Tag Archives: Search Engine Optimization Knoxville

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Tips For Social Media Advertising 2016

Tips For Social Media Advertising

Social media advertising isn’t just about posting, tweeting, and pinning. When you truly optimize your content across all platforms, you will begin to see an upsurge in your search engine ranking.

According to Knoxweb, optimizing your content with social media advertising is the best way to spread the word about your products and services whether you own a plumbing business that needs to advertise a new service or a restaurant that would like to grab more of the local demographic.

Below are a few social media advertising tips that will help you improve your SEO and your presence on the World Wide Web.

Your Social Media Presence

Most businesses and organizations spend the majority of their time building healthy social media relationships with clients and potential customers. Although these advertising tactics are important and necessary, building a strong foundation is the first step. Remember, you cannot build a house on sand.

Building your Social Media Platform

Every social media marketing strategy needs to begin with optimizing your social profiles. Knoxweb explains that the profiles on your pages are the first thing that users will see, and will usually dictate the appearance of your business in the search results.

Your Profile Pic

That square image that represents your company or organization needs to stand out. Most businesses will choose a company logo so that users can identify the page with the brand. Of course, you can always get a bit creative and create a profile picture that represents your social media applications.

Knoxweb recommends that personal brands opt for good headshots. Pay a professional to avoid that grainy picture that isn’t doing you or your business any favors.

Make it Easy

It seems elementary, but there are dozens of companies on social media that aren’t making it obvious. Businesses and organizations that make it tough to understand what it is that they do will lose clients and customers. If your profile is all about buzzwords, your users may have a tough time figuring out what your company does. Be clear and concise. If you sell insulation installation equipment, be as blunt as you possibly can.

Be Thorough

Fill out all of the information. All social media websites offer users multiple fields to explain what it is that you do. Tell users how long your company has been in business. You don’t have to write a book, just make sure your about page on your social media profiles is effective. You’ll want to fill in all your fields with no blanks.

Keywords

Finding your profile on social media will be nearly impossible if you do not include keywords in your profile. You want the spiders on the search engines to find your business, and if you don’t use keywords that are associated with your products and services, you will never be found. If you are a local pet store say, “Pet store near me,” or, “local pet store.” Smartphone’s will steer users to the closest location as long as the keywords are in your social media profile.

Hours and Location

There is nothing more frustrating than finding a business on social media only to have to dig to find the hours and location. This is crucial information if you are a bricks and mortar store. You want to make sure that your information is up to date and accurate across all profiles. If you have recently moved and your old address is still on Twitter, you will lose business.

Be More Active

If you post a comment and never check for likes, comments, or shares, what’s the point? Social media advertising is all about communicating with your users. Respond to comments and thank your fans for checking out your page. Interacting with users is essential when it comes to boosting your online presence.

If you would like more information regarding social media advertising, call or click and talk to a team member from Knoxweb today.

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.

Compatibility

Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

SEO More Important than Ever

SEO

SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.

Keywords

Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.

Optimize

Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

You Need a Professional Blog Writer Knoxville

professional blog writer Knoxville

A professional blog writer Knoxville can help your business or organization grow, however, writing your own blog, could actually cause harm to your company and your sales.

When you hire a professional blog writer Knoxville, you will have a business blog that actually makes sense. Unfortunately, not all blog writers write, or even speak legible English, but the professional blog writer that you hire from Knoxweb does.

If you have ever done research on the World Wide Web, you will know how many blogs and articles are difficult to read, with some making no sense at all. However, Google and the other search engines are now penalizing businesses and organizations that write content that is copied, or just doesn’t make sense.

These days most advertising is done online with email and social media marketing, online newsletters and much more. A professional blog writer in Knoxville can write your blog and share it on your social media pages. If you use a professional blog writer in Knoxville from Knoxweb, you will have a much better chance of building your brand.

Below are a few reasons that you may want to consider a professional blog writer for your business or organization.

Another Opinion

You know how great your business, however, regardless of how awesome your products and services are, what do consumers think about your company? Using a professional blog writer can help add value to your business or organization.

Boost Traffic

If your blog isn’t doing what it is supposed to be, it may be time to reevaluate your online presence. When you outsource a professional blog writer Knoxville, you are able to publish more content, more than you could ever create when you aren’t doing the job you are supposed to be doing. Experienced copywriters understand powerful copy and have the ability to convert that into an increase in web traffic and sales.

Save your Cash

A professional blog writer charges anything from $5.00 to $100.00 a post, and although you may be wondering how any business or organization can make an R.O.I, a return on investment, take into consideration that a professional blog writer isn’t going to cost you a salary, health insurance, training or vacation pay. Time is money and a professional blog writer from Knoxweb can write quality copy a lot faster than your employees can.

Expert Talk

Unique content written by a professional blogger Knoxville has the training and can create industry specific information about your business or organization. A professional blog writer can find relevant studies, newsworthy headlines, and statistics that will make your content shine. Add a compelling narrative, perfect grammar, spelling and research and your blog will look professional giving you a heads up on the competition.

Better Resources

When you work with Knoxweb, your blog will be optimized all over the internet. Having your blog featured on your website, and only your website, isn’t very productive. You could be losing hundreds of dollars a month if you do not have a professional web company optimize your blogs. Knoxweb has the tools to help you schedule social media posts that include your business blog. The more you can optimize the better your sales will be.

If you would like more information regarding a professional blog writer Knoxville, call or click and talk to a team member about blog writing today.

Professional YouTube videos Knoxville

YouTube videos Knoxville

Professional YouTube videos Knoxville are essential if you want to improve your Search Engine Optimization. Knoxweb explains that Google, Bing, and the other search engines love video content and apparently so do people just like you.

There are several types of videos that you can shoot for your business, including, “Explainer,” videos.

A part of the Google algorithm is the amount of time people stay on your site, which is just one of the reasons that online video is growing so fast. Explainer videos are becoming more and more popular and are one of the best ways to market your business as videos are both affordable and can increase your conversion rates. Below are a few more reasons that you may want to consider scheduling an appointment for YouTube videos Knoxville.

Conversion

Recent studies indicate that about 85 percent of people are twice as likely to buy your product or service if it is accompanied by an explainer video. This type of video can also help you keep count of just how many visitors come to your website. Although the majority of businesses and organizations use a manual count to see who comes to the site, explainer videos can actually keep track of what products your clients are attracted to and which ones they are not.

Clarification

Text can be interpreted in many different ways while videos help explain the basic functions and usefulness of your product or service. People who are interested in purchasing something from your website have a better understanding if they can see the product or service in action. Explainer videos also help people understand what you do if your company is a service oriented business.

Interest

Social media is one of the most popular ways to gain interest in your products and services and of course, YouTube videos Knoxville should be a big part of your social media marketing campaign. According to Knoxweb, more than 75 percent of people on the internet watch videos.

Ranking

Stale websites do not do as well as websites with video. Websites that are loaded with page upon page of images and text rank low on the search engines giving you and your business less exposure.

Traffic

Although there aren’t any hard and fast rules when it comes to going, “Viral,” many products and services gained worldwide attention from YouTube videos Knoxville. Some of the most popular products that gained attention by going, “Viral,” include:

  • Dove
  • Old Spice
  • Google Currents
  • Sham Wow
  • Nike

Audience Retention

Most people only retain about 10 percent of the information they hear, however, if that same information is seen, the percentage jumps to nearly 50. So how does it help your business or organization? It can increase your word of mouth advertising. If someone likes your YouTube videos Knoxville, it will be shared.

Sharing

Explainer videos can be shared all over the World Wide Web giving you greater exposure. Free hosting sites, such as Vimeo and of course, YouTube have several useful tools that will help people find your video. Unlike websites that are heavily laden with text, YouTube videos Knoxville are easy to share and watch.

YouTube videos Knoxville really can help your business or organization grow, and if you would like more information call and talk to a professional YouTube videos Knoxville from Knoxweb today.

Blog Writing Can Help Boost Sales

Blog writing

Blog writing has certainly come along way. Gone are the days when the majority of blogs were written and posted on free sites with businesses and organizations jumping on the blog writing bandwagon to help with SEO, even though they didn’t have a clue what they were doing. This may have been okay in the past, but not any longer. When it comes to SEO, optimizing your website content isn’t enough anymore.

According to Knoxweb Search Engine Optimization is what drives your online marketing campaign. If your clients and customers can’t find you online, you may as well call it quits.

Why Blogging?

Blog writing, especially when business blogs are posted on a regular basis, well help the search engines find you. Google loves fresh content and if you blog twice a week, weekly, monthly or quarterly, you will notice a difference when it comes to your search engine results.

A professional blog writer will use appropriate keywords in the right places that will drive traffic to your website. Google, Bing and the other search engines are all about helping people find what they are searching for. A professional blog writer from Knoxweb can research your company and the competition in order to write a compelling blog that will boost your sales.

I can do it myself

Everyone can write, but writing a blog is an entirely different beast, especially if you own your business and want to write the business blog yourself. Knoxweb will tell you that it is difficult to be unbiased when it comes to your own products and services. You really may be the best in the world, but if you aren’t sure how to write about your business without sounding egotistical, a professional blog writer can help.

My Staff can do it

Unless you have assigned someone to your social media and blog writing, giving a new task to an employee who is already overwhelmed, could actually hurt your business. When you rely on a staff member to write your business blog, when that isn’t what they were hired for, you may not be getting the best and most unique content, especially if your new blog writer has a tough time completing the rest of the tasks that he or she has been hired to do.

It Takes a Professional

Professional blog writers are just that, professional. When you work with the team from Knoxweb, you will get a bi-weekly, weekly, monthly, or quarterly blog that will make the search engines happy.

A professional blog writer knows how to research. A professional blog writer will research your products and services right alongside the competition to make sure that your business blog is thought provoking, educational or entertaining, and unique.

Content that Makes Sense

The internet is loaded with business blogs that are poorly written. Some business blogs that you find online are difficult to read and simply don’t make sense. Unfortunately, some businesses cut corners when it comes to blog writing and will hire someone from overseas to write the content. One of the worst things you can do for your business or organization is to publish website content that is loaded with spelling and grammatical errors.

If you are considering blog writing for your business or organization, call or click and schedule a no obligation blog writing consultation with the blog writing experts from Knoxweb.

You really will see results. Call or click now.

Social Media Check In is Important

Social Media Check In

Social Media Check In is more important than you know, and if you avoid checking in to a business or organization when you are out and about, it could be hurting business, especially online.

Knoxweb explains that checking in with Facebook, Foursquare and Yelp, the only social media sites that have the check in feature, helps your SEO or Search Engine Optimization, and if you follow the Knoxweb blog, you will know how important Search Engine Optimization is to your business or organization.

Three Ways to Entice Check Ins

1. Sign-Place a sign somewhere in your establishment that invites people to check in for a prize, it really is that simple.

2. Have a Raffle-When a customer or client checks into Facebook, Yelp, or Foursquare, give them a ticket for a monthly raffle. The winner will obviously share on social media, boosting your presence even more.

3. Free Wi-Fi-Offer people who sign in to your business or organization free Wi-Fi. You will be amazed how your check ins will increase by offering something for free.

Checking in isn’t just for customers and clients. Ask your staff and team members to check in and don’t forget to check in yourself. When your vendors drop by, ask them to check in as well. Checking in boosts your SEO results.

Checking in to businesses, helps improve your Search Engine Optimization and your ranking on Google, Bing and the other search engines.

Social media is being recognized on the search engines more than ever, and if you haven’t been active on social media, call or click and schedule a no obligation Social Media Check In with Knoxweb who can determine what social media websites are best for your particular needs.

If you follow the Knoxweb Blog, you will know that SEO is still just as important as it ever was, however because Google wants to make it easier for people to find things, the powers that keep changing the algorithms and that is where Knoxweb comes in.

Knoxweb has been in the internet business since 1996, and understands how SEO has changed over the years. So what does that mean for your business or organization? It means that unless you have the experience and the SEO know how, you could actually hurt your business if you don’t have a clue about Search Engine Optimization.

Bad SEO can include everything from bad grammar and poor spelling to copying text word for word.

Repeating the keyword over, and over, and over, and over, well, you get the idea, is bad for SEO as well.

Knoxweb has the tools you need to ramp up your social media campaign and your internet marketing, and if you are literally floating in the deep end, especially when it comes to online marketing, it’s time to call in the experts from Knoxweb. Knoxweb understands how frustrating social media can be and can help you get on the right track.

If you would like more information regarding Social Media Check In, Search Engine Optimization, or anything else that is web related, call or click and schedule an appointment with the Social Media Check In experts from Knoxweb today.

10 Online Marketing Tips To Boost Sales

Online Marketing

Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.

According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.

These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.

Text Ad Formats

Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.

URL Optimization

Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.

Keywords

When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.

Call to Action

You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.

Call Tracking

If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.

Punctuation

Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.

Unknown Abbreviations

LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.

Website Update

If you haven’t updated your website since 2005, you may want to consider calling Knoxweb for a no obligation quote for a new and fresh website that looks up to date.

Mobile Friendly

If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.

Business Blog

Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.

If you would like more information regarding Online Marketing, call or click and speak to a professional marketing consultant from Knoxweb today.

Professional Blog Writing Can Help SEO

professional blog writing

Professional blog writing for your business may seem like a silly idea, especially since you are already putting in time and energy for social media, however, professional blog writing is more than a news item that is buried on your website. According to Knoxweb, using the right keywords for your business or organization will help your SEO.

When it comes to Search Engine Optimization, Google, Bing, and other search engines understand the complete sentences that people speak into their mobile device if they are on the hunt for a restaurant in the area, or an emergency plumber.

Some SEO experts are claiming that long tail keywords are dead…Knoxweb doesn’t think so. Just look around and watch what people say into their phones. Are they saying, “Restaurant Knoxville,” or, “Where’s a great place to eat BBQ in Knoxville?” Chances are most will be asking a very detailed question and that is where a good blog writer for your business or organization comes in. A professional blog writer will weave those long tail keywords into a good blog that is easy to read and easier to follow. If you have ever read one of those long blogs that seems to go no where, you will understand the importance of a good professional blog writing.

Knoxweb explains that bi-weekly, weekly, and monthly blogs are good for business. By posting on a regular basis, the search engines will find you. The spiders on Google love fresh and unique content that is interesting. A good blog writer will write blogs that pertain to your business using keywords that will attract old and new businesses alike.

If you think professional blog writing is something that you can tackle yourself, remember that it will take up a considerable amount of your time taking you away from what you are supposed to be doing. A professional blogger has the time to research the topic and write a blog that will bring you better SEO results. If you already write a blog, but are wondering why your blogs aren’t coming up at the top of the list on the search engines it’s probably because you don’t know much about SEO.

Search Engine Optimization changes all the time, and if you aren’t familiar with the new algorithms and Google’s slap on the hand new policies, you could find yourself on page 10.

Knoxweb has been around since 1996 and keeps abreast of the constant algorithm changes that Google swears never happen. Google’s main purpose in life is to help the user get the information they are looking for in the quickest way possible. If you give the user what they want, you will be at the top of the heap.

Professional blog writing for your business can help you give people what they are looking for the quickest way possible. Remember, most people rarely make it to the third page on a search.

Hiring a professional blog writer for your business or organization will boost your ratings with unique and fresh content that your users and the search engines will find useful. Knowing what the product or service is and getting the information out in the friendliest way possible is the goal of Google, Bing and other search engines.

Writing the blog yourself is possible, if you have the time, if you don’t, call or click and talk to the professionals from Knoxweb who can help you find a blogging package that best suits your online advertising needs. Call or click now.