoxweb how you can implement a responsive website into your digital marketing campaign.
5. Not Incorporating Traditional Marketing with Digital Marketing
Knoxweb understands how to incorporate conventional marketing into the online marketing strategy. By enforcing your sales message through printed material, TVC and radio advertising you are optimizing your content. Successful marketers understand the importance of combining conventional and digital marketing efforts.
You can gain more fans and followers by branding your printed material. Include your social media addresses to gain more likes, comments, and shares.
6. Impersonal Marketing to Avoid Digital Marketing Mistakes
Getting to know you is even more important in this day and age. Customer centric content that entices potential clients and customers is the key. When it comes to any type of marketing there is no, “One message fits all.” Consequently knowing your customer and communicating is essential.
Most people belong to more than one social media site. If you are Tweeting and posting the same message across multiple platforms, fans will unfollow or unsubscribe in droves.
7. Forgetting about Email Marketing
As Knoxweb has said in the past, email marketing is not dead, because email marketing is even more important with all of the platforms available for digital and conventional marketing. Although text messaging for business is on the rise, email is still the connection between the brand and the customer.
A recent survey showed that 91 percent of adults in the US prefer promotional emails from the brands that they buy from.
Avoiding Digital Marketing Mistakes Saves Time and Money
Want to avoid more dental marketing mistakes? Check out Knoxwebs next blog where you will learn how to integrate your sales with marketing, set your KPI’s and upgrade your digital marketing skills. You’ll see more revenue as a result.
Digital marketing has changed. Knoxweb are the experts and understand what it takes to boost your online presence.
Call for a no obligation online consultation with Knoxweb and avoid digital marketing mistakes in the future.