Promoting your business online can be difficult. In fact, a business that has a lot of competition will find it nearly impossible to be successful in a sea of the same products and services. With Knoxweb, you won’t have to survive with the rest of the school of fish.
Promote your business online and you will see results. Some business owners believe it is okay to throw up a website without promoting it. Believing so is committing business suicide. You may have the most beautiful mobile responsive website, but if you aren’t promoting it, you will lose money.
Below are 6 Ways to Promote Your Business Online
1. Focus On Value When You Promote Your Business Online
Customers and clients could care less how wonderful you are. What they care about is value. What are they getting for their dollar? Your conventional and online marketing needs to focus on problem solving and how you can make your potential clients live a better life. If you sell weight loss products or services, focus on how you provide better health instead of the product itself. People are looking for fulfillment whether it’s to save money or feel better.
2. Promote Your Business Online with Multiple Digital Platforms
Your followers on Facebook or Twitter may not be on your email list, so you won’t have to fret much about duplicate messages. If you follow the Knoxweb Blog, you know how annoying duplicate posts can be to your audience.
Hang out where your demographic is whether it’s Facebook, LinkedIn, Twitter, Pinterest or YouTube. Repurpose your content using multiple formats. This allows you to expand your reach and fan base while avoiding duplicate content all over the web. Try repurposing how to videos for YouTube or take some thumbnails from your clips and use them in your blog posts.
Don’t forget conventional advertising. Incorporate your digital marketing into print using business cards and direct mail. This way you will attract potential customers who aren’t web savvy.
Connect with Industry Influencers
Build beneficial relationships with those who have a social media following. Approach those who can share authentic and real information about your products and services. If you run a restaurant, ask a reviewer to come in and have a meal. In return you can exchange links with the person who blogged about your eatery. The possibilities are endless when you connect with people who are involved in the same industry that you are.
Connecting with the experts in your industry paves the way for others to see your social media pages as a place to go for relevant information about your products and services. Ask Knoxweb how you can show off those influencers with professional clips using Video Grabber.
Curate Content and Promote Your Business Online
When you curate something, you don’t copy and paste. When you curate content, you are writing about what you discovered. If you are writing a blog, talk about what you have learned and include a link. A ping back lets the site owner know that you shared his or her link. This draws them back to your website, which will hopefully create engagement. Don’t forget to tag the person or company you are talking about on your social media pages when you share pictures, videos or other content. When you share posts, others just may share you content, tweets and posts as well.
Free Publicity When You Promote Your Business Online
Any time your business is mentioned in the media it’s a good thing. Not only does it make you look like an influencer, it also gives you some clout. Create newsworthy articles with press releases to online media and local outlets. If you are Tweeting or posting a new product or service and you want media attention, include a video. Video is one of the best ways to catch the eye of the press.
Be The Go To When you Promote Your Business Online
When you share trends, news and resources about your products and services you are referencing to other brands. Knoxweb recommends that you use Google Alerts and share the information on your social media sites. Tweet your favorite trends or a story related to your industry to attract more fans, likes, comments and shares.
If you would like to promote your business online but don’t have a clue where to start, call or click and talk to Knoxweb. Knoxweb will help you promote your business online with sound strategies that really work.