Tag Archives: Knoxville advertising

Valentine’s Day Fun Facts from Knoxweb

Knoxweb

If you follow the Knoxweb blog, you will know that the oldest and most established web design and web development company in the Great Smoky Mountains in East Tennessee is all about the World Wide Web.

Knoxweb are the computer technology guru’s and are known for sharing interesting content about what’s going on in the web world, but this week, in celebration of the most romantic day of the year, the team from Knoxweb thought it would be fun to share some interesting fun facts about Valentine’s Day.

  1. Those candy hearts that you love so much are popular about 8 million made every year. In fact, there are enough made annually to stretch from Arizona to Rome and back.
  2. Originally a day that was introduced to celebrate the Saint Valentinus, he performed nuptials for the soldiers who were forbidden to marry. The Saint actually wrote a letter, which is said to be the first Valentine, to his daughter. Delivered by a romantic jailer, the letter was signed, “From your Valentine.” Saint Valentinus was buried on the 14th of February.
  3. After St. Valentine was laid to rest, the daughter of the jailor who gave St. Valentine’s letter to her planted an almond tree in his honor. The tree with its pink blossoms that she planted near the Saints grave is still there symbolizing lasting love and friendship.
  4. The average amount a man will spend on his Valentine is $130.00. That is double what a woman will spend. However, women buy more Valentine’s Day cards, 85 percent more to be exact.
  5. Approximately 50 million bouquets of roses are sent on Valentine’s Day all over the world.
  6. Christmas Day is the most popular day of the year for sending cards, with Valentine’s Day coming in a close second.
  7. 73 percent of men buy flowers on the most romantic day of the year with women purchasing 27 percent.
  8. Wearing your heart on your sleeve really does have historical significance. During the middle ages, young folks would draw a girls or boys name from the bowl. The name that was picked would be worn on their sleeve for seven days.
  9. Everyone knows the story of Romeo and Juliet, but most aren’t aware that over 1,000 letters addressed to Juliet are sent to Verona where the young lovers from Shakespeare tragedy lived.
  10. Richard Cadbury is to blame for those delicious and rich Valentine’s Day chocolates. In the 19th century, Mr. Cadbury invented the heart shaped candy box.
  11. Alexander Graham Bell applied for the telephone patent on February 14, 1876.
  12. Everyone knows how popular Cupid is on Valentine’s Day, but did you know that Cupid was the son of Venus? Venus was the God of beauty and love.
  13. 16 percent of women will send flowers to themselves on Valentine’s Day.
  14. In 1537 King Henry the Eighth, the man responsible for executing his wives for being barren declared Valentine’s Day a holiday.
  15. People love their fur babies with about 10 million people buying Valentine’s gifts for their pets.
  16. During the Middle Ages superstition ran rife with people believing if you were single that you would marry the first person, of the opposite sex of course, that you met on February 14th.

Happy Valentine’s Day from the team at Knoxweb!

Need Help with Social Media Marketing?

social media marketing

If social media marketing is something that you would rather ignore, it could be affecting your business or organization.

According to Knoxweb, social media marketing is the best way to optimize your content, and best of all, you can work with the experts from Knoxweb for your social media.

Every smart business owner understands the impact that social media marketing can have on a client base, and when you do it the right way, it can create leads, sales, and most importantly, a steady stream of income.

Below are some tips that Knoxweb recommends for social media marketing:

Connection-Marketing on social media allows you to connect with the audience. When you interact with your fans, you are creating an emotional connection with potential clients and your existing customers. When you connect on a consistent basis, you are building a fan base of loyal followers helping build relationships.

Engagement-Knoxweb explains that when you engage with your followers you will learn what they like and what they need. It helps your business or organization learn more about buying behavior and demographics.

Helps You Decide-When you use social media marketing the right way you can have a better understanding of what your potential buyers are looking for. You will know what your customers are talking about, what they are shopping for and what their concerns are. You can also find out what they do and do not like about your products and services.

Monitoring-Social media allows you to monitor the competition. Best of all, your competitors won’t have a clue that you are visiting their business pages. When you spend time on your competitors pages you can know what they are about to do, what they are doing, and can anticipate the all-important next step.

Customer Relations-One of the best ways to manage any negative feedback is to keep in contact with the clients and customers who have a complaint. Acting quickly is the most important thing to remember and social media gives you that opportunity. With social media marketing you can let your customers know how to reach you quickly so that you can provide a solution.

Authority Builder-When you have a strong presence on social media it gives your business or organization the opportunity to show off your expertise. Knoxweb explains that you can become an authority when you provide relevant and valuable information to your followers. Be as creative as you can with your content and don’t forget to use graphics, pictures, and video.

Brand Awareness-Social media marketing helps you boost your brands awareness. Knoxweb recommends that you have giveaways and contests that will entice more users to your social media pages. Other ways to spark your brands interest is to share trending content, create compelling posts, and share your influencer’s content.

Cuts Marketing Costs-There is no doubt about it. Marketing on social media will cut your advertising costs, especially if you have pouring your advertising budget into paid printed ads. Those mail outs and circulars don’t have the power that social media does.

Website Traffic-If you follow the Knoxweb blog, you will know that social media is big on the search engines. When you pre-schedule your posts, use hashtags and keep a calendar for social media, you will see a boost in your SEO.

Social media marketing really does work, but unless you know how to do it, it could affect your reputation. Knoxweb can help you with your marketing and help you understand how marketing on social media really works.

If you would like more information regarding social media marketing, a mobile website, or just need some advice, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

Social Media Advertising Works Here’s Why

social media advertising

Social media advertising can be tricky, especially if you own and operate a small business.

Advertising on social media is an inexpensive way to market your business or organization, especially when you consider the fact that you can target your specific market and demographics.

According to Knoxweb, more than three billion people use the internet on a daily basis in the United States, with approximately two billion of them using social media. Facebook, Twitter, Pinterest, Instagram, and YouTube are just a few of the popular sites where you can target social media advertising.

If you are still not convinced, Knoxweb has some other reasons that you may want to consider social media advertising for your business.

Customer Insight-Social media generates data in real time and with 4.5 billion likes on Facebook, more than 500 million Tweets, and a staggering 95 million videos and photos uploaded to the popular site Instagram, it is hard to argue with the numbers. There is a wealth of valuable information about who your clients and customers are, what they like, and most importantly, how they feel about your brand.

With daily engagement you can gather important information that allows you to get an inside glimpse into what your customers do and don’t like.

Brand Loyalty and Awareness-A social media presence makes it much easier to engage with your customers. When you connect with your clients and customers socially, you are twice as likely to boost your customer retention along with your brand loyalty. Knoxweb explains that 53 percent of Americans are more loyal to the brands that they follow on social media.

Targeted Ads in Real Time-Social media advertising is very inexpensive and one of the best ways for you and your business or organization to distribute content. Every social media site has targeting options allowing you to reach your audience in real time. On Facebook, you can target behaviors, interests, connections, demographics and location, while on LinkedIn; you can segment your ads using age, gender, job title, company, and location. Best of all, you can measure and track your social media advertising performance in real time.

Customer Experience-If you aren’t on social media, you should be as your customers, and clients really expect you to be. More than 67 percent of buyers go to social media websites for customer service expecting 24/7 support and quick response times. If you are on social media and rarely engage, you may want to talk to Knoxweb about handling your social media advertising.

Increase SEO and Website Traffic-One of the biggest advantages of social media advertising for business is that it will increase your website traffic, especially when people share your posts, Tweets, pictures and videos. The more shares, the higher your ranking will be.

Keep Up with the Competition-When you monitor your social media accounts, you can find out what the completion is doing allowing you to make the best marketing decisions for your business or organization. Talk to Knoxweb about monitoring your keywords that will allow you to improve your web presence keeping one-step ahead of the competition.

Share Content More Quickly-Before social media marketers found it difficult to share blogs and other website content. Social media advertising has changed all that when you start sharing your content across your social media network accounts.

Geotargeting-When you geo-target your social media, you can send your messages out to specific audiences based on location. Twitter and Facebook both have social media advertising tools that allow you to communicate the right content to your specific audience.

If you would like more information regarding social media advertising, web development, or mobile web design, call or click and talk to a team member from Knoxweb today.

A Mobile Friendly Website is Essential for Business

mobile friendly website

A mobile friendly website is essential if you want to sell your products and services, especially if you are a small business. According to Knoxweb, having a mobile friendly website will keep you connected with your clients and potential customers.

Google research indicates that 73 percent of people who use the World Wide Web want a mobile friendly website with 67 percent of people buying a service or product using a mobile friendly website. In fact, an astounding 27 percent of people in the United States claim that they could not live without their Smartphone.

Knoxweb explains that consumers will actually lose interest in a website if it is not compatible with a mobile device. If you are a small business, you need to listen to your consumers. Small businesses will have an advantage making online sales if the site is mobile friendly.

Statistics indicate that consumers are buying more than ever online using Smartphone’s, Tablets, and Smartwatches. It takes just five to seven short seconds to convince users that they have hit the right page with the search.

Consumers have a short attention span with most people being incredibly impatient. If your website isn’t mobile friendly, potential buyers will leave your site heading to the competition. A website that is cluttered and incompatible will hurt business.

Adults in the United States will spend nearly three hours each day using a mobile device, and since those same people are already on the phone, small businesses should be as well.

Back in 2015 there was a whopping 21 percent decrease in URL’s that were not mobile friendly on the first, second and third pages of the search engines. Knoxweb explains that if you aren’t on those first three pages you really don’t exist as buyers rarely go past the third page to find what they are looking for.

If your small business isn’t available in the first few search engine results, you will not be found, as most people will find the business or organization that they are looking for on the first or second page. Optimizing your website so that it is mobile friendly will better your Search Engine Optimization or SEO.

According to Knoxweb, the first organic search spot on the list is always the best place to be with the business receiving an astounding 1/3 of all clicks. In fact, mobile friendly websites get 32 percent more mobile traffic organically than websites that are not friendly to mobile devices.

Organic traffic occurs from unpaid search results. People that visit your website for a reason are much more valuable because they are searching for products and services proactively. This literally means that intent to purchase is much higher.

Because people who are using their mobile devices are looking for information on the move, the purchase intent is incredibly high, and according to Knoxweb, that intent is much higher than desktop searches.

With more than 6.9 billion people using Smartphone’s, roughly 87 percent of the global population, it is obvious that nearly every person on the planet has a mobile phone and uses it daily.

If you are still not convinced, contact a team member from Knoxweb who can help you understand the importance of a mobile friendly website. Call or click today.

Social Media Advertising Facebook and More

social media advertising

Social media advertising can be tricky, especially with all of the new kids on the block popping up everywhere; thankfully, you don’t have to drown when you contact the team from Knoxweb about social media advertising.

Facebook

You would have to be living under a rock if you don’t know what Facebook is. The largest social media network in the world, is loved by both kids and adults alike, and is the best place to market your business or organization.

With Facebook, you can advertise organically, meaning you aren’t paying anything, or pay for advertising with Facebook Ads. For very little money, you can target your demographic and people who are in your location. If you are an online business, ask Knoxweb about Facebook Ads that target the people who are most likely to buy your products or services.

Facebook Live

If you follow the Knoxweb Blog, you will know that Facebook Live is the greatest thing to hit the World Wide Web in a very long time. In fact, some experts are predicting that Facebook Live could be the best way to advertise your business or organization as you can let your audience know beforehand when you will be going live and what you will be filming when you go live.

If you are doing a live broadcast on Facebook, make sure that you have adequate lighting, a microphone, and a good script. You can purchase camera kits for your phone that will make you look like a professional film producer.

Instagram

Owned by Facebook, Instagram is a quick way to get your message to your social media community. With Instagram, you can add photos and videos with filters that will entice your clients and potential customers to buy your products and services.

Instagram is a social media hub where people can identify with your business. If you do not have an Instagram presence, you run the risk of being forgotten or completely ignored, especially if you want to grab the attention of a younger audience.

Snapchat

Hot on the heels of Instagram, Snapchat is a fun social media application that your clients and customers will love. Not only can you share your promo codes and give VIP access, but you can also feature your followers. If you would like more information regarding Snapchat, call or click and schedule a no obligation consultation with Knoxweb.

Pinterest

If you are targeting women, Pinterest could be the way to go. A virtual bullet board, the average user on Pinterest will spend 14 minutes or more on the social media website every time they log in, and with Pinterest being the fastest growing network back in 2014 at 97 percent, you would be crazy not to look into advertising on Pinterest.

Of course, there are dozens of other social media channels where you can boost your online presence including YouTube, LinkedIn, and Twitter.

Social media is here to stay, and if you are interested in social media advertising, Knoxweb can help. Call or click and schedule an appointment for social media advertising with Knoxweb today.

Social media advertising really can make a difference to your business or organization. Call or click and talk to Knoxweb now.

Video Marketing Is The Way of the Future

video marketing

Video Marketing is huge and if you are still waiting for the next big wave of social media, you could be waiting a very long time.

According to Knoxweb Video Marketing is the way of the future with more and more people watching video ads in favor of plain text or photo ads. Knowing how to market your business or organization with video is the first step in video marketing, but are you equipped to write, produce, edit, and publish your video content?

Knoxweb explains that as many as 80 percent of people online can recall a video ad that they saw within the past month. For any business, this is a very powerful statistic, and when you combine it with the 64 percent that are more apt to purchase a service or product online after seeing a video ad, adding video to your online marketing campaigns could be a very smart move.

Below are a few steps that you may want to consider before you start your online video marketing strategy.

Determine and Define your Goals

Before you write your script, it is important to consider what you want to accomplish with your video marketing campaign. Do you want to make your presence known with a story, or do you want to convince your potential clients and customers with a video testimonial? Once your goals have been identified, you can determine the best way to achieve them. Hiring Knoxweb for your video marketing campaign is a good way to go, especially if you are planning a complex video.

Select your Platform

Video can mean dozens of things in the digital world. If you follow the Knoxweb blog, you will know that you can go Live on Facebook, or shoot a more traditional long form commercial or video for YouTube. These days television commercials aren’t the only avenue when it comes to choosing your platform and medium.

When you work with Knoxweb, you can test Instagram, Twitter, Facebook, and YouTube in order to determine what would be the most effective platform for your campaign. Knoxweb may recommend a 10-minute video that you could host on your website while posting a teaser three minute clip on YouTube and a 30 to 60-second clip on Twitter and Facebook.

Technical Aspects

If you want to look professional, it is important to remember that there is a certain degree of technical care that needs to be considered if you want people to watch your videos. Frame rate, resolution, and load time can have a dramatic affect on your video marketing campaign. Testing your video before you go live is imperative if you want to avoid abandonment. The last thing you want is to turn viewers away because your video file is too large taking too long to load on a Smartphone or tablet.

Knoxweb can also check your drop off and completion rate. This will help you determine what your viewers like and don’t like about your video ad.

Other things to consider when it comes to your video marketing campaign include views over time and total views. With views over time, you can determine if your campaign is becoming less or more popular. You can also check how many people click through to your business website.

According to Knoxweb, a third of all internet activity is video based with more and more companies opting for video ads when it comes to online marketing. Video content is one of the best ways to target and engage a larger audience.

If you would like more information regarding video marketing, call or click and schedule an appointment with the video marketing team from Knoxweb today.

Call or click and start filming with Knoxweb now.

A Professional Blog Writer for Business

professional blog writer

A professional blog writer can take your so-so articles and blogs and turn them into informative and educational reads that can be enlightening and entertaining.

You may think it’s okay to write your own blog, and your friends and family may think it’s great, but how many others are actually reading what you write? If you aren’t up on Search Engine Optimization or wouldn’t have a clue about where to share your blog, you could be wasting your time.

Be Clear and Concise

According to Knoxweb, your blog should be very clear about what your business does. If you confuse your readers, they just may go elsewhere to find what they need. Having a blog that talks about what you did over the holidays is great for your personal needs, but personal blogs should stay personal.

A professional blog writer will research your company so that your business will shine. Once the blogs are written and published, they can be shared on social media, in email blasts and in newsletters. Unless you have the time to write, publish, and share your blog, and face it, not many business owners have the time to write a blog, you will lose business.

Of course, the best way to respect your potential clients and customers, and one of the best ways to encourage trust is to proof read everything before you publish it whether it is a blog or a social media post. Although your readers may overlook a misspelled word or a misplaced coma, some other mistakes could be avoided if you hire a professional blog writer from Knoxweb.

Things that make you go Hmmm

The first step in writing a good blog is being believable. Leave the corporate tone, marketing speech, and jargon at the board table. Using fancy terms that people don’t understand will drive your clients away. If your readers don’t understand you, how can they believe what you are saying?

A professional blog writer understands the tone of every company, and will write in a way that entices clients and potential customers to read more. When it comes to a blog, there is nothing better than having people, “Follow you.” If people like your blog and look forward to its weekly or monthly posting, you will be well on your way to a successful blog.

Be Yourself

One of the most important things to remember if you are writing your own blog is to be yourself. Fear of the World Wide Web can manifest in the following ways:

  • Buzzword Overuse
  • Sound like a Robot
  • Too General
  • No Originality
  • Inconsistent Voice and Style

A professional blog writer understands that most people have a small attention span with some experts claiming that the average person will spend about 3 to 5 seconds on a webpage before moving to the next if the content is boring or too long. Although longer articles do have their place on the net, it’s important to know how to make your blogs and articles more readable.

If you are writing your own blog, make your paragraphs shorter and use lists and bullet points. This breaks up your content making it more readable and not so overwhelming. Also, make sure that your font is large enough to read.

Writing your own blog can be overwhelming, and if you aren’t getting positive results, you may want to consider hiring a professional blog writer from Knoxweb. Call or click for more information from Knoxweb today.

Email Marketing for Your Online Business Strategy

email marketing

Email marketing should be in your 2017 advertising plan, as it is just as important now as it ever was.

According to Knoxweb when you have a good email marketing strategy you can combine it with your newsletters, social media marketing, and even direct marketing.

Email marketing isn’t about spamming everyone on your contact list, and never should be. Spamming clients and potential customers can hurt your business, especially when it comes to your reputation.

According to recent statistics, email is used by over 2.5 billion people all across the globe with that number expected to rise to 2.8 billion by 2017. Email is still as popular as it used to be with people all over the planet sending roughly 195 billion emails every day with 109 billion being business email.

Knoxweb explains that email marketing is one of the best ways to reach your customers in a personal way, and in fact, is more successful than social media. Email marketing works the best when you personalize it and tailor make it to your clients and customers. Covering topics like sales, victories and changes to your company are some of the best ways to reach your clients via email. Below are a few more reasons that you should consider incorporating email into your marketing strategy if you aren’t doing so already.

Social Media

Social media is extremely important when it comes to your online marketing strategy, and is a great channel to use for interaction along with strengthening relationships with your customers and clients. However, when it comes to converting folks to members, supporters, or customers, email marketing is the only way to go, especially when you consider the all-important goal of conversion.

Cost Effective

Email marketing is inexpensive, fast, and easy. Email marketing allows you to reach a larger number of consumers that costs next to nothing per email. If you own a small business and have a small marketing budget, email marketing is the better choice. Radio, direct mail and television advertising cost money and can easily put you over your marketing budget.

Personal

When you market your business with email you can segment your users into groups and lists giving each list an email message that is specifically targeted towards them. This will resonate with your clientele while providing your audience with something they can value.

Writing posts on social media is still a great idea, but you are addressing your entire audience as a whole. When you use email marketing, you can address your users individually by name. You can split up topics for certain lists, which can arrive in personal inboxes. According to Asedra, a research marketing company, emails that have subject lines that are addressed to the recipient are 22.2 percent more likely to be viewed, and that statistic was back in 2012.

Incorporating email marketing into your business plan for 2017 really is the way to go, but if you are unsure, give the email marketing experts from Knoxweb a call. You can schedule a no obligation consultation with Knoxweb who can come up with the best internet marketing strategy for your business or organization. Call and make an appointment today.

Christmas Traditions and where they Came From

Christmas

Christmas is just a couple of days away, and everyone knows that the true meaning of Christmas is the birth of Christ, but did you ever wonder where some of the strange customs that most people take for granted come from?

Christmas evolved from Saturnalia, the Roman festival honoring Saturn, the God of Agriculture on winter solstice.

With the Pagan celebration in full swing, it was natural to celebrate Christ’s birth on the same day. Many writers have given reference to December 25 with Christmas being celebrated as early as the 4th century. Although Christmas is on the 25th, no one knows the exact date or even what year Jesus was born. Some researchers believe that Christ was actually born during the spring.

Gifts

The tradition of giving gifts is said to come from the three wise men delivering gold, frankincense and myrrh to the newborn King, however, the true origin of exchanging gifts goes back much further with children being given wax dolls during Saturnalia. The dolls represented human sacrifices that the Romans gave Saturn in return for a good harvest. Plants and trees were also given to represent a good bounty for the year.

X-Mas

Although some believe that the, “X,” was a commercial way to take Christ out of Christmas, that couldn’t be further from the truth. X is the Greek letter for Chi, which is the first letter of Christ in Greek. Jesus name was abbreviated to XP, the combination of both the first and second letters for Christ in Greek.

Stockings

Although most know that Saint Nicholas was the early Santa Clause, stocking stuffing goes back to the charitable donations of Saint Nicholas himself back in the 3rd century. Saint Nicholas believed that children should enjoy life, but at the time, girls and boys under the age of 10 were forced to support their families.

Saint Nicholas gave food, furniture, and clothing. The bishop even handed out oranges, which were very expensive and quite rare. The problem was where to put the gifts so that the boys and girls would be able to find them. According to legend, the bishop saw the girl’s stockings hanging from the fireplace after being washed and thought, why not? From that point on, children would hang their stockings on the fireplace hoping for a visit from Old Saint Nic.

Mistletoe

The parasitic plant, which attaches itself to tree branches absorbing nutrients from the tree trunk have been inspiring generations with the plant having a mythological background in many cultures.

Aeneas, the famous Greek ancestor of the Roman people carried mistletoe in a golden bough while in Eddic mythology; mistletoe was the only thing that would kill the Norse God Baldur. Other pre-Christian societies believed that mistletoe carried the male essence and was an extension of vitality, fertility, and romance.

Mistletoe was used as a decoration to protect homes from lightening and fire and was hung year round replacing it each year at Christmas time. Although no one really knows where the kissing came from, it was first recorded back in England in the 16th century.

Merry Christmas from Knoxweb!

Video Marketing with Facebook and Periscope

video marketing

Video Marketing has certainly changed over the years with people posting videos on all sorts of social media channels, but how do you know which avenue is best for your business or organization? Now that Facebook is in on the act with its Facebook Live feature, and Twitter has Periscope, YouTube may have some competition.

The live video streaming market is huge and can support quite a few niche markets, but can Facebook Live and Periscope compete with YouTube?

Facebook Live

Streaming live on Facebook is easy. All you have to do is hit your update status and tap on the man with the hallo. Live users can add descriptions before going live and can see how many and who is viewing the live video. Facebook Live is a great way to market your business or organization, but you have to make sure that you engage with your users. After streaming, you have the option of saving the video to your timeline so that others can see it later, or you can simply delete it.

Discovering a live video is easy as it will appear in your news feed. Facebook Live also has a Subscribe option so you know when that particular person or business has another video going live.

Facebook Live rolled out to the public in April of 2016 and has proved to be quite popular, as you do not need a separate app that you’ll have to load and learn how to use.

YouTube Live Streaming

To get you started streaming live on YouTube all you have to do is set up an account, and verify your phone number. Once you have set up your live streaming YouTube account, you will be given a link so that you can publicly host live streams.

With YouTube Live, you can schedule the stream or watch it immediately. When you have live streams scheduled, you can change your privacy settings. Other options include the ability to save a live stream backup.

Facebook Live users are quickly finding a home with businesses and organizations clamoring to come up with clever video marketing ideas.

YouTube Live has attracted thousands for sports, news, tutorials, and game play. With YouTube Live you can interact with your audience, will making customized video/audio allowing you to monetize your businesses live streaming videos with ads. You can even make a highlight reel.

Periscope

Purchased by Twitter for a staggering 100 million in January of 2015, Periscope is all about streaming live.

Periscope is easy to use once you have opened a Twitter account using your phone number. With Periscope, you just add a title to your broadcast before deciding to go public or private. You can also limit your chat or tweet your live stream while managing your location settings using one of the three icons. When you start your broadcast you can save it, share it or delete it.

One of the biggest differences between Periscope and Facebook Live is that you cannot schedule live streams or record video to stream at a later date or time with Periscope. However, Knoxweb explains that Periscope is great for sharing something immediately.

If you would like more information regarding video marketing, call or click and talk to a professional from Knoxweb today.