Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.
Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.
1. No Social Media Marketing Plan or Strategy
Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.
Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.
Knoxweb recommends that you:
- Plan Goals
- Target your Audience
- Create a Team
- Plan Time Spent Wisely
- Plan your Tactics
Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.
2. Not Targeting Your Audience on Social Media Marketing
Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.
By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.
3. Not Dealing with Negative Feedback on Social Media
Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.
Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.
Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.
4. Not Making Your Presence Known on Social Media
Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.
Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.
5. Not Using Customer Service and Social Media Marketing
Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.
Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.
Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.
It pays to be smart with social media. Call or click for a no obligation consultation today.