Tag Archives: Blog Writing SEO

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

Why Your SEO May Not Be Working

Knoxweb

If your SEO, or Search Engine Optimization, isn’t working for you, call or click and schedule an appointment with Knoxweb who can determine why your SEO isn’t doing what it is supposed to.

SEO is extremely important to any business or organization whether you own a small retail store in downtown Knoxville or run a large corporation that encompasses several states.

If you have been following the Knoxweb blog, you will remember that nearly a year ago Google changed its algorithms, and if your website wasn’t mobile friendly at that time, or still isn’t, you will be penalized. Because the majority of people both in the United States and overseas are using their phones to search for products and services online Google made it mandatory that you and your business or organization become mobile friendly, if you didn’t, or still aren’t, you will have certainly seen a change in your SEO. However, if you are very mobile friendly and your website looks great on all devices there could be another reason that your SEO isn’t doing its job.

One of the most important things when it comes to SEO is your ROI or Return on Investment, and according to Knoxweb, there could be some other reasons that you are not getting the ROI you should on your SEO campaign.

If you are not being as diligent as you should when it comes to SEO that could be part of the problem. SEO is not something that you spend a few minutes a week on expecting to get great results. Knoxweb explains that if the SEO on your site is not in order, it doesn’t matter how much blogging or link building you do. It really is like building a house on sand. SEO is something that you should fully commit to, and that is where Knoxweb comes in.

Content has and always will be king and if yours is less than up to par, it will hurt your SEO. Bad content is poorly researched, unoriginal, and uninteresting. Bad content is usually filled with grammatical errors and spelling mistakes. If you post bad content all of the time Google will notice, earning you a penalty thanks to the Panda algorithm. This algorithm was designed to detect thin and spammy content. Have too much and you will be penalized.

Targeting the right audience is essential when it comes to SEO. Knoxweb will tell you that ranking highly with Google just isn’t enough as you must rank highly for search engine queries that matter to your business or organization. If you are a restaurant and you are ranking phrases and keywords that have to do with a car dealership, your rank will not matter because you will not get the traffic that you want or need. Knoxweb can help you target your audience according to your demographics.

Being impatient is probably one of the biggest complaints when it comes to SEO. SEO pays off in the long run and that means that you may not see results in the first few months; in fact, you could see negative ROI’s. The more time you invest into your SEO strategy, the higher your ROI. Patience is a virtue and that is certainly the case when it comes to SEO.

If you would like more information regarding SEO and your business or organization, call or click and schedule an appointment with the SEO experts from Knoxweb