Tag Archives: knoxville mobile friendly website

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Mobile Responsive Website What you should know

mobile responsive website

A mobile responsive website is essential if you want to boost your presence on the World Wide Web. According to Knoxweb, Google favors a mobile responsive website as it is the best way to optimize your content across all platforms including your desktop, laptop, tablet, and Smartphone, but according to Knoxweb, there are some other reasons to consider a mobile responsive website.

On the Rise

Mobile usage really is on the rise with more than 59 percent of adults in the US using a Smartphone. That accounts for about 60 percent of all website traffic. If you have an unfriendly website, your customers and potential clients will go to the competition, especially if your website is performing badly. Talk to Knoxweb about a new mobile responsive website for your business or organization.

Shopping is growing

It is easier than ever to shop online with customers and potential clients purchasing products and services while shopping in their vehicle and even while driving. Consumers are using their mobile devices to compare prices and read reviews and if your website isn’t mobile friendly, you will lose business.

Social Media Helps

More than 55 percent of purchasing on mobile devices occurs on social media. Users share links from Twitter, Facebook, and Instagram giving your website more traffic if you have a mobile friendly website. Incorporating your social media marketing strategies into your business plan means you need to be mobile responsive.

Better SEO

Google recommends mobile responsive websites. A mobile responsive website will help your business or organization perform better in the rankings. Mobile websites give users a better experience. Google also prefers websites that have a single URL.

In addition, Knoxweb explains that mobile devices now have separate search algorithms on Google. That means even though your website may be ranking well on a laptop or desktop, it will not rank the same way for people who are using their Smartphone. This is critical if you consider that mobile phone searches are overtaking desktop and laptop searches.

Size Matters

A mobile responsive web design will adapt to multiple screen sizes. With a responsive web design, your website will look great on a desktop and a Smartphone. Future devices will have the ability to adapt if you have a mobile responsive website. Talk to the team from Knoxweb about building a responsive site for your business or organization.

Easier Management

Although it is common to see two different websites for mobile and desktop, a responsive site is preferred as it makes website management much easier. The days of having a main site and mobile version are going the wayside thanks to responsive website development. Not only will this help keep costs down, it will also give you a better return on investment.

User Experience

Although there are plenty of reasons to implement a mobile responsive website into your business strategy, customer satisfaction is the priority. A responsive website gives your clients and potential customers a pleasant experience. The last thing users want is to zoom and pinch the screen. With a mobile responsive website there is no side scrolling either. A better user experience means less bounce rates and will boost your website conversions.

If you haven’t gone responsive, call or click and schedule an appointment with the web design experts from Knoxweb. It really can help your business or organization. Call or click for a no obligation mobile responsive website quote today.

How Much Does it Cost to Build an App Part Three

How Much Does it Cost to Build an App

How Much Does it Cost to Build an App is what Knoxweb has been discussing in the last few blogs, and if you are still wondering what the total cost will be, keep reading.

A Mobile App Builder Alterative can put high functioning affordable apps into the hands of small business owners. If you have ever wondered how your local ice cream shop could ever afford such a professional looking mobile app, an affordable app builder, such as Knoxweb, could be the answer.

The mobile app builder alternative offers clients and customers a range of features such as design templates that allow businesses and organizations to use the options they need to design a mobile app that is best suited for the company. Knoxweb can help with mobile app builder alternatives that utilize platforms that have already been tested and proven effective.

Using mobile app builder templates eliminates the need for constant updates, which could end up costing you more than you had bargained for. As mobile apps progress and evolve, your mobile app will continue to evolve and update with it. Because you do not have to constantly update your mobile app, you will be saving time and money, but best of all; your business will also stay current.

So How Much Does it Cost to Build an App?

Custom made mobile apps can run as much as a half a million dollars or more with the average price of a mobile app being between $40,000 and $150,000. When you consider the price of a custom made mobile app, it is fairly substantial. However, using a DIY app builder with the help of Knoxweb will save you a considerable amount of cash.

Most DIY mobile app builders will charge you a service fee of about $60.00 a month for maintenance. That mobile app assistance will include updates, tools, and customer support. Some businesses and organizations tend to forget that the cost of a mobile app is ongoing with updates and maintenance.

So what’s the Bottom Line?

There really isn’t a bottom line when you ask how much does it cost to build a mobile app. It all depends on what kind of mobile app you want to build and how much you want to spend on it.

If a luxury app that comes complete with customizations and updates, which is usually not something a small business needs, is what you are after, then you can expect to pay anywhere between $75.00 and $800.00 an hour. According to Knoxweb, the final number on your invoice will be somewhere between $40,000 for a small and simple mobile app, but could reach well beyond $500,000.

Affordable Solutions

Knoxweb explains that expensive custom mobile app solutions are not always necessary, and if you are looking for an app to build so that your business or organization can compete, there are solutions that can help you for as little as $60.00 a month.

When it comes to creating, building, and marketing your mobile app, it is imperative that you find a company that understands the demands of mobile technology and the World Wide Web. Knoxweb has been in business since 1996, and is the best solution for affordable mobile apps. Call or click and schedule your appointment for a new mobile app today.

Stop asking How Much Does it Cost to Build an App and call or click for a no obligation mobile app consultation with Knoxweb today.

Mobile App Cost 2017 Part Two

mobile app cost

What does a mobile app cost seems to be the question on everyone’s lips these days, and if you follow the Knoxweb Blog, you will know that there are several factors that need to be considered before you can determine a firm price for your mobile app.

In this blog, Knoxweb is going to break down the stages of mobile app cost and development including the planning, designing, and the engineering. Knoxweb will also discuss the app infrastructure the administration of the app along with the Q/A costs and what the cost will be to launch your new mobile app in the app stores.

Knoxweb will have a detailed plan for every step of the process, defining the costs, and how long each step will actually take. Although this extends the timeline of the project, there is benefit when you plan every step of your app. However, at the end of your project you will have records that will tell you how long each step took. This will make it easy to improve the design and the development process if you decide to build another mobile app.

Hourly VS Fixed Mobile App Cost

Depending on the mobile app strategy that you use, a fixed fee may be more suitable, especially if you are building a complicated app that takes more time. During the planning stages of your mobile app, you and the app developers can agree on a price for the designing and planning and another fee for the actual development and build.

Knoxweb recommends that you plan carefully and take into consideration the future of your app. After you release you will need mobile app updates, which could run anywhere between $75.00 and $100.00 an hour. Make sure that you discuss future costs with your web development team.

If you are planning a simple app, an hourly rate may be the way to go, but just remember to iron out all of the details with the web design company that you choose to avoid any nasty surprises when it comes time to pay your invoice.

Developer Classifications

There are several different classifications of web developers ranging from independent contractors to the elite class. Depending on what class of web developer you use, it could run you anywhere between $75.00 to $800.00 an hour.

The best mobile app development company will have the right tracking software in place allowing you to track your progress including how much time it takes for each stage.

Although some businesses and organizations may have to pay more with an hourly rate, the quality is generally higher as it helps encourage the developer to work at a diligent pace. With a fixed price, some developers use shortcuts because the rate stays the same.

In the next Knoxweb Blog, the team will discuss affordable mobile app builder alternatives that you can use. Much like those DIY websites where you work with a small team that is familiar with the mobile app basics, you can have your new mobile app running in just a few days.

If you would like more information regarding mobile app cost and development, call or click and schedule a no obligation consultation with the team from Knoxweb. Your new mobile app can be a reality when you work with Knoxweb, call or click now.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

Valentine’s Day Fun Facts from Knoxweb

Knoxweb

If you follow the Knoxweb blog, you will know that the oldest and most established web design and web development company in the Great Smoky Mountains in East Tennessee is all about the World Wide Web.

Knoxweb are the computer technology guru’s and are known for sharing interesting content about what’s going on in the web world, but this week, in celebration of the most romantic day of the year, the team from Knoxweb thought it would be fun to share some interesting fun facts about Valentine’s Day.

  1. Those candy hearts that you love so much are popular about 8 million made every year. In fact, there are enough made annually to stretch from Arizona to Rome and back.
  2. Originally a day that was introduced to celebrate the Saint Valentinus, he performed nuptials for the soldiers who were forbidden to marry. The Saint actually wrote a letter, which is said to be the first Valentine, to his daughter. Delivered by a romantic jailer, the letter was signed, “From your Valentine.” Saint Valentinus was buried on the 14th of February.
  3. After St. Valentine was laid to rest, the daughter of the jailor who gave St. Valentine’s letter to her planted an almond tree in his honor. The tree with its pink blossoms that she planted near the Saints grave is still there symbolizing lasting love and friendship.
  4. The average amount a man will spend on his Valentine is $130.00. That is double what a woman will spend. However, women buy more Valentine’s Day cards, 85 percent more to be exact.
  5. Approximately 50 million bouquets of roses are sent on Valentine’s Day all over the world.
  6. Christmas Day is the most popular day of the year for sending cards, with Valentine’s Day coming in a close second.
  7. 73 percent of men buy flowers on the most romantic day of the year with women purchasing 27 percent.
  8. Wearing your heart on your sleeve really does have historical significance. During the middle ages, young folks would draw a girls or boys name from the bowl. The name that was picked would be worn on their sleeve for seven days.
  9. Everyone knows the story of Romeo and Juliet, but most aren’t aware that over 1,000 letters addressed to Juliet are sent to Verona where the young lovers from Shakespeare tragedy lived.
  10. Richard Cadbury is to blame for those delicious and rich Valentine’s Day chocolates. In the 19th century, Mr. Cadbury invented the heart shaped candy box.
  11. Alexander Graham Bell applied for the telephone patent on February 14, 1876.
  12. Everyone knows how popular Cupid is on Valentine’s Day, but did you know that Cupid was the son of Venus? Venus was the God of beauty and love.
  13. 16 percent of women will send flowers to themselves on Valentine’s Day.
  14. In 1537 King Henry the Eighth, the man responsible for executing his wives for being barren declared Valentine’s Day a holiday.
  15. People love their fur babies with about 10 million people buying Valentine’s gifts for their pets.
  16. During the Middle Ages superstition ran rife with people believing if you were single that you would marry the first person, of the opposite sex of course, that you met on February 14th.

Happy Valentine’s Day from the team at Knoxweb!

Mobile Apps or a Mobile Website for Business

mobile apps

Mobile apps are great tools for business, but unless you have done your research, a mobile app may not be the best solution for your company. According to Knoxweb, there are some things to consider before you take design a mobile app.

You may think having a mobile website is enough, but without mobile apps, it is more difficult to engage with your clients and potential customers. Knoxweb explains that mobile apps allow you to talk to your users in real time.

If you follow the Knoxweb blog, you will know that there are more mobile than desktop users. Using mobile apps effectively will attract new customers giving your business or organization a heads up on the competition.

What to Consider

Budget is one of the first things to put on your list. You need to determine if the cost will be effective in your marketing strategy. Other things to put on your list include usability, features and your demographic.

Recent studies indicate that users now prefer a mobile app to a mobile website.

Below are a few more reasons to build a mobile app for your business:

Better personalization-When you personalize your app you are tailoring your communication to your customers location and their usage behavior. With a mobile app, your users can set up preferences at the beginning based on customized content. Mobile apps also observe and track your user’s engagement offering updates and user recommendations. A mobile app can also identify user location in real time allowing geography specific content. Personalization can also improve your conversion rates.

Notification Made Easy-Email used to be the best tool for business, however because of overuse, email may not be as effective as it used to be with open and click rates dropping. Ease of notification is one of the biggest advantages when it comes to mobile apps.

Using Mobile Features

A mobile app has the advantage when it comes to utilizing mobile device features such as making a phone call, finding a location with GPS, or accessing your contact list. Mobile features also make user experience fun and interactive.

If forms or photographs need to be submitted, the camera can be used within the mobile app allowing the user to capture and submit a photo. This feature also makes it easier to perform simple tasks in a shorter amount of time boosting your conversion rates.

Work Offline-One of the biggest differences between mobile websites and mobile apps is the ability to work without an internet connection. Although the app itself may require connectivity for the majority of tasks, basic content is still available offline.

Design Freedom-Although web design is certainly more advanced than it used to be, mobile websites still relay on browsers when it comes to elementary functions. A mobile website depends on browser features such as an address bar, a refresh button, and a back button. Mobile apps do not have these restrictions. Knoxweb can design your mobile app with elaborate features that are based on gestures such as pinching, holding, dragging, swiping, and tapping.

If you are still unsure about a mobile app for your business or organization, call or click and talk to the professional mobile apps team from Knoxweb. Knoxweb can help you determine if a mobile app is right for your company.

Call or click now.

SEO More Important than Ever

SEO

SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.

Keywords

Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.

Optimize

Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.

SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.

A Need for Speed

It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.

If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.

I Want it Now

Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.

Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.

Local Search

Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.

Google Business

Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.

If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.

Facebook Live is The New Video Platform

Facebook Live

Facebook Live is the best thing that has happened to internet marketing since the beginning of the World Wide Web, and if you follow the Knoxweb blog, you will know how Facebook Live works and when it was launched, but how can Facebook Live help your business?

 

More than Social

Much more than social media’s next big thing, Facebook Live can boost your business while increasing your presence on the internet. Businesses that get in on the ground floor of Facebook Live will be in the driver’s seat when video becomes the norm in a few years.

According to Facebook executives, video will overtake text advertising with all ads being video based. Everyone knew the time would come when video would take over the internet. It’s just like watching television on your Smartphone. These days you don’t even have to leave Facebook to get a taste of video.

Facebook Live for Business

When you have a strategic plan for your Facebook Live broadcasts, you can let your audience know about your live feed ahead of time. Tease your users and offer prizes for the best comments on your live feed. When you advertise your Facebook Live broadcast intentions, you will get more comments, likes and the all-important conversions.

Description

The first step when you decide to go live is to create a compelling description for your Facebook Live broadcast. You will want to make sure that what you are describing is what you will be shooting. Make sure that your intentions are clear before you go live.

Wi-Fi

There is nothing more annoying than watching a live feed on Facebook only to have it drop out because of a bad connection. Before you go live, check your internet connection and make sure it is a fast and strong one.

Script

Even if you are great at improvisation, you will need to have a basic idea of what you will be filming in your Facebook Live broadcast. Write a script and plan out your shots, which will help you keep your audience.

Time Factor

Because Facebook encourages users by telling everyone who will listen that you are going live, the longer you broadcast, the better. Facebook experts recommend a live broadcast for at least 20 minutes. This will give you time to build your audience with more people liking, commenting and sharing your live broadcast.

Facebook Ads

Facebook Ads are one of the best ways to get your posts and your videos seen. With Facebook Ads, you can target your location, your demographic and find out who is clicking on your posts and videos, and who isn’t.

Facebook Live and Facebook Ads

Incorporating Facebook Live into your Facebook Ad marketing campaign will also give you a leg up on the competition. The powers that be at Facebook are saying that in a couple of years all Facebook Ads will be video based. If you start now, you will be a seasoned pro when it comes to Facebook Ads.

Knoxweb are the social media experts and can help you get started with Facebook Ads and Facebook Live. All you have to do is make the call.

If you would like more information about Facebook Live, web design, or a mobile responsive website, call or click and talk to a team member from Knoxweb today.

Why Aren’t You Mobile Responsive Yet?

mobile responsive

If you aren’t mobile responsive, you really should consider scheduling an appointment with the web development team from Knoxweb. Knoxweb has the tools and the expertise to build you a mobile responsive website that your customers and Google will love.

Back in April of 2015, Google released its new algorithm that penalized businesses and organizations that were not user friendly. Websites that aren’t mobile responsive are difficult to use on mobile devices, even though they look fine on a PC or laptop.

According to Knoxweb, both a mobile responsive website and a mobile site will optimize your website to make it more appropriate for a smaller screen. Both types of websites load faster and offer a simple approach to navigation. However, there are some differences when it comes to a mobile responsive and a mobile site.

A Mobile Website

A mobile website is a completely separate version and is designed to be used on all mobile devices exclusively.

Knoxweb explains that a mobile version usually has a limited amount of the pages that are displayed on your other desktop website. However, there is also a link that users can click to take them to the full desktop website version. This will give customers and potential clients the opportunity to source additional information from the desktop version.

When mobile device users come to the website there will be an auto detect that recognizes the device that is being used and sends the visitor to your mobile version. Because a mobile website is merely a condensed version of your desktop site, it is more affordable and can give you a short-term solution.

Responsive Website Design.

A mobile responsive website is designed to be used on all devices. A mobile responsive website will look the same on Smartphones, Smartwatches, tablets, laptops, and desktops.

According to Knoxweb, there is no need to create a separate version of your website, as your content will adjust automatically to the dimensions of your screen. It really is one website for every device.

Responsive websites are great for Search Engine Optimization as all of your pages are live on one domain address. Another advantage of having a mobile responsive website is that Google recommends it.

One of the biggest benefits of having a mobile responsive website for your business or organization is that your users will have a consistent brand experience on every device whether he or she is on a desktop or a Smartphone. With a mobile responsive site, your colors, fonts, calls to action and the rest of your content will be displayed in a similar fashion.

Another advantage is that the technology used for a mobile responsive site is more forward thinking as once it is created it can work with next month or even next year’s new devices without any additional programming required.

When it comes to your online presence, it is important to be consistent. If your customers and potential clients have a difficult time accessing your information, especially if you are sending them to a desktop version on a mobile device, you could lose business.

If you would like more information regarding a mobile responsive website for your business or organization, call or click and schedule an appointment with Knoxweb today.