Online marketing takes a professional. Firstly, online marketing is time consuming; secondly, it needs to be done the right way.
If you have been hanging by the seat of your pants trying to make sense of social media marketing, text message marketing, video marketing and voice search marketing, it’s time to call Knoxweb.
Knoxweb has been keeping up with the changes since 1996 and understands what it takes to get you and your business on the front page of Google.
Back in the day, it was easy to find yourself at the top of the listings organically, but nowadays, it takes real skill. Some of the old search engine tactics just don’t work anymore and should be avoided at all costs.
Below is a list of Outdated Online Marketing Tactics You Should Avoid
1. Keyword Stuffing and Online Marketing
If you have ever read an article that doesn’t make sense because it uses the same word or phrase throughout the entire blog you are reading an article that is stuffed with keywords.
Called keyword stuffing, keywords and keyword phrases are placed throughout the article. Often times, the content is impossible to read. Keyword stuffing also means placing as many of those keywords in the meta description and page title.
While keywords are useful, it’s important to fit them in your content in a natural way. Content that make sense will help your rank with Google, as Google will penalize you for keyword stuffing.
2. Online Marketing and Content Spinning
These days you can purchase software programs that will automatically spin content from other articles. While the majority of spun articles are grammatically correct, it is spun hundreds of times. This means the articles literally make no sense.
Because Google and the other search engines aren’t fans of duplicate content, it’s a good idea to write your own article. Of course, you can still rewrite an article or articles that you have researched, just make sure you write in your own words. With that being said, original content from the beginning is always the best. Ask Knoxweb how you can incorporate original content into your overall online marketing plan.
3. Don’t Use Thin Content for Online Marketing
While content is King, it’s got to be the right content. There are two descriptions when it comes to thin content. Insufficient words and relevancy.
Content is important, but it also needs to add value to the reader. Writing blogs and articles with less than 300 words will hurt your SEO while providing content that is full of fluff will do nothing for your fan base. If your articles don’t have enough words or they are filled with errors and just don’t read well, Google will consider your website untrustworthy.
4. PBN’s for Online Marketing
While personal blog networks are still popular and could actually help your rank, it is considered an old search engine optimization strategy if you are writing fluff and back linking to your business website. Because Google knows about personal blog networks, they just may de-index if found. If this happens to you, your ranking could fall dramatically over night.
If you are using a personal blog for online marketing, you will be penalized. Knoxweb recommends that you put your energy into using real backlinks that will help you improve your rank. Finding real backlinks will also prevent you from being penalized.
When you do your research, you will discover that most personal blog networks have higher spam scores, and much lower quality content. Make sure you check the site you want to link to before you add it to your website.
5. Exact Match Domains for Online Marketing
While exact match domains still work, they need to be relevant to your business to avoid being untrustworthy. Exact match domains that offer no value to the user are marked as spam. If you are using exact match domains make sure your content is relevant to the user. Often times affiliated websites are filled with low quality content designed to get the user to click on affiliate links.
Online marketing isn’t easy, especially if you are trying to run a business. In fact, trying to market your business on the web yourself could actually hurt your company. Knoxweb has the tools to help your rank.
Call for a no obligation online marketing consultation with Knoxweb today.