Tag Archives: Search Engine Optimization with Social Networking in Knoxville Tennessee

Valentine’s Day Fun Facts from Knoxweb

Knoxweb

If you follow the Knoxweb blog, you will know that the oldest and most established web design and web development company in the Great Smoky Mountains in East Tennessee is all about the World Wide Web.

Knoxweb are the computer technology guru’s and are known for sharing interesting content about what’s going on in the web world, but this week, in celebration of the most romantic day of the year, the team from Knoxweb thought it would be fun to share some interesting fun facts about Valentine’s Day.

  1. Those candy hearts that you love so much are popular about 8 million made every year. In fact, there are enough made annually to stretch from Arizona to Rome and back.
  2. Originally a day that was introduced to celebrate the Saint Valentinus, he performed nuptials for the soldiers who were forbidden to marry. The Saint actually wrote a letter, which is said to be the first Valentine, to his daughter. Delivered by a romantic jailer, the letter was signed, “From your Valentine.” Saint Valentinus was buried on the 14th of February.
  3. After St. Valentine was laid to rest, the daughter of the jailor who gave St. Valentine’s letter to her planted an almond tree in his honor. The tree with its pink blossoms that she planted near the Saints grave is still there symbolizing lasting love and friendship.
  4. The average amount a man will spend on his Valentine is $130.00. That is double what a woman will spend. However, women buy more Valentine’s Day cards, 85 percent more to be exact.
  5. Approximately 50 million bouquets of roses are sent on Valentine’s Day all over the world.
  6. Christmas Day is the most popular day of the year for sending cards, with Valentine’s Day coming in a close second.
  7. 73 percent of men buy flowers on the most romantic day of the year with women purchasing 27 percent.
  8. Wearing your heart on your sleeve really does have historical significance. During the middle ages, young folks would draw a girls or boys name from the bowl. The name that was picked would be worn on their sleeve for seven days.
  9. Everyone knows the story of Romeo and Juliet, but most aren’t aware that over 1,000 letters addressed to Juliet are sent to Verona where the young lovers from Shakespeare tragedy lived.
  10. Richard Cadbury is to blame for those delicious and rich Valentine’s Day chocolates. In the 19th century, Mr. Cadbury invented the heart shaped candy box.
  11. Alexander Graham Bell applied for the telephone patent on February 14, 1876.
  12. Everyone knows how popular Cupid is on Valentine’s Day, but did you know that Cupid was the son of Venus? Venus was the God of beauty and love.
  13. 16 percent of women will send flowers to themselves on Valentine’s Day.
  14. In 1537 King Henry the Eighth, the man responsible for executing his wives for being barren declared Valentine’s Day a holiday.
  15. People love their fur babies with about 10 million people buying Valentine’s gifts for their pets.
  16. During the Middle Ages superstition ran rife with people believing if you were single that you would marry the first person, of the opposite sex of course, that you met on February 14th.

Happy Valentine’s Day from the team at Knoxweb!

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Social Media Advertising Facebook and More

social media advertising

Social media advertising can be tricky, especially with all of the new kids on the block popping up everywhere; thankfully, you don’t have to drown when you contact the team from Knoxweb about social media advertising.

Facebook

You would have to be living under a rock if you don’t know what Facebook is. The largest social media network in the world, is loved by both kids and adults alike, and is the best place to market your business or organization.

With Facebook, you can advertise organically, meaning you aren’t paying anything, or pay for advertising with Facebook Ads. For very little money, you can target your demographic and people who are in your location. If you are an online business, ask Knoxweb about Facebook Ads that target the people who are most likely to buy your products or services.

Facebook Live

If you follow the Knoxweb Blog, you will know that Facebook Live is the greatest thing to hit the World Wide Web in a very long time. In fact, some experts are predicting that Facebook Live could be the best way to advertise your business or organization as you can let your audience know beforehand when you will be going live and what you will be filming when you go live.

If you are doing a live broadcast on Facebook, make sure that you have adequate lighting, a microphone, and a good script. You can purchase camera kits for your phone that will make you look like a professional film producer.

Instagram

Owned by Facebook, Instagram is a quick way to get your message to your social media community. With Instagram, you can add photos and videos with filters that will entice your clients and potential customers to buy your products and services.

Instagram is a social media hub where people can identify with your business. If you do not have an Instagram presence, you run the risk of being forgotten or completely ignored, especially if you want to grab the attention of a younger audience.

Snapchat

Hot on the heels of Instagram, Snapchat is a fun social media application that your clients and customers will love. Not only can you share your promo codes and give VIP access, but you can also feature your followers. If you would like more information regarding Snapchat, call or click and schedule a no obligation consultation with Knoxweb.

Pinterest

If you are targeting women, Pinterest could be the way to go. A virtual bullet board, the average user on Pinterest will spend 14 minutes or more on the social media website every time they log in, and with Pinterest being the fastest growing network back in 2014 at 97 percent, you would be crazy not to look into advertising on Pinterest.

Of course, there are dozens of other social media channels where you can boost your online presence including YouTube, LinkedIn, and Twitter.

Social media is here to stay, and if you are interested in social media advertising, Knoxweb can help. Call or click and schedule an appointment for social media advertising with Knoxweb today.

Social media advertising really can make a difference to your business or organization. Call or click and talk to Knoxweb now.

Social Media Marketing Plan for 2017 Are You Ready

social media marketing

Social media marketing is vital to your business or organization, and if you are unsure how to incorporate it into your business, Knoxweb can help.

The New Year is nearly here and if you are still trying to come up with a plan to boost your bottom line in 2017, call and schedule an appointment with Knoxweb who can help you create a marketing strategy to optimize all of your marketing, including your social media marketing.

According to Knoxweb, social media marketing has a lead to close rate that is a whopping 100 percent higher than outbound marketing. Knoxweb also explains that 85 percent of business-to-business marketers also use social media. Regardless of who you are selling to social media marketing will help you build your online presence while growing your brand at the same time.

SEO

When you have a strong social media, marketing plan you will be boosting your Search Engine Optimization, or SEO. If you follow the Knoxweb blog, you know how vital it is to have an SEO plan. If you don’t, no one will be able to find you on the World Wide Web. Having the best content helps the search engines find you. By consistently updating your social media pages with new posts, you will see a climb in your ranking.

Drive Traffic

Creating landing pages or even new pages on your website is a great idea, but unless you know how to drive traffic to your website, what’s the point? Optimizing your website on social media pages can increase your visitors within days, or even hours, of posting.

Relationship Building

When it’s done right, Twitter, Facebook, Instagram, Pinterest, YouTube and the other social media sites can help your customer relations. Tweeting or posting on your pages helps you gain insight into your fans lives, which could help when it comes to planning your social media marketing strategy. By being active on social media, you can find out what people are buying and why they are buying it. You can find out what your potential clients and customers like to share and even what they do on their time off.

More Receptive

People see social media as being, well, social. People see Facebook and Twitter as social networks. Users aren’t going to Instagram and Pinterest because they want to buy something. That means you must be creative when it comes to your posts so that they don’t look like a blatant advertisement. You want your users to hear what you say, which could result in some serious traffic to your website when your social media marketing is done the right way.

Targeting

Social media is highly customizable, especially if you purchase Facebook advertising. Facebook ads allow your business to target your demographics by industry, location, education level and purchase history. With Facebook Advertising, you can even see what pages your customers like and where they post.

Get Noticed

Trade shows, business events, and charity fundraisers can help get you noticed and boost your presence with the help of social media. Social media is the best way to let people know where you and your business or organization will be and what you’ve got going on. With Facebook Live, you can even share your event in real time, which can help your web presence and your conversion rate.

Social media marketing really is vital to your web presence, but unless you know how to incorporate it into the main scheme of things, you could actually harm your business. Let Knoxweb show you the ropes and schedule an appointment for a social media marketing planning session today.

Christmas Traditions and where they Came From

Christmas

Christmas is just a couple of days away, and everyone knows that the true meaning of Christmas is the birth of Christ, but did you ever wonder where some of the strange customs that most people take for granted come from?

Christmas evolved from Saturnalia, the Roman festival honoring Saturn, the God of Agriculture on winter solstice.

With the Pagan celebration in full swing, it was natural to celebrate Christ’s birth on the same day. Many writers have given reference to December 25 with Christmas being celebrated as early as the 4th century. Although Christmas is on the 25th, no one knows the exact date or even what year Jesus was born. Some researchers believe that Christ was actually born during the spring.

Gifts

The tradition of giving gifts is said to come from the three wise men delivering gold, frankincense and myrrh to the newborn King, however, the true origin of exchanging gifts goes back much further with children being given wax dolls during Saturnalia. The dolls represented human sacrifices that the Romans gave Saturn in return for a good harvest. Plants and trees were also given to represent a good bounty for the year.

X-Mas

Although some believe that the, “X,” was a commercial way to take Christ out of Christmas, that couldn’t be further from the truth. X is the Greek letter for Chi, which is the first letter of Christ in Greek. Jesus name was abbreviated to XP, the combination of both the first and second letters for Christ in Greek.

Stockings

Although most know that Saint Nicholas was the early Santa Clause, stocking stuffing goes back to the charitable donations of Saint Nicholas himself back in the 3rd century. Saint Nicholas believed that children should enjoy life, but at the time, girls and boys under the age of 10 were forced to support their families.

Saint Nicholas gave food, furniture, and clothing. The bishop even handed out oranges, which were very expensive and quite rare. The problem was where to put the gifts so that the boys and girls would be able to find them. According to legend, the bishop saw the girl’s stockings hanging from the fireplace after being washed and thought, why not? From that point on, children would hang their stockings on the fireplace hoping for a visit from Old Saint Nic.

Mistletoe

The parasitic plant, which attaches itself to tree branches absorbing nutrients from the tree trunk have been inspiring generations with the plant having a mythological background in many cultures.

Aeneas, the famous Greek ancestor of the Roman people carried mistletoe in a golden bough while in Eddic mythology; mistletoe was the only thing that would kill the Norse God Baldur. Other pre-Christian societies believed that mistletoe carried the male essence and was an extension of vitality, fertility, and romance.

Mistletoe was used as a decoration to protect homes from lightening and fire and was hung year round replacing it each year at Christmas time. Although no one really knows where the kissing came from, it was first recorded back in England in the 16th century.

Merry Christmas from Knoxweb!

Do I Really Need a Mobile Responsive Website?

mobile responsive website

A mobile responsive website really is the way to go, but not everyone is convinced.

Your mobile website design could be the reason you are losing business. Unfortunately, some mobile website design companies in Knoxville will say that you now have a mobile website design when in reality it is just a landing page. Once you click, “See the website,” you will be taken to the desktop website that is nearly impossible to read without pinching the screen.

Having a mobile website design that isn’t mobile responsive, is just as bad as having no mobile website at all. If you follow the Knoxweb blog, you know how frustrating it can be to your clients and customers if your website is not mobile responsive.

Regardless of your website issues, the most crucial and most important is mobility. These days more and more people are using mobile devices to locate restaurants, sales, addresses, phone numbers and much more, but if you aren’t responsive, no one will even know you exist.

According to Knoxweb over 60 percent of the people in the United States use their Smartphone or tablet to find the best deals on the net, and if that isn’t enough, those same people are shopping on their mobile devices as well. Fast forward another decade and that figure could be as high as 90 percent. So what is all the fuss about?

Google Recommends It

When Google talks, people listen. If you remember Googlegeddon or Mobilegeddon as it was affectionately called, you will know that businesses, organizations, and even individuals were penalized if they had not adopted a mobile friendly website into their marketing scheme back in April of 2015.

Google has even said that a responsive web design is by far the best practice in the industry as it enables people to see the same website whether they are on a PC or a Smartphone. Another reason that Google likes mobile responsive websites is that it makes it easier to share content on social media.

Many Devices, One Website

One of the best aspects when it comes to a mobile responsive website is that it gives the user a better experience whether they are on a laptop, desktop, tablet, Smartwatch or Smartphone. A responsive website will adapt to the screen, regardless of the size.

Knoxweb explains that when someone searches for a product or service on their tablet or Smartphone they can continue searching on a desktop or laptop. With a mobile responsive website, your potential clients and customers can continue where they left off. This makes it easier for you to sell your products and services regardless of the device.

A mobile responsive website gives users a more positive experience when transitioning from desktop to mobile or vice versa. If you have a dedicated mobile website, that potential customer will become frustrated as they will have to locate a different web address looking for the same product all over again.

If you would like more information regarding a mobile responsive website for your business or organization, or would like to schedule a no obligation consultation for a new responsive website, call or click and talk to Knoxweb today.

Is Website Content Really King

website content

Website content is important, but according to Knoxweb, your website content isn’t the only thing that will boost your SEO ratings.

Content is Never Enough

The most well thought out content that is both educational and informative is never enough. You may have the best website content in the world, but if it isn’t promoted the right way, no one will ever see it.

One of the biggest complaints that people have is that their great content isn’t being read. Content creators have had the problem since the beginning of time. Knoxweb can help promote your website content and your website so that you can reach your target market while attracting new audiences. Being able to convert your readers into subscribers is the first step in getting people to read your blogs. Once you have a solid subscriber base you can look at new ways to promote your blogs with the help of Knoxweb.

Promotion

Knoxweb has the expertise to optimize your content all over the World Wide Web. Knoxweb can create social media pages that will carry your website content to the people who need it most. Catchy and eye-popping posts are what you will need if you want to optimize your content. Knoxweb can also provide you with analytical tools that can help you understand what posts work best and what posts didn’t do so well.

According to Knoxweb, there are a few more things you can do to give your website the boost it needs.

Solid Strategies

When you schedule an appointment with Knoxweb for website content, it is important that you know whom you want to target. What do you want them to do once they read your content? Without knowing, you will be wasting your time. Have a solid plan when you post your content. Your blogs and articles need to be targeted to your audience; otherwise, your sales will begin to slip.

Experiment

If you follow the Knoxweb Blog, you will know that the web has been like the old west since its inception back in the 90s, with experts trying anything and everything to see what works and what doesn’t. By testing different social media sites and promotional strategies, you will be able to define what practices are best for your business or organization. Talk to Knoxweb who has the proven skills to avoid the hit and miss that comes with experimentation.

Do Your Research

Check out the competition. See what businesses in your market are doing to attract customers and potential clients. Read their content and find out why they are doing better in the search engines than you are. Keeping a leg up on your competitors will go a long way when it comes to planning your online marketing strategies.

When it comes to website content, it has to be thought provoking, entertaining, or educational, but how you get there really depends on your skills. Knoxweb can help promote your amazing content letting you get back to building your business.

If you would like more information regarding website content, social media marketing, web design or mobile web development, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Was Your Web Design a Black Friday Failure?

web design

Your website design could be the one of the reasons your Black Friday was a complete failure. If your web design wasn’t user friendly, especially when it comes to mobile devices, those potential customers that may have spent hundreds of dollars, probably went to the competition. Had you called Knoxweb for your web design Black Friday may have been a huge success for your business whether you run a small retail store in the Great Smoky Mountains in East Tennessee, or have an online business that sells computer supplies.

Knoxweb has been in the computer and internet business since 1996, and has the experience and the expertise to help your business or organization grow.

These days, the design of your website really is the beginning of your online presence. Your website should be easy to use and mobile friendly. If it isn’t, not only will you lose business, but Google won’t be too kind either.

If you follow the Knoxweb Blog, you will know that Google put out a new algorithm back in April of 2015 that penalized businesses who did not have a mobile friendly website. Google’s main purpose in life is to help people find what they are looking for, and in this day and age, 80 percent of users are searching for restaurants, theater times, and sales in their neighborhoods on a mobile device. If you aren’t mobile friendly, your website will not come up in the search engines, well it might, but it will be pages away from the top. You may have had fabulous search engine results three years ago, but if you are not mobile friendly, you will have seen a drop in your ranking.

Your website design needs to be mobile friendly. Call and schedule an appointment with Knoxweb, who can help you come up with an online campaign that includes the development of your website and everything you need to help you become a website to be reckoned with on the World Wide Web.

As discussed in a previous Knoxweb Blog, email and social media marketing along with video production are just a few of the services offered by the web design and web development company in Knoxville. The design of your website is just the first step in building your online presence.

Once you and the team from Knoxweb have come up with a web design to suit your needs your advertising campaign will be discussed. This will include your social media and email marketing so that everything works together in order to optimize your business or organization using every avenue possible.

Your website design needs to be user friendly and easy on the eye. You may have been told that your site is mobile friendly, but if users go to a page that they have to pinch and squeeze to see the content after visiting a mobile friendly landing page, you will lose business. Your entire website needs to be mobile friendly if you want to keep potential clients and customers from running to the competition.

You may think you have a beautiful website, but if it doesn’t function on a Smartphone, Smart Watch or tablet, your pretty home page isn’t going to give you much business.

If you would like an evaluation regarding your website design, call or click and schedule an appointment with the experts from Knoxweb today.

UI Patterned Mobile Responsive Website Designs

mobile responsive website

Revamping your mobile website to an all-new mobile responsive website wouldn’t be a bad idea, especially if you are hoping for a better return on investment when it comes to your advertising dollars.

What’s the Difference?

If you follow the Knoxweb Blog, you will know the difference between a mobile website and a mobile responsive website. In the simplest terms, a mobile responsive website literally responds to whatever device is being used and will adapt to a Smartphone, tablet, PC, Smartwatch or a laptop. A mobile website is restricted and can sometimes be cumbersome for the user.

Google made mobile websites mandatory back in April of 2015, well, sort of. According to Knoxweb, Google said that it would penalize businesses and organizations who did not comply as more users were accessing mobile devices to conduct searches. PC’s and laptops were taking a back seat and that meant giving companies with mobile responsive websites a leg up on the competition.

Fast forward to 2016 and more businesses are beginning to feel the sting of Google’s announcement. What some thought to be a mere scare tactic turned out to be a reality. Businesses and organizations that were not mobile friendly found it difficult, if not impossible to locate their website on Google, Bing or the other search engines.

According to Knoxweb, a mobile responsive website is mandatory, but what should it look like? What is the best way to boost your ratings and your bottom line?

One of the biggest issues for users when it comes to a mobile responsive website is similarity. However, as Knoxweb explains, you can’t just blame the design. The theme market is huge with companies wanting website designs that are easy to use and update. WordPress is a popular template responsive website design option that is simple and easy to use.

With an abundance of UI Patterned websites that consume the World Wide Web it’s changed the way people use the internet. UI design patterns mean little innovation with the overall site. There is still a checkout, if it is a shopping site and should still be user friendly if it is a login website. UI Patterns guide the user through a fast, easy, and smooth experience.

Below are a few patterns that you are probably familiar with:

The Hamburger-Although some are quick to criticize the patterns use, there is no doubt that the hamburger menu is widespread making it easily functionable and recognizable.

Registration-There is usually a button or a form that allows the user to sign in with a social media account, an existing account holder or a sign up button. Multi-step wizards are also popular as they reduce friction chunking out the fields while making the whole process fast and smooth.

Long Scroll-Putting all of the important website elements above is a myth. Most people who access the net on a mobile device are used to long scrolls. Sites that want to encourage users with storytelling, can still act like a multi page website by breaking down the scroll into clearer sections.

Card Layouts-Pinterest is the pioneer of the card layout and now you will see the pattern everywhere with snippets of info that represents a unified concept. Because they are rectangular, it is easy to arrange depending on what device is being used.

Hero Images-Humans react to visuals. Pictures and videos rate higher when it comes to click though rate. HD hero images grab user’s attention and because of advanced data compression and bandwidth, your users won’t have to deal with slow load times, which is one of the quickest ways to lose a potential sale. According to Knoxweb, a common hero image layout is above the scroll.

In the next blog, Knoxweb will share more mobile responsive website design trends that you may want to discuss when you schedule a meeting with the gurus from Knoxweb. Call or click today.

Why We Celebrate Veterans Day

veterans day

Veterans Day marks the anniversary of the ending of the hostilities in WWI between Germany and the Allied Nations in 1918. America honors all veterans who have served in the armed forces in the United States.

Known as, “Armistice Day,” the federal holiday became legal in 1938. Following WWII and the Korean War, Armistice Day was officially known as Veterans Day, which was dedicated to all veterans who fought in all wars.

United States President Woodrow Wilson asked that the day be observed with public gatherings and parades with a moment of silence occurring at 11:00 am on 11/11. In 1921, an unidentified US soldier who was killed in the war was officially buried at the Arlington National Cemetery in Washington DC.

From Armistice to Veterans Day

With the mobilization of the Air Force, Marines, Navy and the US Army, in WWII, lobbyists amended the act getting rid of Armistice Day in favor of Veterans Day with President Dwight D. Eisenhower signing in the legislation on the first of June in 1954 making November 11 Veterans Day honoring all American veterans who were in all wars.

All over the world

Australia, France, Britain, and Canada also commemorate veterans in WWI and WWII on or near the same date. Britain celebrates Remembrance Day on the second Sunday each November, while Canada has Remembrance Day on our near November 11. The Commonwealth countries and Europe observe two minutes of silence every November 11 at 11:00 am.

In the US, a wreath is laid on the Tomb of the Unknowns each November 11 with a ceremony that takes place at the Arlington National Cemetery with parades and celebrations held in every state across the country.

With all of the discord and anger that has spread across the United States as of late, Knoxweb would like everyone to take a moment to come together and remember why this great holiday is celebrated in the first place, to honor those who have fought for this great country.

Happy Veterans Day from Knoxweb.