Tag Archives: Mobile website knoxville

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Facebook Live is The New Video Platform

Facebook Live

Facebook Live is the best thing that has happened to internet marketing since the beginning of the World Wide Web, and if you follow the Knoxweb blog, you will know how Facebook Live works and when it was launched, but how can Facebook Live help your business?

 

More than Social

Much more than social media’s next big thing, Facebook Live can boost your business while increasing your presence on the internet. Businesses that get in on the ground floor of Facebook Live will be in the driver’s seat when video becomes the norm in a few years.

According to Facebook executives, video will overtake text advertising with all ads being video based. Everyone knew the time would come when video would take over the internet. It’s just like watching television on your Smartphone. These days you don’t even have to leave Facebook to get a taste of video.

Facebook Live for Business

When you have a strategic plan for your Facebook Live broadcasts, you can let your audience know about your live feed ahead of time. Tease your users and offer prizes for the best comments on your live feed. When you advertise your Facebook Live broadcast intentions, you will get more comments, likes and the all-important conversions.

Description

The first step when you decide to go live is to create a compelling description for your Facebook Live broadcast. You will want to make sure that what you are describing is what you will be shooting. Make sure that your intentions are clear before you go live.

Wi-Fi

There is nothing more annoying than watching a live feed on Facebook only to have it drop out because of a bad connection. Before you go live, check your internet connection and make sure it is a fast and strong one.

Script

Even if you are great at improvisation, you will need to have a basic idea of what you will be filming in your Facebook Live broadcast. Write a script and plan out your shots, which will help you keep your audience.

Time Factor

Because Facebook encourages users by telling everyone who will listen that you are going live, the longer you broadcast, the better. Facebook experts recommend a live broadcast for at least 20 minutes. This will give you time to build your audience with more people liking, commenting and sharing your live broadcast.

Facebook Ads

Facebook Ads are one of the best ways to get your posts and your videos seen. With Facebook Ads, you can target your location, your demographic and find out who is clicking on your posts and videos, and who isn’t.

Facebook Live and Facebook Ads

Incorporating Facebook Live into your Facebook Ad marketing campaign will also give you a leg up on the competition. The powers that be at Facebook are saying that in a couple of years all Facebook Ads will be video based. If you start now, you will be a seasoned pro when it comes to Facebook Ads.

Knoxweb are the social media experts and can help you get started with Facebook Ads and Facebook Live. All you have to do is make the call.

If you would like more information about Facebook Live, web design, or a mobile responsive website, call or click and talk to a team member from Knoxweb today.

Why Aren’t You Mobile Responsive Yet?

mobile responsive

If you aren’t mobile responsive, you really should consider scheduling an appointment with the web development team from Knoxweb. Knoxweb has the tools and the expertise to build you a mobile responsive website that your customers and Google will love.

Back in April of 2015, Google released its new algorithm that penalized businesses and organizations that were not user friendly. Websites that aren’t mobile responsive are difficult to use on mobile devices, even though they look fine on a PC or laptop.

According to Knoxweb, both a mobile responsive website and a mobile site will optimize your website to make it more appropriate for a smaller screen. Both types of websites load faster and offer a simple approach to navigation. However, there are some differences when it comes to a mobile responsive and a mobile site.

A Mobile Website

A mobile website is a completely separate version and is designed to be used on all mobile devices exclusively.

Knoxweb explains that a mobile version usually has a limited amount of the pages that are displayed on your other desktop website. However, there is also a link that users can click to take them to the full desktop website version. This will give customers and potential clients the opportunity to source additional information from the desktop version.

When mobile device users come to the website there will be an auto detect that recognizes the device that is being used and sends the visitor to your mobile version. Because a mobile website is merely a condensed version of your desktop site, it is more affordable and can give you a short-term solution.

Responsive Website Design.

A mobile responsive website is designed to be used on all devices. A mobile responsive website will look the same on Smartphones, Smartwatches, tablets, laptops, and desktops.

According to Knoxweb, there is no need to create a separate version of your website, as your content will adjust automatically to the dimensions of your screen. It really is one website for every device.

Responsive websites are great for Search Engine Optimization as all of your pages are live on one domain address. Another advantage of having a mobile responsive website is that Google recommends it.

One of the biggest benefits of having a mobile responsive website for your business or organization is that your users will have a consistent brand experience on every device whether he or she is on a desktop or a Smartphone. With a mobile responsive site, your colors, fonts, calls to action and the rest of your content will be displayed in a similar fashion.

Another advantage is that the technology used for a mobile responsive site is more forward thinking as once it is created it can work with next month or even next year’s new devices without any additional programming required.

When it comes to your online presence, it is important to be consistent. If your customers and potential clients have a difficult time accessing your information, especially if you are sending them to a desktop version on a mobile device, you could lose business.

If you would like more information regarding a mobile responsive website for your business or organization, call or click and schedule an appointment with Knoxweb today.

Internet Marketing Plan 2017

internet marketing

A new internet marketing plan can be yours now, and with the New Year just around the corner, there has never been a better time to boost your online presence with the help of Knoxweb.

Knoxweb understands the fickle world of the web and can help your business or organization with an internet marketing plan that will outshine the competition. Email marketing, strategic SEO, unique content, mobile app development, and of course, social media marketing are just a few of the services that the oldest and most established web design company in Knoxville has to offer.

Email Marketing

If you follow the Knoweb Blog, you will know that email marketing is still a viable outlet for your products and services. Email marketing can be used to build trust and loyalty while building solid leads and prospects. Email marketing can be used to keep in touch with current and past customers. Your email customers will have already developed a relationship with your business or organization giving you a leg up when it comes to your social media pages.

SEO

Search Engine Optimization is what drives your internet marketing plan, and if you aren’t incorporating white hat SEO into your content, Google isn’t going to like you very much. White hat SEO uses optimization and other web techniques and strategies that are directed towards a human audience. Black hat SEO puts its focus on the search engine disregarding Google’s mission statement, which is to put the user first.

Content

Content has and always will be the reason people go to your website. Users are looking for information that pertains to whatever it is they are looking for, and if that information is carbon copy to everything else that comes up on the first page of a search engine, your company will be passed by. Talk to Knoxweb about unique and informative content that will tell the world what you are all about.

Mobile App

These days having a mobile responsive website is essential to your internet marketing plan. However, do you really need a mobile app? There are all kinds of mobile apps on the World Wide Web that people use every day to find a restaurant in Pigeon Forge or a B & B in Gatlinburg, but getting an audience can be tough, especially if you aren’t sure what kind of mobile app you want or need. Schedule an appointment with Knoxweb who can steer you in the right direction and determine if you really need a mobile app or just a better mobile website.

Social Media Marketing

Knoxweb understands the power of social media, but also knows it takes time. YouTube, Facebook, Twitter, Pinterest, Instagram and the newest and fastest growing kid on the block Snapchat are just a few of the social media networking sites that can help your internet marketing plan. Talk to the social media guru’s from Knoxweb about a solid social media marketing plan that you can include in your internet marketing strategies.

January 1 2017 is fast approaching and if you want to step up your internet marketing strategy for next year, call or click and schedule an appointment with the team from Knoxweb who can help you come up with a solid plan for your business or organization.

Call or click today.

Five Reasons Your Mobile Website Isnt Working

mobile website

If your so-called mobile website isn’t performing like it should, call and schedule an appointment with Knoxweb who can come up with a plan to make your mobile website work properly on all mobile devices including Smartphone’s and the new Smart watches.

Technology is changing, and if you were told by your web designer that pinching and squeezing the screen is normal, you need to call the professional mobile website design team from Knoxweb.

Below are a few reasons that your so-called mobile website isn’t working on mobile devices.

You Can’t Be Found

Knoxweb explains the obvious number one reason that your so-called mobile website may not be working on mobile devices and that is because it is not mobile responsive. That means your webmaster didn’t resize your site proportionally to the various screen sizes. If you follow the Knoxweb blog, you will remember that Google started penalizing business and organization whose websites were not mobile friendly. Googlegeddon means that searches on mobile devices with a mobile responsive website will place higher in rank on the search engines.

Are you Mobile Responsive?

If the competition has a mobile responsive website, and your business doesn’t, your competitor will get the business because nobody can find you. A mobile responsive website acts like your PC website version, but looks the same on a mobile device. The code that is used has the ability to detect the device that is currently being used.

Slow to Load

It’s a fast pace world with most people having an attention span of about 3 seconds. If your website is slow to load, customers and potential clients will head to the competition. No one likes to wait for a website to load. People want the information immediately, and if your mobile website isn’t delivering it efficiently and effectively, you need to talk to Knoxweb. If your website looks great on a mobile device, but still takes forever to load, the user will probably go straight back to the search engine results.

Bad Navigation

Your website menu is crucial, if not the most important aspect of your mobile website. Smaller websites are simple with the menu on the desktop easily duplicated for a mobile device; however, businesses with a larger website may have problems as some menus display pages that have as many as third tier levels. If this is transposed to the mobile site, there is a very good chance that the users will have to spend too much time scrolling. Ask Knoxweb about amending the mobile menu so that it only includes your top pages. This may help you keep users on your website.

Avoid the Dreaded Overlays

Many mobile websites are using interstitials or overlays to promote their brands mobile app. These overlays are used for sales, special offers, and user signups. However, when the interstitials or overlays are displayed on a Smartphone or tablet, it can have a bad effect on user experience that can cause frustration and a lack of sales. Knoxweb recommends that you use a banner instead.

If you would like more information regarding a mobile website for your business or organization, call or click and talk to a mobile website expert from Knoxweb today.

The Importance of a Mobile Website

mobile website

A mobile website is crucial if you want to be found on the World Wide Web. If you follow the Knoxweb blog, you will know that last April, Google started penalizing people who didn’t have a mobile website.

Known as Googlegeddon, the new algorithm took many people by surprise, even though the search engine publically announced its intention in February of 2015. Fast forward to April 2016 and some businesses and organizations are still not mobile friendly, and if you are one of those that isn’t, it’s time to call and schedule an appointment with Knoxweb for a mobile website.

Smartphone’s and tablets have changed the way that people see the World Wide Web. People use the net to look for phone numbers, addresses, and additional information if they are sourcing a product or service. With that being said, it is imperative that your business has a mobile website. If your website isn’t adjusting to the small screens on Smartphone’s and tablets, you will lose business.

When you work with the team of mobile website developers and designers from Knoxweb, you are welcoming everyone to your businesses. If you don’t have a mobile website, you will be alienating potential clients and customers who would love to buy your products and services.

It’s all about the Algorithms

When Google put the new algorithm in place last April, it started penalizing businesses, organizations, and individuals who did not have a mobile website. Google’s mission statement has always been about helping people find what they are looking for, and these days, the majority of folks are using a Smart device to source information. If you do not have a mobile website, your visibility on the net has been drastically reduced. Mobility is one of the main reasons people will tap on the link to your business or organization.

Search Engine Optimization and Functionality

When Knoxweb develops a mobile website for your company, the developers take into account that 40 to 50 percent of mobile device users will leave your website heading to your competition if it takes just three seconds to see your site. This will weigh quite heavily on your Search Engine Optimization, as Google will penalize you and your business for being too slow to load. Part of a mobile website relies on ease of use and accessibility. If your website has to be pinched or stretched to be seen on a tablet of Smartphone, it could drastically affect you Search Engine Optimization.

Boosting Leads and Sales

Knoxweb explains that in recent studies, Smartphone’s and tablets account for nearly all eCommerce traffic on the web. That means that about half of your sales online are coming from people who are using mobile devices. Unfortunately, not all shopping sites are mobile friendly and if you are one of those businesses that haven’t come to the mobile party, about 80 percent of your potential clients will leave your site. Some consumers may even abandon the site entirely if it is hard to navigate through on a mobile device.

If you would like more information regarding a responsive mobile website, call or click and speak to a mobile website developer from Knoxweb today.

Your Company Blog can Boost SEO

Company Blog

If you have been neglecting your company blog because you haven’t had the time, call or click and schedule an appointment with the blogging experts from Knoxweb.

Knoxweb has the tools and the know how to create unique and thought provoking articles for your company blog that will benefit your search engine optimization. SEO has certainly changed, but one thing hasn’t, and that is good content.

Your website needs to be mobile and if you have already optimized it for mobile device use, but are still unhappy with where you are landing on Google, it’s time to call the professionals from Knoxweb who can come up with a marketing plant that will boost your search engine optimization.

Understanding search engine optimization isn’t an easy task, and with Google constantly updating and changing its policies and algorithms, it makes it even more difficult.

A company blog is one of the best ways to outsmart the search engines as it helps boost your rankings.

The search engines love unique and fresh content, and if you have been unable to keep up with your company blog, it could work against you. There are literally millions of blogs that originally started out fantastic, but over time, those blogs became lost in cyberspace because they haven’t been updated. Knoxweb can help you keep your company blog up to date by providing you with fresh content written by a professional blog writer.

Your company blog should be updated at least once a month, even more so if you would like to increase your online presence. Businesses and organizations that have the best SEO results are usually posting twice monthly or weekly blogs. Some companies even post twice weekly or daily blogs.

When you blog you are building relationships with your clients and potential customers positioning yourself as somewhat of an expert in your field, but what is even more important is that you are providing unique and fresh content for the Google spiders to index.

If you have a company blog, you will know about keywords and keyword phrases and although keywords are not as important as they used to be, they will still boost your SEO rating. Keyword cramming is a thing of the past, but keyword and long tail keywords still have a place when it comes to your company blog. Try to come up with keywords that you would type in the search engine bar if you were searching for something.

When you work with the team from Knoxweb, your blogs will be shared on social media making your company blog more popular. The more popular your blog, the higher you will rank on the search engines. By working with the writing team from Knoxweb, you can be assured that quality content will be added boosting your SEO results.

Speaking of social media, it is important to remember that Google also supplies searchers with social media results. Knoxweb will connect your blog to all of your social media accounts helping your overall search results.

Knoxweb explains that one of the most important reasons to write a company blog is that Google sees it as a new page. People who write frequently are rewarded more frequently. When you include a company blog on your website, you will see a boost in traffic by as much as 55 percent.

If you would like more information regarding a company blog for your business or organization, call or click and speak to an associate from Knoxweb today.

Is Your Web Design Mobile Ready?

Web Design

If your web design is not mobile friendly, you are not user friendly. Knoxweb explains that a mobile friendly web design should be easy to maneuver regardless of the device.

These days most people are using their Smartphone or tablet even if they are at home. Grabbing the Smartphone or tablet is much easier than firing up the desktop or laptop. Recent research indicates that some people may not even need to use a computer, in fact, some don’t.

When ARM, a chipmaker, announced new chips coming out that can do everything that your PC does, the industry started buzzing. This year the company predicts that you and everyone else that owns a Smartphone will be able to go phone only. However as Knoxweb explains, most people are already Smartphone ready paying bills, typing documents and doing research on mobile devices.

Globally, PC’s have been trending in a downward spiral for a few years and with Smartphone penetration growing rapidly, some are even taking over the tablet. It is more apparent that consumers like mobile much more than a laptop or desktop computer. Globally, the Smartphone really has become the preferred primary computing device while the PC is most definitely the secondary computing device.

For people who live in developing countries, the Smartphone really is the only device that is connected to the internet. In Africa, people are using their Smartphone’s to pay bills, for social networking, to obtain consumer information and to keep up with the daily news. In fact, Smartphone’s are very affordable in third world countries with some costing between $30.00 and $50.00. People who could never afford a PC or laptop now have one that fits in a handbag or pocket.

Knoxweb will tell you that in the United States high end Smartphone’s will have the capabilities for seamless multi-tasking, virtual gaming and 4K streaming. While the hardware and software on the Smartphone may be able to handle desktop tasks, there will be some adjustments. The main limitation is the hardware ecosystem. Simple tasks such as how to hook up to a large monitor is a physical concern that needs to be addressed says principal analyst Chris Jones. Mr. Jones also states that office setups will not be as quick to ditch computers.

Although your Smartphone is capable of performing numerous tasks it will not replace a larger device that requires a keyboard to be productive. If it could, Smartphone’s would be the primary computing device for the majority of people.

According to Knoxweb, content storage and network connectivity will be the two areas that need the most improvement, especially connectivity as more and more people are streaming broadcast TV on their Smartphone’s.

So what does this mean for you and your business? It means that you need a mobile friendly web design that will be able to keep up with the rest of the world, especially if you want people in your local area to find you and your business or organization.

If you would like more information regarding a mobile friendly web design for your company, call or click and speak to a web design expert from Knoxweb today.

Why Your SEO May Not Be Working

Knoxweb

If your SEO, or Search Engine Optimization, isn’t working for you, call or click and schedule an appointment with Knoxweb who can determine why your SEO isn’t doing what it is supposed to.

SEO is extremely important to any business or organization whether you own a small retail store in downtown Knoxville or run a large corporation that encompasses several states.

If you have been following the Knoxweb blog, you will remember that nearly a year ago Google changed its algorithms, and if your website wasn’t mobile friendly at that time, or still isn’t, you will be penalized. Because the majority of people both in the United States and overseas are using their phones to search for products and services online Google made it mandatory that you and your business or organization become mobile friendly, if you didn’t, or still aren’t, you will have certainly seen a change in your SEO. However, if you are very mobile friendly and your website looks great on all devices there could be another reason that your SEO isn’t doing its job.

One of the most important things when it comes to SEO is your ROI or Return on Investment, and according to Knoxweb, there could be some other reasons that you are not getting the ROI you should on your SEO campaign.

If you are not being as diligent as you should when it comes to SEO that could be part of the problem. SEO is not something that you spend a few minutes a week on expecting to get great results. Knoxweb explains that if the SEO on your site is not in order, it doesn’t matter how much blogging or link building you do. It really is like building a house on sand. SEO is something that you should fully commit to, and that is where Knoxweb comes in.

Content has and always will be king and if yours is less than up to par, it will hurt your SEO. Bad content is poorly researched, unoriginal, and uninteresting. Bad content is usually filled with grammatical errors and spelling mistakes. If you post bad content all of the time Google will notice, earning you a penalty thanks to the Panda algorithm. This algorithm was designed to detect thin and spammy content. Have too much and you will be penalized.

Targeting the right audience is essential when it comes to SEO. Knoxweb will tell you that ranking highly with Google just isn’t enough as you must rank highly for search engine queries that matter to your business or organization. If you are a restaurant and you are ranking phrases and keywords that have to do with a car dealership, your rank will not matter because you will not get the traffic that you want or need. Knoxweb can help you target your audience according to your demographics.

Being impatient is probably one of the biggest complaints when it comes to SEO. SEO pays off in the long run and that means that you may not see results in the first few months; in fact, you could see negative ROI’s. The more time you invest into your SEO strategy, the higher your ROI. Patience is a virtue and that is certainly the case when it comes to SEO.

If you would like more information regarding SEO and your business or organization, call or click and schedule an appointment with the SEO experts from Knoxweb

You Need a Blog Writer in Knoxville

Knoxweb

If your Blog Writer in Knoxville hasn’t been doing the job that you hired your Blog Writer in Knoxville to do, it is time to contact the professionals from Knoxweb. Knoxweb can help you connect with the best Blog Writer in Knoxville for your particular needs whether you own a restaurant, or have an online business that could use some exposure on the World Wide Web.

A professional Blog Writer in Knoxville understands each business or organization and has the research skills to help your business make it to the top of the search engines. Unlike some of those so-called Blog Writer in Knoxville businesses that promise to give you the world, yet never explain where they are actually located, the Blog Writers in Knoxville from Knoxweb speak and write English in order to get the point across.

If you are like most people, you surf the web to find information, entertainment and news and conduct research regardless of what you do for a living. Unfortunately, much of the Blog Writing in Knoxville that you find makes no sense as it is stuffed with keywords that are grammatically incorrect or worse yet, filled with spelling errors.

When you contact Knoxweb and schedule a no obligation consultation regarding a Blog Writer in Knoxville you will understand the importance of having someone on board who understands keywords and keyword phrases, but also knows when to step back and write interesting and entertaining blogs that will help you improve your bottom line.

Writing a blog is not as simple as it may seem, especially if you have a dozen other tasks that need to be completed each day. Company managers, business owners or employees that have been assigned the new Blog Writer in Knoxville job may find it difficult to post a daily, weekly, or even monthly blog that others want to read, and that’s where a professional Blog Writer in Knoxville comes in.

Professional Blog Writing in Knoxville is a specialty that not many Web Design companies in Knoxville know much about. Some Web Design and Web Development companies in the Great Smoky Mountains in East Tennessee will hire so called Blog Writing in Knoxville writers that are actually from another country where English is definitely not the first language. Worse yet, some of these so-called Blog Writing in Knoxville writers have no clue about the English language.

Blog Writing in Knoxville writers from Knoxweb understand what it takes to get your blog noticed. Blog Writing in Knoxville writers from Knoxweb also know how to write an interesting article that is timely, entertaining, and educational. Better still, your article or blog is something that your clients and potential customers will look forward to reading each week or each month.

One of the most important things about Blog Writing in Knoxville is Search Engine Optimization. In the old days, yes, even computer technology has old days, businesses, and organizations used to rely on purchased links and keyword stuffing. Thankfully, those days are long gone with Google, Bing and other search engines favoring businesses with fresh and unique content. Knoxweb understands the importance of fresh content and strives to take your business blog to the next level.

If you would like more information regarding Blog Writing in Knoxville, call or click and schedule a no obligation consultation with the profession Blog Writing in Knoxville team from Knoxweb.