Conventional marketing still has its place, especially when you combine your efforts with digital advertising. From postcards to billboards, signage, TV and radio ads, newsletters and quarterly magazines, conventional advertising works when you include your digital marketing in the entire strategy.
According to Knoxweb, who has been in the web business since 1996, some conventional marketing methods, such as the yellow pages, have gone by the wayside. However, that doesn’t mean you won’t get good results.
Below are 7 ideas for Conventional Marketing
1. Postcards and Conventional Marketing
Postcards are a breath of fresh air with most people still enjoying a coupon or special offer in the mailbox. Target your local community with business postcards that you send out on a regular basis.
Be specific and consistent as this will help you develop a following. Don’t forget to include your branding in all of your mail outs.
2. Newsletters for Conventional Marketing
Newsletters are an excellent way to keep your customers up to date on what is happening in your world. Whether you opt for a monthly or quarterly newsletter, it’s a great way to share new products and services and general information about your business.
Don’t forget to share your physical newsletter to all of your digital outlets including your social media pages.
3. TV and Radio Advertising for Marketing
Knoxweb explains that one of the best ways to target your local community is with local radio and television ads. Most stations provide businesses with a bulk rate that allows them so many ads per day. Advertising on television and radio is more affordable than you think.
Be sure to do some research before you negotiate your timeslots. You want to make sure you reach the right demographic for your products and services.
4. Billboards and Signage for Conventional Marketing
Signage and billboards still capture the attention of commuters and day-trippers. A well designed electronic or stagnant billboard or sign, shows people you are serious about your products and services.
When you create your content, be specific, and get to the heart of the message. Make your message simple and straight to the point. Billboards and signage help strengthen your brand by identity.
5. Quarterly Magazines for Conventional Marketing
A quarterly magazine for your business shows clients and customers you have knowledge when it comes to your industry. Quarterly magazines also help people understand more about your products and services.
Consider providing your customers with a physical copy and digital quarterly magazine as well. Interview clients and customers and get the influencers in your industry to provide you with guest articles.
6. Face to Face Marketing for Your Business
Undoubtedly, one of the best ways to use conventional marketing is face to face. Regardless of your industry, using face-to-face marketing boosts your profile in your community.
Consider holding a get to know your neighbor day or again, talk to your team. Come up with fresh new ideas that will boost your presence in your town or city.
7. Seminars and Classes for Products and Services
Everyone knows that large companies offer seminars for products and services. If you have ever been to a big box DIY store you’ll know how many classes are available for doing everything yourself.
Take that strategy and offer clients and customers free classes to get to know your products. The more they know about who you are the more apt they are do purchase your products and services.
Combining Digital and Conventional Marketing
While it may seem tricky at first, it really is easy to combine your conventional and digital marketing tactics. Market yourself and your brand by using your logo on all of your advertising materials, and don’t forget to include your branding on newsletters and flyers as well.
Include your social media icons on your postcards, letterheads, flyers, brochures and all other written literature, and don’t forget your #hashtags. All of your conventional marketing should include your digital marketing footprint so that you can grow your brand.
Conventional Marketing is a Team Effort
Traditional marketing takes planning. Just like digital marketing, it takes a team to get the job done.
Gather your team members and have a brain storming session. You will be amazed at how successful you can be when you invite others to share ideas.
If you would like to learn more about combining digital and traditional marketing, call and talk to a team member from Knoxweb today.