Tag Archives: knoxville SEO

Search Engine Optimization Helping or Hurting

search engine optimization

Search Engine Optimization, or SEO, is the best way to boost your online presence, however, according to Knoxweb; it takes a lot more effort than simply throwing up a website to get great search engine results.

Even if you have the best mobile website in the world, it isn’t going to help you much unless you optimize your content. Optimizing your content will give the crawlers on the search engine the opportunity to find your business or organization, which will give you better SEO results.

Below are a few ways that you can optimize your content for the World Wide Web.

Be Relevant

Ask yourself the same questions that people on a Google Search would ask. Internal algorithms will give the user the most relevant answers to the question, and although those internal algorithms will never be completely understood by the outside world, it makes sense to ask simple questions. Just be aware that several factors will determine the answers such as the location of the search and the date and time of the initial search.

Quality Content

If you follow the Knoxweb blog, you will know how important content is to your website. Publishing great content that is written for humans is the best way to better your Search Engine Optimization. Google likes long tail keywords and longer form content as it helps the engines understand the true purpose of the visitor’s intention. Instead of worrying about keywords, write and focus on your user’s intention and experience.

It’s All about Speed

If your website takes forever to load, you will notice a decrease in sales. These days’ people just don’t have the patience to wait for a slow loading website and will go back to the search engine looking for the next business or organization on the list.

Compatibility

Your website needs to be optimized for screen and device size. Google now prefers a responsive mobile website as it helps with mobile optimization.

Internal Linking

You can help push traffic around your website and boost your Search Engine Optimization at the same time if you practice internal linking. Internal linking gives your users the opportunity to check out the rest of your website while helping you rank for certain keywords. However, try to swap things up a bit and link to different pages on your site as you don’t want to come up as suspicious on Google.

Meta Descriptions

Although Meta descriptions will not always boost your SERP, they can increase your clicks. Meta descriptions are short paragraphs or text that will appear directly under the URL on your page in the search engine results. Write, or ask Knoxweb to create, clear and relevant Meta descriptions that entice the user to click.

Title Tags

Title Tags are used by search engines and tell visitors what your website is all about using tags that are the most accurate. Use accurate keywords that help describe your webpage and try to incorporate your brand at the same time, just don’t forget you are writing those tags for humans, not robots. You may be formatting for Google and the other search engines, but you are writing for people.

Search Engine Optimization can be tricky and is best left to the professionals from Knoxweb. Call or click and schedule an appointment with the web gurus from Knoxweb today.

Is Video Marketing Really Necessary?

video marketing

Video marketing is the best way to promote your business or organization, but it can be tricky, especially if you have never done it before. Knoxweb are the experts and can help you put together a video marketing campaign that will put the competition to shame.

According to Knoxweb, who have been in the web business since 1996, marketing with Video can help your company’s social media presence and boost your SEO. Statistics show that people who market with video have a higher rank on the search engines, but there are plenty of other reasons to consider video marketing.

A Massive Upsurge

Research conducted by Ooyala in the middle of 2015 saw an upsurge of video. Mobile video exceeded 44 percent, which was up 74 percent. That’s an astounding 844 percent since 2012, and things certainly aren’t slowing down. Having a sound mobile strategy for your business or organization is vital when it comes to marketing with video. Knowing how your audience reacts to your video content is imperative if you want to see your company grow.

Email and Video

Using the word video in the subject line of your email marketing will see your click through rates increase by as much as 65 percent reducing your unsubscription rate by 26 percent. Having awesome keywords in your email subject line will guarantee that your users will actually open your email.

Brand Awareness

Back in 2016, daily video views doubled on Facebook from five billion to 10 billion. However, even if you have shot the best video on the planet, it is still important that you target your users with content that is relevant to what they want to watch. Customizing your content with the help of Knoxweb will help your brand and your business or organization. Showing your brand from the beginning of your video along with your contact information at the end will make your video memorable.

ROI

Marketing professional around the globe are touting the benefits of video giving businesses and organizations a better ROI, but it is vital that you create the right type of content. Creating good video with the help of Knoxweb will give you a better return on investment.

Everything Seems to Be Video Based

Back in 2016, online marketing professionals predicted that 74 percent of internet traffic would be video based, and that is certainly proving to be the case. It may only be the second month of the year, but pundits are predicting that this is the year of video marketing. Knoxweb explains that online video is the best way to get your users to consume your content.

The Power of Video

Although text does have its place, people are twelve times more likely to watch a video than read a text. However, it must be done right. Video takes a tremendous amount of skill and time. You want your video marketing campaign to engage your viewers. Connecting with your target demographic is key when it comes to marketing with video.

If video marketing is something that you have thought about, but just weren’t sure how to begin, call or click and talk to the web masters from Knoxweb. Knoxweb has the experience and the expertise to help you create a powerful video marketing strategy that will leave your competition in the dust.

Boosting your online presence with video marketing has never been easier thanks to the power of video. Call or click for a no obligation consultation today.

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

A Mobile Friendly Website is Essential for Business

mobile friendly website

A mobile friendly website is essential if you want to sell your products and services, especially if you are a small business. According to Knoxweb, having a mobile friendly website will keep you connected with your clients and potential customers.

Google research indicates that 73 percent of people who use the World Wide Web want a mobile friendly website with 67 percent of people buying a service or product using a mobile friendly website. In fact, an astounding 27 percent of people in the United States claim that they could not live without their Smartphone.

Knoxweb explains that consumers will actually lose interest in a website if it is not compatible with a mobile device. If you are a small business, you need to listen to your consumers. Small businesses will have an advantage making online sales if the site is mobile friendly.

Statistics indicate that consumers are buying more than ever online using Smartphone’s, Tablets, and Smartwatches. It takes just five to seven short seconds to convince users that they have hit the right page with the search.

Consumers have a short attention span with most people being incredibly impatient. If your website isn’t mobile friendly, potential buyers will leave your site heading to the competition. A website that is cluttered and incompatible will hurt business.

Adults in the United States will spend nearly three hours each day using a mobile device, and since those same people are already on the phone, small businesses should be as well.

Back in 2015 there was a whopping 21 percent decrease in URL’s that were not mobile friendly on the first, second and third pages of the search engines. Knoxweb explains that if you aren’t on those first three pages you really don’t exist as buyers rarely go past the third page to find what they are looking for.

If your small business isn’t available in the first few search engine results, you will not be found, as most people will find the business or organization that they are looking for on the first or second page. Optimizing your website so that it is mobile friendly will better your Search Engine Optimization or SEO.

According to Knoxweb, the first organic search spot on the list is always the best place to be with the business receiving an astounding 1/3 of all clicks. In fact, mobile friendly websites get 32 percent more mobile traffic organically than websites that are not friendly to mobile devices.

Organic traffic occurs from unpaid search results. People that visit your website for a reason are much more valuable because they are searching for products and services proactively. This literally means that intent to purchase is much higher.

Because people who are using their mobile devices are looking for information on the move, the purchase intent is incredibly high, and according to Knoxweb, that intent is much higher than desktop searches.

With more than 6.9 billion people using Smartphone’s, roughly 87 percent of the global population, it is obvious that nearly every person on the planet has a mobile phone and uses it daily.

If you are still not convinced, contact a team member from Knoxweb who can help you understand the importance of a mobile friendly website. Call or click today.

Professional Blog Writers for Business

Professional blog writers

Professional blog writers are more affordable than you think; especially if you consider the fact that a professional can help you sell products and services.

Even if you are not an online business, you still need a well-written blog to boost your presence on the World Wide Web. Hiring a professional for your blog is one of the best ways to maximize your brand both online and off.

If you follow the Knoxweb Blog, you will know that attempting blog writing yourself could get you into serious trouble, and could even damage your business. An unprofessional blog that is full of errors and doesn’t make sense is the last thing you want, especially if you are trying to boost your sales and services. However, there are some other reasons that you may want to consider professional blog writers from Knoxweb for your business or organization.

Company Representation

Your entire company is represented by your website, and if your content reads poorly it will give your potential clients and customers the wrong impression. Poorly written content shows laziness and looks unprofessional. If your website is engaging and well written, you will see an increase in sales.

Client Connection

Professional blog writers know how to write content for different audiences. What college students read is different from what you would market to business professionals. Writers who are trained understand various writing methods and strategies and will target your particular audience.

SEO

Google will reward your website if you have good content. You can maximize your Search Engine Optimization potential with professional blog writers who will get your posts right the first time. Blogs that are posted daily, bi-weekly, weekly, or monthly will help your SEO and your ranking on the search engines.

Concise Social Media

When you hire professional blog writers the content is more likely to be shared on Facebook, Twitter and other social media websites. Engaging well-written content by professional blog writers who understand the importance of effective titles and headlines will get your more likes and more shares.

Industry Authority

Well-written content will earn you kudos with your peers and the competition. Content that is well written is taken far more seriously than blogs and web content that is full of spelling and grammatical errors. If you are telling the world what an expert you are, you had better have good content.

Complete Projects Efficiently

When you hire professional blog writers from Knoxweb, your projects will go much more quickly and smoothly as a professional writer is hired to do just that, write. Having a blog writer can help you with long-term goals and plans especially when it comes to your blog, and your website content.

Professional

Professional blog writers know how important it is to get the message across and have been trained to research content before putting pen to paper. With a professional blog, your content will entice customers and potential customers to buy your products or services.

If you would like more information regarding professional blog writers, call or click and schedule a no obligation consultation with Knoxweb. After all, the written word really is important if you want to increase sales.

Call or click and schedule an appointment with Knoxweb today.

SEO More Important than Ever

SEO

SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.

Keywords

Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.

Optimize

Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

A Professional Blog Writer for Business

professional blog writer

A professional blog writer can take your so-so articles and blogs and turn them into informative and educational reads that can be enlightening and entertaining.

You may think it’s okay to write your own blog, and your friends and family may think it’s great, but how many others are actually reading what you write? If you aren’t up on Search Engine Optimization or wouldn’t have a clue about where to share your blog, you could be wasting your time.

Be Clear and Concise

According to Knoxweb, your blog should be very clear about what your business does. If you confuse your readers, they just may go elsewhere to find what they need. Having a blog that talks about what you did over the holidays is great for your personal needs, but personal blogs should stay personal.

A professional blog writer will research your company so that your business will shine. Once the blogs are written and published, they can be shared on social media, in email blasts and in newsletters. Unless you have the time to write, publish, and share your blog, and face it, not many business owners have the time to write a blog, you will lose business.

Of course, the best way to respect your potential clients and customers, and one of the best ways to encourage trust is to proof read everything before you publish it whether it is a blog or a social media post. Although your readers may overlook a misspelled word or a misplaced coma, some other mistakes could be avoided if you hire a professional blog writer from Knoxweb.

Things that make you go Hmmm

The first step in writing a good blog is being believable. Leave the corporate tone, marketing speech, and jargon at the board table. Using fancy terms that people don’t understand will drive your clients away. If your readers don’t understand you, how can they believe what you are saying?

A professional blog writer understands the tone of every company, and will write in a way that entices clients and potential customers to read more. When it comes to a blog, there is nothing better than having people, “Follow you.” If people like your blog and look forward to its weekly or monthly posting, you will be well on your way to a successful blog.

Be Yourself

One of the most important things to remember if you are writing your own blog is to be yourself. Fear of the World Wide Web can manifest in the following ways:

  • Buzzword Overuse
  • Sound like a Robot
  • Too General
  • No Originality
  • Inconsistent Voice and Style

A professional blog writer understands that most people have a small attention span with some experts claiming that the average person will spend about 3 to 5 seconds on a webpage before moving to the next if the content is boring or too long. Although longer articles do have their place on the net, it’s important to know how to make your blogs and articles more readable.

If you are writing your own blog, make your paragraphs shorter and use lists and bullet points. This breaks up your content making it more readable and not so overwhelming. Also, make sure that your font is large enough to read.

Writing your own blog can be overwhelming, and if you aren’t getting positive results, you may want to consider hiring a professional blog writer from Knoxweb. Call or click for more information from Knoxweb today.

Social Media Marketing Plan for 2017 Are You Ready

social media marketing

Social media marketing is vital to your business or organization, and if you are unsure how to incorporate it into your business, Knoxweb can help.

The New Year is nearly here and if you are still trying to come up with a plan to boost your bottom line in 2017, call and schedule an appointment with Knoxweb who can help you create a marketing strategy to optimize all of your marketing, including your social media marketing.

According to Knoxweb, social media marketing has a lead to close rate that is a whopping 100 percent higher than outbound marketing. Knoxweb also explains that 85 percent of business-to-business marketers also use social media. Regardless of who you are selling to social media marketing will help you build your online presence while growing your brand at the same time.

SEO

When you have a strong social media, marketing plan you will be boosting your Search Engine Optimization, or SEO. If you follow the Knoxweb blog, you know how vital it is to have an SEO plan. If you don’t, no one will be able to find you on the World Wide Web. Having the best content helps the search engines find you. By consistently updating your social media pages with new posts, you will see a climb in your ranking.

Drive Traffic

Creating landing pages or even new pages on your website is a great idea, but unless you know how to drive traffic to your website, what’s the point? Optimizing your website on social media pages can increase your visitors within days, or even hours, of posting.

Relationship Building

When it’s done right, Twitter, Facebook, Instagram, Pinterest, YouTube and the other social media sites can help your customer relations. Tweeting or posting on your pages helps you gain insight into your fans lives, which could help when it comes to planning your social media marketing strategy. By being active on social media, you can find out what people are buying and why they are buying it. You can find out what your potential clients and customers like to share and even what they do on their time off.

More Receptive

People see social media as being, well, social. People see Facebook and Twitter as social networks. Users aren’t going to Instagram and Pinterest because they want to buy something. That means you must be creative when it comes to your posts so that they don’t look like a blatant advertisement. You want your users to hear what you say, which could result in some serious traffic to your website when your social media marketing is done the right way.

Targeting

Social media is highly customizable, especially if you purchase Facebook advertising. Facebook ads allow your business to target your demographics by industry, location, education level and purchase history. With Facebook Advertising, you can even see what pages your customers like and where they post.

Get Noticed

Trade shows, business events, and charity fundraisers can help get you noticed and boost your presence with the help of social media. Social media is the best way to let people know where you and your business or organization will be and what you’ve got going on. With Facebook Live, you can even share your event in real time, which can help your web presence and your conversion rate.

Social media marketing really is vital to your web presence, but unless you know how to incorporate it into the main scheme of things, you could actually harm your business. Let Knoxweb show you the ropes and schedule an appointment for a social media marketing planning session today.

Email Marketing for Your Online Business Strategy

email marketing

Email marketing should be in your 2017 advertising plan, as it is just as important now as it ever was.

According to Knoxweb when you have a good email marketing strategy you can combine it with your newsletters, social media marketing, and even direct marketing.

Email marketing isn’t about spamming everyone on your contact list, and never should be. Spamming clients and potential customers can hurt your business, especially when it comes to your reputation.

According to recent statistics, email is used by over 2.5 billion people all across the globe with that number expected to rise to 2.8 billion by 2017. Email is still as popular as it used to be with people all over the planet sending roughly 195 billion emails every day with 109 billion being business email.

Knoxweb explains that email marketing is one of the best ways to reach your customers in a personal way, and in fact, is more successful than social media. Email marketing works the best when you personalize it and tailor make it to your clients and customers. Covering topics like sales, victories and changes to your company are some of the best ways to reach your clients via email. Below are a few more reasons that you should consider incorporating email into your marketing strategy if you aren’t doing so already.

Social Media

Social media is extremely important when it comes to your online marketing strategy, and is a great channel to use for interaction along with strengthening relationships with your customers and clients. However, when it comes to converting folks to members, supporters, or customers, email marketing is the only way to go, especially when you consider the all-important goal of conversion.

Cost Effective

Email marketing is inexpensive, fast, and easy. Email marketing allows you to reach a larger number of consumers that costs next to nothing per email. If you own a small business and have a small marketing budget, email marketing is the better choice. Radio, direct mail and television advertising cost money and can easily put you over your marketing budget.

Personal

When you market your business with email you can segment your users into groups and lists giving each list an email message that is specifically targeted towards them. This will resonate with your clientele while providing your audience with something they can value.

Writing posts on social media is still a great idea, but you are addressing your entire audience as a whole. When you use email marketing, you can address your users individually by name. You can split up topics for certain lists, which can arrive in personal inboxes. According to Asedra, a research marketing company, emails that have subject lines that are addressed to the recipient are 22.2 percent more likely to be viewed, and that statistic was back in 2012.

Incorporating email marketing into your business plan for 2017 really is the way to go, but if you are unsure, give the email marketing experts from Knoxweb a call. You can schedule a no obligation consultation with Knoxweb who can come up with the best internet marketing strategy for your business or organization. Call and make an appointment today.

Christmas Traditions and where they Came From

Christmas

Christmas is just a couple of days away, and everyone knows that the true meaning of Christmas is the birth of Christ, but did you ever wonder where some of the strange customs that most people take for granted come from?

Christmas evolved from Saturnalia, the Roman festival honoring Saturn, the God of Agriculture on winter solstice.

With the Pagan celebration in full swing, it was natural to celebrate Christ’s birth on the same day. Many writers have given reference to December 25 with Christmas being celebrated as early as the 4th century. Although Christmas is on the 25th, no one knows the exact date or even what year Jesus was born. Some researchers believe that Christ was actually born during the spring.

Gifts

The tradition of giving gifts is said to come from the three wise men delivering gold, frankincense and myrrh to the newborn King, however, the true origin of exchanging gifts goes back much further with children being given wax dolls during Saturnalia. The dolls represented human sacrifices that the Romans gave Saturn in return for a good harvest. Plants and trees were also given to represent a good bounty for the year.

X-Mas

Although some believe that the, “X,” was a commercial way to take Christ out of Christmas, that couldn’t be further from the truth. X is the Greek letter for Chi, which is the first letter of Christ in Greek. Jesus name was abbreviated to XP, the combination of both the first and second letters for Christ in Greek.

Stockings

Although most know that Saint Nicholas was the early Santa Clause, stocking stuffing goes back to the charitable donations of Saint Nicholas himself back in the 3rd century. Saint Nicholas believed that children should enjoy life, but at the time, girls and boys under the age of 10 were forced to support their families.

Saint Nicholas gave food, furniture, and clothing. The bishop even handed out oranges, which were very expensive and quite rare. The problem was where to put the gifts so that the boys and girls would be able to find them. According to legend, the bishop saw the girl’s stockings hanging from the fireplace after being washed and thought, why not? From that point on, children would hang their stockings on the fireplace hoping for a visit from Old Saint Nic.

Mistletoe

The parasitic plant, which attaches itself to tree branches absorbing nutrients from the tree trunk have been inspiring generations with the plant having a mythological background in many cultures.

Aeneas, the famous Greek ancestor of the Roman people carried mistletoe in a golden bough while in Eddic mythology; mistletoe was the only thing that would kill the Norse God Baldur. Other pre-Christian societies believed that mistletoe carried the male essence and was an extension of vitality, fertility, and romance.

Mistletoe was used as a decoration to protect homes from lightening and fire and was hung year round replacing it each year at Christmas time. Although no one really knows where the kissing came from, it was first recorded back in England in the 16th century.

Merry Christmas from Knoxweb!