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The Importance of a Mobile Website

mobile website

A mobile website is crucial if you want to be found on the World Wide Web. If you follow the Knoxweb blog, you will know that last April, Google started penalizing people who didn’t have a mobile website.

Known as Googlegeddon, the new algorithm took many people by surprise, even though the search engine publically announced its intention in February of 2015. Fast forward to April 2016 and some businesses and organizations are still not mobile friendly, and if you are one of those that isn’t, it’s time to call and schedule an appointment with Knoxweb for a mobile website.

Smartphone’s and tablets have changed the way that people see the World Wide Web. People use the net to look for phone numbers, addresses, and additional information if they are sourcing a product or service. With that being said, it is imperative that your business has a mobile website. If your website isn’t adjusting to the small screens on Smartphone’s and tablets, you will lose business.

When you work with the team of mobile website developers and designers from Knoxweb, you are welcoming everyone to your businesses. If you don’t have a mobile website, you will be alienating potential clients and customers who would love to buy your products and services.

It’s all about the Algorithms

When Google put the new algorithm in place last April, it started penalizing businesses, organizations, and individuals who did not have a mobile website. Google’s mission statement has always been about helping people find what they are looking for, and these days, the majority of folks are using a Smart device to source information. If you do not have a mobile website, your visibility on the net has been drastically reduced. Mobility is one of the main reasons people will tap on the link to your business or organization.

Search Engine Optimization and Functionality

When Knoxweb develops a mobile website for your company, the developers take into account that 40 to 50 percent of mobile device users will leave your website heading to your competition if it takes just three seconds to see your site. This will weigh quite heavily on your Search Engine Optimization, as Google will penalize you and your business for being too slow to load. Part of a mobile website relies on ease of use and accessibility. If your website has to be pinched or stretched to be seen on a tablet of Smartphone, it could drastically affect you Search Engine Optimization.

Boosting Leads and Sales

Knoxweb explains that in recent studies, Smartphone’s and tablets account for nearly all eCommerce traffic on the web. That means that about half of your sales online are coming from people who are using mobile devices. Unfortunately, not all shopping sites are mobile friendly and if you are one of those businesses that haven’t come to the mobile party, about 80 percent of your potential clients will leave your site. Some consumers may even abandon the site entirely if it is hard to navigate through on a mobile device.

If you would like more information regarding a responsive mobile website, call or click and speak to a mobile website developer from Knoxweb today.