Tag Archives: knoxville web development

Is Your Email Marketing Campaign Working for You

email marketing campaign

Your Email marketing campaign doesn’t have to be a complete failure, and it won’t be if you do it the right way.

If you follow the Knoxweb Blog, you will know how important email is to your website marketing campaign, however, there are some email marketing campaign tips and tricks that you can use to give your email marketing campaign a boost. Email marketing can be used in all of your marketing including direct mail and social media marketing.

According to Knoxweb, having a solid email marketing campaign strategy is vital if you want to increase your sales. With a well thought out email marketing campaign you can optimize your content organically without spending a fortune on paid for ads.

Lost in the Crowd

One of the biggest hurdles businesses and organizations face is getting lost in the crowd. Over 226 billion emails will be sent in 2017 and that’s not just every week, that is every day. If you don’t have a strong subject line, you will never be opened, or worse sent directly to the spam folder or trash bin.

It’s Still Number One

More than 72 percent of buyers say email is the first choice when it comes to purchasing a product or service. When you implement email marketing into your business strategies, you will be opening the door to clients and customers you may not be able to communicate with on social media or through direct mail.

Interact with your Subscribers

Most people would agree that a website is much more appealing than an email. Make your emails more interesting with clickable content and moving elements. Gmail and some of the larger ISPs are now supporting interactive email. Ask Knoxweb how to incorporate moving elements and clickable content into your next email blast.

Easy to Scan and Read

If you don’t want to lose out to the competition, make your emails easy to scan and read. Most of your subscribers don’t have time to read a lengthy description about your new product or service. If your email is opened and it contains an overwhelming amount of text, it will probably end up in the trash bin. Use descriptive keywords and get to the point. There is nothing worse than a deceptive email.

Personalize your Email

When you personalize your email, you have a better chance of having a subscriber, or a new potential client open it. Personalized emails have a 29 percent better unique open rate with an astounding 41 percent click through rate.

When you personalize your email, you are humanizing your company and your brand. Knoxweb recommends dynamic email content that is personalized and subscriber based off the data that the subscriber has already provided.

Call to Action

Put your call to action at the top of your message. As you will have learned emails that are easy to read and scan will increase your engagement, however, it is imperative that you place your call to action at the top of your email. Place your button at the top of your message and you will see a better click through rate.

If you would like to learn more about email marketing, call or click and schedule an appointment with the web-marketing experts from Knoxweb, you will see a better return.

Call or click for more information regarding your email marketing campaign now.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

How Much Does it Cost to Build an App Part Three

How Much Does it Cost to Build an App

How Much Does it Cost to Build an App is what Knoxweb has been discussing in the last few blogs, and if you are still wondering what the total cost will be, keep reading.

A Mobile App Builder Alterative can put high functioning affordable apps into the hands of small business owners. If you have ever wondered how your local ice cream shop could ever afford such a professional looking mobile app, an affordable app builder, such as Knoxweb, could be the answer.

The mobile app builder alternative offers clients and customers a range of features such as design templates that allow businesses and organizations to use the options they need to design a mobile app that is best suited for the company. Knoxweb can help with mobile app builder alternatives that utilize platforms that have already been tested and proven effective.

Using mobile app builder templates eliminates the need for constant updates, which could end up costing you more than you had bargained for. As mobile apps progress and evolve, your mobile app will continue to evolve and update with it. Because you do not have to constantly update your mobile app, you will be saving time and money, but best of all; your business will also stay current.

So How Much Does it Cost to Build an App?

Custom made mobile apps can run as much as a half a million dollars or more with the average price of a mobile app being between $40,000 and $150,000. When you consider the price of a custom made mobile app, it is fairly substantial. However, using a DIY app builder with the help of Knoxweb will save you a considerable amount of cash.

Most DIY mobile app builders will charge you a service fee of about $60.00 a month for maintenance. That mobile app assistance will include updates, tools, and customer support. Some businesses and organizations tend to forget that the cost of a mobile app is ongoing with updates and maintenance.

So what’s the Bottom Line?

There really isn’t a bottom line when you ask how much does it cost to build a mobile app. It all depends on what kind of mobile app you want to build and how much you want to spend on it.

If a luxury app that comes complete with customizations and updates, which is usually not something a small business needs, is what you are after, then you can expect to pay anywhere between $75.00 and $800.00 an hour. According to Knoxweb, the final number on your invoice will be somewhere between $40,000 for a small and simple mobile app, but could reach well beyond $500,000.

Affordable Solutions

Knoxweb explains that expensive custom mobile app solutions are not always necessary, and if you are looking for an app to build so that your business or organization can compete, there are solutions that can help you for as little as $60.00 a month.

When it comes to creating, building, and marketing your mobile app, it is imperative that you find a company that understands the demands of mobile technology and the World Wide Web. Knoxweb has been in business since 1996, and is the best solution for affordable mobile apps. Call or click and schedule your appointment for a new mobile app today.

Stop asking How Much Does it Cost to Build an App and call or click for a no obligation mobile app consultation with Knoxweb today.

Mobile App Cost 2017 Part Two

mobile app cost

What does a mobile app cost seems to be the question on everyone’s lips these days, and if you follow the Knoxweb Blog, you will know that there are several factors that need to be considered before you can determine a firm price for your mobile app.

In this blog, Knoxweb is going to break down the stages of mobile app cost and development including the planning, designing, and the engineering. Knoxweb will also discuss the app infrastructure the administration of the app along with the Q/A costs and what the cost will be to launch your new mobile app in the app stores.

Knoxweb will have a detailed plan for every step of the process, defining the costs, and how long each step will actually take. Although this extends the timeline of the project, there is benefit when you plan every step of your app. However, at the end of your project you will have records that will tell you how long each step took. This will make it easy to improve the design and the development process if you decide to build another mobile app.

Hourly VS Fixed Mobile App Cost

Depending on the mobile app strategy that you use, a fixed fee may be more suitable, especially if you are building a complicated app that takes more time. During the planning stages of your mobile app, you and the app developers can agree on a price for the designing and planning and another fee for the actual development and build.

Knoxweb recommends that you plan carefully and take into consideration the future of your app. After you release you will need mobile app updates, which could run anywhere between $75.00 and $100.00 an hour. Make sure that you discuss future costs with your web development team.

If you are planning a simple app, an hourly rate may be the way to go, but just remember to iron out all of the details with the web design company that you choose to avoid any nasty surprises when it comes time to pay your invoice.

Developer Classifications

There are several different classifications of web developers ranging from independent contractors to the elite class. Depending on what class of web developer you use, it could run you anywhere between $75.00 to $800.00 an hour.

The best mobile app development company will have the right tracking software in place allowing you to track your progress including how much time it takes for each stage.

Although some businesses and organizations may have to pay more with an hourly rate, the quality is generally higher as it helps encourage the developer to work at a diligent pace. With a fixed price, some developers use shortcuts because the rate stays the same.

In the next Knoxweb Blog, the team will discuss affordable mobile app builder alternatives that you can use. Much like those DIY websites where you work with a small team that is familiar with the mobile app basics, you can have your new mobile app running in just a few days.

If you would like more information regarding mobile app cost and development, call or click and schedule a no obligation consultation with the team from Knoxweb. Your new mobile app can be a reality when you work with Knoxweb, call or click now.

Entrepreneurs Really Can Get Burned Out

entrepreneurs

According to Knoxweb, about 5 percent of businesses and organizations will fail in one to four years, and although most business owners and entrepreneurs do nearly everything they can to stay afloat, most will end up being burnt out. Why? Because most entrepreneurs will focus on technology instead of running their new business.

The Startup

Knoxweb explains that most entrepreneurs begin their career life as an employee, and although you may be great at what you do for a living, you will eventually get tired of giving all of the money to the owner of the business. Once you get to that point, you will think about starting your own business doing what you do now. However, this time you do not have to share your profits or your work with the owner of the business. You are the technician and caretaker of your own business.

After about 12 months, you are happy that your clients and customers are happy and that you are making a good living, but there is a problem, especially if your company is growing and you need to hire more employees to keep up with the workload.

As the work grows, so does your team, but when new people are hired, the work could become sloppy. If that happens, you, the entrepreneur, will spend the majority of your workday correcting mistakes. Although your staff may resent you for it, you are the person in charge. Unfortunately, if this pattern continues, you will begin to despise what you do and begin to criticize others.

Somewhere along the line your number one team member, the key player, decides that he or she has had enough or has been offered a better position. When your number one employee leaves, you will end up running your business and being burned out in the process. Trying to please everyone never works. You keep dropping the ball and feeling that something has to change or your company will close its doors.

Three Options

In life there are usually three options, change what you don’t like, accept it, or leave it. What isn’t a great option is sitting around wishing or hoping that you can change it, but not doing anything about it, wishing you could leave it, but not doing so and lastly, not accepting the situation. That’s the real struggle.

Accept It-Try to do the very best you can with the situation while feeling miserable every time you get up in the morning.

Leave It-Close the doors and go back to working as a freelancer or an employee.

Change It-Rethink your role and your business plan. Come up with something smarter and better.

Accepting the situation and leaving it are straightforward options that don’t take much planning, but if you want to change things, it will require effort. If you want to change your company, you have to change how you think and feel about your business and where you will fit in.

If you are one of those entrepreneurs who is feeling burned out, talk to the team from Knoxweb about helping you with your business or organization. Call or click today.

Email Marketing Really Does Work

email marketing

Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.

Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.

According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.

Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.

Popularity

4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.

Daily Interaction

Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.

Own it

Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.

Email Marketing Wins Out

Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.

Get Personal

Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.

ROI

According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.

If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.

Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.

Social Media Trends 2017 for Business

social media trends

When it comes to social media trends 2017, it is difficult to predict what the next best thing will actually be. 10 years ago who knew that Facebook would become the largest social media platform in the world. The fastest changing industry in the world is always on the cutting edge of technology, but as Knoxweb explains, there are some things that you should know when it comes to social media trends 2017.

Messaging

Messaging apps are more popular than ever with the big networks such as Facebook Messenger, WeChat, WhatsApp, and Viber having more users that the larger social media networks such as Instagram, LinkedIn, Twitter, and even Facebook. According to Knoxweb, this communication method is preferred by millennials with more than 62 percent being loyal to brands they are engaging with.

Smart business owners are taking advantage of the messaging platforms with the audience being able to click on a product or service ad that will take the user to the brand. When brands realize how valuable social messaging is, they will make a more concerted ever to be seen there.

Fake News

One of the biggest social media trends 2017 is fake news. More and more people are using the internet for their news sources instead of radio, newspaper, or even television. Fake News sites are popping up everywhere, deliberately publishing and circulating inaccurate or false information when it comes to current events. Facebook has already started taking action to help curb fake news sites with news outlets no longer being allowed to advertise on the social media platform. However, it isn’t going to cease there. Germany has already considered legislation that will fine the social media websites that allow fake news to be published.

Authentic Content

YouTube videos capture unfiltered moments that are real. Social media has taken it one-step further allowing users to film and publish content in real time. Made popular by Periscope, Twitters live platform, Facebook Live seems to be taking the world by storm with millions of people going live every minute on the social media website. Videos on social media are more engaging than written content and even pictures. Videos are one of the reasons that Facebook has grown so quickly. Instagram, which is owned by Facebook, is now in the beta stages of its own live format, but you can bet that they will not be the last to implement a live streaming video application. Talk to Knoxweb about implementing video into your marketing campaign.

Reality

Thanks to Snapchat, selfie lenses are making the other social media websites take notice. Facebook is already experimenting with the recent purchase of Masquerade, which is a selfie app and live filter for streaming video live. According to Knoxweb, there are huge opportunities for businesses to incorporate augmented reality into their marketing campaigns.

Chatbots

Knoxweb explains that Chatbots are an artificial intelligence platform that allows users to carry on a conversation with artificial intelligence. Facebook has already integrated Chatbots into Facebook Messenger. Smart business owners are using Chatbots to communicate with clients and customers. Companies have noticed an improvement in customer service as Chatbots can respond almost immediately to questions and comments.

The list of social media trends 2017 is bound to grow by the end of the year, and if you are still finding it difficult to muddle through, Knoxweb can help. Call or click and schedule a no obligation social media marketing consultation today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.

Compatibility

Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

Mobile Apps or a Mobile Website for Business

mobile apps

Mobile apps are great tools for business, but unless you have done your research, a mobile app may not be the best solution for your company. According to Knoxweb, there are some things to consider before you take design a mobile app.

You may think having a mobile website is enough, but without mobile apps, it is more difficult to engage with your clients and potential customers. Knoxweb explains that mobile apps allow you to talk to your users in real time.

If you follow the Knoxweb blog, you will know that there are more mobile than desktop users. Using mobile apps effectively will attract new customers giving your business or organization a heads up on the competition.

What to Consider

Budget is one of the first things to put on your list. You need to determine if the cost will be effective in your marketing strategy. Other things to put on your list include usability, features and your demographic.

Recent studies indicate that users now prefer a mobile app to a mobile website.

Below are a few more reasons to build a mobile app for your business:

Better personalization-When you personalize your app you are tailoring your communication to your customers location and their usage behavior. With a mobile app, your users can set up preferences at the beginning based on customized content. Mobile apps also observe and track your user’s engagement offering updates and user recommendations. A mobile app can also identify user location in real time allowing geography specific content. Personalization can also improve your conversion rates.

Notification Made Easy-Email used to be the best tool for business, however because of overuse, email may not be as effective as it used to be with open and click rates dropping. Ease of notification is one of the biggest advantages when it comes to mobile apps.

Using Mobile Features

A mobile app has the advantage when it comes to utilizing mobile device features such as making a phone call, finding a location with GPS, or accessing your contact list. Mobile features also make user experience fun and interactive.

If forms or photographs need to be submitted, the camera can be used within the mobile app allowing the user to capture and submit a photo. This feature also makes it easier to perform simple tasks in a shorter amount of time boosting your conversion rates.

Work Offline-One of the biggest differences between mobile websites and mobile apps is the ability to work without an internet connection. Although the app itself may require connectivity for the majority of tasks, basic content is still available offline.

Design Freedom-Although web design is certainly more advanced than it used to be, mobile websites still relay on browsers when it comes to elementary functions. A mobile website depends on browser features such as an address bar, a refresh button, and a back button. Mobile apps do not have these restrictions. Knoxweb can design your mobile app with elaborate features that are based on gestures such as pinching, holding, dragging, swiping, and tapping.

If you are still unsure about a mobile app for your business or organization, call or click and talk to the professional mobile apps team from Knoxweb. Knoxweb can help you determine if a mobile app is right for your company.

Call or click now.