Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.
According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.
These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.
Text Ad Formats
Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.
Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.
When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.
Call to Action
You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.
If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.
Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.
LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.
If you haven’t updated your website since 2005, you may want to consider calling Knoxweb for a no obligation quote for a new and fresh website that looks up to date.
If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.
Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.
If you would like more information regarding Online Marketing, call or click and speak to a professional marketing consultant from Knoxweb today.