Tag Archives: Blogging and SEO

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

Why You Need Good Search Engine Optimization

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SEO or Search Engine Optimization is constantly changing with Google, Bing and other search engines altering its algorithms to help people find what they are looking for fast. However, not all Web Development companies understand how Search Engine Optimization works, but Knoxweb does.

Knoxweb is continually keeping up with Search Engine Optimization to make sure that the clients who work with Knoxweb get the best exposure possible on the World Wide Web.

With more and more people using mobile devices to search for products and services, Google has made some dramatic changes with one of the most important happening in April of 2015. Googlegeddon was put into play meaning that businesses and organizations that did not have a mobile friendly website would be penalized.

Knoxweb explains that there are over 12 billion searches on the internet every year, and that is just in the United States. Good Search Engine Optimization is more important than every as it drives traffic to your website while gaining your company visibility. SEO can also help to boost your brand and increase your sales.

In the next few years, social media will be more prominent that ever. Facebook, LinkedIn, and Twitter are already being used by over 76 percent of marketers to help boost Search Engine Optimization. In fact, marketers will do almost anything to make their tweets and posts rank higher. Knoxweb predicts that your social medic content will indexed higher on Google, Bing, and Yahoo. So what does that mean for your business? In other words, the lines between social media and the World Wide Web will be blurred when it comes to Search Engine Optimization strategies. In fact, brand names profiles on social media rank higher than the website itself when it comes to search engines.

Videos have always been popular on the internet and will continue to do well when it comes to Search Engine Optimization. According to Knoxweb, videos are a great way to keep your audience engaged, informed, and entertained. However, most businesses and organizations are unaware that using enough videos will actually improve your search engine ranking.

Videos make up for 62 percent of Google searches worldwide. More importantly is that Google is starting to give more attention to blended searches and results with videos getting 50 times more organic or non-paid page ranks that static or plain text content. More marketers used video in 2015 and will continue to do so to improve Search Engine Optimization in 2016.

If you have been following the Knoxweb blog, you will know how important mobile optimization is. If your business is not mobile-friendly you will lose business. Keep in mind that your audience is all over the place using all kinds of devices including tablets, PC’s, laptops, phone watches and of course, Smartphone’s.

There were plenty of brands that became mobile friendly in 2015, but if you are one of the ones that refused to do so, you might as well shut down your business. It is imperative that you change the way you conceptualize your marketing and your Search Engine Optimization strategies when it comes to mobile devices.

For more information regarding Search Engine Optimization and SEO strategies, schedule an appointment with the SEO experts from Knoxweb today. After all, your bottom line really does depend on it.

Build your Brand with Blog Writing

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When it comes to blog writing, Google has certainly changed over the years, but one thing that hasn’t is fresh content. If you do not have the time to update your blog at least once a month, you will start to see your ranking go down on the search engines. As Knoxweb explains, blog writing needs to be fresh, educational, informative and in some cases, entertaining.

The internet is like a graveyard when it comes to blogs with people updating when they feel like it. Unfortunately, that doesn’t work when it comes to blog writing for your business or organization. If you want your customers and potential clients to come back for more, it is important that you keep your blog updated with information that people actually want to read.

A blog is an easy to use, simple platform that connects you with your customers. Your blog should share relevant information that is timely. However, unless you have the time to do hours of research, which is something that Knoxweb can do, you will come up short.

Blog writing is your communication channel, and if it sitting on the World Wide Web in the blog graveyard, you will lose your search engine ranking.

Search engines love valuable and fresh content. Your blog is the fuel when it comes to SEO or Search Engine Optimization and those search engines will reward you when you keep your blog current.

Of course, you do not have to be a professional when it comes to blog writing, however, unless you have the time to write your blog and do the research, blog writing should be left to a company who can write timely blogs that are informative, SEO friendly and fresh.

According to a recent Hubspot survey, sixty percent of companies who blog, or hire a blog writing company, will get more clients and customers.

Your blog is the heart and soul of your online content efforts when it comes to marketing as it is fodder for your social media pages including LinkedIn, Twitter, and of course, Facebook. Your blog can also be useful for direct mail, e-books, and the newsletters that you email to your clients and customers each month.

Blog writing also gives your business or organization a voice giving you the ability to talk about new services or products and allows you to comment on market trends and news topics. Blog writing also allows you to show people what you and your company are about while growing your brand at the same time.

When you hire Knoxweb for blog writing, you can be assured that every blog will be written with keywords in mind. Keywords are what people type in the search bar when looking for something in particular on the net.

Blog writing helps you build relationships, confidence and sales as customers will think of you as a reliable source when it comes to information relevant to your particular industry. Blog writing also helps sharpen your focus while helping you stay ahead and on top of trends.

If you don’t have a blog, or have been less than diligent about your blog writing, schedule an appointment with Knoxweb who can help get you back on track when it comes to blog writing. Call or click today.